I-mens

What I-mens does

i-mens vzw is an independent, non-profit care organization (vereniging zonder winstoogmerk) headquartered in Zwijnaarde, Belgium, operating across Flanders and Brussels with 5,001–10,000 employees. Its portfolio spans the full life continuum of home-based and residential care, organized into discrete service lines: home nursing (thuisverpleging), family care (gezinszorg), household cleaning both with and without government-subsidized service vouchers (poetshulp dienstencheques), companionship (oppashulp), night care (nachtzorg/Zorg24), maternity care (kraamzorg) and home midwifery (vroedvrouw aan huis), childcare for healthy and sick children (kinderopvang, thuisoppas voor zieke kinderen), and residential care through two zorghotels in Gent and Oostende plus assisted-living apartments. The organization also operates a corporate childcare (bedrijfsopvang) line and runs specialized initiatives such as Onco@home for home oncology nursing in South-West Flanders and Hybride zorg combining in-person visits with remote video consultations.

Revenue is generated primarily through a unit-pricing model: €10 per government service voucher plus a €4/hour client contribution (or €1.50/hour for those entitled to increased reimbursement via health insurance) for cleaning; up to €11.50/hour for income-based cleaning without vouchers; €23/hour for sick-child home care absent insurer partnership; and income-tariff-based monthly childcare pricing administered via Kind en Gezin. Distribution is direct-to-consumer via a 24/7 telephone service center (078 15 25 35) and online service request forms, with three core channel partners: Pluxee (government-issued electronic dienstencheques), Mijn Burgerprofiel (federal citizen portal for voucher management), and a network of Belgian health insurance mutualities (ziekenfondsen) for clinical-service reimbursement. Supporting technology includes the 'Mijn i-mens thuisverpleging' secure portal that shares electronic nursing dossiers with treating physicians, the 'E-solution' administrative platform, and the in-pilot 'Zorgspraak' speech-enabled documentation project. i-mens was awarded three times at the 2025 Zorgawards by ZORG Magazine.

Name

I-mens

Legal name

i-mens vzw

Website

https://i-mens.be

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

i-mens vzw is an independent Belgian non-profit care organization delivering home nursing, family care, cleaning, childcare, maternity, night, and residential care services across Flanders and Brussels, serving households from pre-birth through end-of-life.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (621610), Other Residential Care Facilities (62399), Private Households (81411)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Home nursing services
• Family care services
• Maternity care services
• Residential elderly care
• Household cleaning services

Headquarters

HQ city

Zwijnaarde

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Service vouchers (Dienstencheques): Household cleaning services sold through government-subsidized service vouchers via Pluxee. Customers purchase vouchers at €10 each and pay an additional client contribution of €4/hour (€1.50/hour for those eligible for increased reimbursement).
2. Regular household cleaning (without service vouchers): Household cleaning for people with physical/mental care needs, priced at a maximum of €11.50/hour depending on household composition and income.
3. Night care services: Short and long night care services for elderly and care-dependent individuals, provided at home.
4. Home childcare for sick children: Childcare services for sick children aged up to 12-14 years, with reimbursement through health insurance partnerships. Without partnership: €23/hour.
5. Childcare services: Child day care for children 0-3.5 years in kinderdagverblijven (day care centers) and via onthaalouders (childminders). Pricing based on income tariff (attest inkomenstarief) from Kind en Gezin. Also includes corporate childcare services.
6. Residential care (Woonzorgcentrum / Care hotels): Residential care hotels in Gent and Oostende for individuals who can no longer live independently at home due to physical or psychological reasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

i-mens is an independent, non-profit care organization providing a full continuum of home-based and residential care services across Flanders and Brussels. The core offerings include home nursing, family care, household cleaning (with and without government service vouchers), companionship, night care, maternity and midwifery care, childcare, in-home care for sick children, and residential care hotels in Gent and Oostende.

Product overview

i-mens is an independent care organization operating across Flanders and Brussels, offering a broad portfolio of home-based and residential care services. The core offering spans home nursing (Thuisverpleging), family care (Gezinszorg), cleaning services (Poetshulp — available both with and without service cheques), companionship care (Oppashulp), night care (Nachtzorg), and childcare services (Kinderopvang, Thuisoppas voor zieke kinderen). The organization also provides residential care through care hotels (Woonzorgcentrum/Zorghotel) in Gent and Oostende, and assisted living apartments (Assistentiewoningen). Supporting digital infrastructure includes the 'Mijn i-mens thuisverpleging' patient portal, the 'E-solution' administrative platform, and partnerships with Pluxee for service cheque payments and Parentia for Groeipakket child benefits. The service portfolio is structured around enabling people to live independently at home for as long as possible across all life stages — from pregnancy and early childhood through old age.

Differentiator

Problem solved

Functional benefit

Brands

• Mijn i-mens thuisverpleging: A secured digital platform allowing treating physicians to consult electronic nursing dossiers of patients cared for by i-mens vzw, and allowing patients and trusted persons access to their own nursing records.
• Onco@home
• Zorg24
• Hybride zorg / Zorg op afstand
• Kinderopvang i-mens
• HOPON
• Zorgspraak
• i-wens

Products and services

• Thuisverpleging (Home Nursing) Home nursing services delivered by qualified nurses at the patient's home, including medical care, wound care, injections, and other clinical interventions. Targeted at patients who require professional nursing at home, including those recovering from illness or managing chronic conditions.
• Gezinszorg (Family Care) Family care providing personal care and household support for individuals needing assistance due to age, illness, or disability, enabling them to remain living independently at home. For elderly, people with disabilities, and those with care needs.
• Poetshulp met dienstencheques (Cleaning with Service Vouchers) Professional household cleaning services paid for with government-subsidized service vouchers (dienstencheques) at €10 per voucher plus a client contribution of €4/hour (€1.50/hour for those entitled to increased reimbursement). Available to all residents in Flanders.
• Poetshulp zonder dienstencheques (Cleaning without Service Vouchers) Regular household cleaning for people with a physical, mental, or social care need, priced at a maximum of €11.50/hour adjusted for household composition and income.
• Oppashulp (Companionship Care) Companionship care provided by volunteers, offering social support and a listening ear for people who are isolated or in need of company. Targeted at elderly, isolated individuals, and those with dementia or disabilities.
• Nachtzorg (Night Care / Zorg24) Night care services providing overnight support for elderly and care-dependent individuals, including both short check-up visits (korte nachtzorg) and full-night presence (lange nachtzorg).
• Thuisoppas voor zieke kinderen (In-Home Care for Sick Children) In-home babysitting for sick children aged up to 12 or 14 years (age limit varies by health insurance fund), enabling parents to work while their child recovers. Trained caregivers provide pedagogical care and daily reports. Reimbursement through health insurance partnerships; €23/hour without insurance.
• Kinderopvang (Childcare) Childcare for children aged 0 to 3.5 years through day nurseries (kinderdagverblijven/crèches) and registered home-based childminders (onthaalouders). Pricing is income-based via the Kind en Gezin attest inkomentarief certificate. Includes Bedrijfsopvang corporate childcare for employer-sponsored customers.
• Kraamzorg (Postnatal Maternity Care) Postnatal maternity care at home after childbirth, supporting new mothers with baby care, breastfeeding guidance, and household tasks during the recovery period. Targeted at mothers with newborns.
• Vroedvrouw aan huis (Home Midwifery) Home-based midwifery services providing medical guidance and support during and after pregnancy, including prenatal check-ups and postnatal care at home. Targeted at expectant and new mothers.
• Woonzorgcentrum / Zorghotel (Residential Care Hotel) Residential care hotels in Gent (WZC Zorghotel Seniorcity Gent) and Oostende (WZC Zorghotel Wellington Oostende) for individuals who can no longer live independently at home due to physical or psychological reasons. Provides residential care in a contemporary, ergonomic setting.
• Assistentiewoningen (Assisted Living Apartments) Assisted living apartments providing independent, carefree living for seniors who need some support but wish to maintain autonomy.
• Dagverzorgingscentrum Gent (Day Care Center) Day care center in Ghent providing daytime care and companionship for elderly individuals, offering respite for family caregivers and social interaction for seniors.
• Mijn i-mens thuisverpleging (Patient Nursing Portal) Secure patient portal allowing treating physicians to electronically consult the nursing records of patients cared for by i-mens vzw, with up-to-date information to assess and monitor patient situations. Patients and trusted persons also access their own nursing records.
• Bedrijfsopvang (Corporate Childcare)
• Opvoedingsondersteuning (Parenting Support)

Quantifiable outcome

• i-mens was awarded three times at the Zorgawards 2025, an initiative by ZORG Magazine recognizing outstanding performance in healthcare.

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PluxeecoreChannel Partner/ Reseller/ DistributorPluxee is the government-authorized issuer of service vouchers (dienstencheques) in Belgium. i-mens customers purchase electronic service vouchers through Pluxee to pay for household cleaning services at government-subsidized rates (€10 per voucher).
• ParentiaminorGTM or Marketing PartnerParentia is one of five administrators of the Groeipakket (growth package) child allowance system in Belgium. i-mens refers expectant parents to Parentia to apply for the starting amount of €1,269.25 per child.
• Partner mutualiteiten (health insurance funds)coreChannel Partner/ Reseller/ Distributori-mens has partnerships with various health insurance mutualities (ziekenfondsen) for reimbursement of childcare services for sick children. The specific mutualities include CM, Christelijke Mutualiteit Vlaanderen, Solidaris, Liberale mutualiteiten, Onafhankelijke mutualiteiten, and others listed on the service request forms.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korian Belgium: Subsidiary of European listed care group Korian, operating nursing homes, assisted living and home care services in Belgium; relevant comparable for I-mens' residential and home care operations.
• Armonea (Colisée): Large for-profit operator of residential care homes (woonzorgcentra) and assisted living across Belgium, part of the international Colisée group; competes with I-mens in the residential segment with greater capital resources.

Direct peers

• Solidariteit voor het Gezin: Belgian non-profit providing family care, household help, childcare, and home nursing, with similar dienstencheque and ziekenfonds revenue streams as I-mens.
• Landelijke Thuiszorg: Flemish non-profit home care provider (part of the CM group) offering thuisverpleging, gezinszorg, and poetshulp services in direct overlap with I-mens.
• Vulpia: Belgian operator of woonzorgcentra, assistentiewoningen and short-stay zorghotels; comparable residential and assisted living offering to I-mens' Zorghotel and Assistentiewoningen portfolio.
• Familiehulp: Belgian non-profit home care and family care organization offering gezinszorg, poetshulp, thuisverpleging and senior care across Flanders and Brussels; directly comparable service portfolio and target population to I-mens.

Emerging players

• Helan (formerly Vlaams & Neutraal Ziekenfonds): Belgian health insurance mutual offering its own home care, childcare and family support services to members; overlapping customer base and emerging direct-care competition with I-mens.
• Home Instead Belgium: International franchise providing non-medical home care, companionship and elderly support services in Belgium; comparable in elderly in-home care segment to I-mens' gezinszorg and oppashulp offerings.
• Partena Kinderopvang: Belgian childcare operator affiliated with Partena health insurance fund, offering kinderdagverblijven and onthaalouders; directly comparable to I-mens' Kinderopvang and Bedrijfsopvang services.

Regional players

• Zorgbedrijf Antwerpen: Municipal autonomous care organization operating woonzorgcentra, assisted living, and home care services within the city of Antwerp; comparable operating model to I-mens but confined to one municipality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imenszorgorganisatie
• LinkedInlinkedin.com/company/i-mens
• Instagraminstagram.com/imens.be
• Pinterestpinterest.com/iedereenisimens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-mens