New Communication

What New Communication does

New Communication GmbH & Co. KG is a full-service advertising and marketing agency headquartered in Kiel, Schleswig-Holstein, Germany, founded in 2000 and operating with approximately 50 professionals. The firm delivers integrated communication services organized around three pillars: New Digital (websites, SEO, online marketing, employer branding), New Print (catalogs, advertising materials, print production), and New Crossmedia (media strategy, planning, and execution across analog and digital channels including OOH). Specialized offerings include 3D/CGI product visualization, Cinemagraphs, Parallax scrolling effects, brand strategy and relaunch, content marketing, PR, and internal communication. Technology stack centers on TYPO3 CMS for web builds and the Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat, Cinema 4D, Sketch, After Effects) for production, with content distributed in 12+ languages across 20+ European market configurations.

The agency's commercial model is project- and retainer-based professional services sold via direct enterprise field sales, with pricing custom-quoted per scope. Clients are predominantly medium-to-large B2B enterprises and public-sector bodies concentrated in Schleswig-Holstein and northern Germany, with selected European reach. Notable accounts include Hobby-Wohnwagenwerk (lead agency since 2009 for pan-European caravan communications), Stena Line, Nobiskrug, Stadtwerke Kiel, NAH.SH, Dataport, Investitionsbank Schleswig-Holstein, Peter Kölln, Bartels-Langness (bela), Adlershorst, Wankendorfer, and Landeshauptstadt Kiel. The firm is privately held under a German GmbH & Co. KG structure, founder/management-led, with no external funding or M&A activity disclosed in the available material. GTM is supported by a content-marketing website, monthly newsletter, LinkedIn presence, case-study references, and proprietary Trendspot events.

Name

New Communication

Legal name

New Communication GmbH & Co. KG

Website

https://new-communication.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

New Communication is a Kiel-based, full-service German advertising and marketing agency of ~50 staff serving enterprise and public-sector B2B clients across digital, print, and crossmedia communications in multiple European markets.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Internal & Employee Communications (BPAFADAD), Product & Brand PR (Consumer & B2B) (BPAFADAH), Content Localization, Translation & Transcreation (BPAFAIAH)

Keywords

• Advertising agency services
• Digital marketing
• Crossmedia campaigns
• Brand strategy
• Employer branding

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Communications Services: Full-service advertising agency providing comprehensive marketing and communication services including strategy development, digital marketing, print advertising, crossmedia campaigns, brand development, and content creation. Revenue is generated through project-based fees and ongoing retainer engagements with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

New Communication is a full-service advertising and marketing agency providing integrated communications across digital, print, and crossmedia channels. Core service pillars include website development and digital strategy, print production (catalogs, advertising materials), and crossmedia campaigns covering media strategy, planning, and execution across analog and digital channels. Specialized offerings span SEO and AI-search optimization, employer branding, content marketing, CGI/3D design, brand strategy and relaunch, public relations, internal communications, and corporate language development, delivered as project-based and retainer engagements for enterprise B2B clients.

Product overview

New Communication is a full-service advertising and marketing agency based in Kiel, Germany (Full Service Werbeagentur Kiel). The company operates as a traditional agency providing integrated communication services rather than a software platform with distinct product modules. Their offerings are organized around three main pillars: 'New Digital' (digital communication including websites and online marketing), 'New Print' (print advertising and production), and 'New Crossmedia' (cross-media campaigns). These core services are supported by specialized offerings including SEO/search optimization, employer branding, content marketing, CGI/3D design, corporate language development, public relations, internal communications, and brand strategy/relaunch services. The agency serves clients across industries including automotive/caravan (Hobby), maritime (Nobiskrug, Sinnex), public sector (Stadtwerke Kiel, NAH.SH), and various other sectors, producing content and campaigns for European markets in multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• New Digital (Websites) Digital communication services including website development, online marketing, and digital strategy for enterprise clients.
• New Print (Printwerbung) Print communication services including catalogs, advertising materials, and print production for various industries.
• Crossmedia-Marketing Crossmedia campaign services including media strategy, media planning, media purchasing, and media execution across analog and digital channels including OOH advertising.
• Suchmaschinenoptimierung (SEO) Search engine optimization services to improve organic search visibility and rankings for client websites.
• KI in der Suche / Google SGE Optimization AI-driven search optimization services addressing Google Search Generative Experience and AI Overviews for improved visibility in AI-powered search results.
• Employer Branding Employer branding and HR communication services to help clients attract and retain talent.
• Content-Marketing Content marketing services creating and distributing valuable content to engage target audiences.
• CGI / 3D-Design Computer-generated imagery and 3D design services including product visualization, beauty rendering, and clay modeling for marketing materials.
• Corporate Language Corporate language and brand voice development services defining communication guidelines for consistent brand messaging.
• Public Relations Public relations and media relations services for strategic communication.
• Interne Kommunikation Internal communication services to improve employee engagement and organizational alignment.
• Markenstrategie und Markenrelaunch Brand strategy development and brand relaunch services including logo redesign, claim development, and corporate design systems.

Quantifiable outcome

• 60 catalogs, 80 price lists, 150 videos, 3,000 photos produced annually for single major client
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• 40° - Labor für InnovationminorStrategic or Co-development PartnerStrategy partner brought in for Nobiskrug website project to assist with brand positioning and strategy development. Collaborative partnership for specific client engagements requiring external strategic expertise.
• MENDEDminorStrategic or Co-development PartnerDutch company partnered with Armedangels for repair services - mentioned as example in article about customer retention and sustainability, not a direct partnership of New Communication.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Munich-based, Europe's largest independent agency group; offers integrated brand, digital, media, and tech consulting at scale. Represents the upper-bound incumbent against which mid-sized agencies like New Communication compete.
• Jung von Matt: One of the largest independent German creative networks (Hamburg origin), with full-service integrated communications capabilities and significant international reach. Serves as the larger incumbent reference for full-service Werbeagentur work in Germany.
• Scholz & Friends: Hamburg-rooted German creative agency network providing brand, digital and integrated campaign work at multi-market scale. Comparable at the broader category level as a large Germany-based advertising agency.

Direct peers

• Zum goldenen Hirschen: Berlin-based independent German agency group with regional offices and a similar integrated brand + content + digital offering for B2B and consumer clients. Comparable on independent ownership and full-service integrated communications.
• Kolle Rebbe GmbH: Hamburg-based independent creative agency providing integrated brand, digital, and content services to enterprise clients in Germany. Most directly comparable as an independently-held, mid-sized German creative shop competing for similar B2B and brand-led mandates.
• Kempertrautmann GmbH: Hamburg-based independent agency combining strategy, creative, and digital execution for enterprise clients. Comparable positioning and size profile, with a similar mix of integrated communications and brand work in the German Mittelstand.
• Grabarz & Partner Werbeagentur GmbH: Hamburg-based independent creative agency of comparable scale, focusing on integrated brand communications and creative-led campaigns for enterprise clients. Directly comparable on operating model and German-market scope.
• Ressourcenmangel GmbH: Berlin-based independent German agency with a B2B and sustainability positioning, offering strategy, creative, and digital services. Comparable on mix of consultancy + creative work and on the German Mittelstand and public-sector client base.
• Uebber GmbH: German creative/branded-entertainment agency built around integrated storytelling and brand campaigns. Comparable as an independent German creative shop that combines advertising production with strategic brand work for enterprise clients.
• Liganova Group: German brand-experience and strategy agency combining brand strategy, creative, and physical/digital experience design for premium enterprise clients. Comparable on integrated strategy + creative positioning with a premium-brand client set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ncshortservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Communication