Sapana Carpet Studio

What Sapana Carpet Studio does

Sapana Carpet Studio, legally registered as Sapana Polyweave Pvt. Ltd., is an Indian direct-to-consumer e-commerce company specializing in floor coverings. Founded in 1984 and headquartered in Mumbai at F-501, Lotus Corporate Park, Goregaon East, the company sells rugs, carpets, Chatai mats, door mats, and bath mats to Indian residential homeowners and bulk trade buyers through its Shopify-powered storefront at sapanacarpetmats.com. The product portfolio spans 17+ named collections across budget (Rs. 287 door mats), mid-range (Rs. 381-1,799 Chatai mats), and premium (Rs. 1,499-27,199 rugs and carpets) tiers, with cultural variants such as Persian-inspired (Mahal, Shiraz, Kashan), contemporary (Modena, Portland, Venice), and India-specific (Pooja Room, Gulmarg) offerings. Size options range from 1.5'x1.5' to 9'x9' with 11 color choices.

The business operates on a one-time unit-purchase revenue model with no subscription or recurring component, supported by promotional discounting up to 25% on area rugs and free shipping across India. Marketing is conducted through organic digital channels — Facebook, Instagram, a content blog, email newsletter registration, and SEO-optimized collection pages — without evidence of paid acquisition or institutional marketing investment. The company appears to be founder-owned and bootstrapped, with no venture capital funding, parent company ownership, or public listing identified. The 11-50 employee headcount, single-country (India) geographic scope, and absence of disclosed proprietary technology or AI capabilities characterize Sapana as a traditional home-textiles brand executing a pure-play DTC e-commerce model.

Name

Sapana Carpet Studio

Legal name

Sapana Polyweave Pvt. Ltd.

Website

https://sapanacarpetmats.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapana Carpet Studio (Sapana Polyweave Pvt. Ltd.) is an Indian direct-to-consumer e-commerce company selling rugs, carpets, Chatai mats, and door mats to residential homeowners across India via its own Shopify-powered storefront, offering budget to premium price tiers across 17+ named collections.

Ownership category

akta.pro rank

Product category

Home Floor Coverings and Rugs

NAICS

Carpet and Rug Mills (314110), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industry

Broadloom Carpet Manufacturing (IMAOAJAA)

Keywords

• Floor coverings
• Area rugs
• Door mats
• Home textiles
• Carpets and runners

Headquarters

HQ city

Chhatrapati Sambhaji Nagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Retail Product Sales: One-time sales of physical products including Chatai mats, rugs, carpets, door mats, and bath mats. Products are sold at fixed prices with occasional discounts and promotional offers. Revenue is generated through direct e-commerce transactions with consumers in India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sapana Carpet Studio (legally Sapana Polyweave Pvt. Ltd., operating as Sapana Carpet-Mats) designs and sells floor coverings including Chatai mats, area rugs and carpets, washable rugs, door mats, and bath mats. The company offers an extensive portfolio of branded collections across price points and ships directly to residential consumers across India via its own online storefront.

Product overview

Sapana Carpet-Mats is an Indian e-commerce company selling a diverse portfolio of floor coverings and mats. The core offerings consist of Chatai Mats (affordable traditional mats), Rugs & Carpets (premium area rugs across 17 named collections), Washable Rugs (Ibiza and Rio collections), and Door/Bath Mats. The product lineup features multiple distinct sub-brand collections under the Rugs & Carpets category including Mahal (Persian winter rugs), Shiraz (Persian-contemporary blend), Kashan (Iranian floral designs), Portland (dining/kitchen rugs), Modena (contemporary patterns), Venice (outdoor rugs), and others. Products are available in various sizes ranging from small 45x45 cms to large 180x270 cms, sold primarily through their Shopify-powered online store at sapanacarpetmats.com with operations based in Mumbai, India.

Differentiator

Problem solved

Functional benefit

Products and services

• Chatai Mats Affordable, sustainable floor mats in Kilim, Floral, Geometric, Abstract, and Stripes patterns, available in sizes from 45x45 cm to 180x270 cm. Designed for Indian households seeking traditional floor coverings at accessible price points.
• Rugs and Carpets Premium range of area rugs and runners organized into named collections (Mahal, Shiraz, Mashael, Portland, Kashan, Comfort, Bedford, Regale, Modena, Venice, Kleen Living, Verona, Kigali, Milan, Oslo, Siena, Fez, Gulmarg), spanning sizes from 90x150 cm to 180x270 cm and multiple color options. Targeted at Indian homeowners furnishing living rooms, bedrooms, dining rooms, kitchens, and outdoor spaces.
• Washable Rugs Easy-maintenance washable rugs in Ibiza and Rio collections, marketed for convenience, durability, and indoor everyday use.
• Door Mats and Bath Mats Welcome doormats and bathmats across collections such as Bristol, Lexington, Elegance, Plush, Coir, Portland, Naples, Everest, VFM, Bliss, Phoenix, Florence Plus, Eden, and Alton. Positioned as entry-level functional mats starting from Rs. 287.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jaipur Rugs: India-based manufacturer and retailer of hand-knotted and machine-made rugs with direct-to-consumer and B2B channels. Highly comparable to Sapana as a domestic rug brand combining manufacturing heritage with multi-collection online retail across India.
• Fabindia: Iconic Indian home textile and furnishings retailer offering rugs, dhurries, and floor coverings alongside apparel. Comparable in selling India-inspired rugs and floor coverings to residential consumers across price tiers.
• Chumbak: Indian D2C home and lifestyle brand selling decor, furnishing, and home textile products through its own e-commerce site. Comparable as a domestically grown India D2C home brand pursuing multi-category expansion.
• Wakefit: India D2C home brand with mattresses, furniture, and home furnishings sold via its own online storefront. Comparable as an Indian D2C home brand expanding from a single category into broader home furnishings.
• Spaces by Welspun: Indian home textile brand offering rugs, carpets, bath mats, and floor coverings through retail and online channels. Directly comparable as a domestically manufactured rug/floor-covering brand with broad collection depth.
• Freedom Tree: Indian D2C home decor brand offering rugs, furnishings, and decor products online. Comparable as a design-led Indian D2C home brand with curated collections and online-first GTM.
• Story@Home: Indian D2C home furnishings brand selling rugs, carpets, doormats, and bedding online. Closely comparable product mix (rugs/mats), target customer (residential Indian homeowners), and e-commerce-led GTM model.

Broad incumbents

• Urban Ladder: Large India home furnishings omnichannel retailer (now part of Reliance Retail) selling furniture, decor, rugs, and mattresses. Comparable in offering rugs and floor coverings within a much broader home assortment.
• Pepperfry: Large India online and offline home furnishings marketplace with rugs and floor coverings as a sub-category. Comparable at category level but serves a much broader home portfolio.
• IKEA India: Global home furnishings giant with an India retail and online presence including rugs and mats. Comparable on rug/floor-covering offerings but operates at vastly larger scale across the full home category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sapanacarpetmats
• Instagraminstagram.com/sapanacarpetmats
• Xx.com/SapanaPvt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapana Carpet Studio