WEGRAZ

What WEGRAZ does

WEGRAZ Gesellschaft für Stadterneuerung und Assanierung m.b.H. is a privately held Austrian real estate development company founded in 1974 and headquartered in Graz. The company develops residential, office, commercial and special-purpose properties (including industrial centers, leisure, and hotel assets) covering the full project lifecycle from land acquisition through planning, construction, and sales. Core signature projects include the Smart City Stick & Parkside residential complex in Graz, the Wir & Co collaborative living project in Eggersdorf, and luxury tourism developments such as ARGOS by Zaha Hadid Architects and Sun Lodge Schladming. The firm has completed more than 300 projects across Austria and Slovenia, operating from offices in Graz and Slovenia.

The company is part of the Hohenberg-Group, launched in 2023, which integrates WEGRAZ with two wholly owned subsidiaries: Wohnreich Immobilienverwertungs GmbH (real estate brokerage for own and third-party residential and commercial properties, founded 2016) and Seria Immobilien & Treuhand GmbH (commercial and technical property management plus legal advisory). Revenue is generated through one-off property sales (units priced approximately €233,774 to €1,855,900), brokerage commissions, recurring rental income, and property management fees.

WEGRAZ goes to market through an internal direct-sales team supplemented by the Wohnreich brokerage channel, marketing properties via its company website (wegraz.at), blog, email newsletter, and social media (Facebook, Instagram, LinkedIn). Customers include individual residential buyers, property investors seeking rental yield or capital appreciation, commercial tenants, and tourism/leisure property buyers. The company is led by CEO Mag. Dieter Johs under the oversight of founder Dr. Reinhard Hohenberg, who chairs the supervisory board. There are no disclosed funding rounds, external institutional investors, or proprietary technology platforms.

Name

WEGRAZ

Legal name

WEGRAZ Gesellschaft für Stadterneuerung und Assanierung m.b.H.

Website

https://wegraz.at

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

WEGRAZ is a privately held Austrian real estate developer (est. 1974, Graz) that builds and sells residential, commercial, and leisure properties across Austria and Slovenia, operating within the Hohenberg-Group alongside brokerage (Wohnreich) and property management (Seria) subsidiaries.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAB

New Construction & Builder Sales

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate development
• Residential property sales
• Commercial real estate
• Property management services
• Real estate brokerage

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Development and Sales: WEGRAZ develops properties from land acquisition through planning and construction to sales. The company sells residential units, office spaces, commercial properties, and special properties such as industrial centers, leisure and hotel properties. Revenue is generated through property sales to buyers and investors.
2. Real Estate Brokerage (Wohnreich): Subsidiary Wohnreich, founded in 2016, markets both WEGRAZ's own and third-party properties in residential and commercial sectors, earning commissions on successful transactions.
3. Real Estate Management (Seria): Seria Immobilien & Treuhand GmbH handles commercial and technical property management, providing ongoing revenue from property management services across Styria.
4. Rental Income: WEGRAZ rents out office, retail, and commercial spaces in their developed properties, generating recurring rental income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WEGRAZ is a real estate developer that acquires land, plans and constructs properties, and sells or rents the resulting residential, office, commercial, and tourism/leisure units. Through subsidiary Wohnreich (brokerage, founded 2016) the firm also markets third-party residential and commercial properties, and through Seria (property management) it provides ongoing technical and commercial property management services.

Product overview

WEGRAZ is a real estate development company offering a comprehensive portfolio of property services. The core offering consists of real estate development spanning from land acquisition through planning, construction, and sales, covering residential, office, commercial, and special properties. The company operates through its subsidiary Wohnreich Immobilien (real estate brokerage, established 2016) for marketing both WEGRAZ and third-party properties. Key signature projects include Smart City Stick & Parkside (intelligent urban living), Wir & Co (collaborative living), ARGOS by Zaha Hadid Architects (luxury tourism), and Sun Lodge Schladming (leisure properties), representing approximately 300+ projects completed since 1974.

Differentiator

Problem solved

Functional benefit

Brands

• Wohnreich: Real estate brokerage subsidiary specializing in marketing own and third-party properties in residential and commercial sectors, founded in 2016 as a subsidiary of WEGRAZ.

Products and services

• Residential Real Estate Development End-to-end development of residential properties covering land acquisition, planning, construction, and sales of apartments, condominiums, and houses for buyers and investors in Austrian locations including Graz, Vienna, Leibnitz, Altaussee, and Eggersdorf, plus Slovenia since 2020.
• Commercial Real Estate Development Development of office, retail, industrial, and mixed-use commercial properties, leased or sold to commercial tenants and corporate occupiers in Austrian locations including Graz, Kapfenberg, Hartberg, Gratkorn, and Bruck/Mur. Leasing range roughly €250–€7,184 monthly across 33–449 sqm.
• Wohnreich Real Estate Brokerage Marketing and brokerage services covering both WEGRAZ's own properties and third-party residential and commercial listings, earning brokerage commissions on completed transactions.
• Seria Real Estate Management Commercial and technical property management services across Styria under Seria Immobilien & Treuhand GmbH, operating as part of the Hohenberg-Group and serving as the first point of contact for tenants and owners.
• Property Rental Operations Recurring rental of WEGRAZ-developed office, retail, and commercial spaces across locations such as Graz, Kapfenberg, Gratkorn, Hartberg, and Bruck/Mur, providing ongoing rental revenue.
• ARGOS by Zaha Hadid Architects (Tourism/Leisure Property) Signature luxury tourism and leisure property project designed in collaboration with Zaha Hadid Architects, representing WEGRAZ's premium hospitality development offering.
• Sun Lodge Schladming (Tourism/Leisure Property) Luxury leisure property in the Schladming ski region, part of WEGRAZ's high-end Austrian tourism real estate portfolio.
• Smart City Stick & Parkside (Residential Project) Smart residential project in Graz featuring 48 units in Smart Stick and additional units in Parkside, with intelligent networked solutions, sustainable infrastructure, and optimised resource utilisation.
• Wir & Co Bachweg 1 (Collaborative Living Project) Collaborative living project in Eggersdorf featuring 33 residential units designed for intergenerational community living with shared spaces, sustainability features, and resident participation in project development.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Hohenberg GroupcoreStrategic or Co-development Partner · 1 January 2023WEGRAZ is part of the Hohenberg Group, which also includes Wohnreich (real estate brokerage) and Seria (real estate management). Together they cover the entire value chain from development and refurbishment to rental, sales, and real estate management. The group was formally established in 2023.
• Wohnreich Immobilienverwertungs GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Subsidiary founded by WEGRAZ to serve as the interface between property owners and interested parties. Wohnreich handles marketing and brokerage of WEGRAZ's own properties and third-party properties in residential and commercial sectors.
• Seria Immobilien & Treuhand GmbHcoreImplementation/ SI/ Consulting PartnerSeria is one of the largest private real estate service providers in Styria. They handle commercial and technical property management as well as legal advice, serving as the first point of contact for tenants and owners.
• Zaha Hadid ArchitectsflagshipStrategic or Co-development PartnerWEGRAZ has collaborated with renowned architects including Zaha Hadid Architects on signature projects such as ARGOS, demonstrating commitment to visionary, innovative architecture.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• UBM Development AG: Austrian real estate developer listed in Vienna with a focus on hotels, residential, and commercial properties across the DACH region. Directly comparable to WEGRAZ in geography and product mix (especially the hotel/leisure overlap with Sun Lodge Schladming and ARGOS), though at materially larger scale.
• CA Immobilien Anlagen AG: Austrian real estate company focused on office, residential, and hotel development primarily in Vienna and CEE. Comparable to WEGRAZ on commercial/leisure development and Austria-centric footprint.
• S IMMO AG: Vienna-listed real estate investment and development company with Austrian and CEE exposure in residential, office, and retail. Comparable to WEGRAZ's commercial and residential development activities in Austria and across nearby CEE markets.
• GalCap Europe: Vienna-based real estate investment and development firm focused on residential and mixed-use projects in Austria and CEE. Closest peer to WEGRAZ by size profile, Austria-centric strategy, and focus on mid-market residential with selective premium projects.
• WertInvest Beteiligungen: Austrian residential and commercial real estate developer headquartered in Vienna, active in Vienna and regional Austrian markets. Comparable to WEGRAZ on for-sale residential and mixed-use development.
• EHL Wohnen: Leading Austrian real estate brokerage and consulting firm with a strong residential brokerage franchise. Comparable to WEGRAZ's Wohnreich subsidiary on brokerage activity and serves as a benchmark for a tech-enabled Austrian brokerage competitor.

Broad incumbents

• Engel & Völkers Austria: Global brokerage franchise with strong Austrian operations focused on premium residential and commercial transactions. Comparable to WEGRAZ's Wohnreich arm on brokerage, but operates at much larger international scale and leans more on franchised agent networks.
• Immofinanz AG: Large Vienna-listed real estate company with residential (own holdings) and commercial development across Austria and CEE. Comparable to WEGRAZ's commercial leasing/residential sales model but at significantly larger institutional scale.
• Strabag Real Estate: Real estate arm of major European construction group Strabag, operating across residential, office, and hotel developments in CEE/Austria. Comparable to WEGRAZ on development capability but materially larger scale and integrated construction advantage.
• RE/MAX Austria: Global real estate brokerage franchise with substantial Austrian market share across residential and commercial. Comparable on the brokerage side (Wohnreich) and competes for the same buyer/seller pool WEGRAZ targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wegraz
• LinkedInlinkedin.com/company/wegraz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEGRAZ