Simplotel
Simplotel is a Bangalore-based SaaS platform providing integrated hotel e-commerce solutions — website builder, booking engine, central reservation office, email marketing, and digital marketing — to over 3,000 hotels across 26 countries.
- Company typePrivate
- Founded2013
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simplotel does
Simplotel Technologies Pvt Ltd is a Bangalore-headquartered, privately held SaaS company founded in October 2013 by Tarun Goyal, funded at inception by Go-MMT (MakeMyTrip). The company operates a hotel e-commerce platform — positioned internally as a 'Shopify for Hotels' — that combines a bespoke website builder, integrated booking engine, central reservation office (CRO) for one-click quoting and automated follow-ups, email marketing (Guest Connect), and a digital marketing suite spanning SEO, Google Ads, and Google Hotel Ads. Technical differentiators include CDN-powered delivery achieving a third-party-verified 37% bandwidth reduction, format auto-delivery, lazy loading, and responsive sizing optimized for Core Web Vitals.
The platform is purpose-built for the hospitality vertical, with integrations to Property Management Systems and channel managers including Hotelogix, eRevMax, and Yanolja Cloud Solutions. Customers span independent hotels, boutique properties, mid-scale and premium hotels, and chains — with named logos including Sarovar Hotels, The Serai, The Hablis, Casa Solana, Fairway Colombo, Night Hotel Bangkok, Altamont Hotels (Jamaica), and Jehan Numa Hotels. The company reports powering 3,000+ hotels across 26 countries and 1M+ room nights booked.
Go-to-market combines consultative enterprise and inside sales (with dedicated North America and India phone lines) with product-led growth through a suite of free interactive tools (ROI Calculator, KPI Calculator, Booking Loss Simulator, SEO Checklist, OTA Form). Revenue is generated primarily through recurring SaaS subscriptions for the platform plus digital marketing service fees. The company maintains an extensive content marketing engine (100+ blog articles, nine eBooks, infographics, webinars) and holds partner-level recognition from HotelMinder, BLLA, HotelTechReport, GetApp, and Capterra, ranked #3 globally in Hotel Tech Report's 'Top Website Design' 2026.
Simplotel firmographics
Firmographics- Name
- Simplotel
- Legal name
- Simplotel Technologies Pvt Ltd
- Website
- https://simplotel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplotel is a Bangalore-based SaaS platform providing integrated hotel e-commerce solutions — website builder, booking engine, central reservation office, email marketing, and digital marketing — to over 3,000 hotels across 26 countries.
- Ownership category
- akta.pro rank
Simplotel industry classification
Industry- Product category
- Hotel E-commerce Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
Keywords
Where Simplotel is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Simplotel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Hotel Website & Booking Engine: Recurring subscription fees for access to hotel website builder, booking engine, and related e-commerce tools. The company markets itself as a 'Shopify for Hotels' providing ongoing platform access and support.
- Digital Marketing Services: Additional services including SEO, Google Ads management, and Google Hotel Ads as part of the digital marketing suite.
- Central Reservation Office: Subscription or usage-based fees for central reservation management and automated follow-up features.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Simplotel product offering
Product offeringCore offering
Simplotel provides a hotel e-commerce SaaS platform branded as a "Shopify for Hotels" that helps hotels convert their websites into high-performing direct booking engines. Its core products include a Hotel Website Builder & Booking Engine, a Central Reservation Office for one-click quotes and follow-ups, Email Marketing (Guest Connect) for guest campaigns, and a Digital Marketing module covering SEO, Google Ads, and Google Hotel Ads. The platform targets independent hotels, boutique properties, and hotel chains seeking to reduce OTA commission dependency and grow direct room nights.
Product overview
Simplotel is a hotel e-commerce SaaS platform, positioning itself as a 'Shopify for Hotels', that provides an integrated suite of four core products: the Hotel Website Builder and Booking Engine (the primary platform enabling bespoke websites with integrated booking functionality), Central Reservation Office (for managing inquiries and quotes), Email Marketing/Guest Connect (for campaign automation), and Digital Marketing services (SEO, Google Ads, Google Hotel Ads). The platform also offers a portfolio of free calculator and tool resources including an ROI Calculator, Booking Loss Simulator, KPI Calculator, SEO Checklist, and OTA Form to support lead generation and education. The products work together to help hotels increase direct bookings, reduce OTA commission costs, and grow brand visibility. The company powers over 3,000 hotels across 26 countries and emphasizes technology as a tool to enhance hospitality rather than replace the human element.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Website Builder and Booking Engine A bespoke, high-conversion hotel website builder combined with an integrated booking engine that enables hotels to capture direct bookings through their own branded web presence. Built for hotels seeking to reduce OTA dependency.
- Central Reservation Office (Reservation Desk) A centralized reservation management system that enables hotels to generate one-click quotes with automated follow-ups for guest inquiries, supporting efficient handling of reservation requests across the team.
- Email Marketing (Guest Connect) Hotel email marketing tool branded Simplotel Guest Connect that enables hotels to create and manage automated email campaigns to engage guests and drive repeat direct bookings.
- Digital Marketing Suite of digital marketing services for hotels covering Search Engine Optimisation (SEO), Google Ads (PPC), and Google Hotel Ads to drive qualified traffic and direct bookings to hotel websites.
Quantifiable outcome
- 37% bandwidth reduction for hospitality platforms using Simplotel-powered websites
- +6 more outcomes
Companies that use Simplotel
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Simplotel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Simplotel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- Inde Hotels & ResortsmajorInde Hotels & Resorts partnered with Simplotel for a podcast on digital transformation in hospitality. Shashi Razdan, COO of Inde Hotels & Resorts, joined Tarun Goyal to discuss how digital optimization led to record-breaking growth with 70% increase in direct bookings.
- Yanolja Cloud SolutionsmajorStrategic partnership with Yanolja Cloud Solutions focused on boosting direct bookings and revenue for boutique hotels. Aeijaz Sodawala, CEO of Yanolja Cloud Solutions, joined Tarun Goyal in a webinar discussing how boutique hotels can leverage integrated channel management and hotel websites.
- HotelogixcoreJoint webinar partnership focused on 'Hotel PMS + Booking Engine: A Winning Combo for Direct Bookings'. The partnership emphasizes seamless integration between Hotelogix's Property Management System and Simplotel's booking engine to drive direct bookings through proper system integration.
- HFTPminorPartnership with Hospitality Financial and Technology Professionals (HFTP) for a webinar on 'Hospitality: New Areas of Technology Implementation', exploring payment options, customer behavior data, and advanced e-commerce features.
- Optimus GuruminorJoint webinar with Optimus Guru and HFTP focused on technology implementation in hospitality, covering payment options, customer behavior data, and e-commerce features for hotels.
- eRevMaxcoreMultiple joint webinars with eRevMax covering strategies for accelerating direct bookings through hotel e-commerce. eRevMax is a channel manager and distribution technology partner that integrates with Simplotel for real-time rate and inventory management.
- HotelMinderminorPartner network relationship with HotelMinder, a hospitality technology community. Displayed as a partner badge on Simplotel's website.
- Business and Leisure Travel Association (BLLA)minorBLLA Approved Vendor Member, indicating membership in the Business and Leisure Travel Association for hospitality industry networking and credibility.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Simplotel competitors and assessment
Company assessmentDirect peers
- SiteMinder: Global hotel commerce platform offering a booking engine, channel manager, and direct booking tools for hotels of all sizes. Most direct competitor to Simplotel, with a substantially larger customer base and stronger brand recognition in Western markets.
- Cloudbeds: All-in-one hotel management platform combining PMS, booking engine, and channel manager for independent hotels and hostels. Comparable target customer base (independent properties seeking to consolidate tech stacks) and overlapping product scope.
- Mews: Hospitality operating system for hotels, hostels, and serviced apartments, including booking engine, payments, and guest experience. Targets similar independent and boutique hotel segment with a modern, integrated platform approach.
- SHR (Sceptre Hospitality Resources): Hospitality CRM, booking engine, and distribution platform targeting hotel chains and independent hotels seeking to grow direct bookings. Closely comparable feature set to Simplotel's booking engine and email marketing tools.
- BookingSuite: Booking.com's SaaS division offering websites, booking engines, and digital marketing tools to independent hotels. Directly competes with Simplotel's core offering, with the unique advantage of bundled access to Booking.com's demand.
Broad incumbents
- TravelClick (Amadeus): Amadeus's hospitality division providing booking engines, digital media, and revenue management solutions for hotels globally. Large incumbent competing in Simplotel's market with deeper resources and broader chain-hotel relationships.
- Lighthouse (formerly OTA Insight): Commercial platform for hotels offering revenue management, market intelligence, and digital marketing solutions. Broader incumbent with deeper enterprise reach but overlapping value proposition around driving direct revenue.
Emerging players
- Hotelogix: Cloud-based property management system for hotels with built-in booking engine and channel manager capabilities. Listed as a technology integration partner of Simplotel, with overlapping customer base in mid-market independent hotels.
- SabeeApp: Hotel management software providing booking engine, PMS, and channel manager for independent hotels and small chains. Comparable target customer and product scope to Simplotel, with stronger presence in Central Europe.
- eRevMax: Channel manager and rate intelligence platform that integrates with hotel booking engines to optimize distribution. Listed as a Simplotel integration partner, with overlapping focus on direct booking optimization for independent hotels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplotel social profiles
Digital presenceSimplotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplotel leadership team
Management profileNumber of profiles
Profiles2 records
Simplotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplotel
What does Simplotel do?
Simplotel provides a hotel e-commerce SaaS platform branded as a "Shopify for Hotels" that helps hotels convert their websites into high-performing direct booking engines. Its core products include a Hotel Website Builder & Booking Engine, a Central Reservation Office for one-click quotes and follow-ups, Email Marketing (Guest Connect) for guest campaigns, and a Digital Marketing module covering SEO, Google Ads, and Google Hotel Ads. The platform targets independent hotels, boutique properties, and hotel chains seeking to reduce OTA commission dependency and grow direct room nights.
Is Simplotel a public or private company?
Simplotel is a private company. It is classified as corporate owned and is currently operating.
When was Simplotel founded?
Simplotel was founded in 2013. It employs 11 to 50 people.
Where is Simplotel based?
Simplotel is headquartered in Bangalore, India, in the Asia region.
How does Simplotel make money?
Three revenue lines are on record. SaaS Subscription - Hotel Website & Booking Engine is the primary driver. The others are digital Marketing Services and central Reservation Office.
Who are Simplotel's main competitors?
Direct peers on record are SiteMinder, Cloudbeds, Mews, SHR (Sceptre Hospitality Resources) and BookingSuite. Broad incumbents are TravelClick (Amadeus) and Lighthouse (formerly OTA Insight). Emerging players are Hotelogix, SabeeApp and eRevMax.
Does Simplotel have an API?
No public API is recorded for Simplotel.
What industry is Simplotel in?
Simplotel's product category is Hotel E-commerce Software. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays). Its NAICS code is 54181 and its SIC code is 7311.