Ricardo Amigo Real Estate

What Ricardo Amigo Real Estate does

Ricardo Amigo Real Estate (RARE) is a family-run, sole-proprietorship real estate brokerage and property management firm headquartered in Todos Santos, Baja California Sur, Mexico, founded around 2004 and operated under owner Richard Simon Friend (CEO/Broker) with Billy Friend as President. The company serves foreign and domestic buyers, sellers, real estate investors, and relocation clients across the Todos Santos, Pescadero, Cerritos, Elias Calles, El Sargento, and Todos Santos North submarkets, with a particular specialization in guiding US/Canadian buyers through Mexico's fideicomiso and Mexican corporation ownership structures. Its core offering spans residential and commercial brokerage, in-house legal and closing services delivered by three named attorneys, full-service property management (utility payments, maintenance, inspections, annual fideicomiso and tax payments) priced at $100-$250 per month, and vacation rental management through the RABnB sister company. Supporting the brokerage is a proprietary listing platform with search filters, saved listings, price alerts, and MLS integration, complemented by a multi-channel marketing footprint that includes the RARE Conversations podcast, active social media, and a referral network.

The business generates revenue through three principal streams: (1) transaction-based real estate commissions on property sales, (2) recurring monthly property management fees, and (3) managed vacation rental services via RABnB. Pricing for commissions is not publicly disclosed and is negotiated per listing, while closing costs incorporate a 3% acquisition tax, notary, title insurance, and legal fees. The go-to-market is sales-led, combining dedicated agents conducting property viewings and personalized negotiations with inside-sales inquiry handling through the website and integrated WhatsApp communication. The firm has built an integrated transaction stack that includes partnerships with MoXi (buyer financing), Global Escrow Solutions and Title Latin America (escrow), and in-house transaction coordinators, creating a one-stop funnel for cross-border real estate purchases in a niche regional market.

Name

Ricardo Amigo Real Estate

Legal name

RICHARD SIMON FRIEND

Website

https://ricardoamigo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ricardo Amigo Real Estate (RARE) is a family-run real estate brokerage and property management firm based in Todos Santos, Baja California Sur, Mexico, serving foreign and domestic buyers, investors, and relocation clients across the greater Todos Santos region with brokerage, legal/closing, property management, and vacation rental services via its RABnB sister brand.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential real estate brokerage
• Vacation rental management
• Property management services
• Mexican property transactions
• Fideicomiso closing services

Headquarters

HQ city

Todos Santos

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from property sales transactions in Todos Santos, Pescadero, Cerritos and surrounding areas.
2. Property Management Services: Full-service property management including utility bill payments, maintenance supervision, monthly inspections, and annual fideicomiso and property tax payments.
3. Vacation Rental Management: Vacation rental management through RABnB sister company, handling bookings, guest services, and property maintenance for owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ricardo Amigo Real Estate (RARE) is a full-service real estate brokerage helping clients buy, sell, and manage properties across Todos Santos, Pescadero, Cerritos, and surrounding areas of Baja California Sur, Mexico. The firm pairs traditional brokerage with in-house property management, vacation rental operations via sister company RABnB, and an in-house legal team that handles fideicomiso setup, closings, and title transfers. It also runs the RARE Conversations podcast for community outreach and content marketing.

Product overview

Ricardo Amigo Real Estate (RARE) operates as a full-service real estate platform with multiple integrated offerings. The core business is real estate sales — helping clients buy and sell properties throughout the Todos Santos, Pescadero, Cerritos, and surrounding areas of Baja California Sur. This is supported by a Property Management service that handles maintenance, utility payments, and inspections for property owners. A sister vacation rental brand, RABnB, provides short-term rental management. The RARE Conversations podcast serves as a content marketing and community engagement tool. Closing services are delivered through an in-house legal team for transactions, fideicomisos, and title transfers. All services are localized to the Greater Todos Santos region, with the company operating as a family-run business with nearly 20 years of regional experience.

Differentiator

Problem solved

Functional benefit

Brands

• RARE Conversations: Podcast by Ricardo Amigo Real Estate covering community outreach, real estate, property management, arts, restaurants, and lifestyle in Baja California Sur

Products and services

• Real Estate Sales Brokerage Full-service real estate brokerage assisting individual buyers and sellers with residential, condo, lot, land, and commercial properties in Todos Santos, Pescadero, Cerritos, Elias Calles, and surrounding Baja California Sur communities. Includes property search, viewings, negotiation, and closing support.
• Property Management Family-run property management service offering tailor-made solutions including utility bill payments, annual fideicomiso payments, property taxes, worker supervision, maintenance, and monthly inspections for property owners who do not reside locally.
• RABnB Vacation Rentals Dedicated vacation rental platform operated by the same team as Ricardo Amigo Real Estate, specializing in curated short-term rentals in the Greater Todos Santos area. Handles bookings, guest services, marketing, and property maintenance for vacation rental owners.
• Closing Services and Legal Support In-house legal services that guide buyers and sellers through the closing process, including fideicomiso (bank trust) setup, Mexican corporation formation, title transfers, and notary coordination.

Quantifiable outcome

• Nearly 20 years serving the Todos Santos region

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Global Escrow SolutionscoreOthersEscrow service provider recommended for real estate transactions with fees of $650 USD. Provides secure fund handling for buyer deposits during property transactions.
• Title Latin AmericacoreOthersEscrow service provider with fees of $750 USD, offering secure transaction handling for property purchases in Baja California Sur.
• RABnBcoreStrategic or Co-development PartnerSister company providing dedicated vacation rental platform for the region. Run by the same local team as Ricardo Amigo Real Estate in the Greater Todos Santos area, offering curated vacation homes and property management services for owners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vacasa: Vacasa is a scaled vacation rental management platform whose offering overlaps with Ricardo Amigo's RABnB sister brand. Brings professionalized, tech-enabled short-term rental management into BCS, potentially squeezing local managers on fees and distribution.
• Evolve Vacation Rental: Evolve is a tech-enabled vacation rental manager competing for the same owner customer as RABnB. Lower-touch, fee-competitive model aimed at second-home owners in lifestyle destinations including coastal Mexico.

Broad incumbents

• RE/MAX Mexico: RE/MAX franchise network in Mexico offers residential brokerage across BCS and national markets. Provides brand-driven lead generation and referral flow for properties in the Todos Santos region, overlapping with Ricardo Amigo's primary buyer segments.
• Sotheby's International Realty - Mexico affiliates: Sotheby's International Realty operates affiliate brokerages across Mexico's luxury coastal markets, including BCS. It competes for the same high-end international buyer Ricardo Amigo serves, but at a global brand level with a broader portfolio beyond the Todos Santos pocket.
• Coldwell Banker Mexico: Coldwell Banker's Mexico franchise network (including BCS offices) provides residential brokerage with brand recognition and international referral reach that Ricardo Amigo lacks. Same product category but broader portfolio and franchise scale.
• Berkshire Hathaway HomeServices Mexico: Berkshire Hathaway HomeServices' Mexico affiliate network serves international and luxury buyers in BCS. Competes with Ricardo Amigo for the cross-border second-home buyer but with significantly broader geographic coverage and brand recognition.

Others

• MoXi (Moxy) Capital: MoXi is a financing partner to Ricardo Amigo for cross-border buyers. As a capital provider adjacent to the transaction, it shapes the foreign-buyer acquisition funnel and represents both an enabler and a potential competitive overlap if it expands into brokerage or management.

Direct peers

• Pacific Side Real Estate (Todos Santos): Boutique brokerage operating in the Todos Santos and East Cape region with similar focus on lifestyle buyers, vacation homes, and investment property. Comparable local knowledge and foreign-buyer specialization.
• Vista Real Estate (BCS): A well-known independent BCS boutique brokerage with deep Pacific-side Los Cabos coverage, competing with Ricardo Amigo for Pescadero, Cerritos, and Todos Santos listings. Same niche, similar brokerage and property management offering at slightly larger scale.
• Engel & Völkers Los Cabos: Engel & Völkers' Los Cabos shops broker luxury and lifestyle properties across Baja California Sur, directly competing with Ricardo Amigo for international and second-home buyers in the same Todos Santos / Pescadero / Los Cabos corridor. Same geography, similar high-touch brokerage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rareamigo
• YouTubeyoutube.com/@ricardoamigorealestate808
• Facebookfacebook.com/todossantoshomes
• LinkedInlinkedin.com/company/ricardo-amigo-real-estate
• Instagraminstagram.com/ricardoamigorealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ricardo Amigo Real Estate