RE/MAX México
RE/MAX México is the master franchise holder of the RE/MAX brand in Mexico, operating a franchise network of 170+ offices and 3,000+ agents across all 32 states that delivers residential, luxury, and commercial real estate brokerage services.
- Company typePrivate
- Founded1973
- HeadquartersMexico City, Mexico
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What RE/MAX México does
RE/MAX México, operated through the legal entity Reconocimiento Máximo S.A. de C.V., is the master franchise holder of the RE/MAX brand in Mexico and operates a franchise-based real estate brokerage network. The company connects a network of 3,000+ licensed real estate agents across 170+ independently owned offices spanning all 32 Mexican states to consumers and businesses seeking to buy, sell, or rent residential houses, apartments, land, offices, and commercial or industrial properties. It also operates two specialized sub-brands — RE/MAX Collection for luxury residential properties and RE/MAX Commercial for commercial and industrial real estate — to segment the market by price tier and asset class.
The platform is built on a proprietary technology stack that includes a Customer Relationship Management (CRM) system, a Multiple Listing Service (MLS) shared across the franchise network, a Business Analytics dashboard for franchisees, and an internal information system branded SIR (Sistema de Información RE/MAX). Agent productivity is further supported by a Corporate University offering 24/7 training. The public-facing property search portal at remax.com.mx supports filtering by location, property type, price, size, bedrooms, and bathrooms, and is the primary self-serve lead generation surface alongside organic social (Twitter, Facebook, Instagram, YouTube), a content blog, and email newsletters.
The business model combines three revenue streams: initial franchise fees paid by new franchise owners, transaction-based commission sharing on closed deals (agents retain up to 80% of commissions, with the network retaining the remainder), and recurring agent affiliation fees for access to tools, training, brand, and the MLS. A distinctive feature of the Mexican operation is that no ongoing royalties are charged to franchisees, which is used as the central recruiting pitch against competing franchise models. The company is privately held under the global RE/MAX International umbrella and does not disclose revenue.
RE/MAX México firmographics
Firmographics- Name
- RE/MAX México
- Legal name
- Reconocimiento Máximo S.A. de C.V.
- Website
- https://remax.com.mx
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RE/MAX México is the master franchise holder of the RE/MAX brand in Mexico, operating a franchise network of 170+ offices and 3,000+ agents across all 32 states that delivers residential, luxury, and commercial real estate brokerage services.
- Ownership category
- akta.pro rank
RE/MAX México industry classification
Industry- Product category
- Real Estate Brokerage Services
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Relocation & Corporate Housing Brokerage (BPAJAAAG)
Keywords
Where RE/MAX México is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
RE/MAX México business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Franchise owners pay to acquire RE/MAX franchise licenses. In Mexico, no royalties are charged, so revenue comes from initial franchise fees rather than ongoing royalties.
- Real Estate Commission Sharing: Agents receive up to 80% of the commission from property transactions. The franchise network takes a portion of commissions.
- Agent Affiliation Fees: Agents joining the RE/MAX network pay affiliation fees for access to tools, training, brand, and MLS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Agent Commission Split - up to 80% |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
RE/MAX México product offering
Product offeringCore offering
RE/MAX México operates a franchised real estate brokerage network delivering residential, luxury, and commercial property buying, selling, and renting services to individuals and businesses across Mexico via 170+ offices and 3,000+ affiliated agents. The company separately sells franchise licenses (with no ongoing royalties in Mexico) and provides affiliated agents access to CRM, MLS, SIR, Business Analytics, and Corporate University training.
Product overview
RE/MAX México operates as a franchise-based real estate platform with three main offerings: (1) RE/MAX Collection for luxury residential properties, (2) RE/MAX Commercial for commercial and industrial real estate, and (3) a franchise program for entrepreneurs. The company connects a network of 3,000+ agents across 170+ offices to buyers, sellers, and renters of residential houses (casas), apartments (departamentos), offices, and land throughout Mexico. The franchise model provides technology tools including CRM, MLS, and Business Analytics without charging royalties, enabling agents to retain up to 80% of commissions.
Differentiator
Problem solved
Functional benefit
Brands
- RE/MAX Collection: Luxury property listings platform for high-end real estate
- RE/MAX Commercial
Products and services
- RE/MAX Collection Specialized platform for luxury residential properties in Mexico, targeting high-net-worth buyers and sellers with premium listings operated under the RE/MAX sub-brand.
- RE/MAX Commercial Dedicated platform for commercial and industrial properties in Mexico, including offices, retail, and land listings for business buyers and investors.
- RE/MAX Franquicias (Franchise Program) Franchise business offering in Mexico that grants entrepreneurs the right to operate a RE/MAX real estate office; includes brand power, CRM/MLS/Business Analytics tools, Corporate University training, and nationwide availability without recurring royalty fees.
- Red de Asesores Inmobiliarios (Agent Network Brokerage Services) Network of 3,000+ real estate agents operating across 170+ offices in Mexico providing property buying, selling, and rental brokerage services to consumers and businesses across all 32 Mexican states.
Quantifiable outcome
- 30+ years of continuous growth in Mexico with no month without growth since founding
- +1 more outcomes
Companies that use RE/MAX México
Customer profileSegments5 records
Ideal customer profiles3 records
RE/MAX México technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RE/MAX México partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- RE/MAX InternationalcoreRE/MAX Mexico is part of the global RE/MAX network with presence in 110+ countries, 9,000+ offices, and 140,000+ associates worldwide. The parent company was founded in 1973 by Dave Liniger.
- RE/MAX EuropeminorRegional network connecting Mexico operations with European markets and best practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
RE/MAX México competitors and assessment
Company assessmentDirect peers
- Engel & Völkers: Global real estate franchise with an active Mexican presence, particularly in luxury, competing head-on with RE/MAX's Collection vertical for high-net-worth buyer-seller mandates.
- Coldwell Banker México: International real estate franchise operating in Mexico with residential, commercial, and luxury divisions that directly compete for the same agents, franchisees, and transactions as RE/MAX México.
- Sotheby's International Realty: Premier global luxury real estate franchise; directly comparable to RE/MAX México's Collection vertical in the high-end residential market.
- Century 21 México: Global real estate franchise that, like RE/MAX México, sells residential and commercial brokerage services through a franchised agent network across Mexico.
Regional players
- Inmuebles24: Latin American real estate portal (part of MercadoLibre's property vertical) covering Mexico extensively; competes for listing visibility and lead generation that RE/MAX México's site and agents monetize.
Emerging players
- Lamudi: Emerging-markets real estate portal with significant Mexican traffic; an additional digital channel competing for the same buyer and seller lead pool that feeds RE/MAX México's agents.
- Vivanuncios: One of Mexico's largest online real estate marketplaces; serves as an alternative discovery channel to RE/MAX México's own property search platform, particularly for self-directed buyers and sellers.
- EasyBroker: Mexico-based PropTech platform that provides CRM, MLS, and listing-distribution tools to real estate agencies, competing directly with RE/MAX México's in-house CRM, MLS, and analytics stack.
Broad incumbents
- Keller Williams Realty: Largest real estate franchise by agent count in the world; a global incumbent whose agent-centric, profit-share model overlaps with RE/MAX México's value proposition of high commission splits and franchise flexibility.
- RE/MAX International: Global parent brand and master franchisor of RE/MAX México; included as the upstream incumbent whose strategy directly governs Mexico's positioning, branding, and network access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX México social profiles
Digital presenceRE/MAX México financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX México leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX México funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX México M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX México
What does RE/MAX México do?
RE/MAX México operates a franchised real estate brokerage network delivering residential, luxury, and commercial property buying, selling, and renting services to individuals and businesses across Mexico via 170+ offices and 3,000+ affiliated agents. The company separately sells franchise licenses (with no ongoing royalties in Mexico) and provides affiliated agents access to CRM, MLS, SIR, Business Analytics, and Corporate University training.
Is RE/MAX México a public or private company?
RE/MAX México is a private company. It is classified as corporate owned and is currently operating.
When was RE/MAX México founded?
RE/MAX México was founded in 1973. It employs 1,001 to 5,000 people.
Where is RE/MAX México based?
RE/MAX México is headquartered in Mexico City, Mexico, in the Latin America region.
How does RE/MAX México make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are real Estate Commission Sharing and agent Affiliation Fees.
Who are RE/MAX México's main competitors?
Direct peers on record are Engel & Völkers, Coldwell Banker México, Sotheby's International Realty and Century 21 México. Inmuebles24 is listed as a regional player. Emerging players are Lamudi, Vivanuncios and EasyBroker. Broad incumbents are Keller Williams Realty and RE/MAX International.
Does RE/MAX México have an API?
No public API is recorded for RE/MAX México.
What industry is RE/MAX México in?
RE/MAX México's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAG, Relocation & Corporate Housing Brokerage. Its SIC code is 6531.