Rideau Insurance

What Rideau Insurance does

Rideau Insurance Service Ltd. is an independent insurance brokerage headquartered in Westport, Ontario, with a second office in Elgin, serving personal and small commercial clients across the Rideau Lakes region of southeastern Ontario. The firm offers more than 25 insurance products spanning personal lines (auto, home, cottage, boating, life, and health/dental), commercial lines (property, auto, farm, restaurant, and contractor insurance), and specialty coverages such as Cyber Liability. It represents nine carrier partners, including Aviva, Intact, and Gore Mutual, providing independent product comparison rather than single-carrier placement.

The brokerage is a third-generation, family-owned business founded in 1963 by Archie Rice and incorporated in 1967, with continuity now extending through Caleb Rice's involvement. Its technology footprint centers on the MyRideau mobile app and web portal, which delivers 24/7 access to policy documents, certificates of insurance, claims reporting, and direct broker messaging.

Revenue is generated through commissions paid by the represented insurance carriers on placed and renewed policies. The economic model is therefore a function of policy count, premium volume, and carrier mix; cross-selling life, health, and cyber lines expands the commissionable surface per household or business account. Customer acquisition is primarily local, driven by community reputation, referrals, and the two physical offices, with the digital portal acting as a retention and service layer rather than a primary acquisition channel.

Name

Rideau Insurance

Legal name

Rideau Insurance Service Ltd.

Website

https://rideauinsurance.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Rideau Insurance Service Ltd. is a family-owned independent insurance brokerage in Westport, Ontario, offering 25+ personal, commercial, life, health, and cyber insurance products across nine carrier partners for individuals and small businesses in southeastern Ontario.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Commercial insurance lines
• Personal insurance coverage
• Multi-carrier insurance broker
• Ontario insurance services

Headquarters

HQ city

Westport

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, Rideau Insurance earns commissions from insurance carriers (Aviva, Intact, Gore Mutual, Frank Cowan, Bay of Quinte Mutual, The Commonwell, Premier, Cowan, Burns & Wilcox) for policies sold and serviced. They represent multiple carriers to provide competitive pricing and coverage options to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rideau Insurance is an independent insurance brokerage that represents multiple insurance carriers to shop, place, and service insurance coverage for personal and commercial clients. The brokerage sells 25+ product lines spanning personal insurance (auto, home, renters, boating, classic car, motorcycle, RV, umbrella, life, health) and commercial insurance (commercial property and auto, farm/ranch, business liability, contractors, E&O, cyber liability, auto dealers, landlord liability, liquor liability, restaurant, workers compensation), earning commission revenue from carriers while serving customers through in-person, online, and digital (MyRideau) channels.

Product overview

Rideau Insurance is an independent insurance brokerage operating as a single unified service rather than a platform architecture. The company offers a broad portfolio of 25+ insurance products across two main categories: Personal Lines (Auto, Home, Renters, Boating, Classic Car, Motorcycle, RV, Umbrella, Life, and Health insurance) and Business/Commercial Lines (Commercial Property, Commercial Auto, Farm and Ranch, Business Liability, Contractors, E&O, Cyber Liability, Auto Dealers, Landlord Liability, Liquor Liability, Restaurant, and Workers Compensation insurance). Additionally, they provide supplemental services including My Rideau (a mobile app and web portal for 24/7 policy access), a Claims Center for claims guidance, and a Disaster Preparedness Center for natural disaster education. As an independent broker, they connect customers with multiple insurance carriers including Aviva, Intact, Gore Mutual, Bay of Quinte, and others to shop coverage at competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage for Ontario drivers, providing liability protection, accident benefits, direct compensation, collision, and comprehensive coverage options.
• Home Insurance Homeowners insurance covering hazards from fire to theft, foundation damage, personal liability exposures, and optional coverages including sewer backup, overland water damage, and identity theft protection.
• Renters Insurance Coverage for tenants protecting personal possessions against theft, vandalism, fire, and liability arising from tenancy, including personal property, family liability, guest medical, and additional living expenses.
• Boating Insurance Insurance coverage for watercraft including runabouts, fishing boats, yachts, canoes, kayaks, sailboats, pontoons, and cabin cruisers, covering personal liability, boat, motor, trailer, and medical perils.
• Classic Car Insurance Specialized insurance for antique, collector, modified, and restoration vehicles covering full collectible value rather than standard market value, with usage and storage requirements.
• Motorcycle Insurance Motorcycle insurance covering liability, collision, comprehensive, roadside assistance, bike accessories, total loss replacement, and rental/trip interruption coverage for riders.
• RV Insurance Recreational vehicle insurance covering Class A, B, and C motorhomes, fifth-wheel trailers, toy haulers, horse trailers, pop-up campers, and ATVs, combining vehicle and home coverage.
• Umbrella Insurance Liability umbrella policy providing protection exceeding auto and home policy limits, covering injuries, property damage, and legal costs up to typically $5 million.
• Life Insurance Term life and whole/universal life policies providing debt coverage, funeral costs, children's college funds, and family financial protection.
• Health Insurance Individual health coverage including HMO plans, major medical, surgical policies, dread disease policies, and hospital indemnity plans under the Affordable Care Act.
• Commercial Property Insurance Business property coverage protecting buildings, furniture, equipment, inventory, outdoor signs, and landscaping against fire, water damage, storm, and other covered perils.
• Commercial Auto Insurance Business vehicle coverage providing comprehensive, collision, emergency roadside assistance, liability, medical payments, loss of earnings, and uninsured motorist protection.
• Farm and Ranch Insurance Customizable coverage for traditional farms, ranches, and rural acreage including farm homes, buildings, machinery, equipment, livestock, and optional protections for expanding operations.
• Business Liability Insurance Commercial general liability coverage protecting against bodily injury, property damage, data loss, and personal injury claims, covering legal fees and court costs.
• Contractors Insurance Construction trade coverage for contractors, carpenters, plumbers, electricians, masons, handymen, home builders, and developers, covering property, workers comp, vehicles, and errors/omissions.
• E&O Insurance Errors and omissions liability protection for service businesses covering negligent acts, errors, or omissions occurring during business activities that result in financial loss for clients.
• Cyber Liability Insurance Coverage for data breaches and cyber incidents including data compromise protection, legal costs, forensic services, identity recovery, and protection against electronic data damage and malware.
• Auto Dealers Insurance Comprehensive coverage for auto dealerships including property damage, garage keepers, owned/hired/non-owned autos, temporary substitutes, and optional defective product coverage.
• Landlord Liability Insurance Landlord coverage protecting against tenant injuries, property damage claims, fair rental value loss, personal injury, and lock replacement costs.
• Liquor Liability Insurance Coverage for businesses manufacturing, selling, serving, or facilitating alcohol, including dram shop laws, liquor legal liability, and host liquor liability for special events.
• Restaurant Insurance All-in-one restaurant coverage including business owners policy, general liability, workers comp, vehicle insurance, business interruption, and crime protection.
• Workers Compensation Insurance Mandatory coverage for employees covering medical costs, partial lost wages, rehabilitation, employer liability lawsuits, and death benefits for workplace injuries or illness.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aviva Insurance CompanycoreChannel Partner/ Reseller/ DistributorAviva is one of the insurance carriers represented by Rideau Insurance. Customers can file claims (866-692-8482) and access billing through Aviva directly.
• Bay of Quinte Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorRegional mutual insurance company represented by Rideau Insurance serving the Ontario market with claims and service support.
• Burns & WilcoxminorChannel Partner/ Reseller/ DistributorManaging general agent/underwriting firm available for specialized insurance needs through Rideau Insurance.
• Cowan Insurance BrokerscoreChannel Partner/ Reseller/ DistributorInsurance broker partnership providing additional market access for Rideau Insurance clients.
• Frank Cowan Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for specialized coverage needs with claims and service at 800-265-4000.
• Intact Insurance CompanycoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner providing claims (866-464-2424), billing, and comprehensive coverage options.
• Premier Insurance CompanycoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for commercial and personal coverage with service available at 416-365-0444.
• The Commonwell Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorMutual insurance company partner providing coverage options with claims support at 855-436-5883.
• Gore Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorOntario-based mutual insurance company headquartered in Cambridge, ON. Claims (844-974-4673), billing, and additional information available.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Westland Insurance: Western Canada-based independent insurance brokerage offering personal and commercial coverage through multiple carrier partnerships — directly comparable independent-broker model and multi-line portfolio, differing mainly by geography.
• BrokerLink: One of Canada's largest independent insurance brokerages, also representing multiple carriers across personal and commercial lines. Operates a similar multi-carrier brokerage model but at vastly greater scale across many provinces.
• Jones DesLauriers Insurance Management: Canadian commercial-focused insurance brokerage managing complex commercial placements across Ontario and beyond. Comparable as a Canadian multi-line brokerage, though more weighted to commercial and specialty risks.
• Western Financial Group: Canadian insurance and financial services brokerage with a large branch network offering personal, commercial, and specialty lines through multiple carriers — analogous multi-carrier brokerage serving small-town Canadian markets.

Broad incumbents

• Marsh Canada: Global insurance brokerage and risk advisory firm with a strong Canadian presence. Overlaps with Rideau on commercial insurance placement but serves primarily mid-market and enterprise clients with risk-management consulting.
• HUB International: Large global insurance brokerage with significant Canadian operations offering personal, commercial, and specialty coverage. Comparable brokerage model and product breadth, but at substantially greater scale and geographic reach.
• Intact Financial Corporation: Canada's largest P&C insurer and a key carrier partner of Rideau Insurance. Competes with brokers by offering direct-to-consumer channels (e.g., Belairdirect) and represents a structural threat to traditional independent brokerages.

Emerging players

• Sonnet Insurance: Canadian digital-first direct insurance carrier offering online auto and home quotes. Represents the disruptive direct-to-consumer model that pressures traditional brokerages like Rideau on price-sensitive personal lines.

Regional players

• Gore Mutual Insurance: Ontario-based mutual insurance carrier partnered with Rideau as one of its nine represented carriers. Overlaps with Rideau on Ontario personal and commercial lines through mutual-policy distribution channels.
• CAA Insurance: Ontario-focused insurance provider leveraging the CAA membership brand for auto, home, and travel coverage. Competes directly with Rideau in the Ontario personal lines market but via a membership-affiliated rather than independent-broker model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/insurancerideau
• LinkedInlinkedin.com/company/rideau-insurance-service-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rideau Insurance