brainymotion

What brainymotion does

brainymotion GmbH is a Munich-headquartered, privately held IT and management training provider operating one of the largest training footprints in the German-speaking region. The company delivers vendor-certified and methodology training across three product lines: technical IT training for Microsoft, Red Hat, and AWS ecosystems; business management training including ITIL, PRINCE2, EXIN, Agile Coach, and Design Thinking; and publicly funded vocational retraining (Umschulung) and continuing education (Bildungsgutschein) programs such as Fachinformatiker, Cloud Administrator, BI & Data Analyst, AI Engineer, and IHK-certified office and e-commerce tracks. Training is delivered through 11 physical centers across Germany and Austria (Berlin, Frankfurt, Hamburg, Hannover, Köln, Munich, Paderborn, Stuttgart, Vienna, Graz, Attnang-Puchheim) plus a virtual classroom and hybrid participation model.

The business operates on multiple revenue streams. Public courses are sold on a per-participant, one-time basis with course-level pricing typically ranging from EUR 625 to EUR 3,740 including certification exam fees (for example, ITIL 4 Foundation at EUR 625 exam fee included, ITIL 4 Specialist CDS at EUR 770 exam fee included, Red Hat DO180 OpenShift at EUR 3,740). Corporate training (Firmentrainings) is delivered as customized, higher-value professional services engagements. The Bildungsgutschein channel monetizes German government education vouchers for career changers, while the company has expanded into AI and security curriculum through a dedicated AI & Security Academy sub-brand. Distribution combines a self-service online booking engine with sales-led enterprise phone lines (a dedicated business customer line at +49 89 95459440 and an education voucher line at +49 89 444439640), supplemented by social, newsletter (Klaviyo), and SEO channels.

Commercially, brainymotion claims to have served over 500 German top companies in the last year and positions itself as a longstanding Microsoft Training Service Partner with additional authorizations from Red Hat, AWS, PeopleCert/Axelos, PRINCE2, and EXIN. The 2024 relaunch formalized a strategic partnership with ETC (Austria) and TÜV Rheinland to consolidate DACH-wide training supply, broaden the portfolio, and institutionalize a Training Guarantee (Garantietermine). Managing directors are Christoph Becker and Fabian Krapohl; the company is privately held with no disclosed venture or private equity investment and no public revenue disclosure.

Name

brainymotion

Legal name

brainymotion GmbH

Website

https://brainymotion.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

brainymotion is a Munich-based IT and management training provider offering vendor-certified courses (Microsoft, Red Hat, AWS, ITIL, PRINCE2) and government-funded retraining programs through 11 physical centers across Germany and Austria plus virtual and hybrid delivery.

Ownership category

akta.pro rank

Product category

Professional IT and Management Training Services

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Infrastructure, Networking & Systems Administration Training (BPAEANAJ), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB), Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ)

Keywords

• IT certification training
• Corporate IT training
• Vocational retraining programs
• Cloud certification courses
• Management methodology training

Headquarters

HQ city

Eschborn

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Training Courses: Open enrollment courses with scheduled dates across IT and management topics. Pricing varies by course duration and certification scope.
2. Corporate Training (Firmentrainings): Customized in-company training with tailored content, certified trainers, flexible location. Higher-value enterprise contracts.
3. Certification Exam Fees: Examination fees included in course pricing (e.g., EUR 625 for ITIL Foundation, EUR 770 for ITIL Specialist courses). Partner-provided official certifications.
4. Education Voucher Programs: Training programs funded through German education vouchers (Bildungsgutschein), targeting career changers and job seekers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

brainymotion GmbH delivers IT and management training services across the DACH region through open public courses, customized corporate training (Firmentrainings), and Bildungsgschein-funded vocational retraining programs (Umschulungen) for career changers. The portfolio spans vendor-authorized certification tracks (Microsoft, Red Hat, AWS), methodology frameworks (ITIL, PRINCE2, Agile, Design Thinking, EXIN), and emerging topics (AI, cybersecurity, data engineering), delivered across 11 training centers plus virtual and hybrid formats.

Product overview

brainymotion is an IT and management training company operating as one of the largest training providers in the German-speaking region. The company offers a comprehensive portfolio organized around multiple product lines: IT technical training covering Microsoft, Red Hat, Amazon AWS, Security, Data & AI, Modern Work, Infrastructure, Digital App & Innovation, and Business Applications; Business Management training including ITIL, PRINCE2, EXIN, Agile Coach, Design Thinking, and IT Project Management; and vocational retraining programs (Umschulungen) for career changers including Cloud Administrator, BI & Data Analyst, AI Engineer, and various IHK-certified programs. Training is delivered through multiple methods: Firm Training (brainycorp) for customized corporate training, brainyCLASS for open classroom sessions, brainyHOUR for short sessions, Floorwalker for on-site support, and Hybrid Participation for flexible in-person/virtual attendance. The company partners with ETC (Austria) and TÜV Rheinland and maintains 11 training centers across Germany and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Certification Training Instructor-led, virtual, and hybrid training courses covering Microsoft technologies including Azure administration, Microsoft 365, Power Platform (PL-200), Teams administration (MS-700), Endpoint Administrator (MD-102), PowerShell automation (AZ-040), and Microsoft 365 Administrator (MS-102), preparing participants for official Microsoft certification exams. Targeted at IT professionals and enterprise IT departments adopting or administering the Microsoft stack.
• Red Hat Certification Training Authorized Red Hat training courses including Red Hat System Administration I (RH124), System Administration II (RH134), and Red Hat OpenShift Administration I (DO180), preparing participants for official Red Hat certifications. Targeted at IT administrators and cloud engineers working with Red Hat Linux and OpenShift platforms.
• Amazon AWS Training Amazon Web Services training programs covering cloud infrastructure, architecture, and associated AWS certifications, delivered as instructor-led courses through brainymotion's authorized AWS training partner status. Targeted at IT professionals and enterprises adopting AWS cloud services.
• IT Security Training Security-focused training covering cybersecurity, cloud security, security compliance, and related security certifications. Targeted at IT security professionals and enterprise IT departments building security capability.
• Data & AI Training Training covering data management, artificial intelligence concepts, machine learning, and data analytics methodologies. Targeted at IT professionals and data-focused practitioners building modern data/AI skills.
• ITIL Certification Training IT Service Management (ITSM) training covering ITIL 4 and ITIL 5 frameworks, including Foundation, Foundation Bridge, Practice Manager, Specialist (e.g., Create Deliver & Support, Sustainability in Digital & IT), Strategist, Leader, and Transition certifications. Exam fees are included in course price (e.g., EUR 625 for Foundation, EUR 770 for Specialist) along with MyAxelos/myITIL best-practice subscription access and official ITIL manuals. Delivered via ETC as Accredited Training Organisation. Targeted at IT service management professionals and managers.
• PRINCE2 Certification Training Project management methodology training covering PRINCE2 Foundation, Practitioner, and PRINCE2 Agile certifications, delivered by an accredited training organization under license from PeopleCert/Axelos. Targeted at project managers and program managers.
• Corporate Training (Firmentrainings / brainycorp) Customized in-company training programs with content tailored to the client's organizational needs, technology stack, location, and schedule; delivered by certified trainers and offered as classroom, virtual, or hybrid formats. Targeted at enterprises and large organizations training groups of employees on a coordinated schedule; priced individually per engagement.
• Vocational Retraining Programs (Umschulung with Bildungsgschein) Bildungsgschein-funded vocational retraining and Weiterbildung programs for career changers and job seekers, including Cloud Administrator, BI & Data Analyst, Citizen Developer – Consultant Intelligent Automation, AI Engineer, KI-Projektmanager, KI-Implementierungsmanager, Cloud Security Administrator, Microsoft Fabric Data Engineer, and Fachinformatiker tracks (Systemintegration, Anwendungsentwicklung, Daten- und Prozessanalyse). IHK-certified Umschulung programs available for E-Commerce, Digitalisierungsmanagement, Büromanagement, and IT roles. Targeted at individuals transitioning into IT careers using the German education voucher.
• AI & Security Academy Specialized academy sub-brand focused on AI and cybersecurity training topics, positioned as a distinct portfolio within the broader brainymotion training operations. Targeted at professionals prioritizing AI and security upskilling.

Quantifiable outcome

• Over 500 German top companies served in the last year
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• ETC (Österreich)coreStrategic or Co-development PartnerStrategic partnership forming one of the largest IT training offerings in German-speaking region. ETC serves as Accredited Training Organisation delivering ITIL and other certification courses. brainymotion operates as part of the ETC group network.
• TÜV RheinlandcoreStrategic or Co-development PartnerStrategic partnership contributing to formation of one of the largest IT training offerings in German-speaking region. Partnership brings additional credibility and scale to the combined training operations.
• MicrosoftcoreTechnology or IntegrationLongstanding Microsoft Training Service Partner. Offers comprehensive Microsoft certification portfolio including Azure, Microsoft 365, Power Platform, and security courses.
• Red HatmajorTechnology or IntegrationAuthorized Red Hat training partner offering Red Hat certification courses including System Administration, OpenShift Administration, and Ansible automation.
• Amazon AWSmajorTechnology or IntegrationAWS training partner offering Amazon Web Services certification preparation courses.
• PeopleCert (Axelos)coreTechnology or IntegrationLicensed partner for ITIL certifications. Exam fees included in course pricing. Access provided to MyAxelos (Best-Practice subscription) and official ITIL manuals.
• PRINCE2 (Axelos)majorTechnology or IntegrationAccredited training organization for PRINCE2 certifications including Foundation, Practitioner, and Agile variants.
• EXINmajorTechnology or IntegrationPartner for EXIN certifications including Agile, DevOps, and other IT service management certifications.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• StackFuel: Berlin-based data science, AI and cloud training provider running employer- and Bildungsgutschein-funded bootcamps. Narrower scope (data/AI only) but overlaps brainymotion's BI & Data Analyst, AI Engineer and Cloud programs.
• Speexx: Munich-headquartered digital learning platform focused on business communication, language and business skills training sold to enterprise L&D. Adjacent enterprise training technology/distribution peer in the DACH market.

Direct peers

• GFN GmbH: Heidelberg-based IT training provider heavily focused on German Bildungsgutschein-funded retraining (Umschulung) and career-changer programs; competes directly for the same government-funded vocational training demand as brainymotion.
• Integrata AG: Stuttgart-based IT training and project management education provider. Head-to-head competitor for ITIL, PRINCE2, project management and Microsoft/IT corporate training customers in Germany.
• ETC – Enterprise Training Center: Austrian IT training organization and explicit strategic partner of brainymotion; operates overlapping ITIL, PeopleCert and IT certification course portfolios and shares DACH training infrastructure under the joint relaunch.
• Fast Lane Institute for Knowledge Transfer: Germany-headquartered IT training provider authorized across Microsoft, AWS, Google Cloud, Red Hat, NetApp and other vendors. Direct competitor for the same vendor-authorized certification courses and corporate training budgets in the DACH market.

Broad incumbents

• QA Ltd (Aptech IT Group): UK-headquartered global IT and business training company with a large Microsoft, AWS, GCP and cyber curriculum. Competes with brainymotion for multi-vendor enterprise training contracts in EMEA via authorized-partner status.
• Global Knowledge Training: Worldwide IT training company carrying Microsoft, AWS, Cisco, Red Hat and PMP/ITIL certifications. Comparable in vendor-authorized breadth and enterprise delivery model, though geographically broader.
• TÜV Rheinland Akademie: Professional training arm of TÜV Rheinland and explicit strategic partner of brainymotion. Overlaps on technical/IT and certification training but operates across a much broader portfolio (compliance, safety, technical inspection courses).
• New Horizons Computer Learning Centers: Largest global network of authorized IT training centers offering Microsoft, Cisco, AWS and business skills courses. Comparable delivery model (classroom + virtual + on-site) and certification focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company
• Xx.com/brainymotion_
• Facebookfacebook.com/brainymotion

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brainymotion