CAMI Sport & Cancer

What CAMI Sport & Cancer does

CAMI Sport & Cancer is a French non-profit association (loi 1901), founded in 2000 and headquartered in Paris, that develops and delivers therapeutic physical-activity programs for people affected by cancer. The organization is recognized as being of general interest and runs a network of 38 Pôles Sport & Cancer embedded directly inside hospital oncology, hematology, adolescent/young adult (AJA) and onco-hemato-pediatric services, plus 80+ ambulatory city-based locations across 22 French departments, collectively serving more than 3,000 patients per week. Its core protocol is the proprietary Méthode CAMI (commercialized under the registered trademark Médiétté®), created by co-founder and General Director Jean-Marc Descotes, which combines anatomy, posturology and kinesiological movement analysis to mobilize musculoskeletal chains weakened by cancer and its treatments. Co-founder Thierry Bouillet, a practicing oncologist at Hôpital Avicenne (AP-HP), serves as President and anchors clinical legitimacy.

Sessions for cancer patients are delivered free of charge and integrated into hospital care pathways under physician prescription, led by Praticiens en Thérapie Sportive who complete 300+ hours of CAMI-specific certification training. The association monetizes through four complementary streams: tax-deductible individual donations (66% deductible under French law), corporate partnerships and philanthropy with pharmaceutical groups (Gilead, Pfizer, Lilly, MSD) and insurance/mutual funds (Groupe APICIL, Malakoff Humanis, Caisse d'Épargne Île-de-France, MACSF Foundation), paid RSE corporate-wellness training that licenses the Médiétté® method via the ALTUS by Médiétté® partnership, and solidarity-priced session packages and annual subscriptions for the general public, former patients and caregivers. Hospital partners include AP-HP, Gustave Roussy and Institut Curie.

The operating model is increasingly hybrid: a VisioCAMI digital platform supports remote patient follow-up, and the new Cannes pole integrates telemonitoring infrastructure, while Décret n° 2026-281 authorizes a two-year Adapted Physical Activity (APA) reimbursement experiment in three French regions, opening a path toward formalized insurance reimbursement. The association is also preparing a 2027 extension of the Méthode CAMI / Médiétté® protocol beyond oncology into chronic pathologies (emphysema, heart failure, diabetes and renal insufficiency), starting at the Cannes site, which would materially broaden the addressable patient population.

Name

CAMI Sport & Cancer

Legal name

CAMI Sport & Cancer

Website

https://sportetcancer.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

CAMI Sport & Cancer is a French non-profit that delivers proprietary therapeutic exercise programs to 3,000+ cancer patients weekly across 38 hospital-embedded poles and 80+ city locations in 22 French departments, funded by donations, corporate partnerships and Médiétté® corporate training.

Ownership category

akta.pro rank

Product category

Therapeutic Oncology Exercise Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Medicine (HLAKALAB), Sports Performance Personal Training (HSADAAAF)

Keywords

• Therapeutic sports programs
• Oncology physical activity
• Cancer rehabilitation services
• Adapted exercise therapy
• Nonprofit health association

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a non-profit association recognized as being of general interest, CAMI receives donations from individuals and corporations. Donations are tax-deductible at 66% in France. The organization also offers monthly donation options and one-time gifts through its online donation platform.
2. Corporate Partnerships and Sponsorship: Companies partner with CAMI through privilege, official, or associate partnership tiers, providing financial or in-kind support for therapeutic sports programs. Partners include pharmaceutical companies, insurance groups, and healthcare organizations.
3. RSE / Corporate Health Training: CAMI develops corporate wellness programs in partnership with ALTUS by Médiété®, offering training to companies on workplace health and well-being, including courses on posture, nutrition, sleep management, and cancer in the workplace.
4. Public Access Sessions: Sessions for former patients, caregivers, healthcare professionals, and the general public are offered at solidarity pricing through the Médiété® tout public program. These paid sessions help fund the organization's mission while extending reach beyond cancer patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CAMI Sport & Cancer develops and delivers therapeutic physical activity programs for cancer patients, both during and after treatment. Programs are built on the proprietary Médiéété® method and delivered through hospital-based Pôles Sport & Cancer, city-based ambulatory locations, and remote VisioCAMI sessions. Beyond patient care, CAMI offers paid training for healthcare professionals (MOOC on prescribing adapted physical activity) and corporate wellness/RSE programs with ALTUS by Médiéété®.

Product overview

CAMI Sport & Cancer operates as a national non-profit association recognized as being in the public interest, providing therapeutic physical activity programs for cancer patients. The core offering is the Thérapie Sportive program, which combines two main delivery channels: Pôles Sport & Cancer (hospital-based centers) and Séances en Ville (city-based ambulatory sessions). All therapeutic programs are built on the proprietary Médiété® method, which was created by co-founder Jean-Marc Descotes and combines anatomy, posturology, and kinesiological analysis. The association also offers a digital component (VisioCAMI) for remote patient follow-up. Beyond patient care, CAMI provides professional training (Formation CME for healthcare prescription) and corporate wellness programs (Formation RSE), as well as a public access program (Tout Public) for former patients and general public.

Differentiator

Problem solved

Functional benefit

Brands

• Médiété®: Therapeutic sports method created by Jean-Marc Descotes, co-founder and General Director of CAMI Sport & Cancer. It is a method specifically designed to address the physical limitations of cancer patients, aiming to prepare the body to execute physical exercises efficiently and safely.

Products and services

• Thérapie Sportive (Sport Therapy) Therapeutic physical activity program delivered by trained Praticiens en Thérapie Sportive to cancer patients during or after treatment, offered free via hospital Pôles Sport & Cancer and city-based locations.
• Médiéété® Method Proprietary therapeutic method (Médieété® / Méthode CAMI) based on anatomy, posturology, and kinesiological movement analysis, designed to safely improve proprioception and reinforce musculoskeletal chains in cancer patients. Foundation of all CAMI therapeutic programs.
• Pôles Sport & Cancer (Hospital Sport & Cancer Centers) Hospital-based Sport & Cancer centers (38 across France) embedded within oncology, hematology, AJA, and onco-hemato-pediatric services, providing free therapeutic sports sessions integrated into hospital care.
• Séances en Ville (City-Based Sessions) Ambulatory therapeutic sport sessions delivered in 80+ city-based locations for patients in treatment or remission, with personalized therapeutic objectives in groups of up to 8–15 patients.
• VisioCAMI (Remote Therapeutic Sessions) Remote therapeutic sport sessions delivered via video consultation to support continued patient follow-up at home, particularly as part of telemonitoring for chemotherapy patients piloted at the Cannes center.
• Programme Tout Public Physical activity program based on the Médiéété® method offered at solidarity pricing to former patients, caregivers, healthcare professionals, and the general public to improve quality of life, available via multi-session packages (10/20/30 sessions) and annual subscriptions.
• Formation CME — Sport Prescription Training for Healthcare Professionals Online MOOC training program for doctors, nurses, physiotherapists, and other healthcare professionals on prescribing therapeutic physical activity in oncology, developed with the École des Sciences du Cancer and supported by the MACSF Foundation.
• Formation RSE / Santé Bien-Être au Travail (Corporate Wellness Training) Corporate wellness and CSR training programs developed with ALTUS by Médiéété®, including self-care, posture reference, and cancer-and-work training for employees, managers, and HR departments.

Quantifiable outcome

• Reduces cancer mortality by approximately 40% and all-cause mortality by 38% for colon cancer patients
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Laurette Fugain AssociationcoreStrategic or Co-development PartnerLaurette Fugain partnered with CAMI to raise awareness about the benefits of physical activity during cancer treatment and to initiate and develop programs within hematology services. Proud of the progress made together and highly committed to what remains to be accomplished.
• UnicancercoreStrategic or Co-development PartnerUnicancer collaborates with CAMI on World Physical Activity Day initiatives, reaffirming the importance of this practice during and after cancer treatments.
• MÊME CosmeticsminorStrategic or Co-development PartnerPartnership with MÊME for patient well-being events, including 'Rencontres CAMI x MÊME' to address body reconnection during cancer through physical activity and dermo-cosmetic care.
• Gustave RoussycoreStrategic or Co-development PartnerHospital partner hosting a Sport & Cancer Pole for therapeutic sports sessions integrated into comprehensive cancer care.
• Institut CuriecoreStrategic or Co-development PartnerMajor cancer research and treatment center partner hosting Sport & Cancer programs for patients.
• AP-HP (Assistance Publique - Hôpitaux de Paris)coreStrategic or Co-development PartnerAP-HP hospitals including Saint-Louis, Saint-Antoine, Tenon, Trousseau, and Robert-Debré host CAMI Sport & Cancer poles for therapeutic sports programs.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Livestrong Foundation: US-based non-profit historically defined by survivorship navigation and physical activity programs for cancer survivors. Closest US analogue to CAMI's therapeutic-sport positioning, though CAMI is more clinically embedded in hospitals.
• Fondation ARC pour la recherche sur le cancer: Major French cancer research and awareness charity recognized as of public interest, also financed through individual donations, bequests, and corporate partnerships. Competes with CAMI for the same philanthropic funding streams in the cancer mission category.
• Ligue contre le cancer: The largest French cancer non-profit, funding research, prevention, and patient support nationwide. Comparable to CAMI as a French cancer-focused association competing for the same donation and corporate partnership pool and serving overlapping patient constituencies.

Regional players

• Unicancer: Federation of French Comprehensive Cancer Centres (CLCC), an existing CAMI strategic partner. Operates in France as a hospital network sponsor of Sport & Cancer poles and collaborates on awareness initiatives like World Physical Activity Day, making it a regional institutional peer rather than a service competitor.

Direct peers

• Siel Bleu: Siel Bleu is a French non-profit providing adapted physical activity sessions for seniors and people with chronic illnesses through a similar hybrid of hospital/nursing-home embedded programs and city-based sessions, making it the closest functional analogue to CAMI's delivery model, scaled to a different indication.
• Active Against Cancer: UK charity providing free, tailored exercise programs to cancer patients, typically delivered in partnership with NHS hospitals. Operates the same hospital-embedded, professionally supervised therapeutic exercise thesis as CAMI, albeit at smaller scale.
• Macmillan Cancer Support (Move More programme): Macmillan's Move More programme is the best-known cancer-specific physical activity offering in Europe, delivering exercise services to people living with cancer through hospital partnerships and community centres—directly comparable to CAMI's Pôles Sport & Cancer and city-based model.

Others

• Institut Curie: Major French cancer research and treatment center that hosts a CAMI Sport & Cancer pole. Functions as a hospital partner rather than competitor, but is a reference point for the hospital-side delivery channel in which CAMI operates.
• Gustave Roussy: Leading European cancer hospital in Villejuif that hosts a CAMI Sport & Cancer pole. Like Institut Curie, it is an institutional partner and ecosystem anchor on the hospital side rather than a direct commercial competitor.

Emerging players

• Laurette Fugain Association: French non-profit focused on hematology patients that is already a CAMI partner for embedded programs and amplifies CAMI's hematology adoption. Comparable as a smaller, indication-narrow French cancer charity cooperating inside CAMI's ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportetCancer
• YouTubeyoutube.com/user/sportetcancer
• Facebookfacebook.com/cami.sportetcancer
• LinkedInlinkedin.com/company/cami-sport-et-cancer
• Instagraminstagram.com/cami_sport_et_cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMI Sport & Cancer