Bossier Newspaper Publishing Company

What Bossier Newspaper Publishing Company does

Bossier Newspaper Publishing Company, operating under the legal name Specht Newspapers, Inc., is a family-owned and veteran-owned community newspaper publisher founded in 1928 and headquartered at 710 Benton Road, Suite A, in Bossier City, Louisiana. The company's flagship title, the Bossier Press-Tribune, serves Bossier Parish and surrounding communities in Northwest Louisiana with local news, regional/state coverage, schools, sports, obituaries, opinion, and life features. It distributes through traditional print editions, an E-Edition digital replica, and a WordPress-based online news portal at bossierpress.com, with subscription billing handled via the SimpleCirc platform and digital advertising monetized through the PressMediaAds network.

The business model is built on three revenue streams: recurring print and digital subscriptions (SimpleCirc), local advertising (display, classifieds, job listings), and legally mandated public notices published via the Louisiana Public Notice platform. The go-to-market is sales-led, with advertising representatives targeting local SMBs, government agencies, schools, and community organizations in the Shreveport-Bossier area. The publication's primary customer segments are general local residents (subscribers/readers), local businesses and government entities (advertisers), and educational institutions seeking community visibility. The parent company, Specht Newspapers, Inc. (led by President David Specht, a U.S. Air Force veteran of Operation Desert Shield/Storm), also publishes the Minden Press-Herald and BIZ Magazine, providing modest portfolio diversification under a single ownership umbrella. The company rebuilt its digital platform in 2024 after the original migration plan failed, and as of mid-2026 it continues active daily publishing across web, social, and print channels.

Name

Bossier Newspaper Publishing Company

Legal name

Specht Newspapers, Inc.

Website

https://bossierpress.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Bossier Newspaper Publishing Company, operating as the Bossier Press-Tribune, is a family-owned community newspaper founded in 1928 serving Bossier Parish and Northwest Louisiana with local news, sports, obituaries, and public notices across print, E-Edition, and digital channels.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news coverage
• Digital news subscriptions
• Print advertising sales
• Public notice publishing

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print and Digital Subscriptions: Subscription revenue from print newspaper circulation and digital e-edition access through SimpleCirc platform
2. Advertising: Local advertising sales including display ads, classifieds, and digital advertising through PressMediaAds network
3. Job Listings and Public Notices: Revenue from employment advertising and public notice publications including Louisiana Public Notice

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bossier Newspaper Publishing Company publishes the Bossier Press-Tribune, a local newspaper serving Bossier Parish and surrounding Northwest Louisiana communities. It delivers community journalism across local news, regional/state news, life features, opinion, school news, sports, and obituaries via a printed edition, an online news portal, and an E-Edition digital replica, monetized through reader subscriptions and local advertising including public notices and job listings.

Product overview

Bossier Press-Tribune operates as a local newspaper publishing company offering a print publication and its digital equivalents. The core product is the Bossier Press-Tribune newspaper, available both as a traditional printed edition and as an E-Edition electronic version accessed through the company's online news portal at bossierpress.com. The publication covers local news, regional/state news, life features, opinion columns, sports, school news, and obituaries for Bossier Parish and surrounding communities in Northwest Louisiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Bossier Press-Tribune newspaper The primary local newspaper serving Bossier Parish and surrounding communities, providing news coverage across categories including local news, regional/state news, life, opinion, sports, schools, and obituaries. Distributed in print and digitally.
• E-Edition
• Online News Portal (bossierpress.com) Website-based news portal providing continuous online news coverage with articles, photo galleries, and community news updates for Bossier Parish and Northwest Louisiana readers.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Specht Newspapers, Inc.coreOthersParent company and publisher of the Bossier Press-Tribune. David Specht serves as president. Also publishes Minden Press-Herald and BIZ Magazine.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alexandria Town Talk: Gannett-owned daily in Central Louisiana. Compares as a mid-sized regional newspaper facing the same secular print-decline dynamics and pursuing similar digital subscription pivots.
• Monroe News-Star: Gannett-owned daily newspaper serving Monroe/Northeast Louisiana. Comparable community/regional newspaper model in the same state, with overlapping digital subscription and advertising strategies.
• Lee Enterprises: Public operator of mid-sized community newspapers across the U.S. Useful strategic comparable for community-newspaper unit economics, digital subscription models, and ad network operations.
• KTBS 3: Local ABC-affiliated television station serving Shreveport–Bossier. Competes for local news audience share and local advertising budgets across the same Northwest Louisiana DMA.
• Gannett Co. (USA TODAY Network): Largest U.S. newspaper chain, owner of Shreveport Times. Direct upstream competitor in the same market, demonstrating both the scale advantages and operational playbook applied to community papers like the Bossier Press-Tribune.

Direct peers

• BIZ Magazine: Business/regional magazine also published by Specht Newspapers, Inc. Comparable print-and-digital community publishing model within the same parent company portfolio, sharing ad sales infrastructure.
• Minden Press-Herald: Sister publication of Bossier Press-Tribune under Specht Newspapers, Inc. Operates the same community-newspaper model with print, digital subscriptions, and advertising in nearby Webster Parish.
• Shreveport Times: Daily newspaper owned by Gannett covering the Shreveport–Bossier City metropolitan area. Direct competitor for local news readership, digital subscriptions, and advertising in the same Northwest Louisiana market.

Regional players

• The Shreveport-Bossier City Journal: Local news outlet covering the Shreveport–Bossier market. Comparable in hyper-local community news focus and SMB advertiser base, though published outside of Bossier Parish.
• NOLA.com / The Times-Picayune / The Advocate: Louisiana's largest regional newspaper group. Relevant comparable for state-wide public notice, classified, and digital subscription dynamics that affect smaller community papers in the state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bossierpress
• Facebookfacebook.com/sharer/sharer.php?u=https://bossierpress.com
• LinkedInlinkedin.com/company/bossier-press-tribune

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bossier Newspaper Publishing Company