MaryAnn

What MaryAnn does

MaryAnn Organics is a privately held, direct-to-consumer skincare brand founded in 2019 and headquartered in Santa Fe, New Mexico, selling an anti-aging product line of nine core SKUs — including Collagen Cream, Retinol Cream, Eye Cream, Neck Firming Cream, Hydro Care Gel Cream, Vitamin C Serum with Hyaluronic Acid, Dark Spot Corrector Cream, Anti-Cellulite Hot Cream, and Collagen & 24K Gold Eye Masks — formulated with commodity cosmetic actives (retinol, hyaluronic acid, vitamin C, hydrolyzed marine collagen) and marketed as natural, dermatologist-formulated, and free from gluten, chemicals, soy, dairy, GMOs, and animal testing.

The company operates almost entirely through its owned Shopify storefront at shopmaryann.com, supported by a subscription/auto-delivery model offering 15% recurring savings on 30/60/90-day cycles, with one-time purchase pricing of $14.99-$25.89 per SKU. A wholesale program via supplementsnbeauty.com extends reach into retailer and spa resellers, and the Shopify-based fulfillment configuration ships to over 30 countries across North America, Europe, and Asia. Marketing is built on social channels (Facebook, Pinterest, Instagram, YouTube), a content blog, email and SMS, and earned media in lifestyle outlets such as InStyle, People, Parents, Hollywood Life, Stylecraze, and Yahoo.

The customer base is a long tail of individual consumers seeking affordable anti-aging skincare, with no enterprise accounts, no institutional capital, and no disclosed revenue. Competitive positioning rests on price-vs-premium-brand affordability, natural-ingredient claims, a 90-day no-questions money-back guarantee, and dermatology-association messaging. The company has no AI, no proprietary technology platform, and no disclosed patents, trademarks, awards, or regulatory milestones.

Name

MaryAnn

Legal name

Maryann

Website

https://shopmaryann.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MaryAnn Organics is a privately held DTC skincare brand selling nine anti-aging products (creams, serums, eye masks) priced $14.99-$25.89 through its Shopify storefront, targeting individual consumers seeking affordable, natural, dermatologist-formulated skincare with subscription and wholesale options.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Anti-aging skincare
• Collagen creams
• Direct-to-consumer beauty
• Skincare e-commerce
• Natural skincare products

Headquarters

HQ city

Pawcatuck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: The company generates revenue through direct-to-consumer online sales of anti-aging skincare products. Revenue is driven by both one-time purchases and subscription/auto-delivery models with 15% recurring savings. Products include collagen creams, eye creams, retinol treatments, vitamin C serums, neck firming creams, and anti-cellulite products priced between $14.99-$25.89.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MaryAnn Organics is a direct-to-consumer anti-aging skincare brand that formulates, markets, and sells a line of natural skincare products including collagen creams, eye creams, retinol moisturizers, neck firming cream, vitamin C serums, dark spot correctors, anti-cellulite cream, and collagen eye masks. Products are sold primarily through the brand's own Shopify-hosted e-commerce storefront at shopmaryann.com, with both one-time purchase and subscription (auto-delivery) options, supported by social media and earned-media marketing.

Product overview

MaryAnn Organics is a professional skincare brand offering an affordable anti-aging product line. The portfolio consists of nine core skincare products designed to address various aging concerns: the Collagen Cream serves as the flagship day/night anti-aging cream; the Eye Cream targets under-eye issues; Hydro Care Gel Cream provides lightweight hydration; Neck Firming Cream addresses neck and jawline sagging; Retinol Cream delivers potent anti-wrinkle treatment; Anti Cellulite Hot Cream offers body sculpting benefits; Dark Spot Corrector Cream brightens and corrects pigmentation; Vitamin C Serum provides antioxidant protection; and Collagen & 24K Gold Eye Masks offer targeted under-eye treatment. The products are formulated with natural ingredients including collagen, retinol, hyaluronic acid, vitamin C, and botanical extracts, and are free from gluten, GMOs, chemicals, and are not tested on animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Maryann Collagen Cream An anti-aging face cream enriched with collagen and essential minerals that combats wrinkles and fine lines while enhancing skin elasticity. Suitable for day and night use. Priced at $22.89 (reg. $23.66).
• Maryann Day & Night Eye Cream An under-eye cream designed to reduce fine lines, wrinkles, dark circles, and puffiness while nourishing the delicate skin around the eyes. Priced at $22.49.
• Maryann Hydro Care Gel Cream A lightweight, weightless water-based face moisturizer with hyaluronic acid that provides deep hydration and helps eliminate wrinkles while supporting skin elasticity. Priced at $24.89.
• Maryann Neck Firming Cream A firming and tightening cream for the neck and jawline that contains nourishing oils, collagen, and retinol to eliminate wrinkles and combat sagging skin. Priced at $22.89.
• Maryann Retinol Cream An anti-wrinkle moisturizer containing potent antioxidants, retinol, and hyaluronic acid that refreshes skin instantly and eliminates signs of aging. Priced at $19.99 (reg. $23.65).
• Maryann Anti Cellulite Hot Cream A thermogenic body sculpting cream designed to reduce the appearance of dimpling and stretch marks on thighs, buttocks, and stomach area using caffeine and L-carnitine. Priced at $21.89 (reg. $22.89).
• Maryann Dark Spot Corrector Cream A skin brightening and dark spot correcting cream that employs natural ingredients to fade hyperpigmentation, age spots, and acne scars for a flawless complexion. Priced at $21.95 (reg. $25.89).
• Vitamin C Serum with Hyaluronic Acid A concentrated vitamin C serum with L-ascorbic acid and hyaluronic acid that protects against UV damage, improves skin elasticity by at least 40%, and reduces hyperpigmentation and wrinkles. Priced at $15.49 (reg. $19.84).
• Collagen & 24K Gold Eye Masks Under-eye masks infused with collagen and 24K gold designed to reduce puffiness and nourish the sensitive under-eye area.
• 30% Glycolic Acid Pads Glycolic acid exfoliating pads listed as part of MaryAnn Organics' skincare product range for exfoliation and skin renewal.
• MaryAnn Organics Wholesale Program A wholesale purchasing channel through supplementsnbeauty.com that allows retailers, spas, and businesses to buy MaryAnn Organics anti-aging skincare products for resale.
• Subscribe & Save Subscription Service A subscription service that auto-delivers MaryAnn Organics products on 30, 60, or 90 day cycles at a 15% discount, with the ability to modify or cancel at any time.

Quantifiable outcome

• Vitamin C serum with hyaluronic acid improves skin elasticity by at least 40%
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationMaryAnn Organics uses Shopify as their e-commerce platform and payment processor. Shopify provides the online store infrastructure, payment processing, order management, and analytics capabilities that power the company's direct-to-consumer sales operations.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): DECIEM's The Ordinary sells affordable, ingredient-forward skincare (retinol, hyaluronic acid, vitamin C, collagen-stimulating peptides) directly to consumers via e-commerce. Closely comparable to MaryAnn Organics on price tier, DTC model, ingredient transparency, and target customer seeking clinical actives without prestige pricing.
• CeraVe: CeraVe is a dermatologist-developed skincare brand offering affordable moisturizers, retinol treatments, and hyaluronic acid products with similar anti-aging positioning to MaryAnn Organics. Comparable on dermatologist-formulated value proposition, mass-market price points, and broad retail/DTC distribution of similar actives.
• Honest Beauty: Honest Beauty offers clean, naturally-positioned skincare including anti-aging moisturizers and serums via DTC and retail. Comparable to MaryAnn Organics on natural/clean ingredient positioning, affordability, and founder-brand DTC DNA.
• Drunk Elephant: Drunk Elephant is a clean, ingredient-led skincare brand offering retinol, vitamin C, and hyaluronic acid serums and moisturizers. Comparable to MaryAnn Organics on ingredient-focused clean beauty positioning, though at a premium price tier.
• The Inkey List: The Inkey List offers affordable, ingredient-led skincare (retinol, hyaluronic acid, vitamin C) targeted at younger consumers via DTC and major retailers. Highly comparable to MaryAnn Organics on price tier, ingredient storytelling, anti-aging positioning, and target demographic.
• RoC Skincare: RoC is a long-standing anti-aging skincare brand centered on retinol and collagen-focused formulations. Directly comparable to MaryAnn Organics on product category (anti-aging creams, serums, eye treatments) and mass-market price positioning.
• Paula's Choice: Paula's Choice is a science-backed skincare brand offering retinol, vitamin C, and anti-aging products direct to consumers. Comparable to MaryAnn Organics on evidence-based claims, ingredient transparency, and DTC-led growth model targeting anti-aging consumers.

Broad incumbents

• Olay: Olay is a mass-market anti-aging skincare leader offering collagen, retinol, and hyaluronic acid product lines at comparable price points. Broad incumbent with overlapping product portfolio and consumer demographic, though vastly larger distribution and marketing footprint.
• La Roche-Posay: La Roche-Posay is a dermatologist-recommended dermocosmetics brand offering retinol, hyaluronic acid, and vitamin C anti-aging formulations. Comparable to MaryAnn Organics on dermatologist-formulated positioning, though operates as a broad incumbent under L'Oreal with global retail presence.

Emerging players

• Versed: Versed is an emerging clean beauty DTC skincare brand offering affordable serums, moisturizers, and treatments. Comparable to MaryAnn Organics on clean ingredient positioning, indie-DTC model, and accessible anti-aging price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOjQ2yg33em4Z1MvUAzbI4w
• Facebookfacebook.com/shopmaryann.usa
• Instagraminstagram.com/maryann.usa
• Pinterestpinterest.com/maryannorganics/_shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaryAnn