Sall Collection

What Sall Collection does

Sall Collection is a privately held, family-owned Turkish textile manufacturer founded in 1980 and headquartered in Umraniye, Istanbul, with 501-1,000 employees. The company operates a 7,000m² production facility in Ankara covering embroidery, curtain, upholstery, sewing fabric, furniture, and wallcovering manufacturing, with specialized capabilities in silk embroidery and handmade accessories under the ALMINA SILK FLOWER line. Its core product portfolio spans window curtains (perde), upholstery fabrics (döşemelik), tulle and voile, outdoor textiles, hotel textiles, decorative accessories (tassels, fringes, braids), wallpapers, and furniture, organized into 11+ curated collections such as NATURALIS, PASSION, TULIP, DECOLIFE I & II, DIAMOND, ALMINA SILK FLOWER, BORDURLAND series, and EXCLUSIVE I & II.

The business model is built on project-driven, quote-based B2B sales augmented by showroom and e-commerce retail. Sall Collection serves four customer segments — hospitality (e.g., Ela Excellence Resort Belek, Rubi Platinum Resort Hotel, Arkadağ Otel), restaurants (e.g., Micca Restaurant), government/institutional (e.g., the Turkish Presidency and the Court of Appeals), and retail/end-consumer shoppers — through a multi-channel distribution network comprising four company-owned wholesale/retail showrooms in Ankara (2 locations), Istanbul, and Doha (Qatar), international export to Europe, USA, South America, Australia, and the Arab states, and the Sall Studio e-commerce platform. Pricing is not publicly disclosed and is quote-based per project, with free interior architecture consultation used as a lead-generation service. The company has no disclosed external funding and is operated independently under family ownership.

Name

Sall Collection

Legal name

Sall Collection

Website

https://sal.com.tr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sall Collection is a family-owned Turkish textile manufacturer founded in 1980, producing curtains, upholstery, tulle, hotel textiles, accessories, wallpapers, and furniture for hospitality, government, and retail customers via showrooms in Turkey and Qatar and global exports.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)

akta.pro industry

PRIMARYIMAOAKAI

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYIMAOAKAG

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Home Textiles Manufacturing (Bedding/Towels/Curtains/Upholstery Textiles)

SECONDARYCRAIALAJ

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Textile manufacturing
• Home textiles
• Curtain fabrics
• Upholstery fabrics
• Hotel textiles

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Textile Product Sales: Manufacturing and selling curtains, upholstery fabrics, tulle, outdoor textiles, hotel textiles, accessories, wallpapers, and furniture. Products are sold through their own retail stores and exported internationally.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sall Collection manufactures and sells home decoration textiles, including curtain fabrics, upholstery fabrics, tulle/voile, outdoor fabrics, hotel textiles, decorative accessories (tassels, fringes, braids, tiebacks), wallpaper, and furniture. The company operates a 7,000m² factory in Ankara with embroidery and silk-focused production, sells through 4 own showrooms in Turkey and Qatar, exports globally, and runs the Sall Studio e-commerce platform for direct consumer sales.

Product overview

Sall Collection is a textile manufacturing company established in 1980, specializing in curtains, upholstery fabrics, tulles, outdoor fabrics, hotel textiles, accessories, wallpapers, and furniture. The company operates a 7,000m² factory with embroidery, curtain, upholstery, sewing, furniture, and wallpaper production capabilities. The product portfolio includes the core textile products (Perde/Döşemelik/Tül/Outdoor/Otel Tekstili) supplemented by decorative accessories (Aksesuar) and home furnishings (Duvar Kağıdı/Mobilya). The company offers its products through 11 named collections including NATURALIS, PASSION, TULİP, DECOLIFE I & II, DIAMOND, ALMINA SILK FLOWER, BORDURLAND series, and EXCLUSIVE series, which provide curated groupings of their textile products. Products are sold through their e-commerce platform Sall Studio and 4 retail showroom locations in Ankara, Istanbul, and Qatar.

Differentiator

Problem solved

Functional benefit

Products and services

• Perde (Curtains) Window curtain products including various collections with different fabrics, patterns, and styles for residential and commercial interiors.
• Döşemelik (Upholstery Fabrics) Upholstery fabrics for furniture and interior applications, featuring various textures, patterns, and material compositions including velvet, silk blends, and performance fabrics.
• Tül (Tulle/Voile) Sheer tulle and voile fabrics for window treatments, available in various colors and patterns.
• Outdoor Fabrics Weather-resistant fabrics designed for outdoor furniture and exterior applications, including various patterns and material compositions.
• Otel Tekstili (Hotel Textile) Textile products designed for hospitality applications including bedding, towels, and decorative elements for hotels and resorts.
• Aksesuar (Textile Accessories) Decorative textile accessories including tassels, braids, cords, fringes, and other ornamental trims for curtains and upholstery, including handmade tiebacks and silk accessories.
• Duvar Kağıdı (Wallpaper) Wallcovering products including embroidered wallpapers and decorative wall treatments.
• Mobilya (Furniture) Furniture products including custom-designed pieces for residential and commercial interiors, often featuring the company's own fabrics and designs.
• Sall Studio E-Commerce Platform Online retail platform where customers can order Sall Collection branded products (wallpapers, ready-made cushions, and related textile items) directly.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Furniture ManufacturerssupportingStrategic or Co-development PartnerSall Collection collaborates with furniture manufacturers for furniture production, working as a collection curator with select partners while maintaining design oversight.
• Wallpaper ManufacturerssupportingStrategic or Co-development PartnerPartnership with wallpaper manufacturers for wall covering production and design, with Sall Collection acting as a design curator in this category.
• Sall StudiocoreChannel Partner/ Reseller/ DistributorSall Studio is the company's dedicated e-commerce platform (sallstudio.com.tr) for selling branded products, functioning as an online sales channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boyteks: Turkish home textile manufacturer producing curtains, upholstery, and decorative fabrics for hospitality and residential use; directly comparable by product category, customer vertical (hotels/projects), and home-market geography.
• Rubelli: Italian luxury textile house producing high-end curtain, upholstery and decorative fabrics; comparable by silk/embroidery specialization, premium hospitality/government project work, and design-led collection model.
• Altınyıldız Tekstil: Long-established Turkish textile group manufacturing fabrics and home textiles; comparable by category (upholstery/curtain fabrics), heritage (multi-decade), and integrated design-to-production model.
• Merinos Halı: Major Turkish producer of carpets and home textiles, comparable in vertical (home furnishings manufacturing), Turkish production base, and multi-product retail/export distribution.

Broad incumbents

• Kravet Inc. US-based distributor and converter of curtain, upholstery and decorative textiles to hospitality and residential designers; comparable by hospitality channel and designer-led showroom distribution.
• Zimmer + Rohde: German premium textile brand offering curtain, upholstery and wallcovering collections; comparable by premium positioning, multi-collection design model, and project/specification channel.
• D'Decor Home Fabrics: Large Indian home textiles manufacturer supplying curtains, upholstery, and sheers globally; comparable by product mix and export-led GTM, with a broader and higher-volume portfolio than Sall.
• Sanderson Design Group: UK heritage brand portfolio (Sanderson, Morris & Co., Harlequin, Zoffany) selling premium curtain, upholstery and wallcovering collections; comparable by branded-collection model and designer/specifier channel.

Regional players

• Al Karam Textile: Saudi/Pakistani home textile manufacturer with strong Gulf and Middle East distribution; comparable by product mix (curtains/upholstery), embroidery heritage, and regional hospitality/government clientele.

Emerging players

• Designtex: US surface materials manufacturer focused on commercial (hospitality, healthcare, workplace) textiles and wallcoverings; comparable by specification-grade commercial channel and integrated curtain/upholstery/wallcovering bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sall Collection