What Decisiones Logísticas does

Decisiones Logísticas is a Colombian supply chain consulting firm headquartered in Bogotá, founded in 1998 by Nelson Fernando Mariño Fonseca (M.Sc.). The firm specializes in logistics network design and planning, applying mathematical modeling, optimization, discrete-event simulation, and analytics to help enterprises redesign distribution networks, warehouses, and transportation flows. Its technical toolkit is anchored by authorized-partner or reseller relationships with global supply chain software platforms including AnyLogistix, AnyLogic (The AnyLogic Company), ProModel, and IBM LogicNet Plus XE, which it both licenses and implements for clients.

The firm serves large enterprise customers across Colombia and the broader Andean/Latin American region, with a disclosed portfolio of 130+ projects over 25+ years. Named clients span FMCG (Coca-Cola FEMSA, Bavaria, Noel, Quala, Doria), packaging (Smurfit Kappa, Grupo Corona), cement (Argos), banking (Banco de Occidente, Bancolombia, Davivienda), retail (Olimpica, D1), third-party logistics (TCC, Almaviva), and oil & gas logistics (Cenit), indicating deliberate cross-vertical diversification. Javier Galindo serves as Commercial Director, and the firm has expanded service coverage into Peru and Mexico.

The business model is project-based consulting: revenue is generated through discrete network design and optimization engagements, supplemented by software licensing/resale of the partner platforms. In 2024 the firm launched Sophie Chain, a WhatsApp-based chatbot tool, signaling an early attempt to productize analytics into a lighter-weight, lower-touch delivery format. The firm is small (11-50 employees) and self-funded, with no disclosed external funding rounds, acquisitions, or restructuring events.

Name

Decisiones Logísticas

Legal name

Decisiones Logísticas

Website

https://dl.com.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Decisiones Logísticas is a Bogotá-based Colombian supply chain consulting firm founded in 1998 that designs and optimizes logistics networks for large enterprises across the Andean region using operations research and simulation software partnerships.

Ownership category

akta.pro rank

Product category

Supply Chain Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Supply chain consulting
• Logistics network design
• Logistics network optimization
• Supply chain analytics
• Logistics simulation modeling

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Customized consulting services for supply chain design, logistics network planning, and operational optimization. The company develops initiatives according to each client's specific needs, analyzing their information carefully and proposing practical alternatives.
2. Software Resale: Resale and distribution of specialized logistics software including AnyLogistix and Anylogic for simulation, network optimization, shift scheduling, business intelligence, information visualization, and analytics.
3. Tailored Workshops and Seminars: Custom workshops on topics related to supply chain design and planning processes, as well as training on the tools used in logistics applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Decisiones Logísticas is a Colombian consulting firm that delivers logistics network design and supply chain optimization services to large enterprises in Colombia and the Andean region. The firm combines 25 years of experience with mathematical modeling, optimization, analytics, and simulation tools to design, evaluate, and reconfigure distribution networks, warehouses, plants, and transportation operations. In parallel, the company acts as a regional reseller and implementation partner for AnyLogistix and AnyLogic simulation software, complemented by tailored workshops and seminars on supply chain planning and tool usage.

Product overview

Decisiones Logísticas is a Colombian supply chain consulting firm offering a combined consulting and software portfolio. The core consulting service is supply chain network design and planning, while the software side is anchored by AnyLogistix for advanced logistics network optimization and AnyLogic for simulation modeling. Both software tools are complemented by customized seminars and workshops on their use, creating an integrated offering that combines advisory services with tool-driven analysis for logistics network optimization across sectors including food, beverages, manufacturing, pharmaceuticals, retail, and banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Chain Consulting (Consultoría en Cadena de Suministro) Customized consulting engagements that analyze each client's logistics network, processes, and operations, then propose practical, applicable alternatives for distribution, transportation, and supply chain redesign. Targeted at large enterprises in food and beverage, manufacturing, banking, retail, 3PL, and government sectors in Colombia and the Andean region.
• AnyLogistix Colombia Resale and implementation of AnyLogistix logistics network optimization software in Colombia, enabling evaluation and analysis of supply chain design, configuration, capacity expansion, risk, bullwhip effect, and cost-to-serve. Distributed to enterprises as part of Decisiones Logísticas' consulting and software portfolio.
• AnyLogic Colombia Resale and distribution of AnyLogic multi-method simulation modeling software (discrete event, agent-based, system dynamics) in Colombia, used to support what-if scenario analysis, digital twin development, and risk-free experimentation of logistics configurations before real-world implementation.
• Tailored Workshops and Seminars (Seminarios y Talleres a la Medida) Customized training workshops and seminars covering supply chain design and planning processes, plus hands-on usage of analytical tools such as AnyLogistix and AnyLogic applied to logistics operations. Delivered at client sites or as part of consulting engagements for enterprise audiences.

Quantifiable outcome

• Reduced logistics costs between 0.2% and 0.6% of sales, with estimated savings of USD $1.5 to 3 million for a major food company with 12 production plants and 18 warehouses
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AnyLogistixcoreChannel Partner/ Reseller/ DistributorDecisiones Logísticas is a reseller and implementation partner for AnyLogistix software in Colombia. They offer network optimization software that allows evaluation and analysis of supply chain problems including design, configuration, and flow. The partnership enables clients to use AnyLogistix for digital twin development and scenario analysis.
• AnylogiccoreChannel Partner/ Reseller/ DistributorPartnership for simulation software distribution in Colombia. Anylogic provides multi-method simulation modeling including discrete event, agent-based, and system dynamics. Decisiones Logísticas uses this tool for customer projects and offers it as part of their software solutions portfolio.
• IBM (LogicNet Plus XE)coreTechnology or IntegrationDecisiones Logísticas uses IBM LogicNet Plus XE software for network optimization modeling. This tool is used for constructing logistics network models that allow analysis of multiple configurations including product families, demand zones, plant and warehouse capacities, and transportation costs.
• ProModelcoreTechnology or IntegrationDiscrete event simulation software used by Decisiones Logísticas for plant logistics optimization projects. Used for building simulation models representing operational scenarios with variability analysis for capacity planning and bottleneck identification.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Blue Yonder (formerly JDA Software): Large enterprise supply chain software suite covering planning, execution, and network design — broader portfolio than Decisiones Logísticas but overlapping in network optimization and supply chain consulting for global enterprises.
• Manhattan Associates: Enterprise supply chain, inventory, and omnichannel commerce software platform — broader offering but competes for the same large-enterprise supply chain transformation budget in Latin America.
• SAP (Integrated Business Planning / IBP): Enterprise ERP/IBP platform with embedded supply chain planning and network optimization — broader but competes for the same enterprise supply chain transformation and software implementation spend.
• Kearney (formerly A.T. Kearney): Global management consultancy with a dedicated supply chain management practice — broader portfolio but competes for the same enterprise supply chain strategy and network optimization engagements in Latin America.

Direct peers

• o9 Solutions: AI-powered integrated business planning platform covering demand, supply, and integrated business planning — overlaps with Decisiones Logísticas' network design and supply chain analytics offerings for large enterprises.
• Kinaxis: Concurrent supply chain planning platform (Maestro) used for S&OP, demand/supply balancing, and scenario analysis — competes for the same enterprise planning and optimization wallet share in large Latin American corporates.
• ToolsGroup: Supply chain planning software and services focused on demand sensing, inventory optimization, and S&OP — directly comparable to Decisiones Logísticas' mathematical modeling and optimization capabilities for distribution and inventory.
• Llamasoft (now Llamasoft by Accenture): Supply chain network design and analytics platform (now part of Accenture) — directly competes with Decisiones Logísticas in logistics network optimization consulting, including facility location, transportation, and inventory modeling.

Others

• The AnyLogic Company (parent of AnyLogistix): Parent software vendor whose AnyLogistix and AnyLogic products are core to Decisiones Logísticas' delivery stack; not a competitor but a strategic ecosystem partner whose channel strategy materially affects the firm's economics.

Regional players

• Effective Logistic Group: Mexico-based logistics and supply chain consulting and technology firm serving Latin America — comparable regional supply chain consulting peer with similar services focus in the LatAm market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/decisiones-log%C3%ADsticas
• Xx.com/dlconsultor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decisiones Logísticas