What ETC - Enterprise Training Center does

ETC Enterprise Training Center GmbH is an Austrian privately held IT training provider founded in 1999 in Vienna, operating as the country's largest IT training company with a catalog of 1,200+ instructor-led courses. The portfolio spans certified curricula from Microsoft (Gold Learning Partner), Red Hat (the only official Red Hat Training Partner in Austria, recipient of the 2024 Red Hat Training Excellence Award), AWS (Select Training Partner), Cisco, VMware, Oracle, IBM, HPE, Google, and Salesforce, alongside methodology frameworks (ITIL, PRINCE2, Scrum) and emerging areas including AI/Machine Learning, cybersecurity, cloud, and sustainability. Core delivery infrastructure comprises three physical training centers — Vienna (headquarters with 25 air-conditioned, renovated classrooms completed in 2024), Graz, and Attnang-Puchheim — supplemented by live-online and self-paced video formats, a proprietary on-site test center for vendor certification exams (including Kiosk and remote-proctored options), and supporting ecosystem assets such as the ETC Space Arcade gamification platform and the Lighthouse Expert Series.

ETC operates a multi-format, multi-channel business model. Public individual learners self-serve through an e-commerce-style booking portal with per-course fees ranging roughly €375 to €4,500+. Enterprise clients access customized in-house training (Firmentraining) delivered on customer premises or live-online, priced per engagement rather than per seat, often transacted through pre-paid training voucher programs (subscription-like) and HPE Digital Learner subscriptions (€2,688–€3,360/person/year). Additional revenue streams include vendor certification exam proctoring fees and a Talent Services line offering Recruit-Train-Deploy (RTD) recruitment-to-placement solutions that address IT skills shortages. ETC's go-to-market combines direct enterprise field sales for corporate accounts with self-service PLG for individual buyers, complemented by content marketing, SEO, social channels, and event-driven demand (techConference, webinars, expert series). The customer base spans large Austrian enterprises (SPAR ICS, EnergieAllianz Austria, Gebrüder Weiss, OMV, Mondi, E. Haus), individual IT professionals, and organizations facing IT talent shortages, serving more than 15,000 participants annually.

Name

ETC - Enterprise Training Center

Legal name

ETC Enterprise Training Center GmbH

Website

https://etc.at

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

ETC - Enterprise Training Center is Austria's largest IT training provider since 1999, offering 1,200+ instructor-led courses across Microsoft, Red Hat, AWS, Cisco, VMware, and other vendors through three Austrian training centers and live-online delivery. It serves enterprise clients, individual IT professionals, and organizations facing IT talent shortages with talent services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public IT Training Courses: Individual participants pay per course for publicly scheduled IT training sessions delivered in-person at ETC training centers or live-online. Pricing ranges from approximately €375 to €4,500+ per course depending on duration, vendor, and certification level.
2. Corporate / In-house Training (Firmentraining): Customized training delivered exclusively for a single corporate client, either on-site at the client's premises or live-online. Priced per engagement rather than per individual seat.
3. Certification Exam Fees: Revenue generated from proctoring vendor certification exams (Microsoft, Red Hat, AWS, Cisco, ITIL, ISACA, EC-Council, and others) in ETC's own test center, either bundled with courses or standalone.
4. Training Vouchers: Pre-paid training voucher program allowing companies to allocate budgets for employee development at a discounted fixed price, providing revenue predictability and upfront cash flow.
5. Talent Services (Recruitment & Matching): ETC offers talent search, development, and placement services (RTD — Recruit, Train, Deploy) to address IT skills shortages, including job-screening and job-matching platforms. Revenue derived from recruitment/placement fees and training contracts for upskilling placed candidates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ETC - Enterprise Training Center is Austria's largest IT training provider, delivering over 1,200 instructor-led courses covering vendor certifications, technical skills, and professional development across Microsoft, Cisco, Red Hat, VMware, AWS, Oracle, IBM, HPE, Google, Salesforce, and other technology vendors. The company operates three physical training centers (Vienna, Graz, Attnang-Puchheim) and offers in-person, live-online, video-based, coached, and customized corporate (Firmentraining) delivery formats, alongside a proprietary certification test center for vendor exams.

Product overview

ETC (Enterprise Training Center) is Austria's largest IT training provider since 1999, offering over 1,200 instructor-led training courses through a multi-format delivery model. The company operates three training centers in Vienna, Graz, and Attnang-Puchheim, supplemented by online and hybrid options. Training spans certified programs from major technology vendors including Microsoft (Gold Learning Partner), Cisco, Red Hat (only official partner in Austria), VMware, AWS (Select Training Partner), Oracle, IBM, HPE, Google, and Salesforce, as well as methodology frameworks such as ITIL, PRINCE2, and Scrum. The portfolio encompasses specialized tracks in AI/Machine Learning, Cloud Computing, Cybersecurity, Data Science, Development, IT Management, and Soft Skills. Additional services include Talent Services for recruitment and development, a certified Test Center for vendor examinations, and flexible learning formats including Video-Based Training, Coached Learning, and Corporate/Inhouse Training.

Differentiator

Problem solved

Functional benefit

Brands

• ETC Space Arcade: Interactive gaming platform with prizes and promotional games for training participants.
• ETC Lighthouse Expert Series

Products and services

• Microsoft Training Comprehensive Microsoft technology training portfolio including Azure, Microsoft 365, Office, Teams, Power Platform, Security, SQL Server, Windows Server, and Dynamics 365, delivered as a Microsoft Gold Learning Partner.
• Cisco Training Cisco certification and skills training covering CCNA, CCNP, Enterprise, Security, Collaboration, Data Center, Service Provider, DevNet, and Wireless technologies; accepts Cisco Learning Credits.
• Red Hat Training Official Red Hat training including Enterprise Linux (RHEL), OpenShift, Ansible Automation Platform, JBoss, and Virtualization; ETC is the only official Red Hat Training Partner in Austria.
• VMware Training VMware virtualization training covering vSphere, Cloud Foundation, Horizon, Tanzu, and Network Virtualization, delivered in cooperation with Arrow ECS GmbH.
• AWS Training Authorized AWS training covering the complete certification pathway from Cloud Practitioner to Architect, Developer, and DevOps Engineer, with AWS Jams for gamified hands-on practice; delivered as AWS Select Training Partner.
• Cybersecurity Training Cybersecurity training including Ethical Hacking (EC-Council CEH), CISM, CISSP, NIS2 compliance, Check Point, Fortinet, and Security Awareness programs.
• Cloud Computing Training Multi-vendor cloud platform training covering Microsoft Azure, AWS, Google Cloud, Oracle Cloud, and Red Hat OpenStack.
• AI and Machine Learning Training AI training including Microsoft Copilot (User and Technical tracks), AI Security, the MIKI AI certification program, Python for Data Science, and AI for Requirements Engineering.
• Software Development Training Software development training covering C#, Java, Python, Angular, GitHub, Azure Development, DevOps, HTML Frontend, and Software Testing.
• Data Science Training Data science education including Statistics, Data Mining, Machine Learning, Power BI, IBM Cognos, and Azure Data solutions.
• IT Management Training IT management and methodology training including ITIL (Version 5 and 4), PRINCE2, Scrum, SAFe, Togaf, IREB, IPMA, Kanban, Design Thinking, and Jira/Confluence.
• Oracle Training Oracle database and technology training covering administration, development, SQL, PL/SQL, Performance Tuning, and Security across all Oracle database editions.
• Citrix Training Citrix virtualization and secure access training as a Citrix Authorized Learning Center (CALC), covering NetScaler, Virtual Apps and Desktops, and Platform Administration.
• Unix/Linux Training Unix and Linux operating system administration training including LPI certification preparation, containerization with Kubernetes, security hardening, and scripting.
• Graphics and Design Training Graphics and design software training covering Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere Pro), GIMP, and Scribus desktop publishing.
• Soft Skills Training Professional skills development including communication, conflict management, customer service, project management introduction, and digital ethics courses.
• Corporate / In-house Training (Firmentraining) Customized training delivered exclusively for a single corporate client, on-site at the client's premises or live-online, with content tailored to specific organizational needs.
• HPE Digital Learner Subscription Annual subscription-based access to HPE technology content, virtual labs, and social learning features, with Bronze (€2,688/person/year) and Silver (€3,360/person/year) tiers covering HPE Cloud, Data and Analytics, Networking, Server, and Storage.

Quantifiable outcome

• 15,000+ participants trained per year
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Microsoft (Gold Learning Partner)coreChannel Partner/ Reseller/ DistributorETC holds Microsoft Gold Learning Partner status — the highest level of Microsoft learning partnership. This provides access to official Microsoft training curricula, certifications, MCPP Smart Skilling Program for Microsoft Partners, and marketing co-support. ETC offers the complete Microsoft portfolio including Azure, M365, Dynamics 365, Exchange, Power Platform, and Office for users.
• Red HatcoreChannel Partner/ Reseller/ DistributorETC is the only official Red Hat Training Partner in Austria and an authorized reseller, offering Red Hat's full original training curriculum and certification exams. ETC was awarded the Red Hat Training Excellence Award 2024. Trainers are Red Hat-certified specialists nominated for Red Hat Instructor Awards. Training covers RHEL, OpenShift, Ansible, and cloud/hybrid topics.
• Amazon Web Services (AWS)coreChannel Partner/ Reseller/ DistributorETC is an AWS Select Training Partner, delivering authorized AWS training with original AWS training materials and labs. Offers the complete AWS certification pathway from Cloud Practitioner to Architect, Developer, and DevOps Engineer, with additional AWS Jams for gamified hands-on practice.
• CiscocoreChannel Partner/ Reseller/ DistributorETC offers Cisco training and certification preparation across enterprise networking, security, collaboration, data center, service provider, and DevNet tracks. ETC accepts Cisco Learning Credits. Courses cover CCNA, CCNP, and professional-level certifications.
• Arrow ECS GmbH (VMware)coreChannel Partner/ Reseller/ DistributorVMware training at ETC is delivered in cooperation with Arrow ECS GmbH, a key VMware distribution and training partner. ETC provides courses in Data Center Virtualization, Cloud Management and Automation, and Network Virtualization using VMware technologies.
• CitrixminorChannel Partner/ Reseller/ DistributorETC is a Citrix Authorized Learning Center (CALC), delivering Citrix training for networking, virtualization, and security. Courses cover Citrix Virtual Apps and Desktops, NetScaler ADC, and Citrix Workspace.
• TD SYNNEX Academy (IBM)minorChannel Partner/ Reseller/ DistributorIBM training at ETC is delivered in cooperation with TD SYNNEX Academy, providing courses in IBM Power Systems, IBM Storage, Cognos Analytics, QRadar SIEM, AIX, WebSphere, and other IBM technologies.
• Öcert, Leitbetriebe Austria, Quality AustriaminorOthersThese are Austrian quality assurance and certification bodies that accredit ETC's training quality. Öcert certifies adult education providers, Quality Austria provides ISO-equivalent quality management certification, and Leitbetriebe Austria recognizes leading Austrian companies.
• Hewlett Packard Enterprise (HPE)minorChannel Partner/ Reseller/ DistributorETC offers HPE Digital Learner subscriptions and courses covering HPE Cloud, Data and Analytics, Networking, NonStop, Server and Converged, and Storage. Bronze (€2,688/year) and Silver (€3,360/year) subscription tiers available.
• OracleminorChannel Partner/ Reseller/ DistributorETC offers Oracle training for database administration, SQL, PL/SQL, security, backup and recovery, performance tuning, and Oracle Multitenant. Trainings focus on practical, relevant content suitable for all Oracle database editions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fast Lane: Global IT training company operating across DACH and worldwide, offering vendor-authorized training for AWS, Microsoft, Cisco, Google, NetApp, and other vendors. Closest direct competitor to ETC given overlapping vendor portfolio and similar delivery model (classroom + live online + customized corporate training).
• qSkills: Austrian-headquartered IT training provider offering vendor-authorized courses for IBM, Red Hat, VMware, Citrix, and others. Direct Austrian competitor with similar multi-vendor authorized training model and corporate in-house delivery capability.
• New Horizons: Worldwide IT training franchise with strong delivery model for Microsoft, Cisco, CompTIA, and other vendor certifications. Directly comparable to ETC's authorized vendor training approach, particularly in mid-market and enterprise segments.
• Integrata (Cegos Group): German IT and management training provider (now part of Cegos Group) offering vendor-authorized courses across Microsoft, Cisco, AWS, and other vendors. Closest DACH competitor to ETC with comparable authorized vendor training portfolio.
• ExperTeach Gesellschaft für Netzwerkkomponenten mbH: German IT training specialist focused on Cisco, Check Point, Palo Alto, and enterprise networking/security technologies. Comparable vendor-authorized training model serving DACH enterprise customers with similar in-house and public course delivery.

Broad incumbents

• Global Knowledge: One of the world's largest IT training providers (now part of INE Group), delivering vendor-authorized training across all major technology vendors globally. Larger scale incumbent operating broadly in the same authorized IT training space as ETC.
• Computacenter Training & Adoption Services: Major UK-headquartered IT services provider with significant DACH presence and a training & adoption services division that delivers vendor-authorized courses (Microsoft, Cisco, AWS). Larger broad incumbent offering IT training as part of wider infrastructure services portfolio.
• TÜV Rheinland Akademie: Large German certification and training organization offering IT, cybersecurity, and management training across DACH. Comparable in that it provides certified training tracks and corporate upskilling, though broader and less specialized in vendor-authorized IT certifications than ETC.

Emerging players

• Pluralsight: Leading online technology learning platform offering cloud, security, and software development courses via subscription. Targets the same enterprise IT upskilling budget as ETC but with a pure-play digital model rather than classroom/in-person delivery.

Regional players

• Microwin S.r.l. Italian IT training provider delivering vendor-authorized Microsoft, Cisco, VMware, and other certification courses. Operates with similar authorized vendor training business model but serves the Italian market rather than Austria/DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5CRZCzf3EPHDrZ-UvrMQEw
• Facebookfacebook.com/EnterpriseTrainingCenter
• LinkedInlinkedin.com/company/etc---enterprise-training-center
• Instagraminstagram.com/etc_enterprise_trainingcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETC - Enterprise Training Center