In the Breeze
In the Breeze is a wholesale-only distributor and importer of outdoor garden decor and kites, selling 1,600+ SKUs across proprietary and distributed brands to approved independent retailers in the US, Canada, and the UK.
- Company typePrivate
- Founded1985
- HeadquartersBend, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What In the Breeze does
In the Breeze is a wholesale-only distributor and importer of outdoor garden decor and kites, organized as In The Breeze, LLC and headquartered in Bend, Oregon. Founded in 1985 by Bill Dual and Debbie Schomberg, the company sources weather-resistant fabric products — including windsocks, spinners, hot air balloons, pinwheels, whirligigs, flags, banners, and a broad range of diamond, delta, sport, and specialty kites — from factories in China, Taiwan, and Indonesia and resells them exclusively to approved wholesale retail customers in the United States, Canada, and the United Kingdom. The product portfolio spans 1,600+ SKUs under multiple sub-brands including In the Breeze, Flying Wings, X-Kites & WindNSun, and Wind Fairys.
The business operates a low-friction wholesale model with a $300 minimum opening order, $200 minimum reorder, and a Net 30 credit option for approved accounts, fulfilling orders from a Portland, Oregon shipping warehouse and accepting orders by phone, fax, and online. Marketing and customer acquisition are driven by trade show participation — including a permanent showroom at Americas Mart in Atlanta — annual digital and physical catalogs, email campaigns, and a comprehensive website with virtual showroom and retailer-finder features. Customers are independent kite stores, gift shops, garden centers, flag and banner retailers, and toy and hobby shops.
The company is family-operated across two generations, with co-founder sons Ryan Dual as General Manager (joined 1997) and Scott Dual as Operations Manager (joined 2013), and has accumulated multiple industry awards including the David Checkley Lifetime Contribution Award and repeated Manufacturer/Wholesaler of the Year honors. It is privately held with no disclosed outside capital, no acquisitions, and no public revenue disclosure.
In the Breeze firmographics
Firmographics- Name
- In the Breeze
- Legal name
- In The Breeze, LLC
- Website
- https://inthebreeze.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In the Breeze is a wholesale-only distributor and importer of outdoor garden decor and kites, selling 1,600+ SKUs across proprietary and distributed brands to approved independent retailers in the US, Canada, and the UK.
- Ownership category
- akta.pro rank
In the Breeze industry classification
Industry- Product category
- Wholesale Outdoor Garden Decor and Kites
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- akta.pro primary industry
- Outdoor Play & Sports Toys Distribution (CRAOAMAG)
Keywords
Where In the Breeze is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
In the Breeze business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wholesale Product Sales: Wholesale-only distributor and importer of outdoor garden decor and kites selling to approved wholesale customers. Generates revenue through product sales to retailers with minimum order requirements of $300 opening order and $200 for subsequent orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Wholesale Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
In the Breeze product offering
Product offeringCore offering
In the Breeze is a wholesale-only distributor and importer that sells outdoor garden decor and kites exclusively to approved retail customers. The catalog spans over 1,600 warehoused products including windsocks, spinners, hot air balloons, pinwheels, whirligigs, flags, banners, and a full range of kites, sold under the proprietary In the Breeze brand and sub-brands such as X-Kites & WindNSun, Flying Wings, and Wind Fairys.
Product overview
In the Breeze is a wholesale-only distributor and importer of outdoor garden decor and kites founded in 1985. The company operates as a single unified product portfolio consisting of their proprietary In the Breeze brand products organized under product sub-categories (Hanging Decor, Ground Decor, Flags & Banners, Kites, Kite Accessories, Toys & Wands, Accessories & Displays, Tablecloths) along with sub-brands including X-Kites & WindNSun, Flying Wings, and Wind Fairys. Their product catalog spans over 1,500 outdoor decorative and kite products including windsocks in multiple styles (traditional, creatures, mylar, 3D), hot air balloons, flower spinners, pinwheels, whirligigs, various spinner types, and a full range of kites from diamond to dragon designs. The company sells exclusively to approved wholesale customers who must provide business information, tax ID and/or resale certificate.
Differentiator
Problem solved
Functional benefit
Brands
- Flying Wings: Brand of flying/kite products
- X-Kites & WindNSun
- Wind Fairys
Products and services
- In the Breeze Brand Outdoor Decor & Kites Proprietary wholesale product line of outdoor decorative items and kites sold under the In the Breeze brand, organized across Hanging Decor, Ground Decor, Flags & Banners, Kites, Kite Accessories, Toys & Wands, Accessories & Displays, and Tablecloths sub-categories for approved retail customers.
- X-Kites & WindNSun Brand Sub-brand offering ground decor, kites, kite accessories, tablecloths, and toys distributed under the X-Kites and WindNSun names as part of the In the Breeze wholesale catalog.
- Flying Wings Brand
- Wind Fairys Brand
- Wholesale Distribution Services
Companies that use In the Breeze
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
In the Breeze technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In the Breeze partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- X-KitescoreX-Kites is a current collaborative partner. In the Breeze distributes X-Kites products alongside their own branded products. The relationship allows In the Breeze to offer a comprehensive product line to their wholesale customers.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
In the Breeze competitors and assessment
Company assessmentDirect peers
- Evergreen Enterprises: Evergreen Enterprises is a wholesale distributor of outdoor and garden decor products to gift shops, garden centers, and mass retailers. Directly comparable in product category (flags, windsocks, garden decor) and B2B wholesale distribution model serving the same SMB retailer customer base.
- Roman Inc. Roman Inc. is a wholesale home decor and garden accessories company selling to specialty retailers and gift shops. Comparable in B2B wholesale distribution model and customer base, with overlapping product categories in outdoor and seasonal decor.
- National Tree Company: National Tree Company is a wholesale manufacturer of outdoor seasonal decor (Christmas trees, wreaths, outdoor lighting, garlands) sold to retailers. Comparable in outdoor seasonal decor product category and wholesale-to-retailer distribution model, with seasonal sales concentration similar to ITB.
- Premier Kites: Premier Kites is a wholesale manufacturer and distributor of kites and kite accessories selling to retailers, with a directly comparable product line (diamond, delta, sport, dragon, and novelty kites) and overlapping B2B wholesale business model serving specialty kite and gift retailers.
- X-Kites: X-Kites is a kite manufacturer whose products ITB distributes as a channel partner. Comparable in product line (kites and wind-related decor), serves the same specialty kite retailer base, and competes indirectly as a brand on retail shelves.
- Midwest-CBK: Midwest-CBK is a wholesale distributor of gift, home decor, and seasonal products to independent retailers across the US. Directly comparable in B2B wholesale model, customer base (gift shops, garden centers), and broad product portfolio spanning decorative and lifestyle categories.
- Go Fly a Kite: Go Fly a Kite is a kite specialty retailer and wholesaler with a comparable focus on kites and wind-sport accessories. Overlaps with ITB in product category and customer base, including some shared specialty kite retailer customers.
Broad incumbents
- Plow & Hearth: Plow & Hearth is a long-established catalog and online retailer of outdoor home goods, garden decor, flags, and lifestyle products. It is a broader incumbent in the outdoor decor space ITB serves and represents a downstream retail channel that competes with and complements ITB's specialty retailer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
In the Breeze social profiles
Digital presenceIn the Breeze financial estimates
Financial estimateRevenue estimate
Valuation estimate
In the Breeze leadership team
Management profileNumber of profiles
Profiles4 records
In the Breeze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In the Breeze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In the Breeze
What does In the Breeze do?
In the Breeze is a wholesale-only distributor and importer that sells outdoor garden decor and kites exclusively to approved retail customers. The catalog spans over 1,600 warehoused products including windsocks, spinners, hot air balloons, pinwheels, whirligigs, flags, banners, and a full range of kites, sold under the proprietary In the Breeze brand and sub-brands such as X-Kites & WindNSun, Flying Wings, and Wind Fairys.
Is In the Breeze a public or private company?
In the Breeze is a private company. It is classified as family owned and is currently operating.
When was In the Breeze founded?
In the Breeze was founded in 1985. It employs 11 to 50 people.
Where is In the Breeze based?
In the Breeze is headquartered in Bend, United States, in the North America region.
How does In the Breeze make money?
One revenue line is on record: wholesale Product Sales.
Who are In the Breeze's main competitors?
Direct peers on record are Evergreen Enterprises, Roman Inc., National Tree Company, Premier Kites, X-Kites, Midwest-CBK and Go Fly a Kite. Plow & Hearth is listed as a broad incumbent.
Does In the Breeze have an API?
No public API is recorded for In the Breeze.
What industry is In the Breeze in?
In the Breeze's product category is Wholesale Outdoor Garden Decor and Kites. Its primary akta.pro industry code is CRAOAMAG, Outdoor Play & Sports Toys Distribution. Its NAICS code is 42392.