Sapphire Club

What Sapphire Club does

Sapphire Club Hotels is a privately held, founder-owned chain of budget boutique hotels operating in the Ernakulam/Kochi region of Kerala, India. The company runs two operational properties: Sapphire Club Metro, a business hotel located in central Cochin near the Kochi Metro and railway stations, and Sapphire Club Cherai Beach Villa, a beach-facing resort at Cherai Beach offering sea-view rooms, a rooftop sea-view restaurant, a banquet hall, and an Ayurvedic spa. A third property, Sapphire Club Estate, is listed as upcoming. Room inventory is small and boutique in scale, with five room types at Cherai and compact Deluxe Double Rooms (approximately 150 sq ft) at Metro.

The company sells primarily direct-to-consumer through its own website (sapphire.club) and an integrated Simplotel-powered booking engine, supplemented by walk-in front-desk reservations. Marketing is concentrated on digital channels including the brand website, Twitter, Instagram, and content marketing via a blog featuring local attractions. TripAdvisor serves as a key review-driven discovery channel, with Traveler's Choice recognition for both properties in 2021 and 2022. The technology stack is non-proprietary; no in-house booking platform, mobile app, public API, or AI capabilities are present. Revenue is generated from nightly room rates, with multiple promotional tiers (10% direct booking discount, 12% advance booking discount, 30% off the 4th night on 3+ night stays, 10% off for 5+ night stays), complemented by ancillary income from F&B, banquet events, and Ayurvedic spa services. The target customer base spans business travelers needing convenient city-center accommodation, leisure travelers and couples seeking affordable boutique experiences, and beach-resort guests drawn to wellness offerings.

The operating model emphasizes sustainable hospitality (solar water heaters, rainwater harvesting, composting, toiletry dispensers), couple-friendly positioning, and locally sourced Kerala breakfast. The company is led by founder Nivu Hussain, has 11-50 employees, no external institutional funding, no parent company, and no disclosed revenue. Geographic footprint is currently limited to Kerala with publicly stated plans to expand as a chain into additional parts of India and the Middle East.

Name

Sapphire Club

Legal name

Sapphire Club

Website

https://sapphire.club

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapphire Club Hotels is a privately held, founder-owned chain of budget boutique hotels in Kerala, India, operating two properties — a Cochin city business hotel and a Cherai Beach resort — plus an upcoming third property. It serves business and leisure travelers through direct online bookings and offers ancillary spa, restaurant, and banquet services.

Ownership category

akta.pro rank

Product category

Budget Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Budget boutique hotels
• Beach resort hospitality
• Business hotel accommodation
• Ayurvedic spa services
• Banquet and event venues

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Primary revenue from room rentals at two operational properties in Kerala, India: Sapphire Club Cherai Beach Villa (beach resort) and Sapphire Club Metro (business hotel in Cochin/Ernakulam city center). Revenue is generated through nightly room rates with various promotional discounts for direct bookings, advance reservations, and extended stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sapphire Club operates a chain of budget boutique hotels in Kerala, India, offering accommodation at two properties — Sapphire Club Cherai Beach Villa (a beach-facing resort) and Sapphire Club Metro (a city-center business hotel). The hotels provide air-conditioned rooms with complimentary Wi-Fi and breakfast, alongside on-site amenities including an Ayurvedic spa, rooftop sea-view restaurant, and banquet hall for events.

Product overview

Sapphire Club Hotels is a chain of budget boutique hotels operating in Kerala, India. The portfolio consists of two operational properties: Sapphire Club Cherai Beach Villa (a beach-facing resort with 5 room types, rooftop restaurant, Ayurvedic spa, and banquet facilities) and Sapphire Club Metro (a business hotel in Cochin city with contemporary Deluxe Double Rooms). An upcoming property, Sapphire Club Estate, is in development. The brand emphasizes sustainable hospitality, clean sanitized rooms, complimentary breakfast, and affordable boutique experiences for both business and leisure travelers. Properties are managed through a Simplotel-powered booking engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Sapphire Club Cherai Beach Villa A beach-facing boutique resort property at Cherai Beach, Kerala, offering warm-toned boutique rooms across five room types (Deluxe Double/Twin with Sea View, Deluxe Queen, Standard, Single). Amenities include a rooftop sea-view restaurant, Ayurvedic spa, banquet hall, tour & travel desk, and yoga/meditation hall. Targeted at leisure travelers, couples, and beach resort guests.
• Sapphire Club Metro A contemporary business hotel in the heart of Cochin city near the Kochi Metro, railway stations, and bus stations. Features Deluxe Double Rooms (150 sq ft, accommodating up to 3 guests), complimentary breakfast, banquet hall, tour & travel desk, airport pickup/drop, and scooter/cycle rental service. Targeted at corporate and business travelers.
• Sapphire AyurSpa An offsite Ayurvedic spa facility at the Cherai Beach Villa property offering Kerala Kalari Massage, Abhyangam, Shirodhara, Nasyam, Uzhichil with Steam Bath, and aromatherapy treatments. Open 7 AM to 4 PM. Targeted at wellness-focused resort guests and walk-in spa customers.
• Cherai Sea View Restaurant A rooftop restaurant at Cherai Beach Villa offering sea views, breakfast buffet, authentic Kerala dishes, and fresh seafood. Accommodates 70 guests; suitable for group dinners and corporate training sessions.
• Sapphire Club Metro Banquet Hall A 900 sq ft banquet hall in central Kochi accommodating up to 80 guests in informal seating arrangement. Amenities include air-conditioning, Wi-Fi, projector, audio-visual equipment, podium, and inbuilt roof speaker. Suitable for social gatherings, corporate meetings, and birthday parties.

Quantifiable outcome

• Properties known for clean and sanitized rooms, friendly staff, and delicious local cuisine breakfast

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimplotelcoreTechnology or IntegrationSapphire Club uses Simplotel's hotel website design and booking engine platform (bookings.sapphire.club) for managing reservations, property listings, and booking operations across their hotel properties.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• OYO Rooms: India's largest budget-hotel aggregator/brand across thousands of cities including Kochi. Competes for the same price-sensitive business and leisure guest and exerts OTA-level pricing pressure on independent boutique chains.
• Treebo Hotels: Asset-light budget-hotel brand with presence across tier-1 and tier-2 Indian cities. Comparable mid/budget price points and direct-booking-led brand standards; competes for the same corporate traveler in Kochi.
• Lemon Tree Hotels: Listed Indian hotel chain with midscale and budget brands across major cities. Comparable city business-hotel positioning to Sapphire Club Metro at slightly higher price tiers.

Direct peers

• Xandari Pearl (by Xandari Group): Kerala boutique-resort brand with multiple small-scale beach and backwater properties. Comparable boutique positioning, small-scale resort model, and Kerala-leisure target market.
• Abad Hotels & Resorts: Kerala-based hotel group running mid-scale and boutique hotels in Kochi/Ernakulam and other Kerala cities. Competes for the same business and leisure guest at overlapping price points in the same metro.
• CGH Earth Hotels: Kerala-headquartered boutique hotel chain operating heritage and beach resorts across the state. Most directly comparable given similar Kerala boutique positioning, dual-segment (heritage/resort) mix, and emphasis on locally rooted experiences.
• Marari Beach Resort (CGH Earth): Beach resort in Kerala targeting the same couple-and-leisure segment as Sapphire Club Cherai Beach Villa; competes for the same Cherai-area/coastal Kerala demand.
• Kairali Hotels & Resorts: Kerala-based hotel group with resort and city properties including Ernakulam. Overlapping boutique heritage positioning aimed at domestic leisure and corporate guests in Kerala.
• Fragrant Nature Hotels & Resorts: Kerala-rooted boutique hotel brand with properties across Kochi, Munnar, and Thekkady. Comparable mid/budget-boutique positioning targeting leisure tourists in the same state.

Regional players

• Citymax Hotels: Budget/midscale hotel chain in the UAE/GCC. Relevant as Sapphire Club has publicly flagged Middle-East expansion; comparable target guest and price-band for the planned Sapphire Club Muscat entry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SapphireDotClub
• Instagraminstagram.com/sapphiredorclub
• Facebookfacebook.com/Sapphiredotclub
• LinkedInlinkedin.com/company/sapphiredotclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapphire Club