Malcolm Pacific Immigration

What Malcolm Pacific Immigration does

Malcolm Pacific Immigration, legally New Zealand Immigration Partners, is a privately held licensed immigration advisory firm founded in 1985 and headquartered in Auckland, New Zealand. The firm describes itself as New Zealand's largest team of licensed immigration advisers, with offices in Auckland, Tauranga, Wellington, and Queenstown, and a headcount in the 11–50 range. Its service portfolio spans temporary visas (visitor, student, work), residence visas (skilled migrant, partnership, parent, dependent child, humanitarian, Pacific policies, straight to residence, work to residence), investor and entrepreneur pathways (including the Active Investor Plus Visa and Business Investor Visa), employer compliance (Accredited Employer Work Visa support), citizenship applications, and a specialist cases and appeals practice for problematic files. The company markets 40 years of operating history and over 100,000 cumulative successful visa outcomes as its primary credibility assets.

Revenue is generated through professional services fees on a per-case basis across all visa categories, supplemented by a free initial assessment used to qualify and convert leads. The go-to-market model is sales-led and direct-to-consumer: clients engage via toll-free 0800 hotline, international phone line, email, website contact forms, or in person at one of four regional offices. Marketing relies on owned digital channels — website content, news/blog, and email newsletter — combined with word-of-mouth driven by published testimonials and Google reviews. There are no disclosed funding rounds, no parent company, no PE/VC backing, no M&A activity, and no productized technology platform; the underlying technology stack is not specified, and the firm does not offer a software product, mobile application, or API. Competitive advantage is rooted in licensed-adviser talent depth, regulatory procedural expertise, brand longevity, and multi-office distribution within New Zealand rather than in any proprietary technology.

Name

Malcolm Pacific Immigration

Legal name

New Zealand Immigration Partners

Website

https://malcolmpacific.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Malcolm Pacific Immigration (legal entity New Zealand Immigration Partners) is a licensed immigration advisory firm founded in 1985, serving individuals and employers seeking New Zealand visas across temporary, residence, investor, and citizenship categories from four offices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Immigration Advisory Services: Professional services fees for immigration advisory, visa application assistance, and case management across temporary visas (visitor, student, work), residence visas (skilled migrant, partnership, parent, investor, business investor), and citizenship applications. Revenue generated through quoted service fees per case or engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Malcolm Pacific Immigration (legally New Zealand Immigration Partners) is a licensed immigration advisory firm that provides end-to-end visa application assistance and case management for individuals and employers relocating to New Zealand. Services span temporary visas (visitor, student, work), residence visas (skilled migrant, partnership, parent, dependent child, humanitarian, Pacific policies, business investor, active investor plus), employer accreditation support, special cases and appeals, and citizenship applications, delivered by specialist adviser teams.

Product overview

New Zealand Immigration Partners operates as a licensed immigration advisory service with specialized teams offering a comprehensive portfolio of visa and residence services. The company provides expert guidance across multiple visa categories including temporary visas (visitor, student, work), residence visas (skilled migrant, partnership, parent, investor, business investor), employer accreditation services, and citizenship assistance. The firm is organized into specialist teams including an Investor Visa Team, Business Investor Visa Team, and Student Visa Team, serving clients across offices in Auckland, Tauranga, Wellington, and Queenstown. All services are delivered by licensed immigration advisers providing personalized case management and application support.

Differentiator

Problem solved

Functional benefit

Products and services

• Visitor Visas Advisory and application assistance for individuals intending to visit New Zealand, including Visitor Visas and NZeTA requests.
• Student Visas Guidance and application support for Student Visas for individuals planning to study in New Zealand, typically required before a course starts.
• Work Visas Work visa assistance for individuals with job offers seeking to work in New Zealand, including Accredited Employer Work Visa (AEWV) support.
• Skilled Migrant Residence Residence visa assistance through the points-based Skilled Migrant Category for individuals seeking to live permanently in New Zealand.
• Partnership Visas Residence visa support for partners of New Zealand citizens or residents seeking family reunification.
• Parent Residence Visas Residence visa assistance for parents of New Zealand citizens or residents for family reunification.
• Dependent Child Visas Family reunification services for dependent children of New Zealand citizens or residents.
• Work to Residence Advisory on pathways from work visas to residence status for individuals already working in New Zealand.
• Straight to Residence Advisory and application assistance for immediate residence visa applications for eligible individuals.
• Approval in Principle Advisory on the initial residence approval in principle process before formal residence application.
• Humanitarian Visas Specialist support for humanitarian and protection visa situations in New Zealand.
• Pacific Policies Advisory on special immigration policies and visa pathways for Pacific neighbours of New Zealand.
• Special Cases & Appeals Problem-solving and appeal services for individuals facing visa issues, declined applications, or other complex immigration matters.
• Business Investor Visas Investor and Entrepreneur visa assistance delivered by a specialist business investor visa team for individuals seeking to invest in New Zealand.
• Active Investor Plus Visa Specialist guidance for the Active Investor Plus Visa program, delivered by the firm's investor visa team.
• Employer Services Immigration compliance support for employers, including Accredited Employer Work Visa assistance and employer sponsorship advisory.
• Citizenship Services Assistance with New Zealand citizenship applications for individuals completing their migration journey.
• Free Assessment Initial free consultation service to evaluate a prospective client's immigration needs and case complexity before engagement in full services.

Quantifiable outcome

• 100,000+ successful visa and immigration outcomes since 1985

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Berry Appleman & Leiden (BAL): Global immigration law firm serving corporations, investors, and individuals across multiple jurisdictions. Comparable as a broad incumbent in cross-border immigration legal services, especially relevant for the firm's investor and employer segments.
• Fragomen: World's largest dedicated immigration law firm serving corporate, investor, and individual clients globally. Comparable as a broad incumbent with overlapping immigration legal services, but operating at global scale and largely corporate-led.
• Deloitte Immigration Services: Big Four advisory firm with global immigration, mobility, and global employer services. Comparable broad incumbent competing in the same corporate immigration and global mobility advisory space.
• KPMG Global Mobility / Immigration Services: Big Four advisory firm with a global immigration and mobility practice serving multinational employers and high-net-worth individuals. Comparable as a broad incumbent whose immigration services overlap with Malcolm Pacific's employer and investor offerings.

Direct peers

• Bell Gully: One of New Zealand's leading full-service law firms with a strong immigration and employment law practice. Comparable as a larger NZ legal services competitor serving employer and high-value individual clients.
• Lane Neave: New Zealand law firm with a dedicated immigration practice covering residence, work, and investor visas. Closely comparable mid-sized NZ competitor offering licensed immigration advisory across overlapping visa categories.
• Queen City Law: Auckland-based law firm with a dedicated immigration team handling residence, work, and family visa matters. Comparable mid-sized direct competitor in the same New Zealand immigration advisory category.
• Buddle Findlay: Major New Zealand law firm with an established immigration practice advising individuals, employers, and investors. Comparable national-scale legal competitor with similar visa and residence offerings.

Emerging players

• Envoy Global: Technology-enabled global immigration platform combining software with licensed legal counsel for corporate and individual immigration. Comparable as an emerging player intersecting traditional immigration advisory with technology-enabled delivery.

Regional players

• Smith Stone Walters: UK-based immigration law firm serving individuals, employers, and investors. Comparable as a regional peer operating in a different geography but with similar service lines across residence, work, and investor immigration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/malcolmpacific
• Facebookfacebook.com/malcolm.pacific
• LinkedInlinkedin.com/company/malcolm-pacific

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malcolm Pacific Immigration