Newpharma
Newpharma is a privately-held pharmaceutical wholesaler and 3PL distributor based in Ioannina, Greece, serving 650+ pharmacies across Northwestern Greece and eight prefectures with 1,500+ automated daily orders and an exclusive branded product portfolio.
- Company typePrivate
- Founded1998
- HeadquartersIoánnina, Greece
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Newpharma does
Newpharma (legal entity NEWPHARM A.E.) is a privately-held pharmaceutical wholesaler and 3PL distribution center headquartered in Ioannina (Kato Neochoropoulo), Greece, founded in 1998. The company distributes pharmaceutical, parapharmaceutical, cosmetic, and veterinary products to more than 650 pharmacies across Northwestern Greece and at least eight prefectures including Epirus, Corfu, Lefkada, Trikala, Larissa, Attica, Corinthia, Fthiotida, and Aitoloakarnania, executing 1,500+ automated orders daily via 40-60 delivery routes. Its core operations run on a KNAPP/MOTOROLA warehouse automation stack (70% automation rate) with a Farmakon ERP system and a Building Management System for environmental control, operating from a 13-hectare private site with total facility area expanding to 3,200 sqm following a €1.6M 2025 investment.
Revenue is generated through three streams: (1) wholesale distribution of medicinal and parapharmaceutical products to pharmacies (transaction-fee B2B model via 24/7 electronic ordering platform or telephone order desk), (2) third-party logistics and distribution services for pharmaceutical manufacturers and suppliers, and (3) distribution of proprietary and exclusive branded products including Formoline L112 EXTRA (a Class III medical device for weight management), HIDEHERE Korean skincare, Bioearthsnack organic products, Aposept antiseptic gel, and Junior Pops throat lozenges. Pricing is not publicly disclosed and is negotiated through the B2B platform and direct sales team.
The company is led by Chairman/CEO Kontochristos Apostolos, who acquired full ownership following Lavipharm Active Services' divestiture of its minority stake. Strategic distribution partnerships are in place with ELPEN, FREZYDERM, ASCENSIA, BAUSCH HEALTH, MENARINI, and exclusive arrangements for Formoline, HIDEHERE, and Bioearthsnack. Certifications include ISO 9001:2015 (TUV NORD) and GDP (EOF). Most recent disclosed revenue is €54.3M (2021), down modestly from a €55.2M peak in 2013.
Newpharma firmographics
Firmographics- Name
- Newpharma
- Legal name
- NEWPHARM A.E.
- Website
- https://newpharm.gr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Newpharma is a privately-held pharmaceutical wholesaler and 3PL distributor based in Ioannina, Greece, serving 650+ pharmacies across Northwestern Greece and eight prefectures with 1,500+ automated daily orders and an exclusive branded product portfolio.
- Ownership category
- akta.pro rank
Newpharma industry classification
Industry- Product category
- Pharmaceutical Wholesale Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Specialty Pharmacy & Biologics Distribution (CRAOAHAD)
- akta.pro secondary industry
- Specialty Pharma & Biologics Distribution (GDP-compliant) (HLAGAMAD)
Keywords
Where Newpharma is headquartered
LocationHeadquarters
- HQ city
- Ioánnina
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Newpharma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Pharmaceutical and parapharmaceutical product distribution: Wholesale distribution of medicinal products, parapharmaceutical products, cosmetics, and veterinary products to pharmacies across Northwestern Greece and additional prefectures. Core revenue stream through large-scale B2B distribution.
- 3rd Party Logistics (3PL) services: Provision of third-party logistics and distribution center services to pharmaceutical manufacturers and suppliers.
- Branded product sales (Formoline, HIDEHERE, Bioearthsnack, Aposept, Junior Pops): Distribution and sales of proprietary/exclusive branded health and wellness products including Formoline L112 EXTRA weight management device, HIDEHERE Korean skincare, Bioearthsnack organic bars and lollipops, Aposept hand sanitizer, and Junior Pops throat lozenges.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Newpharma product offering
Product offeringCore offering
Newpharm is a private pharmaceutical wholesaler and distribution center based in Ioannina, Greece, serving 650+ pharmacies across Northwestern Greece and additional prefectures. The company distributes medicinal, parapharmaceutical, cosmetic, and veterinary products via a 24/7 B2B e-commerce platform with 40-60 daily delivery routes. It also offers 3PL logistics services to pharmaceutical manufacturers and distributes exclusive branded health products including Formoline L112 EXTRA, HIDEHERE, Bioearthsnack, Aposept, and Junior Pops.
Product overview
Newpharm is a pharmaceutical wholesaler and distribution center serving over 650 pharmacies across Northwest Greece. Their product portfolio consists of proprietary branded products distributed exclusively, including Formoline L112 EXTRA (a Category III medical device for weight management with over 27 million global sales), Junior Pops (herbal throat lozenges), Bioearth Snack (100% organic bars, lollipops, and jelly beans), Aposept (antiseptic hand gels with organic ingredients), and HIDEHERE (Korean skincare with natural ingredients and patented eco-friendly packaging). The company also distributes pharmaceutical, parapharmaceutical, cosmetic, and veterinary products from strategic partners including ELPEN, FREZYDERM, ASCENSIA, and BAUSCH HEALTH.
Differentiator
Problem solved
Functional benefit
Products and services
- Formoline L112 EXTRA A Class III medical device in tablet form that acts as a natural fat binder, reducing dietary fat caloric intake by up to two-thirds. Contains polyglucosamine L112 active fiber from natural sources that binds lipids, fatty acids, and cholesterol in the digestive system. Clinically proven with a 12-month study demonstrating 13cm waist reduction and 12kg weight loss. Distributed exclusively in Greece by Newpharm.
- Junior Pops Strawberry-flavored lollipops for throat irritations containing Icelandic lichen and althea extracts. Enriched with natural Vitamin C from acerola and Vitamin B5. Suitable for vegan diet, contributing to normal immune system function. Targeted at children for throat irritation relief.
- Bioearth Snack Range of organic snacks including oatmeal bars (60g in 5 flavors), C-POPS organic lollipops with natural Vitamin C from Acerola, and 100% organic jelly beans. Products are free from artificial additives, GMOs, and major allergens. Distributed exclusively in Greece by Newpharm.
- Aposept Antiseptic hand cleansing gel with 70% ethyl alcohol containing organic Aloe Vera and Avocado. Provides mild antiseptic and antibacterial action while moisturizing skin. Available in 500ml and 1000ml sizes. EU CPNP notification number: 3491531.
- HIDEHERE Korean skincare brand featuring natural ingredients and practical eco-friendly packaging. Products include collagen masks, hyaluronic acid treatments, green tea cleansers, vitamin C serums, and SPF protection. All products are EWG green category rated and tested on sensitive skin. Patented eco-friendly, functional packaging design for product protection and freshness maintenance.
- Pharmaceutical & Parapharmaceutical Wholesale Distribution Core wholesale distribution service of medicinal, parapharmaceutical, cosmetic, and veterinary products to 650+ pharmacies across Northwestern Greece and additional prefectures (Epirus, Corfu, Lefkada, Trikala, Larissa, Attica, Corinthia, Fthiotida, Aitoloakarnania). Orders accepted via 24/7 B2B e-commerce platform or telephone ordering department, with 40-60 daily delivery routes. Includes ISO 9001:2015 and GDP certified operations.
- 3PL (Third-Party Logistics) Distribution Services Provision of third-party logistics and distribution center services to pharmaceutical manufacturers and consumer health brand suppliers. Leverages GDP-certified facilities, 70% warehouse automation, and 20,000-product storage capacity to enable brand partners (such as ELPEN, FREZYDERM, ASCENSIA, BAUSCH HEALTH, MENARINI, FORMOLINE, BIOEARTHSNACK) to reach 650+ regional pharmacies.
Quantifiable outcome
- 1,500+ daily automated orders, 98% order fulfillment rate, 100% order correctness, 100% on-time delivery
- +3 more outcomes
Companies that use Newpharma
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Newpharma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Newpharma partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ELPENcoreStrategic distribution agreement with ELPEN, a major pharmaceutical company in Greece. ELPEN products are distributed through Newpharm's network to pharmacies.
- FREZYDERMcoreStrategic distribution/co-promotion agreement with FREZYDERM. Products distributed through Newpharm's B2B network and supported at events.
- ASCENSIAcoreDistribution and co-promotion partnership with ASCENSIA (Bausch Health subsidiary). Products featured on Newpharm's B2B platform.
- BAUSCH HEALTHcoreStrategic distribution and co-promotion agreement. Products such as Lumify, Artelac, Niflamol, and Counterpain presented at Newpharm-Bausch+Lomb scientific events.
- PAS GianninaminorNewpharm sponsors the local football team PAS Giannina by purchasing season tickets for staff, supporting community engagement and local brand visibility.
- TUV NORDminorTUV NORD provides ISO 9001:2015 certification for Newpharm's quality management system.
- Doctors Without Borders (Greece)minorNewpharm donated funds to Doctors Without Borders for measles vaccines and vaccination of 340 children, demonstrating corporate social responsibility.
- MENARINIminorMENARINI is a partner company whose products are distributed by Newpharm. Listed as a partner company on the Newpharm website.
- BIOEARTHSNACKminorBIOEARTHSNACK organic snack products are distributed exclusively by Newpharm in Greece. Newpharm serves as exclusive distributor and representative.
- FORMOLINEcoreFormoline L112 EXTRA is distributed exclusively in Greece by Newpharm since early 2023. Gold award winner at Best In Pharmacy Awards 2024 and 2025.
- Greek Red Cross — Ioannina BranchminorGreek Red Cross Ioannina Branch provided first aid training (CPR, AED, choking response) to Newpharm staff for workplace safety.
- Social Pharmacy of Municipality of IoanninaminorNewpharm donated medical supplies and collected medicines for the Social Pharmacy of Ioannina municipality.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Newpharma competitors and assessment
Company assessmentBroad incumbents
- Celesio / McKesson Europe: European pharmaceutical distribution arm of McKesson, one of the world's largest pharma services companies. Comparable wholesale/distribution model serving European pharmacies, operating at much larger scale.
- PHOENIX Group: European pharmaceutical wholesale leader headquartered in Germany with extensive operations across multiple European countries including Greece. Comparable as a pharma wholesale operator but at vastly greater scale and geographic reach.
- Alliance Healthcare (Walgreens Boots Alliance): Global pharmaceutical wholesaler and distributor operating across Europe. Comparable wholesale business model serving pharmacies, though at significantly larger scale and broader product portfolio.
Regional players
- ELPEN Pharmaceutical: Major Greek pharmaceutical manufacturer and a strategic distribution partner of Newpharm. Comparable as a Greek pharma industry player with overlapping customer channels, though ELPEN is primarily a manufacturer while Newpharm is primarily a distributor.
- INTERMED (Greek pharmaceutical company): Greek pharmaceutical and parapharmaceutical distribution company. Comparable in terms of operating in the Greek healthcare distribution market and serving pharmacy customers, with some overlap in product categories.
- Lavipharm: Greek pharmaceutical company that was a former shareholder in Newpharm. Operates in overlapping Greek healthcare/pharmaceutical product categories and is a known industry peer in the regional market.
- Oriola Corporation: Nordic pharmaceutical distributor operating primarily in Finland and the Baltic states. Comparable pharmaceutical wholesale model serving retail pharmacies, though geographically distinct from Newpharm's Greek focus.
Direct peers
- HELP Pharmaceuticals: Greek pharmaceutical wholesaler and distributor serving pharmacies across Greece. Closest direct competitor to Newpharm in terms of B2B pharma distribution model and target pharmacy customer base in the Greek market.
- Farmadika Hellas: Greek pharmaceutical wholesaler serving pharmacy customers. Comparable as a regional pharma distributor with overlapping customer base and product categories in the Greek market.
- Verisfield (Cross Farm): Greek pharmaceutical distribution and marketing company. Comparable to Newpharm as a privately-held pharma distributor serving Greek pharmacies, with overlapping product categories and exclusive distribution arrangements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newpharma social profiles
Digital presenceNewpharma compliance and trust
Trust signalCompliance2 records
Newpharma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newpharma leadership team
Management profileNumber of profiles
Profiles9 records
Newpharma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newpharma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newpharma
What does Newpharma do?
Newpharm is a private pharmaceutical wholesaler and distribution center based in Ioannina, Greece, serving 650+ pharmacies across Northwestern Greece and additional prefectures. The company distributes medicinal, parapharmaceutical, cosmetic, and veterinary products via a 24/7 B2B e-commerce platform with 40-60 daily delivery routes. It also offers 3PL logistics services to pharmaceutical manufacturers and distributes exclusive branded health products including Formoline L112 EXTRA, HIDEHERE, Bioearthsnack, Aposept, and Junior Pops.
Is Newpharma a public or private company?
Newpharma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newpharma founded?
Newpharma was founded in 1998. It employs 51 to 100 people.
Where is Newpharma based?
Newpharma is headquartered in Ioánnina, Greece, in the Europe region.
How does Newpharma make money?
Three revenue lines are on record. Pharmaceutical and parapharmaceutical product distribution is the primary driver. The others are 3rd Party Logistics (3PL) services and branded product sales (Formoline, HIDEHERE, Bioearthsnack, Aposept, Junior Pops).
Who are Newpharma's main competitors?
Broad incumbents on record are Celesio / McKesson Europe, PHOENIX Group and Alliance Healthcare (Walgreens Boots Alliance). Regional players are ELPEN Pharmaceutical, INTERMED (Greek pharmaceutical company), Lavipharm and Oriola Corporation. Direct peers are HELP Pharmaceuticals, Farmadika Hellas and Verisfield (Cross Farm).
Does Newpharma have an API?
No public API is recorded for Newpharma.
What industry is Newpharma in?
Newpharma's product category is Pharmaceutical Wholesale Distribution. Its primary akta.pro industry code is CRAOAHAD, Specialty Pharmacy & Biologics Distribution, with a secondary code of HLAGAMAD, Specialty Pharma & Biologics Distribution (GDP-compliant). Its NAICS code is 424210 and its SIC code is 5122.