Madrid CFF

What Madrid CFF does

Madrid Club de F\u00fatbol Femenino (Madrid CFF), founded in 2010 by Alfredo Ulloa, is a privately held Spanish women's football club headquartered at Calle Cronos 63 in Madrid and operating primarily from the Estadio Fernando Torres in Fuenlabrada. It runs the largest exclusively female football academy in Europe, with 40+ federated teams and 700+ active players across age categories from Benjam\u00edn (2017-2018) to Juvenil (2008-2010), providing a structured pathway from grassroots open tryouts to the professional first team that competes in Liga F, Spain's top-tier women's football division, and the Copa de la Reina. The club finished 6th in Liga F in 2023/24 and is ranked 32nd globally in the IFFHS historical classification, and it has maintained continuous top-flight status since its historic promotion to Liga Iberdrola on June 4, 2017. Madrid CFF is led by president and founder Alfredo Ulloa, with Jos\u00e9 Luis S\u00e1nchez Vera appointed as first-team head coach in January 2026, and it has produced international players and drawn institutional support from the Ayuntamiento de Fuenlabrada, Comunidad de Madrid, and Spanish national sports bodies.\n\nThe club's core products are its first-team competitions, season subscriptions ('Abonos') and individual match tickets sold through entradas.madridcff.com, an official merchandise store operated with Futbol Emotion, and a youth recruitment program ('Juega en el Madrid CFF'). Its underlying technology footprint is intentionally lightweight: a WordPress-based website, a separate ticketing platform, and Instagram-led marketing, with no public APIs, SDKs, or proprietary platform technology. The business model combines matchday revenue (€13 standard / €20 derby match tickets, €70-100 season tickets), merchandise sales, player transfer fees (e.g., Malou Marcetto to London City Lionesses in February 2026), and a tiered sponsorship stack anchored by technical sponsor Nike (renewed in July 2025 for five seasons), global sponsor Thermor, official sponsors Mahou, Coca-Cola, Olympia, Inforges, QNAP, and Futbol Emotion, recovery sponsor Sizen, medical partner Quir\u00f3n Salud, and institutional sponsors including the Ayuntamiento de Fuenlabrada, Comunidad de Madrid, and the Ministerio de Cultura y Deporte, with the club also a beneficiary of EU Next Generation funds through Spain's PRTR. DAZN holds Liga F broadcasting rights through 2027, providing the primary broadcast distribution channel.

Name

Madrid CFF

Legal name

MADRID C.F. FEMENINO

Website

https://madridcff.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Madrid Club de F\u00fatbol Femenino (Madrid CFF) is a privately held Spanish women's football club operating the largest exclusively female football academy in Europe, with 40+ federated teams and 700+ players, and a first team competing in Spain's top-tier Liga F.

Ownership category

akta.pro rank

Product category

Professional Women's Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAA

Association Football (Soccer) Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

Keywords

• Women's football club
• Football academy programs
• Youth football development
• Professional football league
• Football match ticketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Match Ticket Sales: Single match tickets sold through the official ticketing platform entradas.madridcff.com for Liga F matches and cup competitions.
2. Season Subscriptions (Abonos): Season ticket packages offering access to all home league matches and Copa de la Reina home games, priced at €70-100 annually depending on seating location.
3. Official Merchandise Store: Online official store (Tienda Oficial) selling club merchandise including kits, fan apparel, and accessories through Futbol Emotion platform.
4. Sponsorship Revenue: Sponsorship deals including technical sponsor (Nike), global sponsor (Thermor), official sponsors (Mahou, Coca-Cola, Olympia, Inforges, QNAP, Futbol Emotion), and institutional sponsors (Ayuntamiento de Fuenlabrada, Comunidad de Madrid). Recovery sponsor Sizen and medical service partner Quirón Salud also contribute to the sponsorship portfolio.
5. Player Transfer Fees: Transfer fees received for player transfers to other clubs, such as the agreement with London City Lionesses for Malou Marcetto's transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madrid CFF is a private women's football club that operates the largest exclusively female football academy in Europe. The club fields a first team competing in Liga F (Spain's top women's football division) and Copa de la Reina, runs a youth development pipeline across more than 40 federated teams, and sells match tickets, season subscriptions (Abonos), and official merchandise to fans in Madrid, Spain.

Product overview

Madrid CFF is a women's football club operating as the largest exclusively female football academy in Europe. The club offers a vertically integrated structure spanning from youth recruitment (Juega en el Madrid CFF tryout programs) through elite first team competition in Liga F and Copa de la Reina. Revenue products include match tickets and season subscriptions sold through entradas.madridcff.com, an official merchandise store, and press accreditation services. The first team is the core competitive product, supported by a network of over 40 federated teams and 700+ players.

Differentiator

Problem solved

Functional benefit

Products and services

• First Team Competitions
• Season Tickets (Abonos) Annual season ticket subscriptions for home matches at the Estadio Fernando Torres in Fuenlabrada, granting access to all home Liga F matches and Copa de la Reina home games. Priced between €70 and €100 annually depending on seating location.
• Individual Match Tickets Single matchday tickets for first team home games at Estadio Fernando Torres, priced at €13 per unit for general Liga F matches and €20 for premium matches including derbies against Real Madrid.
• Official Store (Tienda Oficial) Official merchandise store selling club apparel including kits, fan gear, and collectible items. Products are sold through the online Tienda Oficial and the Futbol Emotion e-commerce partnership platform.
• Youth Recruitment (Juega en el Madrid CFF) Talent identification and recruitment program offering open tryouts for girls and women across all age categories (Benjamín, Alevín, Infantil, Cadete, Juvenil) at both Madrid Centro and Fuenlabrada locations, providing a pathway from grassroots youth to the professional first team.
• Press Accreditations Media accreditation system for journalists and press to attend home matches, requiring web-based registration and approval with a 72-hour response time.

Quantifiable outcome

• More than 2,000 girls and women provided with football participation opportunities since founding in 2010
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and minor.

• London City LionessesmajorOthers · 3 February 2026Transfer agreement for player Malou Marcetto from Madrid CFF to the English club London City Lionesses. Marcetto had joined Madrid CFF in the 2024-2025 season from Dijon Football Côte d'Or and had a contract until June 30, 2026.
• NikecoreChannel Partner/ Reseller/ Distributor · 15 July 2025Nike serves as the Technical Sponsor (Patrocinador Técnico Oficial), providing official kits and equipment. The partnership was renewed in July 2025 with a five-season agreement, marking Nike's return as technical sponsor after the initial partnership from 2010-2019. Nike accompanied the club during its historic promotion to Primera División in 2017.
• ThermorcoreChannel Partner/ Reseller/ DistributorThermor is listed as the Global Sponsor (Patrocinador Global) of Madrid CFF.
• MahoumajorChannel Partner/ Reseller/ DistributorMahou is listed as an Official Sponsor of Madrid CFF, featured in the sponsor section alongside other commercial partners.
• Coca-ColamajorChannel Partner/ Reseller/ DistributorCoca-Cola is listed as an Official Sponsor of Madrid CFF.
• OlympiamajorChannel Partner/ Reseller/ DistributorOlympia is listed as both an Official Sponsor and provides Official Medical Service (Servicio Médico Oficial) through Quirón Salud partnership.
• Quirón SaludmajorChannel Partner/ Reseller/ DistributorQuirón Salud provides Official Medical Service to Madrid CFF, with Olympia operating the sports medicine center at Quirón Hospital.
• InforgesminorChannel Partner/ Reseller/ DistributorInforges is listed as an Official Sponsor of Madrid CFF.
• QNAPminorChannel Partner/ Reseller/ DistributorQNAP is listed as an Official Sponsor of Madrid CFF.
• Futbol EmotionmajorChannel Partner/ Reseller/ DistributorFutbol Emotion serves as the official e-commerce partner for Madrid CFF merchandise and is listed as an Official Sponsor.
• SizenminorChannel Partner/ Reseller/ DistributorSizen is listed as the Recovery Official Sponsor (Patrocinador Oficial de Recuperación) of Madrid CFF.
• Ayuntamiento de FuenlabradacoreOthersThe Fuenlabrada municipal government is listed as an Institutional Sponsor (Patrocinador Institucional), providing support to the club based in their jurisdiction. The Estadio Fernando Torres is located in Fuenlabrada.
• Comunidad de MadridcoreOthersThe Madrid regional government (Comunidad de Madrid) is listed as an Institutional Sponsor. The club is a beneficiary of EU Recovery, Transformation and Resilience Plan funds (Plan de Recuperación, Transformación y Resiliencia).
• Ministerio de Cultura y DeportecoreOthersListed as institutional sponsor along with Consejo Superior de Deportes (CSD), receiving EU Next Generation funds through the PRTR (Plan de Recuperación, Transformación y Resiliencia).
• LaSalle (Universidad Pontificia Comillas)minorStrategic or Co-development PartnerThe club signed an agreement with LaSalle university for extracurricular physiotherapy practicums, providing training opportunities for students while supporting the club's medical staff.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Athletic Club Femenino: Bilbao-based women's team competing in Liga F. Direct peer in the Spanish top flight, with a similar academy-driven, community-led model.
• Valencia CF Femenino: Valencia's women's team competing in Spain's top flight. Direct peer for Spanish women's football, talent recruitment, and commercial positioning.
• Real Madrid Femenino: Real Madrid's official women's football team, competing in Liga F and based in Madrid. Direct competitor for talent, sponsors, and matchday audiences within the same city and league as Madrid CFF.
• Real Betis Féminas: Real Betis's women's team playing in Liga F, with which Madrid CFF directly competes (per official site fixture references). Comparable in scale, sponsorship structure, and brand-driven fan engagement.
• Real Sociedad (women's team): Real Sociedad's women's team, a regular Liga F competitor. Direct peer in Spanish women's football, with comparable institutional support model and player-development focus.
• Levante UD Femenino: Valencia-based Liga F club historically competing near the top of Spanish women's football. Direct peer on league positioning, scale, and historical Champions League participation.
• Sevilla FC Femenino: Sevilla's women's team playing in Liga F. Direct peer for Spanish top-flight competition, talent recruitment, and sponsor dynamics.
• FC Barcelona Femení: The dominant women's football club in Spain and Europe, competing in Liga F. Sets the sporting, commercial, and Champions League benchmark that Madrid CFF is targeting with its top-three Liga F ambition.
• Atlético de Madrid Femenino: Atlético de Madrid's women's team, a top Liga F club also based in Madrid. Shares the same city, league, and talent pool, and recently won a Liga title under coach Sánchez Vera, making it a leading comparable for sporting benchmarks.

Emerging players

• London City Lionesses: English women's football club in the Women's Championship that signed Malou Marcetto from Madrid CFF in February 2026. Comparable as a cross-league transfer partner and as a similarly sized emerging women's football project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/madrid_cff
• Xx.com/MadridCFF
• Facebookfacebook.com/MadridCFF
• LinkedInlinkedin.com/company/madridcff

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrid CFF