What Tin Man does

Tin Man Communications is a privately held, London-based creative communications agency founded in 2013 by Mandy Sharp. The agency operates on a B2B project-and-retainer model serving global consumer brands across travel, retail, FMCG, lifestyle, charity and entertainment sectors, with named clients including Hilton, Cadbury, Tesco, Virgin Atlantic, Amazon, Oreo, BT, Barclays, Sony and ITV. Its core offering is described as 'earned-first but fully integrated' communications spanning digital and social, influencer marketing, content production, experiential, corporate PR, crisis management, and internal comms.

The agency is organised around several proprietary service modules that function as internal product lines. TinScience is a behaviour change unit co-developed with behavioural expert Richard Shotton, built on a model of 100 cognitive biases intended to trigger change through emotion. Tinfluence is a proprietary influencer marketing model emphasising human-centred selection using head and heart metrics rather than algorithm-only approaches. TinStudio is the in-house design arm, Oh My! Creative is the in-house video production arm, and Dorothy (marketed as 'Welcome to Dorothy') is a partnerships agency operating within the Tin Man group. There is no proprietary software platform or technology product underlying the offering; the company self-describes as a creative services agency rather than a technology company.

Commercially, Tin Man generates revenue through direct client engagement and new business enquiries via its website ([email protected]), with pricing structured as undisclosed project and retainer arrangements. The agency builds credibility through a sustained programme of industry award submissions, with over 600 cumulative award wins cited across approximately a decade. Ownership is founder-controlled with no disclosed parent company, private equity backing, or external funding rounds; the company operates from a single London office (Baird House, St Cross Street, EC1N 8UW) with headcount in the 11-50 range.

Name

Tin Man

Legal name

Tin Man Communications

Website

https://tinmancomms.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tin Man is a London-based creative communications agency founded in 2013, delivering earned-first integrated PR, influencer, design, behavioural-change, and video production services to global consumer brands across travel, retail, FMCG, lifestyle and charity sectors on a B2B project and retainer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels2 records

Marketing channels6 records

Core offering

Tin Man is an award-winning creative communications agency that delivers earned-first integrated PR and marketing services for global brands across sectors including travel, retail, FMCG, charity, lifestyle, and entertainment. The agency's core offering spans digital & social, influencer marketing, content production, experiential and sampling, corporate PR, crisis management, and internal comms, supplemented by proprietary units for behaviour change (TinScience), influencer strategy (Tinfluence), design (TinStudio), video production (OhMy! Creative), and partnerships (Dorothy).

Product overview

Tin Man is an award-winning creative communications agency structured as a unified offering with specialized internal service modules. The core agency delivers integrated PR and marketing services, supplemented by five dedicated internal offerings: TinScience (behaviour change consultancy), Tinfluence (influencer marketing), TinStudio (design studio), OhMy! Creative (video production), and Dorothy (partnerships agency). These modules work together as part of the agency's integrated approach, combining digital & social, influencer marketing, content production, experiential, corporate PR, crisis management, and internal comms capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• TinScience: Behaviour change unit based on 100 cognitive biases working with emotion to trigger change
• Tinfluence
• TinStudio
• OhMy! Creative
• Dorothy

Products and services

• Tin Man Creative Communications Award-winning integrated creative communications service delivering PR, digital & social, influencer marketing, content production, experiential and sampling, corporate PR, crisis management and internal comms for global brands.
• TinScience Proprietary behaviour change consultancy service built around 100 cognitive biases that work with emotion to trigger changes in consumer perception and behaviour.
• Tinfluence

Quantifiable outcome

• 600+ award wins in 10 years
• +4 more outcomes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Oh My! CreativecoreStrategic or Co-development PartnerIn-house video production agency. Oh My! Creative produces video content for Tin Man campaigns, as seen in the Cadbury &More Bed Retreating campaign.
• Welcome to DorothycoreStrategic or Co-development PartnerPartnerships agency that is part of the Tin Man group, offering partnership development services as part of the integrated communications offering.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas PR: Havas-owned global PR and communications network offering integrated earned-plus-paid solutions. Direct competitive alternative for global brand-client pitches.
• FleishmanHillard: Global PR network (Omnicom) offering earned, paid and owned media at enterprise scale. Represents the holding-company alternative Tin Man competes against for multinational retainers.
• Edelman: World's largest independent PR firm with deep consumer, health and corporate practices. Competes with Tin Man for enterprise consumer-brand mandates and has greater global reach.
• Ketchum: Omnicom-owned global PR network with strong consumer and brand-marketing practices. Represents the holding-company competitor benchmark for scale and tooling.
• Ogilvy PR: WPP-owned global creative network with integrated PR and influencer practice. Competes on full-service creative briefs where Tin Man's earned-first model is one option.

Direct peers

• The Romans: London creative communications agency with integrated PR, influencer and content capabilities. Closely comparable integrated offering and client profile.
• Hope&Glory PR: UK independent creative PR agency serving consumer, lifestyle and corporate clients. Comparable boutique scale and earned-media-led proposition.
• Cowshed Communications: UK consumer PR agency working with lifestyle, food, retail and travel brands. Overlapping client verticals and earned-first creative positioning.
• Mischief PR: London-based independent creative PR agency operating with a similar earned-first, integrated approach across consumer brands. Closest UK direct competitor in positioning and account mix.
• The Academy: London-based consumer and corporate PR agency with similar sector breadth (FMCG, lifestyle, tech). Comparable independent-boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tinmancomms
• YouTubevimeo.com/user56566159
• LinkedInlinkedin.com/company/tin-man-communications
• Instagraminstagram.com/tinmancomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tin Man