What Media Soft Software Technology does

Media Soft Software Technology GmbH is a privately held, owner-managed German software vendor founded in 1993 and headquartered in Tholey, Saarland. The company develops and sells OTEC, a modular ERP system purpose-built for the surface finishing industry — covering electroplating (Galvanik), anodizing (Eloxal), powder coating, and cathodic dip painting (KTL), with extensions into advanced coatings, aerospace, automotive suppliers, medical technology, and defense. Unlike article-focused generic ERPs, OTEC is process-oriented from the ground up, addressing rack and workpiece carrier logic, current density/voltage/timing parameters, and standards-compliant documentation (ISO 9001, IATF 16949, Nadcap, VDA). The platform is built in-house on Microsoft SQL Server with Visual Studio, runs on Windows in German/English/French, and is sold as a modular bundle with add-on modules (BDE, Planning, Digital Plan, DMS, SMART app, CRM/BI, S2O, NORM, CAMT, EDIFACT, e-invoicing). The company maintains ISO 9001:2015 certification continuously since November 2009.

The company monetizes through a mix of one-time software licenses, multi-year implementation and consulting services (typically 6–36 weeks per engagement), recurring technical support, and balance-sheet-neutral leasing arranged through a long-standing partnership with MMV (24–60 month terms). Go-to-market is direct enterprise field sales led by Head of Sales Nicholas Fleck, with no resellers or call centers, supplemented by trade show presence at SurfaceTechnology, multilingual website SEO, and LinkedIn. Implementation and ongoing support are delivered in-house by the same team. Over 200 companies in Germany and Europe — including more than 15 industry leaders such as AST Surface Technologies, AGRU Kunststofftechnik, KAP Surface Technologies, and Rockenstein GmbH — are reference customers.

Recent strategic activity centers on product modernization: AI-powered versions of OTEC entered development in 2024, the AI-powered Scan to Order (S2O) module shipped in October 2025, and a major platform refresh branded OTEC Impulse with a new UI is scheduled for 2026. The company has no external funding, no parent company, no subsidiaries, and no M&A history; it operates as a bootstrapped, profitable niche software house with Fleck-family leadership (Ralf Fleck as Geschäftsführer, Susanne F. Graf as Prokuristin and Quality Management Representative).

Name

Media Soft Software Technology

Legal name

Media Soft Software Technology GmbH

Website

https://media-soft.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tholey

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. ERP Software Licenses: Sale of modular OTEC ERP software licenses covering base system (BaSys), production data acquisition (BDE), planning modules, digital planning tools, document management, mobile applications, and specialized add-ons. Modular structure allows companies to purchase only needed functionality.
2. Implementation & Consulting Services: Professional services including process analysis, system configuration, data migration, test scenarios and training, go-live support, and ongoing project management. Structured 5-step methodology from analysis through scaling.
3. Technical Support & Maintenance: Ongoing technical support and hotline services directly from the software publisher. Includes updates, enhancements, and continuous support from single source.
4. Leasing & Financing: Partnership with MMV financing partner enabling customers to implement OTEC through balance-sheet neutral leasing arrangements. Terms from 24-60 months with option for leasing with purchase or sale-and-lease-back.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Media Soft develops and sells OTEC®, a process-oriented ERP software built from the ground up for surface finishing companies performing electroplating, anodizing, powder coating, and KTL operations. The modular system combines master data management, production data acquisition, production planning, document management with OCR, AI-powered order scanning, e-invoicing, and quality management on a Microsoft SQL Server / Windows architecture. The company also delivers implementation consulting and facilitates leasing financing through MMV.

Product overview

Media Soft Software Technology offers OTEC®, a modular ERP solution specifically designed for surface finishing companies (galvanizing, anodizing, powder coating, KTL/cathodic dip painting). The product architecture consists of OTEC® BaSys as the core ERP system, supplemented by specialized add-on modules: OTEC® BDE for production data acquisition, OTEC® Planning and OTEC® Digital Plan for production planning, and a suite of OTEC® Assistants (DMS, SMART app, C&C analytics, S2O AI-powered scanning, NORM standards management, CAMT banking interface, EDIFACT interfaces, and e-invoicing). The company also provides consulting/implementation services and leasing financing in partnership with MMV. All modules are developed in-house with no third-party interfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• OTEC® BaSys OTEC® BaSys is the core ERP base system for surface finishing companies, covering master data management, quotation and order processing, automated pricing for order calculation, invoicing, inventory management, warehousing, purchasing, rack management, bill of materials, and quality management with test certificates. It is purpose-built on a process-oriented (rather than article-oriented) architecture for galvanizing, anodizing, powder coating, and KTL operations.
• Consulting & Implementation Services Professional services delivered directly by Media Soft covering process analysis, system configuration, data migration, test scenarios, training, go-live support, ongoing project management, and continuous development for OTEC ERP customers.
• Leasing & Financing with MMV ERP financing arrangement facilitated through MMV partner, offering balance sheet neutral leasing of OTEC software with terms of 24 to 60 months, including options for leasing with purchase or sale-and-lease-back structures. Often combinable with digital subsidy programs such as Go-digital, Digitalprämie, and Invest BW.

Quantifiable outcome

• Significant time savings in operational processing
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature14 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ServiceQualityFutureminorOthersActive membership in ServiceQualityFuture initiative organized by IHK Saarland (Chamber of Industry and Commerce). Industry association membership demonstrating commitment to service quality standards.
• SGS-TÜV SaarcoreOthersCertification partner for ISO 9001:2015 quality management system certification. Conducts annual audits of quality management processes, documentation, and continuous improvement systems.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Epicor: Global ERP vendor specializing in manufacturing verticals including metal finishing/fabrication; offers comparable process manufacturing functionality and competes for international surface treatment groups OTEC serves in Europe.
• PSI Software AG: Established German software vendor with industrial production and energy/process manufacturing ERP suites; broader portfolio than OTEC but addresses overlapping production planning and shop-floor execution needs.
• Microsoft Dynamics 365 Business Central: Cloud-first mid-market ERP from Microsoft frequently evaluated against vertical solutions like OTEC by German SMEs, particularly those already standardized on Microsoft stacks (SQL Server/Visual Studio, as OTEC is built on).
• Sage: Global ERP/financial software vendor with strong SMB manufacturing footprint in Europe; competes indirectly with OTEC where surface finishers consider generic Sage solutions before buying vertical ERP.

Direct peers

• abas ERP (Forterro): ERP software provider focused on mid-market discrete and custom manufacturers in the DACH region, directly comparable to OTEC's German SME manufacturing customer base and on-premise architecture.
• proALPHA: German mid-market ERP vendor serving industrial manufacturing with deep process and production modules; competes for the same SME process-manufacturing customers as OTEC, including surface treatment segments.
• COSMO CONSULT: Microsoft Dynamics-based ERP partner focused on German and European mid-market manufacturing, providing vertical industry solutions that compete with OTEC's purpose-built surface finishing modules.

Emerging players

• Lantek: Software specialist for sheet metal and metalworking manufacturing including cutting, nesting, and shop-floor MES; partial overlap with OTEC's surface finishing niche where metal processing shops also require finishing line management.
• INNEO Solutions: German provider of manufacturing and PLM/ERP solutions for industrial SMEs, including process-oriented production modules; adjacent competitor for design-to-production workflows in metal processing and surface finishing.

Others

• Asseco Solutions: European mid-market ERP vendor serving manufacturing and project-based industries; broader portfolio but with comparable go-to-market motion targeting DACH industrial SMEs that are also OTEC's prospect pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/media-soft-software-technology-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Soft Software Technology