Bethesda

What Bethesda does

Bethesda is a non-profit healthcare services organization founded in 1969 and based in Aberdeen, United States. It operates three integrated care lines: a nursing home, assisted living, and physical rehabilitation services, serving elderly and post-acute patients in its local market. The organization runs with a small staff of 11-50 employees and is led by Scott Eisenbeisz in the combined role of CEO and Administrator, reflecting a lean operating model typical of community-embedded senior care providers.

The business model is consistent with a non-profit senior care operator: Bethesda generates revenue from resident/patient fees drawn from a mix of private pay, long-term care insurance, and government reimbursements (Medicare and Medicaid), with any operating surplus reinvested into the mission rather than distributed. Its core product is bed-based care and rehabilitation services, and there is no disclosed technology platform, digital product, or software offering in the available source material; the organization's web presence at aberdeenbethesda.org returned only a verification loader page at the time of data collection.

With 55 years of continuous operation, Bethesda functions as a durable local institution rather than a growth-stage enterprise. No funding rounds, acquisitions, partnerships, leadership transitions, product launches, or geographic expansion are documented in the available data, and the company maintains a single-site footprint in Aberdeen. The competitive position rests on regulatory licensure, community trust, and embedded local referral relationships rather than on technology, scale, or differentiation through product innovation.

Name

Bethesda

Website

https://aberdeenbethesda.org

Company type

Private

Founded year

1969

Headcount range

11–50 employees

Short description

Bethesda is a non-profit organization founded in 1969 in Aberdeen, US, providing nursing home, assisted living, and physical rehabilitation services to local elderly and post-acute patients through a small, community-based care operation.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Other Residential Care Facilities (62399)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Nursing Homes (Non-SNF) (HLAFAFAC)

Keywords

• Nursing home care
• Assisted living services
• Physical rehabilitation
• Senior long-term care
• Post-acute care

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Core offering

Bethesda operates as a non-profit care facility delivering nursing home, assisted living, and physical rehabilitation services. Founded in 1969 and based in Aberdeen, United States, the organization provides residential and post-acute care primarily to seniors and individuals requiring long-term or restorative support.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursing Home Services Residential nursing home care provided by Bethesda for individuals requiring 24-hour skilled nursing support and long-term residential placement.
• Assisted Living Services Assisted living support delivered by Bethesda for residents who need help with daily activities while maintaining a degree of independence.
• Physical Rehabilitation Services Physical rehabilitation therapy services provided by Bethesda to support recovery and restorative care for residents and patients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Life Care Centers of America: National skilled nursing and assisted living operator. Closely comparable core services but operates at much larger multi-facility scale.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators, also offering senior living and rehabilitation therapy. Comparable core nursing/rehab service lines at multi-state scale.
• National HealthCare Corporation (NHC): Long-standing skilled nursing and assisted living operator with rehabilitation services and home health. Similar integrated service model across the senior care continuum.
• Encompass Health: National leader in inpatient rehabilitation and post-acute care. Directly comparable on the rehabilitation arm of Bethesda's offering and a reference point for rehab clinical quality.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad assisted living and memory care portfolio. Provides scale benchmarks and broader-market context for Bethesda's service lines.

Regional players

• Avera Health: Non-profit regional health system headquartered in Sioux Falls, SD with significant Aberdeen-area presence. Comparable as a regional non-profit health and senior care ecosystem player with overlapping referral relationships.

Direct peers

• Asbury Communities: Non-profit operator of continuing care retirement communities offering nursing, assisted living, and rehabilitation. Closely comparable in non-profit structure and full-continuum services.
• Christian Living Communities: Non-profit faith-based operator of senior living communities offering nursing, assisted living, and rehabilitation. Closely comparable in mission, ownership structure, and service mix.
• Good Samaritan Society (Sanford Health): Large non-profit provider of skilled nursing, assisted living, and rehabilitation across many states. Directly comparable as a mission-driven, multi-service senior care operator.
• National Lutheran Communities & Services: Non-profit faith-based senior care provider with continuing care retirement communities including skilled nursing and assisted living. Similar operating model and resident population.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethesda