Brasa Rotisserie

What Brasa Rotisserie does

Brasa Premium Rotisserie is a family-owned restaurant group operating four brick-and-mortar locations in the Twin Cities metro area (Northeast Minneapolis, Southwest Minneapolis, Downtown Hopkins, and Grand Avenue St. Paul), founded in 2007 by Alex and Margo Roberts. The company serves individual diners, families, small groups, and event clients with a menu built around American Creole cuisine — rotisserie chicken, smothered chicken, roasted pork, fried catfish, farm eggs, and vegan options — emphasizing 100% natural regionally sourced meats, organic eggs, and fair trade coffee and tea. Entrees are priced at $12–$22 and sides at $4–$14, with a $60 Family Feast bundle serving 3–4 people.

The underlying operating technology is the Toast Tab platform, which provides point-of-sale, online ordering for pickup and delivery, and gift card sales across all four locations. Brasa generates revenue through three streams: (1) dine-in and takeout sales at the four restaurants, ordered in-person or via Toast Tab; (2) full-service catering launched in 2019 for events of 20–500 guests, priced on a quote basis with pickup, delivery-with-setup, and fully staffed event tiers; and (3) gift card sales. The go-to-market motion is direct-to-consumer via physical locations plus online ordering, supported by organic Instagram presence, email newsletter signup, and word-of-mouth.

The Roberts family operates related entities — Restaurant Alma (founded 1999, James Beard Award–winning, expanded in 2016 to include a café and hotel), Alma Provisions (2022), and Caja Fried Chicken at Graze Food Hall (2025) — though Brasa Premium Rotisserie itself is a single-brand, four-unit operator. The company is privately held with no disclosed institutional funding, no revenue figures, and no app presence; it is bootstrapped and family-controlled.

Name

Brasa Rotisserie

Legal name

Brasa Premium Rotisserie

Website

https://brasa.us

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasa Premium Rotisserie is a family-owned restaurant group operating four Twin Cities locations serving American Creole cuisine — rotisserie chicken, smoked meats, and sides — to individual diners, families, small groups, and event catering clients through dine-in, takeout, and full-service catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Rotisserie chicken restaurants
• American Creole cuisine
• Full-service catering
• Casual dining chain
• Locally sourced restaurants

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and Takeout Sales: Restaurant generates revenue through direct food sales at four Twin Cities locations, featuring rotisserie chicken, smoked meats, vegan options, and Southern/Caribbean/Mexican-inspired Creole dishes. Customers order in-person or via Toast Tab online platform for pickup.
2. Catering Services: Full-service catering for events of 20-500 guests including pickup, delivery with setup, and fully staffed events for weddings, corporate functions, birthdays, and celebrations. Catering launched in 2019.
3. Gift Cards: Gift cards sold through Toast Tab platform for customer gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brasa Premium Rotisserie operates four dine-in restaurant locations in the Twin Cities serving American Creole cuisine featuring rotisserie chicken, smothered chicken, roasted pork, farm eggs, fried catfish, and vegan/vegetarian options. The company also offers online ordering via Toast Tab for pickup and a full-service catering division for events of 8-500 guests including weddings, corporate functions, and birthdays.

Product overview

Brasa Premium Rotisserie is a single-brand restaurant chain operating four Twin Cities locations (Northeast Minneapolis, Downtown Hopkins, Southwest Minneapolis, and Grand Avenue St. Paul). The company offers a unified dining experience centered on rotisserie chicken and American Creole cuisine, with complementary menu items including smothered chicken, roasted pork, farm eggs, fried catfish, and vegan options. The brand operates three service models: dine-in at physical locations, takeout via online ordering through Toast Tab, and full-service catering for events of 8-500 guests. The Family Feast bundle product packages the core proteins with sides for small group meals. Founded in 2007 by Alex and Margo Roberts, the company has expanded sequentially from its original Northeast Minneapolis location.

Differentiator

Problem solved

Functional benefit

Products and services

• Brasa Premium Rotisserie (Restaurant Dine-In) Premium rotisserie chicken restaurant featuring American Creole cuisine inspired by traditional ingredients and flavors of the southern U.S., Caribbean and Mexico. Offers dine-in service across four Twin Cities locations.
• Catering & Events Full-service catering for groups of 8-500 guests, including in-store pickup, pickup and delivery with setup, and fully staffed events for weddings, corporate luncheons, birthday parties, and showers.
• Family Feast Curated meal bundle for families and small groups (3-4 people), featuring whole rotisserie chicken or full pound of smothered chicken or roasted pork, with sides including Romaine & Mozzarella Salad, Yellow Rice & Beans, and fresh tortilla chips, priced at $60.
• Gift Cards Gift card program allowing purchase and balance checking through the Toast Tab platform, available for use at all four Brasa Twin Cities locations.
• Online Ordering Digital ordering system enabling customers to order for pickup from any of the four Brasa locations via the Toast Tab platform.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Saturday Dumpling CominorGTM or Marketing PartnerCollaborative partnership where Saturday Dumpling Co created a Dumpling of the Moment featuring Brasa's signature rotisserie chicken, smoky red chile sauce, and collard greens.
• Restaurant AlmacoreOthersFine dining restaurant founded by Alex Roberts in 1999, which won James Beard recognition. The Roberts family expanded Alma into restaurant, café, and hotel in 2016. Related entity under same ownership.
• Alma ProvisionsminorOthersRelated food business opened by Roberts family in 2022.
• Caja Fried ChickenminorOthersRelated restaurant concept launched by Roberts family in 2025 at Graze Food Hall, expanding the family's food portfolio.
• Toast TabcoreTechnology or IntegrationOnline ordering and point-of-sale platform used for all four Brasa locations. Handles gift card sales, order ahead, and pickup/delivery ordering.
• Graze Food HallminorChannel Partner/ Reseller/ DistributorFood hall venue in North Loop Minneapolis where Caja Fried Chicken (related Roberts family concept) operates.

Scale indicators3 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Sweetgreen: Sweetgreen is a national farm-to-counter salad/bowl chain emphasizing sourcing and dietary inclusion (vegan/vegetarian options). Comparable to Brasa on ingredient-quality positioning and inclusive menu design for omnivores and plant-based diners.
• Chick-fil-A: Chick-fil-A is the dominant U.S. chicken-focused QSR chain with national scale and a strong catering business. Comparable to Brasa as a broader chicken-centric competitor that captures share in the same protein category.
• Cane's Chicken Fingers: Raising Cane's is a fast-growing national chicken-only QSR chain. Comparable to Brasa as a chicken-focused restaurant operator with multi-unit footprint, although operating in a faster, more limited-service segment.

Regional players

• Hello Pizza: Hello Pizza is a Twin Cities casual pizzeria group with multiple locations. Comparable to Brasa as a fellow Twin Cities independent restaurant operator competing for similar dine-in and takeout occasions.
• Punch Pizza: Punch Pizza is a fast-casual Neapolitan pizza chain headquartered in the Twin Cities with multiple metro locations. Comparable to Brasa as a Twin Cities-rooted multi-unit restaurant group with dine-in and takeout operations.

Direct peers

• Pollo Tropical: Pollo Tropical is a Caribbean/Latin-inspired flame-grilled chicken chain. Comparable to Brasa's American Creole positioning that blends Southern, Caribbean, and Mexican influences with chicken as the centerpiece.
• Nando's PERi-PERi: Nando's is a flame-grilled/rotisserie chicken casual restaurant chain with strong dine-in and catering presence. Directly comparable to Brasa on rotisserie chicken concept, casual full-service experience, and event catering.
• Boston Market: Boston Market is a rotisserie-focused casual dining chain offering whole rotisserie chicken, sides, and family meals. Directly comparable to Brasa on core product (rotisserie chicken), family-style menu, and dine-in/takeout/catering model.

Emerging players

• Honey Butter Fried Chicken: Honey Butter Fried Chicken is a chef-driven, locally sourced fried chicken concept. Comparable to Brasa as a chef-credibility-anchored chicken concept with a focus on quality ingredients and regional, multi-location presence.
• Fat Nat's Eggs: Fat Nat's Eggs is a Minneapolis-based breakfast/brunch concept focused on egg-centric menu items. Comparable to Brasa as a Twin Cities chef-driven concept emphasizing sourced, quality ingredients with a multi-location presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brasa_rotisserie
• Xx.com/brasarotisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasa Rotisserie