Prometeo

What Prometeo does

Prometeo SRL is an Italian artisanal food producer founded in 1991 in Urbino by Massimo Fiorani, specializing in certified-organic ancient-grain (farro/spelt) products. The company runs a vertically integrated filiera (specialized supply chain) covering 2,000 hectares cultivated by approximately 200 contracted farmers across central and southern Italy's Apennine regions, with farmer contracts that include certified seed delivery, fixed pricing, technical field supervision, and guaranteed harvest pickup.

The product line is built on four proprietary varieties registered in the Italian National Variety Register: three farro dicocco (emmer) varieties — Zefiro (2006), Rossorubino, and Yakub (2009) — and one farro monococco (einkorn) variety, Monlis, acquired from CRA in 2005. Processing relies on four core traditional technologies: hulling (decorticatura), pearling (perlatura), natural-stone milling at low temperatures to preserve enzymatic and antioxidant activity, and bronze-die pasta extrusion for porous sauce-holding surface. Quality control uses optical sorting machines that discard color-defective kernels. Finished SKUs span whole/pearled grains, flours, semolinas, bronze-die pasta in more than a dozen cuts, biscuits, taralli, and sweet pastries — all 100% organic.

Prometeo monetizes through a multi-channel model: B2C direct via shop.prometeofarro.it (consumer-ready packaged goods), B2B bulk industrial supply of decorticated grain/flour/semolina in big-bag and food-grade sack formats, B2B retail distribution to specialty organic stores, B2B HO.RE.CA. supply, a B2B Pizzeria segment (monococco flour in 5kg/20kg formats bundled with free professional training in partnership with the Italian National Pizza Team), and an agricultural-services segment that licenses the supply-chain model back to growers. International commercial reach is enabled by five certifications: EU Bio (Euro-Leaf), USDA NOP, Bio Suisse, Japanese JAS, and Kosher. The company is privately held, founder-owned, with 11-50 employees and no institutional investors.

Name

Prometeo

Legal name

PROMETEO SRL

Website

https://prometeofarro.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Prometeo is an Italian organic ancient-grain (farro) company founded in 1991 in Urbino, operating a vertically integrated supply chain of 200 contracted farmers across 2,000 hectares, producing proprietary-variety stone-milled pasta, flours, grains, and baked goods for B2C, food industry, specialty retail, HORECA, and pizzeria customers.

Ownership category

akta.pro rank

Product category

Organic Ancient Grain Products

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKABAK

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

SECONDARYAFAIAKAH

Starches, Flours & Milling Products Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Organic farro products
• Ancient grain pasta
• Stone-milled flour
• Specialty grain processing
• Italian organic foods

Headquarters

HQ city

Urbino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B2C E-commerce Sales: Direct-to-consumer sales of packaged farro products including pasta, flour, biscuits, cereals through their online shop (shop.prometeofarro.it). Products are sold in consumer-ready packaging sizes.
2. B2B Raw Material Sales to Industry: Supply of semi-processed farro products (decorticated grain, pearled grain, flours, semolina) in bulk packaging (big-bag, sacks) to food manufacturing companies.
3. B2B Specialty Flour Sales to HORECA and Pizzerias: Supply of specialty farro monococco flour in 5kg and 20kg formats to pizzerias, restaurants, and hotels, including training courses for pizza professionals.
4. Agricultural Services and Seed Supply: Support services for agricultural businesses including certified seed supply, cultivation guidance, and guaranteed crop purchase within their specialized supply chain network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Prometeo produces and markets organic ancient grain (farro) products including bronze-drawn pasta, stone-milled flours, biscuits, cereals, and semi-processed grains (whole, decorticated, pearled). The company operates a fully integrated Italian supply chain, sourcing from approximately 200 contracted farmers across 2,000 hectares in the Apennine regions and processing grains at its Urbino facility using traditional stone milling techniques. Products are sold both directly to consumers via e-commerce and to B2B customers in food manufacturing, specialty retail, HORECA, and pizzeria sectors.

Product overview

Prometeo is an Italian company specializing in organic ancient grain (farro) products with a fully integrated supply chain. The company operates as a unified product portfolio centered on farro varieties—monococco (einkorn), dicocco (emmer), and spelta—alongside related cereals and flours. The core product lines include packaged consumer goods (artisanal bronze-drawn pasta, biscuits, taralli, pastries), raw materials (whole grains, decorticated, pearled grains, flours, semolina), and processing services (hulling, pearling, stone milling, artisanal pasta production). The company also serves B2B sectors including agriculture (farmer support and supply chain integration), industry (raw material supply), retail (specialty store distribution), pizzeria (specialty flour), and HORECA (foodservice). Founded in 1991 with 30 years of research behind it, Prometeo cultivates approximately 2,000 hectares through 200 farmers in central Italy's Apennine regions, offering traceable, certified organic products with proprietary varieties (Monlis, Zefiro, Yakub, Rossorubino).

Differentiator

Problem solved

Functional benefit

Brands

• Prometeo Farro: The primary brand under which the company markets its spelt-based food products, including pasta, flour, biscuits, cereals, and semi-processed ingredients for professional use.

Products and services

• Organic Farro Pasta (Bronze-Drawn) Line of artisanal bronze-drawn organic pasta made from whole-grain emmer farro (dicocco) and einkorn (monococco), offered in multiple shapes (spaghetti, penne, fusilli, caserecce, conchiglie, quadrucci, fettuccine, tagliatelle, lasagne, alphabet, F-shaped, star-shaped). Bronze die extrusion creates a porous surface for better sauce absorption. Sold to consumers via e-commerce and to specialty retailers.
• Organic Farro Biscuits and Baked Goods Organic biscuits and baked goods made from einkorn farro (monococco), including plain biscuits, chocolate chip biscuits, larger biscottoni, fennel taralli, and white wine ciambelline. Marketed for digestibility and nutritional properties. Sold to consumers via e-commerce.
• Organic Stone-Milled Farro Flour Organic farro flour in white and whole-grain varieties, stone-milled at low temperature to preserve nutritional properties, enzymes, and antioxidants. Includes white einkorn farro flour and whole-grain einkorn farro flour. Sold via e-commerce and in bulk to pizzerias and HORECA.
• Organic Whole, Decorticated, and Pearled Farro Grains Organic farro grains in selected whole, decorticated (hulled), and pearled formats for emmer and einkorn varieties. Pearled grain is polished through additional hulling for faster cooking. Sold to food manufacturers and consumers.
• Other Organic Ancient Grains, Semolina, and Flours Complementary organic ancient grain products including Turanicum wheat, naked barley, organic whole-grain and refined durum wheat semolina, and organic whole-grain and white wheat flour. Sold as raw materials and consumer staples.
• Bulk Industrial Raw Material Supply B2B supply of semi-processed organic farro products (decorticated grain, pearled grain, flours, semolina) in big-bag and food-grade sack formats to food manufacturing companies. All raw materials are sown, cultivated, and transformed in Italy.
• Specialty Farro Monococco Flour for Pizzerias Stone-milled organic einkorn farro flour supplied in 5kg and 20kg formats to pizzerias for lighter, more digestible pizza dough. Includes free professional training courses delivered with Italian Pizza National Team experts.
• Stone Milling, Hulling, Pearling, and Artisanal Pasta Production Services Traditional grain processing services including decorticatura (hulling), perlatura (pearling), macinatura a pietra naturale (stone milling at low temperature), and pastificazione artigianale (bronze-die artisanal pasta production) carried out at the Urbino facility.
• Certified Seed Supply and Contracted Cultivation Program Agricultural supply chain program providing certified seed of Prometeo varieties (Zefiro, Rossorubino, Yakub, Monlis), agronomic guidance, fixed pricing, and guaranteed harvest purchase to approximately 200 contracted farmers across central and southern Italy.

Quantifiable outcome

• 2,000 hectares cultivated with 200 contracted farmers across central and southern Italy
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CRA - Consiglio Nazionale per la Ricerca in Agricoltura (formerly Istituto Sperimentale per la Cerealicoltura)coreStrategic or Co-development Partner · 1 January 2005Prometeo acquired the Monlis farro monococco variety from CRA in 2005. This was the first monococco variety registered in the Italian National Variety Register. The partnership represents technology transfer of improved genetic material from agricultural research institution to commercial application.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Alce Nero: Italian organic food brand with a broad portfolio of pasta, flours, and cereals including ancient grains. Directly comparable as an Italian organic grain/pasta competitor with multi-channel B2B and B2C distribution and EU organic positioning similar to Prometeo's.
• Molino Grassi: Italian specialty flour mill supplying B2B customers including artisan bakeries, pizzerias, and food manufacturers. Directly comparable in stone-milled specialty flour production and B2B foodservice/pizzeria channel orientation.
• Rustichella d'Abruzzo: Artisanal Italian pasta maker using bronze dies with premium positioning and a focus on heritage Italian grains. Comparable in artisanal pasta production technique, premium specialty retail presence, and export orientation.
• Antico Molino Rosso: Italian ancient grain specialist miller with a heritage positioning focused on traditional stone milling and Italian wheat varieties. Comparable as a traditional Italian mill specializing in heritage/ancient grains with B2B and B2C channels.
• Girolomoni: Italian organic pasta cooperative with strong heritage positioning and a vertically integrated grain-to-pasta chain. Comparable in its premium organic pasta offering, Italian heritage storytelling, and B2B/B2C distribution across specialty retail.
• Pasta Sgambaro: Italian specialty pasta producer with a dedicated organic and ancient grain line, focused on quality and traceability. Comparable in the Italian premium/organic pasta segment and direct B2B foodservice supply.
• Felicetti (Monograno): Premium Italian pasta brand with the Monograno line featuring single-origin and ancient grain varieties. Comparable in premium pasta positioning, ancient grain specialization, and heritage-driven branding.
• Felicia (Pastificio Lucio Garofalo): Italian organic pasta brand from Garofalo, with a dedicated line of ancient grain and organic pasta products. Comparable in the organic ancient-grain pasta category, with a larger parent providing B2B scale.

Broad incumbents

• Barilla: The dominant Italian pasta and grain company with extensive organic and ancient grain offerings across global retail. Comparable as the broad incumbent in the Italian pasta category where Prometeo operates as a niche specialist.
• Garofalo: Major Italian pasta producer with a portfolio spanning standard, organic, and specialty grain products. Comparable as a broader pasta incumbent with overlapping premium and specialty product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZnpmRrVdUeApMr2c1YAMiw
• Facebookfacebook.com/prometeofarro
• LinkedInlinkedin.com/company/prometeo-s-r-l-
• Instagraminstagram.com/prometeofarro

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prometeo