Flipper Music
Flipper Music (Flipper Srl) is an Italian production music company founded in 1965 that runs Italy's first digital production music licensing platform, aggregating 300+ catalogs and 2M+ tracks for filmmakers, advertisers, and content creators across 40+ countries.
- Company typePrivate
- Founded1965
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Flipper Music does
Flipper Music (legally Flipper Srl, P.IVA 01037791009) is an Italian production music company founded in 1965 by Romano Di Bari. It operates what it brands as Italy's first digital production music platform at flippermusic.it, aggregating more than 300 international catalogs and 2–2.5 million tracks across all genres, moods, and styles, including a dedicated classical music repertoire. Flipper also owns five in-house production music labels — Primrose Music (a London publishing house established in the late 1980s that produced over 200 albums), Deneb Records, Octopus Records, That's Amore, and Canopo Vintage — and serves end-users in over 40 countries through its own digital infrastructure.
The core platform is a self-serve web and mobile application combining licensed catalog aggregation, an AI-assisted similar-track discovery tool (the Digital Music Consultant / DMC), a web radio (MD Radio, distributed via apps on Apple Store and Google Play), curated playlists, and a placement-tracking showcase for music used in film, documentary, and TV productions. The DMC accepts MP3 uploads or links from YouTube, TikTok, Spotify, Vimeo, and SoundCloud to surface similar tracks. The company holds SIAE publishing license 2678/I/2637, has offices in Rome (HQ), Milan, and London, and reports an 11–50 employee headcount.
The business model is a tiered, one-time/perpetual sync licensing model with transparent price points scaled to use case and territory — Corporate (~€150 + VAT), All Social (€350), ADV Web (€500), ADV TV and Outdoor (from €600 + VAT, custom quote), ADV All Media (€1,800), and custom Cinema/TV/Documentary/Film licenses. B2B license purchases require an Italian VAT number and are settled via credit card (Unicredit), MyBank, bank transfer, or PayPal. Distribution is primarily direct-to-consumer digital (self-serve PLG) with an Italian B2B licensing lane for VAT-registered enterprise customers. Free subscriptions are granted to schools and to non-profit organizations active in violence prevention and children's rights, serving as a customer-segment expansion and community-building channel rather than a revenue stream.
Flipper Music firmographics
Firmographics- Name
- Flipper Music
- Legal name
- Flipper Srl
- Website
- https://flippermusic.it
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flipper Music (Flipper Srl) is an Italian production music company founded in 1965 that runs Italy's first digital production music licensing platform, aggregating 300+ catalogs and 2M+ tracks for filmmakers, advertisers, and content creators across 40+ countries.
- Ownership category
- akta.pro rank
Flipper Music industry classification
Industry- Product category
- Production Music Library
- NAICS
- Music Publishers (51223), Record Production and Distribution (51225)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
- akta.pro secondary industries
- Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Flipper Music is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Flipper Music business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Production Music Licensing: One-time license fees for production music synchronization rights across various use cases including corporate videos, social media, advertising (web, TV, outdoor, cinema, radio), and documentary/film production. Licenses are structured with clear pricing for different territories and usage periods, from perpetual web use to time-limited advertising campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Corporate License - €150 + VAT |
| One time/ perpetual license | Multi-year contract | All Social License - €350 |
| One time/ perpetual license | Multi-year contract | ADV Web License - €500 |
| One time/ perpetual license | Multi-year contract | ADV TV and Outdoor - Starting from €600 + VAT |
| One time/ perpetual license | Multi-year contract | ADV All Media License - €1,800 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flipper Music product offering
Product offeringCore offering
Flippermusic operates Italy's first digital production music platform, aggregating more than 300 international catalogs and over 2.5 million tracks available for synchronization licensing. The company sells tiered one-time/perpetual music licenses (Corporate, All Social, ADV Web, ADV TV/Outdoor, All Media) covering video, advertising, film, documentary, social, and corporate communications use cases, supported by the proprietary Digital Music Consultant (DMC) similarity search tool and the MD Radio web radio service.
Product overview
Flippermusic is Italy's first digital production music platform, offering a unified ecosystem of music licensing services built around its core catalog platform. The portfolio combines the main Flippermusic platform (with 300+ international catalogs and 2.5+ million tracks) with specialized AI-powered discovery tools (Digital Music Consultant), radio services (MD Radio), curated content (Playlists), and educational/social programs. The company operates multiple owned record labels including Primrose Music, Deneb Records, Octopus Records, That's Amore, and Canopo Vintage, alongside exclusive hosting of third-party international catalogs. Licensing is offered through tiered plans (Corporate, All Social, ADV Web, ADV TV/Outdoor, All Media, Cinema/Film) with transparent pricing and support services including Placement tracking and educational resources (Diritti e Rovesci).
Differentiator
Problem solved
Functional benefit
Brands
- MD Radio: Official web radio of Flippermusic featuring two channels - one generalist and one classical music - with daily updated programming
- Digital Music Consultant (DMC)
- Primrose Music
- Deneb Records
- Octopus Records
- That's Amore
- Canopo Vintage
Products and services
- Flippermusic Production Music Platform Self-serve digital platform aggregating more than 300 international production music catalogs with over 2.5 million tracks available for synchronization licensing. Targets filmmakers, content producers, advertising agencies, and social media marketers who need production music for video, advertising, documentary, and corporate communications; includes advanced multi-parameter search and tiered licensing checkout.
- Digital Music Consultant (DMC) AI-powered music similarity search tool that analyzes uploaded MP3 files or links from YouTube, TikTok, Spotify, Vimeo, and SoundCloud to find matching and similar tracks within the Flippermusic catalog. Used by content creators and music professionals to accelerate music discovery for synchronization projects.
- MD Radio Web Radio Official Flippermusic web radio streaming service offering two channels - one generalist and one classical music - with daily updated programming designed to inspire music professionals and creative audiences. Available via web and dedicated iOS and Android mobile apps.
Quantifiable outcome
- Find similar tracks in seconds using DMC tool
- +1 more outcomes
Companies that use Flipper Music
Customer profileSegments5 records
Ideal customer profiles5 records
Flipper Music technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature1 record
Flipper Music partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Flipper Music competitors and assessment
Company assessmentBroad incumbents
- Universal Production Music: Global leader in production music, operating the largest pre-cleared music catalog used across film, TV, advertising, and gaming. Directly comparable as a sync licensing platform serving the same enterprise buyers with a substantially larger library and label relationships.
- Warner Chappell Production Music: Production music arm of Warner Chappell Music distributing multiple owned and partner catalogs globally. Comparable broad incumbent in production music licensing with extensive publisher relationships.
- Sony Music Publishing (Production Music): Major publisher operating production music libraries and sync licensing globally with direct access to Sony/ATV catalog assets. Comparable as a large incumbent in sync rights administration and production music licensing.
- BMG Production Music: BMG's production music division distributing 14 owned and represented libraries globally for sync use. Comparable incumbent competing for the same enterprise sync buyers with deeper label rosters.
Direct peers
- Pond5: Royalty-free music and sound effects marketplace alongside stock footage, offering per-track and subscription licensing. Comparable as a self-serve sync marketplace for video producers with similar SMB buyer profile.
- Epidemic Sound: Subscription music licensing platform purpose-built for content creators, agencies, and brands with unlimited downloads under one license. Closely comparable to Flipper's self-serve creator-and-SMB tier offering.
- Musicbed: Sync licensing platform focused on independent artists and filmmakers, offering curated music for film, advertising, and wedding/brand videos. Directly comparable in serving filmmakers and brand content producers with curated sync catalogs.
- Artlist: Subscription-based royalty-free music and sound effects platform serving video creators, filmmakers, and brands. Directly comparable as a self-serve sync licensing platform targeting SMB and creator segments.
- Audio Network: Production music library offering fully-licensed music for film, TV, advertising, and digital media with a self-serve platform model. Directly comparable to Flipper Music as an independent production music publisher with a digital licensing platform.
- APM Music: Long-standing independent production music library with thousands of albums across genres, serving film, TV, and advertising. Comparable independent peer with similar catalog-breadth licensing model predating Flipper's 1965 founding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Flipper Music social profiles
Digital presenceFlipper Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flipper Music leadership team
Management profileNumber of profiles
Profiles1 record
Flipper Music subsidiaries and ownership
Company hierarchySubsidiaries5 records
Flipper Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flipper Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flipper Music
What does Flipper Music do?
Flippermusic operates Italy's first digital production music platform, aggregating more than 300 international catalogs and over 2.5 million tracks available for synchronization licensing. The company sells tiered one-time/perpetual music licenses (Corporate, All Social, ADV Web, ADV TV/Outdoor, All Media) covering video, advertising, film, documentary, social, and corporate communications use cases, supported by the proprietary Digital Music Consultant (DMC) similarity search tool and the MD Radio web radio service.
Is Flipper Music a public or private company?
Flipper Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flipper Music founded?
Flipper Music was founded in 1965. It employs 11 to 50 people.
Where is Flipper Music based?
Flipper Music is headquartered in Roma, Italy, in the Europe region.
How does Flipper Music make money?
One revenue line is on record: production Music Licensing.
Who are Flipper Music's main competitors?
Broad incumbents on record are Universal Production Music, Warner Chappell Production Music, Sony Music Publishing (Production Music) and BMG Production Music. Direct peers are Pond5, Epidemic Sound, Musicbed, Artlist, Audio Network and APM Music.
Does Flipper Music have an API?
No public API is recorded for Flipper Music.
What industry is Flipper Music in?
Flipper Music's product category is Production Music Library. Its primary akta.pro industry code is MPAIALAG, Sync Marketplaces & Licensing Platforms, with a secondary code of MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses). Its NAICS code is 51223 and its SIC code is 7822.