LinkedUpRadio

What LinkedUpRadio does

LinkedUpRadio is a privately held division of Envisionwise Web Services, founded in 2001 and headquartered in Savoy, Illinois. It operates a cloud-based, proprietary content management system (CMS) purpose-built for radio stations, providing responsive website hosting, ad campaign management, podcasts, event calendars, member tools, blogs, social integration, and analytics through a single admin panel requiring no coding skills. Beyond the core website platform, the company sells a portfolio of more than fifteen add-on modules including Alexa Skills (Amazon smart speaker monetization), Ad Management Software, Event Delay, Local Beat (an AI-generated hyper-local content service via partner Radio Content Pro), Event Discovery (via Evvnt), Gift Certificates, Business Directory, Coupons, Tradio, Feature of the Week, Premium Weather Content, and a NowCaster Portable Television Studio for streaming video broadcasts.

The company sells primarily through a direct sales motion (phone, email, website contact form) with monthly subscription pricing on add-ons (e.g., Adsonica audio display ads at $50/month, Standard Weather Website at $150/month, NowCaster digital signage at $199) and quote-based pricing on the core platform. It also accepts barter payments and offers group discounts for multi-station owners. Distribution is augmented by a September 2021 strategic partnership with Benztown, which resells LinkedUpRadio alongside Pivot Radio and TextMeMan to Benztown's network of over 2,900 affiliated radio stations across six continents under the 'Envisionwise presented by Benztown' brand with 24/7/365 concierge support. The customer base consists of numerous mid-market radio broadcasters across the United States and Canada — including Cenla Broadcasting, JVC Broadcasting, Black Diamond Broadcasting, and Blarney Stone Broadcasting — with additional adjacent segments in TV stations, show hosts/DJs, and local businesses. Revenue is not publicly disclosed and the company is unencumbered by external funding rounds.

Name

LinkedUpRadio

Legal name

LinkedUpRadio

Website

https://linkedupradio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Broadcast Radio Digital Platforms

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Radio station websites
• Broadcast content management
• Radio advertising software
• Station digital platforms
• Radio CMS solutions

Headquarters

HQ city

Savoy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Website Platform Subscription: Monthly subscription fees for radio station website platform hosting, administration access, and core features. The platform is offered with no long-term contracts and flexible pricing.
2. Premium Add-Ons: Additional revenue from premium features including Local Beat, Event Discovery, Ad Management Software, Alexa Skills, Event Delay, Gift Certificates, Business Directory, Podcasts, E-Club/Member Tools, Coupons, Feature of the Week, and Tradio.
3. Adsonica Audio Display Ads: $50 per month for basic Adsonica audio display advertising, providing up to 15,000 digital ad impressions with additional impressions available for purchase.
4. Weather Services: Premium weather content services including Standard Weather Website ($150/mo), WeatherWarn Service ($150/mo), and NowCaster Digital Signage ($199). Local weather stations available for purchase ($889-$1239).
5. Advertising Revenue for Stations: Radio stations using the platform can generate revenue by selling ads, with tools including unlimited ad positions, Facebook sponsors, pushdown banner ads, page sponsors, pop up ads, community pages, calendar sponsors, promo zone, newsletter ads, coupons, widget sponsors, and blog sponsors.
6. Cash and Barter Options: Platform offers both cash and barter payment options, allowing stations to trade products/services instead of cash payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

LinkedUpRadio is a cloud-based, all-in-one website and content management platform designed exclusively for radio stations, enabling owners and staff to manage websites, online advertising, content (blogs, podcasts, photos, schedules), and social networking through a proprietary admin panel without coding skills. The core offering is sold as a recurring subscription (quote-based) with no long-term contracts, supported by an ecosystem of premium add-ons (Ad Management, Alexa Skills, Event Discovery, Local Beat AI content, Gift Certificates, Weather, NowCaster video studio) and quick two-week go-live delivery for radio stations across the US and Canada.

Product overview

LinkedUpRadio is a platform-plus-modules architecture serving radio stations with a core website platform and numerous premium add-on modules. The core LinkedUpRadio Platform provides website hosting, CMS, and content management for radio stations. Key integrated products include Radio Station Websites (with proprietary Content Management System), Event Delay (announcement management), Ad Management Software (campaign management), Local Beat (AI-powered hyper-local content via Ava Hart), Event Discovery (via Evvnt partnership), Alexa Skills (Amazon smart speaker integration), and Gift Certificates, Business Directory, Podcasts, E-Club/Member Tools, Coupons, Tradio, and Feature of the Week modules. The LinkedUp Network aggregates stations across music, talk, news, and sports formats. Premium Weather Content and NowCaster Portable Television Studio extend the platform into weather and video broadcasting. The company also offers integrations with streaming providers (Cirrus, SurferNETWORK, LIVE 365), mobile apps (RadioFX), payment processing (Authorize.Net, PayPal), and music databases (iPluggers).

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedUpRadio Platform All-in-one website platform for radio stations enabling management of websites, ads, content, and social networking through a proprietary admin panel without coding skills.
• Radio Station Websites Responsive websites built specifically for radio stations with CMS, ad management, SEO tools, analytics, member tools, and integration with Alexa Skills, podcasts, and streaming.
• Content Management System (CMS) Proprietary cloud-based CMS allowing clients to manage all station websites from one central location with one login, with tools for scheduling, staff profiles, blogs, photo galleries, forms, and third-party integrations.
• Event Delay Time-sensitive announcement management platform for schools, businesses, and organizations with real-time updates, user management, RSS/ATOM feed compatibility, and centralized multi-organization control.
• Ad Management Software Ad campaign management system for selling and rotating ads across one or multiple station websites, supporting demographic targeting, scheduling, video ads, and client reporting.
• Local Beat AI-powered hyper-local content service providing constantly updated news and information tailored to the station's community, formatted for on-air, online, and social media use via the Ava Hart AI copilot.
• Event Discovery Integrated local events calendar powered by Evvnt partnership, providing a live feed of events tailored to the station's region and integrated directly into the CMS at no extra cost.
• Alexa Skills Custom Alexa Radio Skills enabling monetization of Amazon Smart Speaker streams with invocation phrases, pre-rolls, outros, branding graphics, and online management tools.
• Gift Certificates Online discount portal for selling gift certificates with sponsorship opportunities, inventory management, print certificates, PayPal/Authorize.Net integration, and banner ad sales.
• Business Directory Directory management for adding local businesses to station websites, including sponsorship opportunities, member signup, search by category, and widgets for external platforms.
• Podcasts Podcast section creation and management with unlimited categories, episode scheduling, RSS feeds, and download options.
• E-Club / Member Tools / Classifieds Listener engagement tools including newsletter campaigns, member-only pages, birthday newsletters, and classified listings with subscriber management.
• Coupons Coupon management tool for station advertisers to organize and upload local business and restaurant coupons with E-Club integration for lead generation.
• Tradio Classifieds platform enabling listeners to list items for sale online, with optional listing fees and on-air Tradio program integration.
• Feature of the Week Single webpage module for displaying weekly features such as Vehicle of the Week, Restaurant of the Week, or Athlete of the Week with video spotlight and lead generation forms.
• Premium Weather Content Premium weather content for station websites with live radar, forecasts, alerts, hyper-local weather stations, WeatherWarn service, and NowCaster digital signage.
• NowCaster Portable Television Studio Portable streaming video studio solution for internet stream and simultaneous video broadcasting, supporting 1080i or 720p webcasting with touchscreen UI, chroma-key, four HDMI camera inputs, and NDI connections.
• Adsonica Audio Display Ads Self-service audio display advertising add-on for LinkedUpRadio subscribers, priced at $50/month providing up to 15,000 digital ad impressions, combining image and non-image data via patented audio display technology.
• LinkedUp Network Network of radio stations across various formats (80s, 90s, AC, Rock, Country, Hip Hop, News/Talk, Sports) using the LinkedUpRadio platform.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AdsonicacoreTechnology or Integration · 28 September 2021Audio display advertising integration available to LinkedUpRadio subscribers. Adsonica developed patented technology combining image and non-image data into single file for advertising. Service priced at $50/month providing up to 15,000 digital ad impressions. William Agush, Founder & CEO of Adsonica, noted the partnership brings 'storytelling power of audio display ads to radio stations across the country' with ad units increasing engagement by 50% or more.
• BenztowncoreStrategic or Co-development Partner · 21 September 2021Global partnership where Benztown presents Envisionwise/LinkedUpRadio to their network of over 2,900 affiliated radio stations across six continents. Under 'Envisionwise presented by Benztown,' stations can access LinkedUpRadio (websites), Pivot Radio (Alexa Skills), and TextMeMan (text messaging) with 24/7/365 live concierge support. Dave 'Chachi' Denes, President of Benztown, described Jackie Parks as a 'Super Hero' who gives stations 'super powers including revenue generation, time savings and listener engagement.'
• EvvntcoreTechnology or IntegrationEvent discovery partnership bringing local event calendars powered by Evvnt's nationwide network directly to LinkedUpRadio station websites at no extra cost. Features seamless CMS integration, live event feeds tailored to region, and increased community engagement. Webinar planned for ticket revenue strategies.
• Pivot RadiominorChannel Partner/ Reseller/ DistributorCustom Alexa Skills and mobile apps for radio stations, available as part of the Benztown partnership. Pivot Radio handles all development, submissions, and Amazon Alexa skills store presence for each station's skill.
• TextMeManminorChannel Partner/ Reseller/ DistributorAffordable text messaging service connecting stations directly to listeners through texts for contests, giveaways, song requests, and local updates. Available as part of the Benztown partnership offering.
• Westwood OneminorGTM or Marketing PartnerAffiliate partner - largest audio network in America offering premium content including NFL, Masters, Olympics, and Academy of Country Music Awards. Cross-promotional relationship in the radio industry.
• TuneGenieminorGTM or Marketing PartnerAffiliate partner providing persistent player technology that makes websites act like media player apps. Streams, podcasts, and videos play continuously while users browse. Patented persistent player bar technology.
• TermageddonminorGTM or Marketing PartnerPrivacy Policy generator affiliate partner that automatically updates website policies when laws change. Only Privacy Policy generator listed as trusted privacy technology vendor by IAPP. Featured in affiliate section.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• vCreative: vCreative offers workflow, content, and traffic management software for broadcasters. It competes with LinkedUpRadio for radio station technology budgets, particularly around content production and station operations.
• ENCO Systems: ENCO provides broadcast automation, playout, and visual radio solutions to radio and TV stations. It is comparable as a station-side technology vendor addressing workflow and content management needs similar to LinkedUpRadio's platform.
• StreamGuys: StreamGuys provides audio streaming, podcast hosting, and content delivery services to broadcasters. It competes with LinkedUpRadio's podcast add-on and streaming-related integrations within the same radio station market.
• RCS (Radio Computing Services): RCS provides radio automation, scheduling, and traffic software used by commercial radio stations globally. It is a direct peer in serving radio operations technology, though with a heavier focus on on-air automation.
• Aiir: Aiir provides CMS, mobile apps, and streaming websites specifically for radio stations. It is the closest direct competitor to LinkedUpRadio, addressing the same radio station customer base with similar website and digital tooling.
• Marketron: Marketron provides broadcast advertising operations, traffic, and analytics software for radio and TV stations. Its ad sales and traffic tools overlap with LinkedUpRadio's ad management module in serving the same radio customer base.
• Compass Media: Compass Media Networks provides broadcast services and traffic software for radio stations. It overlaps with LinkedUpRadio's ad management and station operations tooling.

Emerging players

• Radio.co: Radio.co provides an online platform enabling broadcasters to start and run internet radio stations, with streaming, scheduling, and website tools. It is comparable as a station-side platform but skews toward online/indie broadcasters versus legacy AM/FM stations.

Broad incumbents

• Triton Digital: Triton Digital is a larger, established digital audio ad tech and streaming measurement provider. It serves a similar broadcaster and podcast publisher customer base but operates at significantly broader scale than LinkedUpRadio.
• WideOrbit: WideOrbit provides media operations management software spanning TV, radio, and digital advertising. It is a broader incumbent whose radio ad sales and traffic capabilities overlap with LinkedUpRadio's ad management module.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_linkedupradio
• Facebookfacebook.com/LinkedUpRadio
• LinkedInlinkedin.com/company/ask-the-drill-sergeant
• Instagraminstagram.com/linkedupradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LinkedUpRadio