Modoko

What Modoko does

Modoko, founded in 1969 and headquartered in Ümraniye, Istanbul, is Turkey's largest integrated furniture marketplace, combining a physical mega-mall of 23+ exhibition halls housing hundreds of independent furniture store tenants with a comprehensive e-commerce platform (modoko.com.tr) and an immersive 3D Virtual Furniture Fair (sanalfuar.modoko.com.tr). The platform aggregates the full furniture and home-fit-out spectrum — sofa sets, dining and bedroom collections, office furniture, garden and outdoor furniture, kitchen and bathroom furnishings, beds, wardrobes, bedding, curtains, wallpapers, lighting, and decorative accessories — across more than 50 named brand tenants including Alfemo, Yataş Group, Bellona (via Akdeniz Mobilya), İşbir Yatak, Adalılar Mobilya (Turkey distributor for Denmark's Innovation Living), SALL Collection, Elano Luxury, Tuna Botoso Mobilya, and Liness Mobilya.

The underlying technology stack consists of a multi-brand marketplace platform that unifies product catalog, tenant store directory, member login portal (e-Modoko), and a 3D virtual exhibition experience supporting Turkish, English, French, German, and Arabic. Adjacent digital properties include Modoko Akademi (industry training platform) and Radyo Modoko (an online radio station), signaling an ecosystem approach beyond pure transaction.

Modoko's business model is a hybrid of marketplace commissions or rental fees from tenant vendors plus direct product sales, with retail prices denominated in Turkish Lira and ranging from entry-level chairs at ~8,650 TL to premium complete-room sets above 400,000 TL. Distribution operates through three channels: the Istanbul flagship physical mall, the national and international e-commerce site, and the Virtual Furniture Fair for remote browsing. The primary customer segment is Turkish individual home buyers furnishing residences, served alongside commercial and contract demand via the office and hospitality furniture categories.

Name

Modoko

Legal name

Modoko

Website

https://modoko.com.tr

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Modoko, founded in 1969 and headquartered in Istanbul, is Turkey's largest integrated furniture marketplace, operating a physical mega-mall of hundreds of tenant brands alongside an e-commerce platform and 3D Virtual Furniture Fair serving individual residential and commercial furniture buyers across Turkey and multilingual international markets.

Ownership category

akta.pro rank

Product category

Furniture Retail Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAFABAC

Home, Furniture & Decor Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Furniture marketplace
• Multi-brand retail
• Home furnishings
• Virtual furniture fair
• E-commerce platform

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vendor/Store Commissions and Marketplace Fees: Modoko generates revenue as a marketplace platform hosting hundreds of furniture stores and brands. Individual vendors sell products through the platform, likely with Modoko taking a commission or rental fee arrangement. The platform aggregates diverse furniture categories including seating, dining, bedroom, office, garden, and home textiles.
2. Direct Product Sales: Some products appear to be sold directly through the platform with prices displayed in Turkish Lira, suggesting direct transaction capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Modoko operates a multi-brand furniture marketplace combining a flagship physical furniture mall in Ümraniye, Istanbul with a multi-language e-commerce platform. The platform aggregates hundreds of furniture stores and brands across 11+ categories including sofa sets, dining room sets, bedroom sets, baby and youth rooms, office furniture, garden furniture, kitchen and bathroom furniture, beds and bases, curtains, wallpapers, accessories, carpets, and lighting. The offering extends to a 3D Virtual Furniture Fair, an e-Modoko member portal, Modoko Akademi training platform, and Radyo Modoko online radio.

Product overview

Modoko is Turkey's largest furniture e-commerce marketplace and physical furniture shopping center located in Ümraniye, Istanbul. The platform operates as a multi-brand mall hosting hundreds of furniture stores under one roof, offering both an online marketplace (e-Modoko) and a virtual furniture fair (Modoko Sanal Mobilya Fuarı). The product portfolio spans 11 core furniture categories: Koltuk Takımları (sofa sets, corner sofas, sofa beds, recliners), Yemek Odası Takımları (dining room sets), TV Üniteleri (TV units), Yatak Odası Takımları (bedroom sets), Bebe & Genç Odaları (baby and youth rooms), Ofis Mobilyaları (office furniture), Bahçe Mobilyaları (garden/outdoor furniture), Yatak & Baza & Raydolap (beds, bases, wardrobes), Aksesuar & Halı & Aydınlatma (accessories, carpets, lighting), Perde & Duvar Kağıtları (curtains, wallpapers), and Mutfak & Banyo Mobilyaları (kitchen and bathroom furniture). Supporting services include Modoko Akademi for industry training, Radyo Modoko for entertainment, and seasonal Çadır Günleri promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• e-Modoko: Online e-commerce platform for member/store login and online shopping
• Modoko Akademi
• Radyo Modoko
• Modoko Sanal Mobilya Fuarı

Products and services

• Koltuk Takımları (Sofa Sets) Living room seating furniture including sofa sets, corner sofas, sofa beds, bergères, 2-seater and 3-seater sofas, and recliners from multiple tenant brands. For individual home buyers furnishing living rooms.
• Yemek Odası Takımları (Dining Room Sets) Complete dining room collections including dining tables, chairs, sideboards, and display cabinets/vitrines from multiple tenant brands. For individual home buyers furnishing dining rooms.
• TV Üniteleri (TV Units)

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Adalılar MobilyacoreChannel Partner/ Reseller/ DistributorMajor tenant store within Modoko marketplace. Established since 1950, Adalılar operates a 3,500 m2 showroom specializing in Scandinavian-style modular sofas. Since 2011, they serve as Turkey distributor for Danish Innovation Living brand. Located at Modoko San. Site 5. Cad. No:281/B, Ümraniye, Istanbul.
• AlfemocoreChannel Partner/ Reseller/ DistributorProminent furniture brand tenant offering bedroom sets, sofa collections, and home office furniture. Products featured in promotional campaigns and outlet sales.
• SALL COLLECTIONcoreChannel Partner/ Reseller/ DistributorPremium home textile specialist operating since 1980. Specializes in curtains, upholstery fabrics, wallpapers, and home textiles. Distributes international brands and exports globally. Located at Modoko Mob. Sit. 1. Cad. No:5, Ümraniye, Istanbul.
• Elano LuxurycoreChannel Partner/ Reseller/ DistributorLuxury furniture manufacturer with showroom at Modoko Mob. Sit. 2. Cd. No: 245, Yukarı Dudullu, Ümraniye. Offers premium sofa sets, corner sofas, TV units, and bedroom collections.
• Yataş Group (Yataş Bedding, Yataş Puffy)majorChannel Partner/ Reseller/ DistributorMajor Turkish bedding conglomerate with multiple brands (Yataş Bedding, Yataş Puffy) operating showrooms within Modoko, offering beds, bases, mattresses, and bedroom furniture.
• İşbir YatakmajorChannel Partner/ Reseller/ DistributorPremium mattress manufacturer offering pocket spring, orthopedic, and wellness mattresses. Showroom located within Modoko complex.
• Bellona (via Akdeniz Mobilya)majorChannel Partner/ Reseller/ DistributorLarge Turkish furniture brand with authorized dealer Akdeniz Mobilya operating as Bellona Bayii within the Modoko marketplace.
• Tuna Botoso MobilyacoreChannel Partner/ Reseller/ DistributorDesigner furniture manufacturer specializing in modern sofa sets with smart mechanisms including convertible sofa beds. Located at Modoko with products like Fame Koltuk Takımı featuring right-opening mechanism.
• Liness MobilyacoreChannel Partner/ Reseller/ DistributorContemporary furniture brand offering living room sets, dining rooms, TV units, and bedroom collections. Products include Milano Koltuk Takımı and Lotus Koltuk Takımı.
• Innovation Living (via Adalılar)minorChannel Partner/ Reseller/ DistributorDanish furniture brand whose products are distributed in Turkey exclusively through Adalılar Mobilya within the Modoko marketplace. Specializes in Scandinavian-style modular sofas and seating.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made.com: European-origin online furniture marketplace offering multi-brand designer furniture direct to consumers. Comparable to Modoko on the curated online furniture marketplace model with multi-country language support.
• Vivense: Turkey's leading pure-play online furniture marketplace offering multi-brand furniture across sofa, dining, bedroom, and office categories. Directly comparable to Modoko on the online marketplace axis, though without the large physical mega-mall footprint.
• AllModern: Online-only multi-brand furniture and home furnishings marketplace (Wayfair family) covering modern furniture across living, bedroom, and outdoor. Comparable to Modoko's online marketplace assortment and customer segment.
• Koçtaş: Turkey's largest home improvement and furniture retail chain with nationwide physical stores and a strong online platform. Directly competes with Modoko across home furnishings and DIY categories for Turkish consumers.

Emerging players

• Trendyol: Turkey's largest horizontal e-commerce marketplace, increasingly expanding into furniture and home categories. Comparable as a Turkish online marketplace channel, though furniture is one of many categories rather than its core focus.
• Hepsiburada: Turkey's second-largest horizontal e-commerce marketplace with a growing home and furniture vertical. Comparable as a competing online channel for Turkish furniture brands that are also Modoko tenants.

Others

• Yataş Group: Major Turkish bedding and bedroom furniture manufacturer (Yataş Bedding, Yataş Puffy) operating showrooms inside Modoko. Comparable as a high-traffic tenant brand and a relevant signal of the premium segment Modoko hosts.
• Bellona Mobilya: Major Turkish furniture brand and a current Modoko tenant (via Akdeniz Mobilya). Comparable as a tenant/manufacturer brand in the same furniture ecosystem, illustrating the kind of brand partner Modoko aggregates.

Broad incumbents

• IKEA: Global broad-line home furnishings retailer with a major Istanbul presence, offering flat-pack furniture, showrooms, and online ordering. Comparable to Modoko as a multi-category home furnishing destination, though IKEA owns its supply chain rather than aggregating independent tenants.
• Wayfair: Large online-only furniture and home furnishings marketplace aggregating thousands of brands. Comparable to Modoko's e-commerce marketplace model and category breadth, though without an equivalent physical mega-mall component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/modokomobilya
• YouTubeyoutube.com/channel/UCxNq4S3-3xI6sS4xZ3y1xw
• LinkedInlinkedin.com/company/modoko
• Instagraminstagram.com/modoko
• Facebookfacebook.com/modoko.mobilya.demek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modoko