What Casar.com does

Casar.com is a Brazilian wedding technology platform operated by CASAR.COM SITE DE CASAMENTO E EVENTOS S.A. (CNPJ 08.713.221/0001-19), headquartered at Rua Artur de Azevedo, 1857, Pinheiros, São Paulo. The company serves engaged couples in Brazil with a free, customizable wedding website builder (themes such as Black Tie, Cartas de Amor, Floresta, Serenata, and others), digital Save-the-Date/invitation templates shareable via WhatsApp, RSVP and guest-list management, a digital message wall ("Mural de Recados"), maps/navigation integration via Google Maps and Waze, and accommodation recommendations through Booking and Airbnb integrations. Alongside the website product, Casar.com operates a cash gift registry ("Lista de Casamento") in which guests transfer monetary gifts via the Brazilian instant payment system PIX, with the company charging a fixed 3.89% intermediation fee per gift and offering same-day PIX withdrawals to the couple's bank account.

The platform is web-based with responsive design and has no native mobile application; core technology includes a proprietary website builder, PIX payment integration, gift-wallet management, and integrations with mapping and accommodation platforms. Revenue is diversified across four primary streams: (1) a 3.89% transaction fee on monetary gifts, (2) marketplace commissions from Shopping Casar.com where couples redeem gift balances with partner brands at cashback, (3) exhibitor fees, sponsorships, and ticket revenue from the annual flagship Evento Casar.com (formerly Casar Summit) — a 4–6 day São Paulo-based industry summit with 70+ brand exhibitors and 6,000+ attendees per edition — and (4) ancillary add-ons including custom domain renewals (R$59.90) and ambassador referral commissions paid to 70+ Instagram content creators. Distribution is primarily product-led and self-serve, complemented by SEO-optimized editorial content (314+ blog pages), WhatsApp-viral invitation sharing, and the B2B event channel.

As of 2025, Casar.com has been part of more than 305,000 couples' weddings, recorded 13.3 million+ RSVP confirmations, and served 59.1 million+ guest visits to wedding sites. The company has 90+ employees and a full C-suite (CEO Marcelo D'Alfonso, CPO Diego Roiuk, CTO Marcelo Martins, CFO Ricardo Helfer, CMO Leonardo Casartelli). It is LGPD-compliant, holds a "Reclame Aqui – Ótimo" customer-service rating, and operates a wholly-owned subsidiary (Assessoria VIP Plataforma para Assessores e Cerimoniais LTDA) supporting the wedding-planner marketplace. Casar.com has no publicly disclosed institutional investors, parent company, or recent funding rounds beyond a legacy 2015 capital raise, and is structured as a privately held Sociedade Anônima.

Name

Casar.com

Legal name

CASAR.COM SITE DE CASAMENTO E EVENTOS S.A.

Website

https://casar.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Casar.com is a Brazilian wedding technology platform that serves engaged couples with a free customizable wedding website, a cash gift registry with PIX payouts, RSVP and guest management, and a marketplace connecting users to wedding vendors, operated from São Paulo since 2001.

Ownership category

akta.pro rank

Product category

Wedding Planning Platform

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Destination Wedding Planning (HSACABAD), Wedding Travel & Guest Accommodation Coordination (HSACABAN)

Keywords

• Wedding website platform
• Online gift registry
• Wedding planning tools
• Wedding marketplace
• Event management software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Gift Registry Transaction Fee: Casar.com charges a fixed 3.89% intermediation and management fee on all monetary gifts received through the wedding gift list. The fee can be borne by the couple or passed to guests. Revenue accrues per transaction; couples can withdraw funds via PIX transfer. This is the primary revenue stream from the platform's core consumer users.
2. Evento Casar.com (Wedding Industry Event): Annual flagship event (now rebranded as Casar Summit) held in São Paulo, featuring 70+ brand exhibitors, fashion shows, workshops, and networking. Revenue generated from exhibitor fees, sponsorships, and visitor tickets. The event has been running since 2001 and serves as a major brand visibility and networking platform for the Brazilian wedding industry.
3. Shopping Casar.com Marketplace: Marketplace of partner brands where couples can redeem gift credit balances. Casar.com earns commissions on purchases made through the Shopping feature. Cashback is applied to purchases at partner retailers.
4. Premium Domain and Add-on Services: Paid add-ons include customized domain names (e.g., nomedocasal.com.br) for R$59.90 per renewal period, site download (archival HTML file of the wedding site), and facilitated payment options with additional fixed fees. These are optional premium services layered on top of the free core wedding website.
5. Ambassador Program Commission: Commission paid to content creator ambassadors who refer new active wedding sites through their unique referral links. Payment is made monthly on the 15th (or next business day) with no minimum threshold.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Casar.com is a free online wedding platform that lets engaged couples create personalized wedding websites with themes, RSVP management, digital invitations, and accommodation tips, and receive monetary wedding gifts through a cash gift registry with PIX-based transfers at a 3.89% transaction fee. The platform also operates a partner marketplace (Shopping Casar.com), a wedding planner directory (Vitrine de Assessorias), and the annual Evento Casar.com industry summit in São Paulo.

Product overview

Casar.com is a comprehensive wedding planning platform offering a unified ecosystem of products centered around two core services: Site de Casamento (customizable wedding websites) and Lista de Casamento (cash gift registry). The platform operates as a multi-product portfolio including the Evento Casar.com (annual industry summit), Blog Casar.com (editorial content), Shopping Casar.com (partner marketplace), Vitrine de Assessorias (wedding planner directory), and Programa de Embaixadores (influencer program). The core wedding website integrates RSVP management, maps, digital invitations, message boards, and accommodation recommendations, while the gift registry enables monetary gifts via PIX transfer at a 3.89% fee. Additional paid features include site downloads, custom domains, and the Cartão Postal physical postcard service.

Differentiator

Problem solved

Functional benefit

Products and services

• Site de Casamento (Wedding Website) Personalized wedding website platform allowing couples to create custom pages with themes, RSVP management, maps integration, dress code suggestions, message boards, digital invitations, and accommodation recommendations. Free at point of use for couples in Brazil.
• Lista de Casamento (Cash Gift Registry) Cash gift registry that lets couples receive monetary gifts from wedding guests with PIX instant payment transfers to their bank accounts. Fixed fee of 3.89% per gift; funds can be withdrawn multiple times. Designed for Brazilian couples who want to avoid duplicate or unwanted physical gifts.
• Vitrine de Assessorias e Cerimonialistas (Wedding Planner Directory) Directory connecting couples with professional wedding planners and ceremonialists. Operated by related subsidiary Assessoria VIP Plataforma para Assessores e Cerimoniais LTDA. Couples browse and contact advisors directly.
• Evento Casar.com (Annual Wedding Industry Summit) Annual 4-6 day national wedding industry summit held in São Paulo featuring 70+ exhibitor brands, fashion shows, workshops, VIP Day, and networking. Over 20 years of history with 6,000+ attendees per edition and 81 million+ earned media impressions.
• Shopping Casar.com (Wedding Marketplace) E-commerce marketplace featuring partner brands where couples can use gift registry credit balances with cashback rewards on purchases. Brands pay commission to Casar.com.
• Programa de Embaixadores (Ambassador Program) Affiliate / referral program with 70+ content creators and wedding influencers who promote Casar.com and earn commission for each active wedding site created through their unique referral link.
• Download do Site (Wedding Site Archive) Digital archive service that allows couples to download their wedding website as an HTML file for permanent keepsake. Available for purchase 30 days after the wedding date.
• Domínio Personalizado (Custom Domain) Custom domain service that allows couples to use their own domain (e.g., nomedocasal.com.br) for their wedding website. Maximum validity of 12 months, R$59.90 per renewal period.
• Cartão Postal (Post-Wedding Postcard) Physical postcard service sent to couples after the wedding containing printed messages left by guests on the site's digital message board. Paid add-on service.

Quantifiable outcome

• 305,000+ couples served as of 2025
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Bacio di LattecoreGTM or Marketing PartnerPremium ice cream and dessert brand participating as an exhibitor and experience provider at the Evento Casar.com, offering tastings and brand exposure to thousands of engaged couples and industry professionals.
• ChandoncoreGTM or Marketing PartnerPremium sparkling wine and champagne brand participating as a partner at the Evento Casar.com, offering tastings and brand experiences during the event.
• Amazing Thailand (Tourism Authority of Thailand)coreGTM or Marketing PartnerThailand tourism authority partnered with Casar.com to showcase honeymoon destinations at the Evento Casar.com, featuring a dedicated space promoting Thai travel experiences for newlyweds.
• Harper's Bazaar Noiva (Bazaar Brasil)coreGTM or Marketing PartnerMedia partner providing editorial coverage of the Evento Casar.com in Brazil's leading bridal fashion and lifestyle publication.
• Estée LaudercoreGTM or Marketing PartnerPremium beauty brand participating at the Evento Casar.com, offering makeup experiences, touch-ups, and brand visibility to brides and wedding guests.
• Abrafesta (Associação Brasileira de Eventos)coreGTM or Marketing PartnerBrazilian Events Association partnering with the Evento Casar.com as an industry body, lending credibility and supporting professional networking within the wedding and events sector.
• ValisereminorGTM or Marketing PartnerLingerie brand participating at the Evento Casar.com, showcasing bridal and special occasion lingerie.
• Conceição Bem CasadosminorGTM or Marketing PartnerArtisan 'bem-casados' (wedding cookies) brand providing catering/experiences at the Evento Casar.com.
• Camargo AlfaiatariaminorGTM or Marketing PartnerCustom tailoring brand for grooms and male wedding guests exhibiting at the Evento Casar.com.
• YogoberryminorGTM or Marketing PartnerFrozen yogurt brand providing refreshments and brand experiences at the Evento Casar.com.
• Noiva Ansiosa BlogminorGTM or Marketing PartnerBrazilian wedding blog and influencer media partner covering the Evento Casar.com.
• Noiva em CursominorGTM or Marketing PartnerInstagram content creator and wedding influencer participating in the Casar.com Ambassador program, promoting the platform to her follower audience.
• Noivado PlanejadominorGTM or Marketing PartnerInstagram content creator and wedding influencer in the Casar.com Ambassador program.
• To pra CasarminorGTM or Marketing PartnerInstagram content creator and wedding influencer in the Casar.com Ambassador program.
• Dentro do CasamentominorGTM or Marketing PartnerInstagram content creator and wedding influencer in the Casar.com Ambassador program.
• Assessoria VIP Plataforma para Assessores e Cerimoniais LTDAcoreStrategic or Co-development PartnerRelated entity within the Casar.com Group providing the technology platform for wedding planners and ceremonialists (Vitrine de Assessorias). Shares user data with Casar.com for cross-platform services. Both entities are under common group ownership.
• Google MapscoreTechnology or IntegrationIntegrated into the wedding website builder, allowing couples to display ceremony and reception locations with interactive maps accessible to guests directly on the wedding site.
• WazecoreTechnology or IntegrationIntegrated alongside Google Maps in the wedding website builder, enabling guests to navigate to ceremony and reception venues via Waze navigation app.
• BookingminorGTM or Marketing PartnerAccommodation booking platform featured on the wedding site builder, providing hotel recommendations near the wedding venue for out-of-town guests.
• AirbnbminorGTM or Marketing PartnerShort-term rental platform featured alongside Booking in the wedding site's accommodation section, helping guests find lodging near the wedding location.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• HoneyBook: US SMB platform for wedding and event professionals covering invoicing, contracts, and lead management. Comparable to the Assessoria VIP / Vitrine offering within Casar.com's group, though focused on the vendor-side workflow rather than couple-facing planning.
• The Knot Worldwide: Global wedding planning platform (parent of The Knot, WeddingWire, Bodas.net) operating in Brazil via casamentos.com.br. A scaled incumbent with a broader wedding vendor marketplace and significant marketing budget that competes with Casar.com across both consumer and B2B wedding services.
• WeddingWire: Global wedding vendor marketplace and planning platform, part of The Knot Worldwide. Operates casamentos.com.br in Brazil and competes with Casar.com's Vitrine de Assessorias and Shopping marketplace with a much larger international vendor base.

Direct peers

• Zola: US-based wedding planning platform offering free wedding websites, cash gift registries, RSVP, and vendor marketplace. Closest international analog to Casar.com's integrated site + cash registry model, though focused on the US market.
• iCasamentos: Brazilian wedding website and registry platform serving couples in Brazil. Directly competes with Casar.com in the same wedding website and gift registry category, targeting Portuguese-speaking Brazilian couples with comparable RSVP, list, and site builder functionality.
• WithJoy (Joy): US wedding website and planning platform with RSVP, cash funds, and digital invitations. Closely comparable to Casar.com's core site builder + RSVP + cash registry feature set, though without Casar.com's offline event business.
• Loveday (previously Casamentos.com.br): Brazilian wedding planning platform under The Knot Worldwide umbrella, formerly Casamentos.com.br. Directly competes with Casar.com in the Brazilian wedding website and registry market.

Emerging players

• Aisle Planner: Wedding planning SaaS for wedding planners and couples. Comparable to Casar.com's Assessoria VIP / Vitrine de Assessorias vendor-side tools, but focused on planner workflow rather than couple-facing site building.

Regional players

• Easy Weddings: Australia's leading wedding marketplace and directory with planning tools and vendor listings. Comparable directory-led, vendor-sourcing model to the Casar.com Vitrine and Shopping marketplace, but focused on the Australian market.
• Bridebook: UK wedding planning platform with website builder, vendor directory, and planning tools. Highly comparable product surface to Casar.com's site + RSVP + vendor directory stack, but focused exclusively on the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casar-com
• Instagraminstagram.com/casar
• Facebookfacebook.com/casarpontocom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casar.com