Mossy Motors

Name

Mossy Motors

Legal name

Mossy Motors

Website

https://mossymotors.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Auto collision repair
• Vehicle financing solutions

Headquarters

HQ city

Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new GMC and Buick vehicles including light-duty trucks (Sierra 1500, Canyon), SUVs (Terrain, Acadia, Yukon), and heavy-duty trucks (Sierra 2500 HD, Sierra 3500 HD). Revenue generated from the spread between manufacturer invoice and final sale price, plus add-ons and accessories.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles from various manufacturers. Includes CarBravo certified vehicles and general used inventory at various price points including vehicles under $15K and under $25K categories.
3. Service and Collision Repair: ASE-certified technicians provide maintenance, repairs, and collision services. The collision center is described as the largest in the New Orleans area. Services include oil changes, brake service, battery service, tire replacement, and parts ordering. Service department open Mon-Fri 7:30AM-5:30PM.
4. Parts and Accessories Sales: Genuine GM parts, ACDelco parts, and accessories sold through online ordering (via GMParts.com link) and in-dealership purchases. Includes wiper blades, batteries, filters, and brake components with various rebates offered.
5. Automotive Financing: In-house finance department collaborates with multiple lenders throughout Louisiana to arrange auto loans and leases. Helps customers with various credit situations including those with no credit or developing credit. Revenue from dealer reserve and financing arrangements with lending partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mossy Motors is an authorized GMC and Buick franchise dealership that sells new and pre-owned vehicles, arranges auto financing and leases through partner lenders, and operates a service and collision repair center in New Orleans, LA. The dealership also retails genuine GM and ACDelco parts and accessories, and offers the GM-backed CarBravo certified pre-owned program. All vehicle sales, financing, service, and parts activities are conducted through a single physical showroom location with supporting online tools for browsing, scheduling, and pre-qualification.

Product overview

Mossy Motors is a GMC and Buick dealership offering new and pre-owned vehicle sales, vehicle financing, and maintenance/collision services. The core product portfolio consists of GMC vehicles including the Canyon (midsize pickup), Sierra 1500 (light-duty full-size pickup), Sierra HD 2500/3500 (heavy-duty pickups), Terrain (compact SUV), Acadia (midsize three-row SUV), Yukon/Yukon XL (full-size SUVs), and Hummer EV (electric SUV/pickup). The dealership also offers certified pre-owned vehicles through the CarBravo program, in-house financing solutions, and a full-service department with certified technicians and a collision center. Mossy Motors operates as a traditional automotive dealership rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New GMC and Buick Vehicles

Quantifiable outcome

• Customer satisfaction through no-pressure, fair treatment approach emphasizing respect
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• GM (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized GMC and Buick franchise dealership representing GM vehicle brands. Operates under GM manufacturer guidelines, accesses GM factory training, uses GM genuine parts, participates in GM incentive and rebate programs, and follows GM customer satisfaction standards. Customer purchase and service data shared with GM for warranty and marketing purposes.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-backed certified pre-owned vehicle program allowing dealership to sell inspected, certified pre-owned vehicles with extended warranty coverage. Integrates with GM systems for vehicle certification, warranty administration, and inventory listing.
• Kelley Blue BooksupportingTechnology or IntegrationProvides Instant Cash Offer trade-in valuation tool integration on dealership website, enabling customers to receive instant trade-in offers for their vehicles before visiting the dealership.
• Google (Analytics, AdWords, AdSense, DoubleClick)supportingTechnology or IntegrationWebsite analytics and digital advertising partnership using Google Analytics for traffic analysis, Google Ads for paid search/remarketing, and integrated Google advertising products for display advertising and consumer targeting.
• DealerOnsupportingTechnology or IntegrationWebsite platform provider powering the dealership website with inventory management, online scheduling, lead capture, and digital marketing tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Public US multi-brand automotive retailer with significant GMC/Buick franchise presence. Comparable franchise-store operating model but at vastly greater geographic and revenue scale than Mossy Motors.
• AutoNation: Largest US auto retailer by store count, operating multi-brand franchises including GMC/Buick stores nationwide. Broad incumbent demonstrating the group-scale operating model Mossy could pursue via acquisition or affiliation.
• Lithia Motors: Largest US auto retailer by revenue, operating hundreds of franchise stores including GM brands; the leading consolidator of independent dealerships like Mossy. Strong reference point for franchise-dealership capital structure and operations.
• Asbury Automotive Group: Mid-size public US multi-brand automotive retailer with GM franchises and active dealer-acquisition strategy (including Larry H. Miller). Closely analogous operating model to a multi-stream independent like Mossy, scaled up.
• Sonic Automotive: Public US multi-brand automotive retailer operating franchise dealerships (including GM brands) plus EchoPark used-vehicle stores. Comparable franchise-store and F&I revenue model at public-company scale.
• Penske Automotive Group: Major US/international multi-brand dealer group with luxury and mass-market franchises. Useful comparable for the F&I/finance economics and franchise-dealership investment thesis applied to Mossy.

Direct peers

• Ray Brandt Auto Group: Large Louisiana-based dealer group operating multiple franchises including GMC and Buick stores in the Greater New Orleans metro. Direct competitor with overlapping inventory, F&I operations, and trade area.
• Morgan Automotive Group: Louisiana multi-brand dealer group (Baton Rouge-area footprint) offering GMC and other franchises with similar full-service sales, service, parts, and finance operations. Comparable scale and Louisiana geographic footprint.
• All Star Buick GMC: Multi-store Louisiana Buick GMC franchise dealer operating in similar mid-size Louisiana markets. Directly comparable GM-franchise business model, F&I structure, and service operations.
• Crown Buick GMC: Single-point GMC/Buick franchise dealer in the Gulf South region with the same GM-backed franchise structure, certified pre-owned program integration, and full-line sales/service/parts model as Mossy Motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mossymotorsnola
• Facebookfacebook.com/MossyMotorsofNewOrleans
• LinkedInlinkedin.com/company/mossy-motors-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mossy Motors