Addvalue

What Addvalue does

ADDVALUE GmbH is a privately held German B2B consultancy headquartered in Fulda (Ernst-Barlach-Straße 20, 36041 Fulda), founded in 2019 by Managing Director Roman Geis. The company sells a "Total Experience" offering that connects a client's Marketing, Sales, Service, and Operations functions on a single data foundation, with the stated objective of generating more new customers, strengthening customer retention, and raising operational efficiency for mid-market and enterprise B2B clients primarily in the DACH region.

The core product, the Total Experience Platform, is not a standalone application but an integration and automation layer built on top of third-party SaaS partners. HubSpot serves as the central CRM and marketing automation spine, complemented by Magento and WooCommerce for e-commerce, TYPO3 and WordPress for content management, Odoo for ERP, Brevo for email and marketing workflows, n8n for workflow automation, Semrush for SEO and analytics, Google for ads and analytics, and IONOS for hosting and infrastructure. Documented feature modules include the unified Total Experience platform itself, automated workflows for routine tasks, and CRM workflows with intelligent follow-ups; the underlying differentiators are positioned as integration interoperability, ease of implementation, and customizability.

ADDVALUE generates revenue through two streams: (1) project-based consulting and implementation services tied to integrating and automating client systems, and (2) ongoing subscription/recurring retainer arrangements for continued Total Experience integration services. The go-to-market is sales-led and direct: the firm targets mid-market and enterprise B2B customers in German-speaking markets via its own website, free initial consultation calls ("Kostenfreies Erstgespräch"), and HubSpot-powered meeting scheduling, supplemented by a webinar series and multi-channel social presence (LinkedIn, Instagram, Facebook, YouTube, Medium, X). No public pricing tiers are disclosed, customer logos are not named, and revenue figures are not publicly available.

Name

Addvalue

Legal name

ADDVALUE GmbH

Website

https://addvalue.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ADDVALUE GmbH is a German B2B consultancy that connects Marketing, Sales, Service, and Operations on a unified data foundation via its Total Experience platform, targeting mid-market and enterprise clients in DACH markets with integration and automation services.

Ownership category

akta.pro rank

Product category

Customer Experience Integration Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

akta.pro secondary industries

Workflow-Oriented Integration & Orchestration (HDAEAIAG), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Customer experience integration
• Marketing automation services
• Sales process automation
• Crm integration consulting
• Workflow automation services

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Total Experience Integration Services: Professional services and ongoing retainer arrangements for integrating and automating Marketing, Sales, Service, and Operations functions for B2B clients. Services include process automation, system integration, and workflow optimization.
2. Consulting and Implementation: Consultative sales approach with initial consultation and implementation services to help clients connect their systems and automate processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ADDVALUE GmbH provides Total Experience integration services that connect Marketing, Sales, Service, and Operations on a unified data platform for B2B clients. The offering combines consultative process analysis with hands-on implementation and ongoing optimization, wiring together CRM (HubSpot), e-commerce (Magento, WooCommerce), CMS (TYPO3, WordPress), ERP (Odoo), marketing automation (Brevo, Semrush), and workflow tools (n8n) to automate cross-departmental workflows, intelligent follow-ups, lead processes, and customer service operations.

Product overview

ADDVALUE GmbH offers a unified Total Experience platform that connects Marketing, Sales, Service, and Operations on a shared data foundation. The platform enables sales-oriented automation for customer acquisition, retention, and efficiency improvements through integrated CRM workflows, automated marketing processes, and streamlined service and operations modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Experience Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationHubSpot is a key integration partner for ADDVALUE's Total Experience platform. ADDVALUE uses HubSpot for their own CRM, marketing, sales, and communication processes, and also implements HubSpot solutions for clients. HubSpot serves as the central platform for connecting Marketing, Sales, Service, and Operations.
• MagentocoreTechnology or IntegrationMagento is an e-commerce platform partner integrated into ADDVALUE's solution portfolio for online retail and e-commerce capabilities.
• OdoocoreTechnology or IntegrationOdoo is an ERP platform partner. ADDVALUE is an Odoo Learning Partner, providing training and implementation services for Odoo solutions as part of their Total Experience offering.

Recent moves7 records

Expansion highlights4 records

Direct peers

• KERNL: German HubSpot solutions partner specializing in CRM implementation, marketing automation, and revenue operations for B2B — closely comparable on technology stack, geography, and customer segment.
• wepublish: German HubSpot Elite Partner focused on inbound marketing, CRM implementation, and cross-system integrations for B2B clients — closely overlaps ADDVALUE's HubSpot-centric Total Experience positioning.
• initOS: German Odoo partner delivering ERP implementation, customization, and integration services — directly comparable as an Odoo Learning Partner delivering training and integration work in DACH.
• Belbo: German digital agency and HubSpot solutions partner combining inbound marketing, CMS, and CRM/workflow integrations — directly competes for the same mid-market integration mandates.
• Tineo: Swiss-based HubSpot Elite Partner delivering CRM, marketing automation, and integration services to mid-market B2B clients across DACH — directly comparable in offering mix, partner stack, and customer profile.

Others

• Odoo: Open-source ERP platform whose partner ecosystem ADDVALUE operates within — adjacent rather than competitive, but Odoo's direct customer reach and product roadmap shape the partner opportunity set.
• msg systems: German-headquartered IT consultancy and systems integrator with deep ERP/CRM and digital experience offerings — competes for enterprise integration work that overlaps ADDVALUE's larger mid-market deals.

Broad incumbents

• valantic: European digital transformation and ERP/CRM consultancy operating across DACH with broad integration capabilities — overlaps on the Total Experience / cross-system integration value proposition but at much larger scale.
• HubSpot: The platform vendor at the center of ADDVALUE's go-to-market — comparable in that its own solutions partner program competes for some of the same services revenue, but operates as the ecosystem anchor rather than a head-to-head rival.
• diva-e: Large German full-service digital agency delivering strategy, content, platform, and integration services at significantly greater scale than ADDVALUE, but serving overlapping DACH mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addvalue-gmbh
• Instagraminstagram.com/addvalue.gmbh
• Xx.com/addvaluede

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addvalue