Citron & Citron

What Citron & Citron does

Citron & Citron is a privately held, physician-owned dermatology and plastic surgery practice headquartered at 101 Old Short Hills Road, Suite 503, West Orange, New Jersey. Founded by the husband-and-wife physician team of Dr. Cheryl Citron (board-certified dermatologist) and Dr. Barry Citron (board-certified plastic surgeon), the practice has historically offered a combined dermatology and plastic surgery offering under a single roof, including the proprietary "Citron Complete Consultation" that pairs both specialties in one visit. Both founders have since retired, and the practice is now operated by Dr. Shreya Patel (board-certified dermatologist and dermatologic surgeon), Dr. Shereen Teymour (board-certified dermatologist), and Wendy Cheung (board-certified physician assistant), with no private equity, venture, or parent-company involvement disclosed.

The practice operates across four service pillars: medical dermatology (diagnosis and treatment of skin conditions including acne, eczema, psoriasis, and skin cancer, with Mohs surgery for tissue-sparing cancer removal); cosmetic dermatology and nonsurgical rejuvenation (Botox and a broad range of dermal fillers such as Juvederm/Voluma, Restylane, Sculptra, Radiesse, and Belotero, plus sclerotherapy and laser hair removal); plastic surgery (facial procedures such as rhinoplasty, facelift, brow lift, eyelid surgery, neck lift, and chin work; breast augmentation and lift; and body contouring including tummy tuck, liposuction, body lift, thigh lift, and arm lift); and a medi-spa offering HydraFacial, VI Peel, microneedling (with and without PRP), dermaplaning, microblading, and scalp micropigmentation. The technology stack relies on FDA-cleared energy-based devices, notably Sciton BBL (broadband light) for skin rejuvenation, Ultherapy (focused ultrasound) for skin lifting, and EMSCULPT (HIFEM) for muscle toning and body contouring, supported by Dr. Cheryl Citron's specialized deep-filler "Injectable Implant" technique for long-duration volumization.

Commercially, Citron & Citron is a direct-to-consumer practice with a sales-led, referral-driven go-to-market. Revenue is generated through fee-for-service billing across all four pillars, with medical dermatology services reimbursable under a broad set of accepted insurance plans (Aetna, AmeriHealth, BCBS, Cigna, Horizon BCBS, Medicare, Railroad Medicare, MultiPlan/PHCS, QualCare, United Healthcare, UMR, VACCN) and cosmetic, surgical, and medi-spa services billed on a pay-as-you-go, quote-based model with no public pricing. The practice serves individual patients from West Orange and surrounding northern New Jersey communities (Montclair, Livingston, Parsippany-Troy Hills, Short Hills) and reports inbound demand from Pennsylvania and other regional areas. Marketing is conducted through patient testimonials, an educational blog, before-and-after galleries, SEO-optimized location pages, and periodic events and promotions, with no app, API, or third-party platform integrations beyond the Nimblr online scheduling tool. The practice also participates in an annual self-funded pro bono surgical mission, The India Project, in which Dr. Barry Citron served as senior attending surgeon performing over 100 cleft and reconstructive cases per year across Delhi, Nagpur, and Pune.

Name

Citron & Citron

Legal name

Citron & Citron

Website

https://drcitron.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Citron & Citron is a physician-owned dermatology and plastic surgery practice in West Orange, New Jersey, offering medical dermatology, cosmetic procedures, plastic surgery, and medi-spa services to individual patients across northern New Jersey and parts of Pennsylvania.

Ownership category

akta.pro rank

Product category

Dermatology and Plastic Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Laser & Energy-Based Dermatology (HLAKACAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical dermatology services
• Cosmetic dermatology
• Plastic surgery
• Medical spa services
• Aesthetic treatments

Headquarters

HQ city

West Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Dermatology Services: Revenue from diagnosis, treatment and ongoing care for medical skin conditions including acne, eczema, psoriasis, skin cancer, and other dermatologic conditions. Services include Mohs surgery for skin cancer removal.
2. Cosmetic Dermatology Services: Revenue from cosmetic procedures including injectables (Botox, Juvederm, Restylane, Sculptra, Radiesse), laser treatments, chemical peels, and skin rejuvenation treatments.
3. Plastic Surgery Services: Revenue from surgical procedures including facelifts, rhinoplasty, eyelid surgery, breast augmentation, body contouring, tummy tucks, and liposuction performed by Dr. Barry Citron.
4. Medi-Spa Services: Revenue from aesthetician services including facials, microdermabrasion, HydraFacial, microneedling, VI peels, and various skin treatments performed at the medical spa.
5. Insurance-covered Medical Services: Revenue from accepted insurance plans for qualifying medical dermatology services. Practice accepts Aetna, AmeriHealth, BCBS, Cigna, Horizon, Medicare, United Healthcare, and other plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Citron & Citron is a dual-specialty dermatology and plastic surgery practice that diagnoses and treats medical skin conditions (acne, eczema, psoriasis, skin cancer with Mohs surgery), performs cosmetic dermatology and nonsurgical rejuvenation (injectables, BBL, Ultherapy, EMSCULPT), and delivers surgical procedures across face, breast, and body. The practice uniquely combines dermatology and plastic surgery perspectives in a single consultation, with services delivered at its West Orange, NJ facility and supplemented by insurance billing for qualifying medical services.

Product overview

Citron & Citron is a dual-practice medical spa and plastic surgery center offering a comprehensive suite of dermatology and aesthetic services. The practice operates across four main service pillars: Medical Dermatology (including Mohs surgery for skin cancer), Cosmetic Dermatology, Plastic Surgery (facial, breast, and body procedures), and Nonsurgical/Aesthetic Treatments. Key product categories include injectables (Botox, Juvederm, Sculptra, Restylane, Radiesse, Belotero), energy-based devices (Emsculpt, BBL Broadband Light, Ultherapy, laser therapies), medi-spa services (HydraFacial, VI Peel, microneedling, microblading), and surgical procedures. The unique Citron Complete Consultation allows patients to receive combined dermatology and plastic surgery guidance in a single appointment. Services are provided at a state-of-the-art facility in West Orange, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology
• Mohs Surgery
• Cosmetic Dermatology
• Medi-Spa Services
• Plastic Surgery
• Nonsurgical Treatments
• Emsculpt Body Contouring
• BBL Broadband Light Therapy
• Ultherapy Skin Lifting
• Laser Hair Removal
• Citron Complete Consultation

Quantifiable outcome

• EMSCULPT abdominal study: 96% patient satisfaction rate with decreased waist size, muscle toning, and fat reduction in 22 patients treated with 4 sessions
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MaryAnn Velardi - Natural Look, LLCminorStrategic or Co-development PartnerPartnership offering permanent and reconstructive makeup artistry services to clients. MaryAnn Velardi is a certified derma technician and trainer with over 20 years of experience in permanent makeup techniques. Services include semi-permanent makeup for eyebrows and other cosmetic enhancements.
• The India ProjectcoreOthersAnnual self-funded surgical mission to India (Delhi, Nagpur, and Pune) to repair cleft lip and other congenital deformities. Dr. Barry Citron serves as senior attending surgeon and personally performs over 100 surgical cases per year at Free Plastic Surgery Camps.
• Plastic Surgery Group / Dr. John CeceminorChannel Partner/ Reseller/ DistributorReferral partnership with Dr. John Cece at Plastic Surgery Group for plastic surgery procedures. Practice refers patients requiring plastic surgery services to this partner practice.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Union Square Laser Dermatology: Physician-owned New York City dermatology practice offering medical, cosmetic, and laser dermatology plus in-office surgical procedures. Highly comparable in service mix, technology stack (lasers, BBL, injectables, body contouring), and physician-led boutique positioning.
• Sadick Dermatology: NYC-based dermatology practice led by Dr. Neil Sadick, known for combining medical, cosmetic, and research-driven aesthetic dermatology. Comparable in advanced technology adoption (lasers, energy-based devices, injectables) and in serving a high-end patient base.
• Westside Dermatology: Physician-owned practice offering medical, surgical, and cosmetic dermatology with strong laser and injectable offerings. Comparable boutique private practice positioning and technology-forward service mix.
• Skin Specialty Dermatology: NYC physician-led dermatology and aesthetics practice combining medical dermatology with injectables, lasers, and body contouring. Comparable in boutique positioning, technology stack, and integrated medical + cosmetic service mix.
• Plastic Surgery & Dermatology of NYC: New York City combined plastic surgery and dermatology practice offering medical, surgical, and cosmetic services under one roof. Closest direct analogue to Citron & Citron's dual-specialty "Citron Complete Consultation" value proposition.
• The Dermatology Group: New Jersey-based physician dermatology practice offering medical, surgical, and cosmetic services including Mohs surgery, injectables, and laser treatments. Direct regional competitor in the same NJ corridor as Citron & Citron.

Regional players

• Hudson Dermatology: Multi-site dermatology practice based in the NY/NJ region offering medical, surgical, and cosmetic dermatology plus an array of laser and energy-based treatments. Comparable in regional competitive set and integrated medical + cosmetic service offering.

Broad incumbents

• Advanced Dermatology, PC: Multi-location dermatology and plastic surgery practice across New York and New Jersey offering medical, cosmetic, surgical, and laser services. Closest scaled peer to Citron & Citron in the NJ/NY dermatology + plastic surgery integrated model.
• Laser & Skin Surgery Center of New York: Pioneering NYC dermatology and laser surgery center offering the full spectrum of medical, cosmetic, and Mohs surgery with a research-driven approach to energy-based devices. Comparable in device-led, physician-led service mix and as an aspirational peer for technology-forward practices.
• Schweiger Dermatology Group: Largest dermatology group in the northeastern US, with 100+ locations across NY, NJ, PA and CT. Comparable to Citron & Citron in medical, cosmetic, and surgical dermatology services but at vastly greater scale, with group-purchasing leverage on devices and a strong digital marketing engine.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DrCitron
• LinkedInlinkedin.com/company/advanced-dermatology-associates-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citron & Citron