FIFA Museum

Name

FIFA Museum

Legal name

FIFA Museum AG

Website

https://fifamuseum.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cultural Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Sports heritage museum
• Interactive exhibitions
• Football culture
• Event venue hire
• Digital exhibitions

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Museum Admission: Visitors pay for entry tickets to the FIFA Museum in Zurich and other locations. Tickets can be purchased online or at the door. Various ticket categories exist including standard entry and special exhibition add-ons.
2. Retail/Merchandise Sales: The museum operates retail shops selling FIFA and World Cup merchandise, adidas products, football literature, and souvenirs. The shop is open to both museum visitors and the general public.
3. Food and Beverage: The 'Extra Time' bistro offers lunch dishes, refreshments, cakes, and muffins. Also offers takeaway service. Located on the second floor of the museum.
4. Corporate Events and Venue Hire: Revenue from hiring event rooms for 20 to 800 people, conferences, seminars, team events, Christmas celebrations, and World Cup packages. Includes catering, entertainment, and venue rental.
5. Children's Birthday Parties: Three party packages available: World Cup Final (CHF 470 for 6-10 children), Football Treasure Hunt, and Build Your Own Trophy. All include museum entry, activities, food, and gifts.
6. International Exhibitions: Revenue from ticketed exhibitions at international locations such as Hong Kong (HKD 180 standard, HKD 140 concession), Miami, Vancouver, and New York.
7. Digital Content: Digital exhibition platform and video content including 'The Away Game' presenter-led discussion show, 'The Magic 10' digital exhibition. Content generates engagement and reaches 1.3+ million YouTube views.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels6 records

Core offering

The FIFA Museum operates a multi-location cultural institution that preserves and showcases the heritage of international football through permanent and travelling exhibitions, interactive installations, and digital content. It sells paid museum admission tickets, an on-site retail shop, the Extra Time bistro, children's birthday party packages, and corporate event hosting for 20–800 guests, supplemented by FIFA World Cup 2026-themed public viewings and Skills Zone experiences.

Product overview

The FIFA Museum is a multi-location global cultural institution comprising permanent museum locations in Zurich, Miami, and Hong Kong, along with travelling exhibitions at venues like Science World Vancouver. The portfolio includes core museum experiences (permanent exhibitions with exhibits and interactive stations), digital products (The Magic 10 digital exhibition, FIFA Museum+ with The Away Game talk show), and supplementary services (Museum Shop, Extra Time Bistro, corporate and private event hosting, birthday parties, and public viewings). Major recent launches include Innovation in Action (technology exhibition), World Cup Fever Skills Zone (interactive football challenges), and Legacies of Champions (New York exhibition). The museum also maintains partnerships with commercial sponsors including adidas, Coca-Cola, Hyundai/Kia, Aramco, Lenovo, Qatar Airways, and Visa.

Differentiator

Problem solved

Functional benefit

Brands

• The Magic 10: Digital exhibition celebrating ten legendary number 10 footballers to mark the museum's 10th anniversary
• The Away Game
• Football Fever
• Innovation in Action
• World Cup Fever
• Unidad - The World's Game

Products and services

• FIFA Museum Zurich Permanent flagship museum located at Seestrasse 27, 8002 Zurich at Tessinerplatz, celebrating the rich heritage and history of football with exhibits, audiovisual experiences, and interactive stations open to individual visitors, families, and tourists.
• FIFA Museum Miami - Unidad: The World's Game Immersive and interactive exhibition at the iconic Freedom Tower in Miami, presented in partnership with Miami Dade College (MDC), celebrating football's cultural narrative in North America.
• FIFA Museum Vancouver - Soccer & Technology from the FIFA Museum Travelling exhibition at Science World in Vancouver, presented in partnership with the Province of British Columbia, exploring the technology and science behind modern football across five themed sections.
• FIFA Museum Hong Kong Special six-month exhibition at Times Square in Causeway Bay, presented in collaboration with Asia Partners, showcasing football's rich heritage with original objects, trophies, multimedia installations, and a cinema space.
• The Magic 10: Legends of the Beautiful Game (Digital Exhibition) Online digital exhibition exploring the legacy of football's most iconic number 10 players across FIFA World Cup and FIFA Women's World Cup history, hosted at digital.fifamuseum.com.
• FIFA Museum+ The Away Game Presenter-led discussion video series celebrating football culture through impactful stories and conversations with international guests including football legends such as Jürgen Klinsmann and Carli Lloyd, distributed on YouTube and FIFA Museum digital channels.
• Museum Shop On-site retail store on the second floor of FIFA Museum Zurich offering FIFA and World Cup merchandise, adidas collection, and football literature; open to both museum visitors and the general public without museum entry.
• Extra Time Bistro Bistro on the second floor of FIFA Museum Zurich offering lunch dishes, refreshments, cakes, muffins, and table football, with takeaway service, open Tuesday to Sunday from 11:30 to 17:00.
• Children's Birthday Parties Football-themed children's birthday party packages including The World Cup Final (CHF 470 for 6–10 children aged 7+), Football Treasure Hunt (6–10 children aged 8+), and Build Your Own Trophy (6–10 children aged 5+), each including museum entry, activities, food, and gifts.
• Corporate Events and Venue Hire Event hosting services at FIFA Museum Zurich including hire of event rooms for 20 to 800 people, corporate packages, Christmas celebrations, FIFA World Cup packages, and conference flat rates including catering, technical setup, and museum entry.
• Innovation in Action: Football Technologies On and Off the Pitch Special exhibition in Zurich exploring how technology supports football across five themed areas (Broadcasting & Media, Intelligent Data, Refereeing & Fair Play, Staging the Game, Innovation Lab), developed in collaboration with FIFA Innovation Team.
• World Cup Fever: Skills Zone Interactive exhibition experience centred on core football skills allowing visitors to test speed, agility, coordination, and precision through challenges inspired by elite footballers, available as a CHF 8 add-on to the regular museum ticket.
• World Cup Fever: Public Viewings Public screening of selected FIFA World Cup 2026 matches at FIFA Museum Zurich, offering fans the opportunity to watch matches together in a unique football setting with reserved seating.
• Legacies of Champions (Rockefeller Center Exhibition) Special exhibition at Rockefeller Center in New York City showcasing nearly a century of football history with original objects from every tournament since 1930, iconic moments, jerseys from all 48 FIFA World Cup 2026 teams, and immersive cinematic installations, presented by Hyundai Motor Company.
• FIFA Club World Cup Trophy Display Permanent display in the Foundations room of FIFA Museum Zurich featuring the FIFA Club World Cup Trophy, designed by FIFA in collaboration with Tiffany & Co. in gold vermeil with engravings in 13 languages and Braille.

Quantifiable outcome

• 430,594 visitors worldwide in 2025 - a record year
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• adidascoreStrategic or Co-development Partneradidas is the global leader in football equipment and official supplier of match balls for all FIFA World Cup matches since 1970. The partnership includes boots, balls, and apparel technologies. adidas sponsors top clubs and athletes including Leo Messi, and has led major developments in football equipment for over 70 years.
• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola is one of the longest-standing corporate partners of FIFA with association since 1974 and official sponsorship since 1978. Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour. Partnership continues through 2030 covering all FIFA tournaments including Youth, Women's, and Men's.
• Hyundai | KiacoreStrategic or Co-development PartnerHyundai and Kia serve as Official Automotive Partners and Official Ground Transportation Provider for FIFA competitions. Partnership began in 1999, with comprehensive rights for all FIFA competitions through 2022 and continued support. Hyundai Motor is exclusive presenting partner for FIFA Museum exhibitions in host countries.
• AramcocoreStrategic or Co-development PartnerAramco is FIFA's exclusive global Energy Principal Partner until 2027, with sponsorship rights for FIFA World Cup 26™ and other highly anticipated events.
• Qatar AirwayscoreStrategic or Co-development PartnerFIFA and Qatar Airways partnership solidified until 2030. Qatar Airways is recognized as World's 5-star Airline. Partnership includes staging mega tournaments and unique fan travel packages. Qatar Airways operated nearly 14,000 flights during FIFA World Cup Qatar 2022.
• VisacoreTechnology or IntegrationVisa is Official Payment Technology Partner of FIFA since 2007 with exclusive rights in payment services category. Visa is preferred payment service for FIFA stores and online purchases. Cardholders benefit from exclusive tournament ticket pre-sales.
• Zurich TourismminorGTM or Marketing PartnerZurich Tourism is responsible for destination marketing and brand awareness for Zurich and surrounding region as a tourist destination. Has over 70 employees.
• Switzerland TourismminorGTM or Marketing PartnerSwitzerland forms the basis for the brand of Switzerland as a vacation and travel destination with digital and modern brand world representing nature, hospitality and reliability.
• Zurich Museums AssociationminorGTM or Marketing PartnerZurich Museums Association represents interests of all participating museums in Zurich, providing joint advertising and public relations.
• RailAway AGminorGTM or Marketing PartnerRailAway AG, a subsidiary of Swiss Federal Railways (SBB), is one of Switzerland's leading leisure companies for day trips and short breaks.
• Miami Dade College (MDC)coreStrategic or Co-development PartnerPartnership with Miami Dade College for 'Unidad - The World's Game' exhibition at the Freedom Tower in Miami, celebrating football's cultural narrative in the Americas.
• Asia PartnerscoreStrategic or Co-development PartnerAsia Partners collaborated with FIFA Museum for 'FIFA Museum Hong Kong' exhibition at Times Square, Causeway Bay. The partnership brings the magic of football to East Asia ahead of FIFA World Cup 2026.
• Science World (Vancouver)coreStrategic or Co-development PartnerScience World in Vancouver hosts 'Soccer & Technology from the FIFA Museum' travelling exhibition opening May 15, 2026. A deep dive into the systems and innovations that support the modern game.
• Province of British ColumbiacoreStrategic or Co-development PartnerProvince of British Columbia is presenting partner for 'Soccer & Technology from the FIFA Museum' at Science World. Made significant investment to support Science World's On the Road: The Science of Sport travelling show.
• Hyundai Motor CompanycoreStrategic or Co-development PartnerHyundai Motor Company is exclusive presenting partner for FIFA Museum exhibitions held in host countries. Partnership includes 'Legacies of Champions' exhibition at Rockefeller Center, New York during FIFA World Cup 2026, featuring advanced robotics from Boston Dynamics.
• Rockefeller CenterminorGTM or Marketing PartnerRockefeller Center (50 Rockefeller Plaza, New York) is the venue for 'Legacies of Champions' exhibition during FIFA World Cup 2026, with free admission and advance reservations.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• FC Barcelona Museum (Camp Nou Experience): Permanent football-heritage museum inside Camp Nou showcasing trophies, memorabilia, and club history. Directly comparable to FIFA Museum as a destination attraction for international football tourists, with similar retail and tour-style revenue mix.
• Real Madrid Tour (Santiago Bernabéu): Recently renovated stadium museum and tour at the Bernabéu featuring interactive exhibits, trophy room, and panoramic stadium views. Comparable in offering premium football-heritage experiences to international tourists with bundled stadium/retail/tour monetization.
• Manchester United Museum & Stadium Tour: Club-based football museum and stadium tour at Old Trafford, attracting international visitors. Comparable product/market overlap (trophy displays, interactive exhibits, retail) and serves a similar global football fan tourist segment.
• National Football Museum (Manchester): The UK's national museum of football covering the history of the sport. Closest direct peer in mission: a publicly accessible football-heritage institution with permanent galleries, interactive exhibits, educational programming, and admissions-based revenue.
• The Sports Museum (TD Garden, Boston): Multi-sport heritage museum located inside a major sports arena, with interactive exhibits celebrating sports history. Comparable as a sports-specific museum that combines heritage storytelling with interactive/VR experiences and event-driven attendance spikes.
• Olympic Museum (Lausanne): Permanent Olympic-sport museum in Lausanne, Switzerland. Closest geographic and institutional peer: a global sport-heritage museum operated by an international federation, with permanent and temporary exhibitions, interactive experiences, and corporate event hosting.

Broad incumbents

• Madame Tussauds: Global chain of specialty entertainment museums with wax figures. Comparable as a multi-location, high-footfall specialty museum operator with international tourism marketing, branded retail, and event-driven exhibition refreshes, though focused on entertainment rather than sports heritage.

Regional players

• Pro Football Hall of Fame: American football heritage museum and Hall of Fame in Canton, Ohio. Comparable as a sport-specific heritage museum with permanent collections, HOF induction events driving attendance spikes, and retail/merchandise revenue, though serving a different sport and North American football market.

Others

• Science World (Vancouver): Vancouver science centre that is currently the host venue for the FIFA Museum's 'Soccer & Technology' travelling exhibition. Relevant as a venue partner and comparable in operating interactive, education-focused exhibits and corporate/educational event hosting.

Emerging players

• Rock and Roll Hall of Fame: Specialty music heritage museum in Cleveland with rotating exhibits and immersive installations. Comparable operating model (permanent collection, travelling exhibitions, digital content, event venue, ICONIC architectural venue driving tourism) though serving music rather than sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FIFAMuseum
• YouTubeyoutube.com/playlist?list=PLCGIzmTE4d0hTfkgyI50QR3tmhLwJgx3v
• Facebookfacebook.com/FIFAMuseum
• LinkedInlinkedin.com/company/fifa-museum
• Instagraminstagram.com/fifamuseum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIFA Museum