What Plow & Hearth does

Plow & Hearth is a privately held, multi-channel specialty retailer founded in 1980 in Madison, Virginia, that sells indoor and outdoor home décor, furniture, rugs, hearth and fireplace products, lighting, kitchen and entertaining items, and seasonal/gift merchandise. The company operates through four distribution channels: an e-commerce storefront on Shopify (plowhearth.com), print catalogs, a network of physical retail stores, and a B2B wholesale platform (myevergreenonline.com) operating under the MyEvergreen brand. Products are sold under the Plow & Hearth umbrella and a Heritage Collection sub-brand, with featured supplier brands including POLYWOOD, Sunbrella, and WaterHog.

The business model is transactional retail: unit-priced SKUs across categories ranging from under $20 to over $160, with promotional pricing (e.g., SPIN15 for 15% off wind spinners, FREESHIP99 for free shipping over $99), digital gift cards, and a full satisfaction guarantee. The core technology stack is a standard Shopify-based e-commerce platform with image search functionality; no proprietary AI, custom backend, or unique infrastructure is documented. Wholesale revenue is generated through a "Become a Retailer" program serving other retailers as the B2B buyer.

The primary customer segments are U.S. homeowners and indoor living enthusiasts, outdoor and garden enthusiasts, hearth/fireplace owners, and gift and seasonal decorators. The GTM motion is direct-to-consumer across digital, print, and physical channels, with email marketing, social media, SEO, and catalog distribution as the principal marketing channels. The company is part of a brand family that includes MyEvergreen (wholesale), Team Sports America, and Woodstock Chimes, sharing infrastructure across the brand portfolio.

Name

Plow & Hearth

Legal name

Plow & Hearth

Website

https://plowandhearth.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Plow & Hearth is a privately held, multi-channel U.S. retailer founded in 1980 that sells indoor and outdoor home décor, furniture, rugs, hearth products, and seasonal gifts through its Shopify-based e-commerce site, print catalogs, retail stores, and a B2B wholesale platform.

Ownership category

akta.pro rank

Product category

Home and Garden Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Home décor retail
• Outdoor living products
• Garden and hearth goods
• Multi-channel retail
• Seasonal home accents

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Online sales through plowhearth.com selling indoor/outdoor décor, furniture, rugs, hearth products, seasonal items, and gifts. Transaction-based model with one-time product purchases.
2. Catalog Sales: Multi-channel catalog business selling the same product categories through print catalogs distributed to customers.
3. Retail Store Sales: Physical retail store locations where customers can purchase products in person.
4. Digital Gift Cards: Sale of digital gift cards for use on the e-commerce platform.
5. Wholesale/B2B: Wholesale business through myevergreenonline.com and 'Become a Retailer' program for B2B sales to other retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Plow & Hearth is a multi-channel home and garden retailer selling indoor and outdoor décor, furniture, rugs, hearth products, lighting, kitchen and entertaining goods, and seasonal/gift items. It operates through its own e-commerce website, print catalogs, and physical retail stores, complemented by a wholesale program for other retailers. Products are sold directly to consumers and to retail partners via its proprietary B2B portal.

Product overview

Plow & Hearth is a multi-channel retail e-commerce company (online, catalog, and retail) selling home décor and outdoor living products. The company operates as a unified e-commerce platform built on Shopify, offering an extensive portfolio organized into major product categories including Outdoor Living (garden décor, wind spinners, fountains, bird feeders), Furniture (indoor and outdoor seating, tables, storage), Indoor Living (home accents, bedding, pet products), Rugs & Doormats, Fireplace & Hearth (accessories, fire pits, wood racks), Lighting (indoor and outdoor), Kitchen & Entertaining (drinkware, serveware, kitchen tools), and Seasonal & Gifts (holiday décor, personalized gifts). The company also features a Heritage Collection sub-brand of classic-quality products. Founded in Madison, Virginia in 1980, Plow & Hearth positions itself on quality and customer satisfaction, offering products backed by a full satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Collection: Classic favorites made to feel at home for years, featuring products like Fatwood Fire-Starters, garden obelisks, and wind spinners.

Products and services

• Outdoor Living collection Retail assortment of outdoor décor and living essentials including planters, arbors, trellises, garden fencing, pathways, stepping stones, garden tools, fountains, wind spinners, statues, wind chimes, solar accents, gazing balls, faux flowers, outdoor pillows, shades, umbrellas, outdoor curtains, fire pits, benches, bird feeders, smart bird feeders, hummingbird feeders, birdbaths, birdhouses, wildlife housing, flags, buntings, banners, and garden flags, sold to homeowners and outdoor living enthusiasts.
• Furniture collection Retail assortment of indoor and outdoor furniture including accent tables, chairs, rockers, benches, chests, storage cabinets, desks, console tables, footstools, bookshelves, wall shelves, outdoor seating sets, dining sets, side tables, gliders, swings, hammocks, Adirondack chairs, and furniture cushions, featuring brands such as POLYWOOD, Sunbrella, and WaterHog, sold to homeowners furnishing interior and exterior spaces.
• Indoor Living collection Retail assortment of indoor home accents and décor including candles, fragrance, decorative accents, lighted trees, garlands, wreaths, wood block signs, wall art, vases, decorative pillows, throws, blankets, quilts, bedspreads, sheet sets, curtains, valances, bath accessories, pet beds, and pet blankets, sold to homeowners enhancing indoor living spaces.
• Rugs & Doormats collection Retail assortment of area rugs, runners, rug pads, stair treads, anti-fatigue mats, braided rugs, washable mats, hearth rugs, indoor/outdoor rugs, hooked rugs, Waterhog doormats, coir mats, estate doormats, monogrammed mats, and interchangeable mats, sold to homeowners seeking floor coverings and entryway solutions.
• Fireplace & Hearth collection Retail assortment of fireplace and hearth accessories including fire starters, fatwood, tool sets, grates, firebacks, maintenance items, woodstove steamers, candelabras, fireplace screens, electric fireplaces, stoves, pizza ovens, wood-burning fire pits, propane fire pits, wood racks, and wood handling tools, sold to fireplace, wood stove, and outdoor fire pit owners.
• Lighting collection Retail assortment of indoor and outdoor lighting including outdoor lamps, garden path lighting, string lights, solar lighting, lighted garden decorations, indoor lamps, candles, lanterns, and lighted accents, sold to homeowners illuminating interior and exterior spaces.
• Kitchen & Entertaining collection Retail assortment of kitchen and dining products including coffee and tea cups, travel cups, wine glasses, canisters, storage, cutting boards, serving boards, kitchen linens, cleaning supplies, bakeware, wine racks, gourmet snacks, plates, platters, serveware, salt and pepper shakers, trivets, and spoon rests, sold to homeowners for kitchen use and entertaining guests.
• Seasonal & Gifts collection Retail assortment of seasonal décor and gift items including holiday decorations for Valentine's Day, Mardi Gras, St. Patrick's Day, Easter, Independence Day, Halloween, Thanksgiving, and Christmas; seasonal collections for spring, summer, fall, and winter; personalized gifts, digital gift cards, pewter ornaments, and gardening and entertaining giftables, sold to consumers shopping for gifts and seasonal decorations.
• Heritage Collection Sub-brand assortment of classic favorites made with enduring quality, featuring heritage products such as Fatwood Fire-Starters, garden obelisks, bunting, and wind spinners, backed by the company's full satisfaction guarantee, sold to consumers seeking signature long-standing products.
• Birds & Nature collection Retail assortment of bird and wildlife products including bird feeders, smart bird feeders, hummingbird feeders, birdbaths, birdhouses, wildlife housing, and eco-friendly pest control solutions, sold to consumers seeking backyard wildlife and nature products.
• Wholesale 'Become a Retailer' program (myevergreenonline.com) B2B wholesale platform enabling independent retailers to purchase Plow & Hearth inventory for resale, accessed via the myevergreenonline.com portal.

Quantifiable outcome

• Full satisfaction guarantee backing all products

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• POLYWOOD®minorOthersPOLYWOOD® is featured as a 'Brand We Love' in the outdoor furniture section. They appear to be a partner brand providing outdoor furniture products (Adirondack chairs, seating sets) sold through Plow & Hearth.
• Sunbrella®minorOthersSunbrella® is featured as a 'Brand We Love' in the outdoor furniture section, providing performance fabric products for outdoor cushions and furniture.
• WaterHog® MatsminorOthersWaterHog® Mats are featured as a 'Brand We Love' in the doormats and rugs section, providing waterhog doormats and anti-fatigue mats.
• MyEvergreen (Wholesale Platform)coreTechnology or IntegrationMyEvergreen is the company's proprietary wholesale/B2B platform (myevergreenonline.com) that powers the 'Become a Retailer' wholesale program. This appears to be an internal/owned platform rather than an external partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frontgate: Frontgate is a direct multi-channel competitor offering premium outdoor furniture, hearth, and home décor via catalog, e-commerce, and retail — virtually identical GTM motion and category mix to Plow & Hearth.
• Grandin Road: Grandin Road is a catalog-and-online retailer specializing in indoor and outdoor furniture, décor, and seasonal products — overlapping assortment and customer base with Plow & Hearth's Heritage Collection and outdoor living categories.
• Ballard Designs: Ballard Designs is a catalog-driven home furnishings retailer offering furniture, rugs, and indoor/outdoor décor. It shares Plow & Hearth's catalog-led heritage, multi-channel model, and lifestyle-merchandising positioning.
• Terrain: Terrain (an Anthropologie / URBN brand) is a garden-and-outdoor lifestyle retailer with both e-commerce and physical garden centers, directly competing with Plow & Hearth in premium outdoor living, garden décor, and patio categories.

Broad incumbents

• Williams-Sonoma (Pottery Barn, West Elm): Williams-Sonoma operates multi-brand home and outdoor furniture retailers (Pottery Barn, West Elm, Williams Sonoma Home) with catalog, e-commerce, and global retail — broader scale and assortment overlap with Plow & Hearth's furniture and outdoor categories.
• Crate & Barrel: Crate & Barrel is a multi-channel home furnishings retailer spanning furniture, kitchen, outdoor, and seasonal décor — overlapping much of Plow & Hearth's indoor and outdoor assortment at a broader scale.
• Wayfair: Wayfair is the dominant online-only home goods marketplace with deep assortment across furniture, décor, outdoor, and seasonal categories — a major competitive force in nearly every category Plow & Hearth serves.
• Home Depot: Home Depot is a mass-market home improvement and garden retailer with strong seasonal outdoor and garden categories that overlap with Plow & Hearth's outdoor living, fire pits, and garden décor assortment.
• World Market (Cost Plus): World Market is a multi-category home, kitchen, and seasonal décor retailer operating online and in physical stores — comparable to Plow & Hearth in seasonal/holiday merchandise, kitchen entertaining, and global-inspired décor.
• Lowe's: Lowe's is a major home improvement retailer with growing outdoor living, garden, and seasonal assortments that compete directly with Plow & Hearth's outdoor furniture, fire pits, and garden décor categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PlowandHearth
• YouTubeyoutube.com/plowhearth
• Facebookfacebook.com/plowandhearth
• LinkedInlinkedin.com/company/plow-&-hearth
• Instagraminstagram.com/plowandhearth
• Pinterestpinterest.com/plowandhearth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plow & Hearth