De Heus Brazil Animal Nutrition

What De Heus Brazil Animal Nutrition does

De Heus Brasil Nutrição Animal is the Brazilian subsidiary of Royal De Heus, a Dutch family-owned animal nutrition company founded in 1911. Established in Brazil in 2014, the company manufactures and distributes premixes, cores, concentrates, and complete feeds for poultry, swine, ruminants (beef and dairy), aquaculture, equines, and pets. Its product portfolio includes proprietary concepts such as MUB, Kaliber, PreLacto, RobotExpert, SynchroFOS, MaxMeat, CoolCare, GutGuard, and ColorGuard, developed through dedicated R&D and supported by a digital toolset (Pig Data, Margin Monitor Milk, swine profitability calculator).

The business operates through three primary channels: direct field sales where technical specialists visit farms daily to deliver nutritional solutions and advisory services; sales to feed factories and cooperatives that produce their own feed using De Heus formulations; and a network of local distributors serving smaller producers. Manufacturing is anchored by five facilities in Rio Claro and Guararapes (São Paulo), Toledo (Paraná), Itaberaí (Goiás — the largest, with a R$45 million expansion in 2023), and an office in Campinas. Pricing is not publicly disclosed and is delivered through custom quotes tied to customer needs and farm requirements.

The company has scaled aggressively since 2014 through greenfield investment and acquisitions, including Galdus (2018) and Cerrado Nutrição Animal (2020), and maintains partnerships with universities (UEL), co-ops (Serramar), and ESG initiatives (Black Jaguar Foundation, WRI). Its headcount of 5,001–10,000 employees makes it one of the larger animal nutrition operators in Brazil, serving a diversified base of mid-market and enterprise livestock producers with no single dominant customer. Leadership transitioned to Diego Lima as President on March 17, 2026, indicating continued operational evolution under the Royal De Heus parent group.

Name

De Heus Brazil Animal Nutrition

Legal name

De Heus Brasil Nutrição Animal

Website

https://deheus.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

De Heus Brasil Nutrição Animal is the Brazilian subsidiary of Dutch animal nutrition group Royal De Heus, manufacturing premixes, concentrates, and complete feeds for poultry, swine, ruminants, aquaculture, and pets, sold via direct field sales, cooperatives, and distributors.

Ownership category

akta.pro rank

Product category

Animal Nutrition & Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG), TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Animal nutrition products
• Animal feed manufacturing
• Premixes and concentrates
• Livestock nutritional solutions
• Aquaculture and pet feed

Headquarters

HQ city

Avenida

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Nutrition Products: De Heus develops and sells complete groups of nutritional products including premixes, cores, concentrates, and complete feeds for poultry, ruminants, swine, aquaculture, equines, and pets. Revenue is generated through direct sales to producers, factories, cooperatives, and distributors across Brazil and export markets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

De Heus Brazil manufactures and sells animal nutritional products including premixes, cores, concentrates, and complete feeds for poultry (broilers and laying hens), ruminants (beef and dairy cattle), swine, aquaculture (fish and shrimp), equines, and pets. The portfolio is organized into branded nutritional programs such as MUB, Kaliber, PreLacto, RobotExpert, CoolCare, MaxMeat, ReproBeef, GutGuard, and ColorGuard, supported by digital tools including Pig Data, Margin Monitor Milk, and a swine profitability calculator. Sales are executed via direct enterprise field sales, factories/cooperatives, and a local distributor network across Brazil.

Product overview

De Heus Brazil Animal Nutrition offers a comprehensive portfolio of nutritional solutions for multiple animal species, including poultry (Aves), ruminants (Ruminantes), swine (Suínos), equines, aquaculture, and pets. The product portfolio includes premixes, cores, concentrates, and complete feeds organized into specific programs such as MUB (for beef and dairy cattle), Kaliber (for heifer development), PreLacto (for dairy transition), RobotExpert (for robotic milking operations), CoolCare (for heat stress management), MaxMeat (for beef cattle), Galdus (for poultry), and ReproBeef (for reproductive management). The company also provides digital tools including Pig Data, Margin Monitor Milk, and profitability calculators for precision livestock management.

Differentiator

Problem solved

Functional benefit

Brands

• Galdus: Poultry feed brand acquired by De Heus
• De Heus Kids
• Powering Progress
• Responsible Feeding
• Natural Power
• MUB
• PreLacto
• Kaliber
• GPS
• RobotExpert
• MaxMeat
• CoolCare
• Margin Monitor Milk (MMM)
• Reprobeef
• SynchroFOS
• ColorGuard
• GutGuard

Products and services

• Nutritional Solutions for Poultry (Aves) Complete nutritional solutions for poultry producers including feed for broilers, laying hens, and other birds; addresses performance optimization, feed efficiency, and egg quality.
• Nutritional Solutions for Ruminants (Ruminantes) Comprehensive nutritional solutions for beef and dairy cattle producers including the MUB program, Kaliber heifer plan, PreLacto transition plan, RobotExpert robotic milking feeding, CoolCare heat stress application, MaxMeat and SynchroFOS concepts targeting productive, profitable, and sustainable livestock production.
• Nutritional Solutions for Swine (Suínos) Complete nutritional solutions for swine producers across all production phases (gestation/farrowing, nursery, reproduction, growth and finishing) combined with Pig Data digital technology to improve productivity, predictability, and profitability.
• Nutritional Solutions for More Animals (Equinos, Aquacultura, Pets) Nutritional solutions for equines, aquaculture (tilapia and shrimp), and pets, addressing specialized nutrition needs for diverse animal species.
• MUB (Multiple Units Beef) MUB is a proprietary nutritional program for beef and dairy cattle that combines with ReproBeef for breeding success, including a heat stress mitigation component for dairy cows.
• Kaliber Nutritional plan for heifer development in dairy and beef cattle operations, structured as Kaliber Milk and Kaliber Beef programs targeting young dairy heifer raising.
• PreLacto Plan Nutritional plan focused on nutritional balance and health during the transition period of dairy cows, supporting the lead-up to calving and subsequent lactation.
• RobotExpert Intelligent feeding system for dairy properties with robotic milking, combining De Heus nutritional solutions with data collected from milking robots to manage feeding.
• CoolCare Application Application that helps dairy producers mitigate the impact of heat stress on dairy cattle, supporting productivity under global warming conditions.
• MaxMeat Concept Nutritional concept developed to improve beef cattle performance through optimized nutrition.
• ReproBeef Beef cattle reproductive program designed to be combined with the MUB program for breeding success in beef herds.
• Power Beef Grão Inteiro Protein concentrate for animals in feedlot systems using whole corn grain, formulated to be combined at 15% product + 85% whole corn grain.
• Galdus Broiler Feed Galdus brand broiler chicken feed launched in 2018 following De Heus's acquisition of the Galdus brand.
• Galdus Pré-inicial Poedeiras Pre-initial Galdus feed for laying hens, launched in 2018 as part of the acquired Galdus poultry brand.
• GutGuard Gut health solution for poultry, formulated to support intestinal integrity and performance.
• ColorGuard Pigmentation solutions for poultry feed that affect egg yolk and skin color in broilers and layers.
• SynchroFOS Concept Nutritional concept focused on synchronization of organic matter fermentation in the rumen to improve ruminant nutrition.
• Margin Monitor Milk (MMM) Tool that evaluates key performance indices on dairy farms to measure profitability and efficiency.
• Pig Data Data and AI technology system for swine production that brings productivity gains and predictability using mathematical modeling, artificial intelligence, and big data.
• Calculadora de Rentabilidade Suínos Online profitability calculator for swine producers to estimate returns on swine production using De Heus nutritional programs.
• Nutritional Plan for Early Heifers Nutritional plan targeted at early heifer production in dairy operations, supporting earlier entry into reproductive cycles.

Quantifiable outcome

• Family Sleutjes achieved 2.7 million liters of milk annually after eight years with De Heus
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GeralLeitecoreStrategic or Co-development Partner · 1 January 2024De Heus established partnership with traditional feed industry in Minas Gerais to strengthen regional presence and serve dairy producers with nutritional solutions.
• Black Jaguar FoundationcoreStrategic or Co-development Partner · 1 January 2021De Heus partners with Black Jaguar Foundation to support the Araguaia Biodiversity Corridor restoration project. The partnership involves building a large-scale tree nursery in Santana do Araguaia, supporting the Araguaia Seeds Network initiative, and contributing to planting hundreds of thousands of native trees. The company provides financial support and employee engagement activities including visits to restoration areas.
• Boert BewustminorStrategic or Co-development Partner · 1 January 2021Since March 2021, De Heus is an official partner of Boert Bewust, a Dutch social enterprise that helps farmers connect with local communities in the Netherlands. The partnership aims to increase support and appreciation for animal protein producers.
• Senepol da BarraminorStrategic or Co-development Partner · 1 January 2018Partnership with Senepol cattle producer focused on results and genetic improvement through nutritional support.
• Cooperativa SerramarminorStrategic or Co-development Partner · 1 January 2018Partnership with Serramar Cooperative in Vale do Paraíba focused on productivity improvement for member producers.
• Universidade Estadual de Londrina (UEL)minorStrategic or Co-development Partner · 1 January 2017De Heus inaugurated an experimental nutrition center in Londrina with Dutch expertise, potentially in partnership with UEL for research and development activities.
• World Resources Institute (WRI)minorStrategic or Co-development PartnerCollaboration with WRI Brazil for mapping and identifying landowners in the Araguaia Biodiversity Corridor zone as part of the Black Jaguar Foundation project.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DSM-Firmenich Animal Nutrition & Health: DSM supplies vitamins, premixes, and feed additives globally and in Brazil. Overlaps with De Heus in nutritional solutions for poultry, swine, and ruminants, though more focused on ingredients/additives than complete feed delivery.
• ADM Animal Nutrition: ADM is a global agribusiness giant with a meaningful Brazilian premix/feed additive business serving livestock producers. Comparable to De Heus in product breadth across species and in technical-service model, but at significantly larger scale.
• Cargill Animal Nutrition (Nutron): Cargill operates one of the largest animal nutrition businesses globally and in Brazil through its Nutron premix and concentrate brand. Directly competes with De Heus across poultry, swine, and ruminants with a much larger global footprint and deeper commodity sourcing.

Direct peers

• Trouw Nutrition (Nutreco): Trouw Nutrition is the animal nutrition arm of Nutreco (owned by SHV) and a direct competitor in premixes, concentrates, and specialty feeds across poultry, swine, and ruminants. Operates a global R&D network similar to Royal De Heus and serves Brazil's integrators and independent producers.
• Guabi Nutrição Animal: Guabi is one of Brazil's largest domestic animal nutrition players, producing premixes, concentrates, and complete feeds for poultry, swine, ruminants, and aquaculture. It is a primary local competitor in the same customer segments and channels De Heus Brazil serves.
• Alltech: Alltech is a global animal nutrition company with a strong Brazilian presence in premixes, additives, and on-farm technical service. Closely comparable to De Heus in its species-specific solutions (poultry, swine, ruminants, aquaculture) and emphasis on producer-level technical support.

Emerging players

• Evonik Animal Nutrition: Evonik supplies amino acids and feed additives to Brazilian feed mills, including for poultry and swine. It is comparable to De Heus as a specialty nutrition inputs supplier, though it does not typically sell complete feed programs directly to producers.
• Phibro Animal Health: Phibro provides feed additives, nutritional specialties, and animal health products to Brazilian and global livestock producers. Overlaps with De Heus in dairy, poultry, and swine nutrition adjacencies, particularly in performance and health-positioned products.

Others

• JBS (Seara animal nutrition): JBS is the world's largest meat producer, with significant captive feed operations in Brazil through Seara and other units. Comparable to De Heus in scale of Brazilian feed consumption but vertical-integrated rather than a merchant-feed competitor.
• BRF (animal protein integrator): BRF is a Brazilian poultry and pork integrator with its own feed milling operations. Not a direct competitor to De Heus at the producer level, but a key customer-side peer shaping demand for feed performance and price in Brazilian poultry/swine.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/royal-de-heus/jobs
• Facebookfacebook.com/deheusnutricaoanimal

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heus Brazil Animal Nutrition