Pro Horizons

What Pro Horizons does

ProHorizons is the trade name under which Berry Consulting Group, Inc., a California corporation founded in 1995, operates a boutique brokerage and consulting practice focused exclusively on the buying, selling, and merging of tax, accounting, CPA, and EA practices. The firm is headquartered at 1900 S Norfolk Street, Suite 350 in San Mateo, California, and operates through a small team led by President Ken Berry (CBI) and Business Intermediary John Wilson, supporting accounting practice owners primarily on the U.S. West Coast (California, Oregon, Washington) with completed transactions also recorded in Hawaii, Idaho, Tennessee, Wyoming, Montana, New Hampshire, Massachusetts, and Rhode Island.

ProHorizons delivers no proprietary technology platform; the service is human-mediated and advisory in nature, encompassing candidate screening, financing arrangement, deal negotiation, due diligence, and post-sale transition support. Supporting offerings include the co-authored book 'Successful Practice Sales: The Complete Guide to Buying, Selling or Merging Your Accounting, Consulting or Tax Practice,' NASBA-registered CPE-eligible webinars priced at $39 per session, and a Market Pulse content platform with blog, market analysis, and industry news. The firm holds a California Department of Real Estate Corporate License (01933513), and Ken Berry individually holds California Real Estate Broker License #188599 and the Certified Business Intermediary (CBI) designation from the International Business Brokers Association.

The firm monetizes primarily through quote-based brokerage and consulting fees on individual practice transactions, supplemented by one-time revenue from book sales (Amazon and direct at $89 web / $129 regular) and pay-as-you-go webinar fees. Go-to-market is sales-led and content-driven: complimentary confidential initial consultations are offered through phone (800-729-3242) and website contact forms, with mid-funnel leads generated through webinar registrations, blog content, and referrals from satisfied clients and professional networks. Customer segments are limited to CPAs, EAs, sole proprietors, and small-to-mid-sized accounting firms (2 to dozens of partners), with engagements conducted under multi-year consulting contracts when retained.

Name

Pro Horizons

Legal name

Berry Consulting Group, Inc.

Website

https://prohorizons.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Practice Sales Brokerage: Brokerage fees for facilitating the sale of accounting practices. The company screens candidates, arranges financing, and negotiates deals for practice sellers.
2. Practice Acquisition Consulting: Consulting services for buyers seeking to acquire accounting practices, including identifying suitable practices, evaluating financials, and supporting due diligence.
3. Publication Sales: Sale of the book 'Successful Practice Sales: The Complete Guide to Buying, Selling or Merging Your Accounting, Consulting or Tax Practice' co-authored by company principals.
4. Webinar Programs: Educational webinars on practice sales, acquisitions, due diligence, and financing topics, charged at $39.00 per session for CPE credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pro Horizons (DBA ProHorizons) is a brokerage and consulting firm that facilitates the sale and acquisition of tax, accounting, CPA, and enrolled agent practices. The firm screens candidates, arranges third-party financing, negotiates deals, and supports confidential transitions for practice sellers, while guiding buyers through practice identification, due diligence, and closing. Supporting offerings include a co-authored industry book, paid CPE webinars, and practice development consulting.

Product overview

Pro Horizons is a West Coast brokerage and consulting company specializing in accounting practice sales, acquisitions, and development since 1995. The company's core offerings include practice sales services (helping CPAs, EAs, and tax professionals sell their practices through screening, financing, negotiation, and transition support), and practice acquisition services (guiding buyers through identifying practices, due diligence, financing, and closing). Supporting offerings include the 'Successful Practice Sales' book publication, educational webinars (with CPE credits), and market analysis resources through their Market Pulse content platform. The company operates as a full-service boutique broker serving practices across California, Oregon, and Washington.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of successful client relationships since 1995
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and moderate.

• California Association of Business Brokers (CABB)coreOthersProfessional membership organization for business brokers in California. ProHorizons is a member in good standing, providing credibility and professional standards alignment in the business brokerage industry.
• International Business Brokers Association (IBBA)coreOthersInternational professional association for business brokers. Ken Berry holds the Certified Business Intermediary (CBI) designation through IBBA. Membership provides access to industry resources and professional development.
• Better Business Bureau (BBB)moderateOthersBBB accreditation provides consumer trust and credibility. ProHorizons maintains BBB Business Review accreditation.
• California Department of Real EstatecoreOthersLicensed by the CA Dept of Real Estate under Corporate License 01933513, required for real estate and business practice sales activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Transworld Business Advisors: Franchise business brokerage and M&A advisory with a strong US footprint. Provides accounting practice sale services alongside broader main-street M&A, making it a scaled incumbent competitor in the practice transition category.
• Murphy Business & Financial Corporation: Established national business brokerage and M&A advisory. Engages in lower-middle-market practice sales across industries, including accounting and tax practices, providing direct competitive overlap to ProHorizons with a wider portfolio and brand reach.
• VR Business Brokers: National main-street business brokerage chain. Overlaps with ProHorizons on small practice M&A transactions, including accounting practices, and competes with a franchise-driven model that offers national buyer/seller networks.
• Sunbelt Business Brokers: Largest US business brokerage franchise network. While not specialized in accounting, Sunbelt brokers accounting practice transactions and competes for the same mid-market practice transition flow with broader geographic reach and franchise-driven scale.

Direct peers

• Wertz & Company / Accountants' Advice: Long-tenured CPA practice sales and consulting firm serving the US. Comparable to ProHorizons on target segment (CPA practice owners), service mix (brokerage plus consulting), and decades-long positioning in the niche.
• CPA Practice Sales: Brokerage dedicated to CPA practice transitions, including sales, mergers, and acquisitions. Comparable to ProHorizons in customer profile, deal-flow focus, and education-led marketing to accounting professionals.
• CalPractice Sales: California-focused broker for accounting and tax practice sales. Head-to-head with ProHorizons in its core West Coast geography, with similar niche specialization in CPA/EA practice transitions and comparable buyer-screening services.
• Practice Sales Inc. (PSI): Specialist broker of CPA and accounting practice sales serving the US market. Closely comparable to ProHorizons in target customer (CPA firm owners and acquirers), service scope (brokerage plus consulting), and human-mediated delivery model.
• Accounting Practice Sales, LLC: A national brokerage firm dedicated exclusively to the buying and selling of accounting and tax practices. Directly competes with ProHorizons for the same CPA/EA seller and buyer base in the US, with comparable service offerings around candidate screening, financing, and deal negotiation.

Others

• CBI (Center for Business Innovation / IBBA-affiliated intermediaries): Industry body (International Business Brokers Association) that certifies business intermediaries, including the CBI designation held by ProHorizons' president. Relevant ecosystem peer that defines standards and credentials in the brokerage category and influences competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/prohorizons
• Xx.com/prohorizons

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Horizons