102.5 WBAZ

What 102.5 WBAZ does

102.5 WBAZ (WBAZ-FM) is a privately held adult contemporary radio station broadcasting at 102.5 FM from Water Mill, New York, and operating under Long Island Radio Broadcasting, LLC. The station serves the Hamptons and Eastern Long Island market (Nassau/Suffolk) with a programmed daypart lineup that includes syndicated shows such as the Bob & Sheri morning show, Ashley and Brad midday, Geoff and Danielle afternoons, and Sunday specialty programming featuring Jim Brickman, Dave Koz, and Allen Kepler. Supporting digital products include the Bob & Sheri Podcast archive, the BAZ VIP Club membership program, a community calendar and event submission tool, and a music identification service ('Who Sings That Song?').

The station's technical stack combines traditional FM broadcasting with online streaming delivered through the Amperwave player, a website powered by the LinkedUpRadio platform (built on Envisionwise technology), and ad serving via Open Webwise. Content syndication is provided by ABC Audio for music news and entertainment reporting. The product portfolio is rounded out by a BackTrax 80's & 90's weekend program and overnight non-hosted music programming, creating a full-day, multi-format offering.

Revenue is generated primarily through advertising sold by a direct sales team to local and regional businesses in the Hamptons/Eastern Long Island market, including traditional radio spots and integrated digital advertising packages. A secondary recurring stream comes from the BAZ VIP Club membership program, which provides contest and event notifications via email. The company is part of a Long Island radio cluster that includes WEHM, WBEA, and BEACH 101.7, enabling bundled multi-station advertising sales. Pricing is quote-based and not publicly disclosed; sales comp structures (Director of Sales $80K-$100K base; Account Executive $40K base + uncapped commission) indicate a relationship-driven, SMB-focused commercial motion.

Name

102.5 WBAZ

Legal name

Long Island Radio Broadcasting, LLC

Website

https://wbaz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

102.5 WBAZ is a privately held adult contemporary FM radio station in Water Mill, NY, serving the Hamptons and Eastern Long Island market with syndicated programming, podcast content, and community events, monetized through local radio and digital advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAIAEAL

Radio Content Production & Studios (On-air Production, Imaging, Jingles)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• Radio broadcasting
• Digital streaming
• Radio advertising
• Community events
• Adult contemporary music

Headquarters

HQ city

Water Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising: Traditional radio spots and digital advertising packages sold to local and regional businesses targeting the Hamptons and Eastern Long Island market
2. Digital Advertising Solutions: Integrated marketing packages combining radio and digital advertising offerings for local businesses
3. VIP Membership: Listener membership program offering newsletter subscriptions and contest notifications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

102.5 WBAZ is an adult contemporary FM radio station broadcasting at 102.5 FM from Water Mill, NY, delivering hosted daypart programming (Bob & Sheri mornings, Ashley and Brad midday, Geoff and Danielle afternoons) along with syndicated weekend shows (Jim Brickman, Dave Koz, Allen Kepler). The station supplements its over-the-air broadcast with worldwide online streaming, on-demand podcasts, listener membership services (BAZ VIP Club), community event calendars, and sells radio spots plus integrated digital advertising packages to local businesses in the Hamptons and Eastern Long Island market.

Product overview

102.5 WBAZ (WBAZ-FM) is a Long Island adult contemporary radio station offering a diversified portfolio of on-air programs, digital content, and listener services. The station's core offering includes hosted radio programs across multiple dayparts: the Bob & Sheri morning show (weekday mornings), Ashley and Brad (midday), Geoff and Danielle (afternoon), plus Sunday specialty programming featuring Jim Brickman, Dave Koz, and Allen Kepler. Supporting digital products include the Bob & Sheri podcast archive, community event management tools (calendar, submission), the BAZ VIP Club membership program, music identification services, and advertising/marketing solutions through parent company Long Island Radio Broadcasting. The station's programming format focuses on adult contemporary music with news and entertainment content through ABC Audio syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• Bob & Sheri Morning Show Weekday morning radio show hosted by Sheri Lynch and Bob Lacey featuring pop culture commentary, interviews, and listener interaction, airing 6:00am to 10:00am Monday through Saturday.
• Ashley and Brad Show Daily news, pop culture, and entertainment program featuring fun and engaging conversation from 10:00am to 2:00pm.
• Geoff and Danielle Show Mainstream radio show prioritizing authentic connection with listeners through humor and genuine engagement, airing 2:00pm to 6:00pm.
• Jim Brickman Show Sunday morning program featuring pianist Jim Brickman's music from 10:00am to 12:00pm.
• Dave Koz Show Weekly syndicated show hosted by saxophonist Dave Koz featuring jazz music, broadcast Sundays 8:00am to 10:00am.
• Allen Kepler Show (Smooth Jazz Weekend) Smooth jazz music programming hosted by Allen Kepler, airing Sundays 6:00am to 8:00am.
• Refreshing & Relaxing Music Programming Non-hosted music programming featuring curated adult contemporary content aired during overnight and evening hours.
• BackTrax 80's & 90's Classic hits programming featuring music from the 1980s and 1990s, aired Saturday evenings.
• Bob & Sheri Podcast On-demand podcast archive of Bob & Sheri radio show episodes available for streaming and download.
• BAZ VIP Club Station membership program offering exclusive content, contests, and newsletter communications for registered listeners.
• Community Calendar Online calendar of local community events submitted by listeners and organizations in the Long Island area.
• Concert Calendar Calendar listing local concerts and live music events in the coverage area.
• Who Sings That Song? Music identification service allowing listeners to submit song queries for station assistance in identifying artists.
• Adult Contemporary News Music industry news and entertainment reporting including artist updates, album releases, and chart information, syndicated from ABC Audio.
• Local Event Promotion and Advertising Services Marketing and promotion services for local businesses and events, including radio spots and digital advertising packages sold through Long Island Radio Broadcasting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Gateway (Bellport, NY)minorGTM or Marketing Partner · 1 January 2026Station partnered with The Gateway performing arts center to offer ticket giveaways for 'Ain't Too Proud ~ The Life and Times of The Temptations' production, enabling listeners to win tickets to evening performances.
• M&T BankcoreStrategic or Co-development Partner · 1 January 2023102.5 WBAZ and M&T Bank partnered for the 'Build a Better Community' initiative to recognize unsung heroes in the community. Nominations were solicited from listeners to identify and honor local community members making a positive impact.
• LinkedUpRadiocoreTechnology or IntegrationDigital platform provider powering the station's website, streaming infrastructure, and podcast distribution. Built on Envisionwise technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• WPPX / WCAU Philadelphia Area Adult Contemporary Stations: Other US mid-market adult-contemporary FM radio stations in geographically distinct markets. Comparable as regional adult-contemporary radio operators that face similar digital transition and advertising-mix dynamics to 102.5 WBAZ.

Direct peers

• WBLI 106.1 (Long Island): Long Island hot AC FM station competing for the same listeners and advertisers on the South Shore and Eastern Long Island. Comparable because it offers a closely adjacent music format to 102.5 WBAZ within the same metro.
• WBAB 102.3 (Long Island): Long Island classic rock FM station competing for advertising dollars in the same Nassau/Suffolk market. Comparable because it sells local radio advertising to the same Long Island business base despite a different format.
• WEHM 92.9 / 96.9 (Long Island Radio Broadcasting): Sister station under Long Island Radio Broadcasting, LLC serving Long Island with progressive/alternative format. Direct peer because it shares ownership, sales infrastructure, and bundled advertising packaging with 102.5 WBAZ while targeting a complementary demographic.
• WALK 97.5 (Long Island): Long Island adult-contemporary FM station directly competing for the same Nassau/Suffolk listener and advertiser pool. Comparable because it targets the same affluent Long Island demographic with a similar AC format.
• WLIR 92.7 / WDRE (Long Island): Long Island alternative rock station competing for the same advertiser base. Comparable as a competing Long Island FM radio property targeting a different demographic in the same geography.
• BEACH 101.7 / WBEA (Long Island Radio Broadcasting): Sister station under Long Island Radio Broadcasting serving the Hamptons and Long Island market. Direct peer because it operates with shared ad sales, technology stack, and geographic market with WBAZ, enabling bundled multi-station buys.

Broad incumbents

• iHeartMedia Long Island Cluster: Large multi-station cluster operator with significant Long Island presence. Comparable as a broad incumbent competitor with substantially greater scale, technology investment, and bundled advertising capabilities than WBAZ's cluster.
• Townsquare Media Long Island: Public multi-station radio operator with East Coast holdings. Comparable as a broad incumbent that competes for Long Island advertising and audience with greater scale and digital ad-tech investment.

Emerging players

• K-Love / EMF Broadcasting (Long Island affiliates): National non-commercial Christian radio network with Long Island distribution. Comparable as an emerging-format competitor that competes for niche audiences and underwriter dollars in the same Long Island market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/wbazradio
• Facebookfacebook.com/wbazradio
• Instagraminstagram.com/wbazradio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 102.5 WBAZ