Smile With Us
Smile With Us is an independent private dental practice in Kidlington, Oxfordshire, UK, offering general, cosmetic, implant, and Invisalign dentistry plus specialist anxiety-friendly care to families and individual patients across Oxfordshire.
- Company typePrivate
- Founded-
- HeadquartersKidlington, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smile With Us does
Smile With Us is an independent private dental practice headquartered at 25a Banbury Road, Kidlington, Oxfordshire, UK, serving families and individuals across the Oxfordshire region. The practice provides a full spectrum of dental services organized into general dentistry, cosmetic dentistry, dental implants, Invisalign clear-aligner orthodontics (at Platinum Provider tier), teeth whitening, and specialist treatments including endodontics, periodontics, and anxiety-friendly/pain-free dentistry. Its service offering is supported by advanced clinical technology such as a CBCT (Cone Beam Computed Tomography) scanner, iTero digital intraoral scanner, QuickSleeper electronic anaesthesia system, Enlighten Whitening, and SmileFast composite bonding workflows.
The practice operates on a primarily fee-per-service transactional model, supplemented by recurring revenue from membership plans and inbound referrals from other dental practices seeking specialist treatments (CBCT imaging, implants, endodontics, periodontics). Patient acquisition is direct-to-consumer via a single physical site, complemented by digital channels including online booking through CareStack, WhatsApp contact, free video consultations, an active social media presence (Instagram, Facebook, YouTube), and Google Reviews reputation management. The clinical team of 16 includes two Dental Phobia Certified dentists, an in-house endodontist, periodontist, clinical dental technician, hygienists, dental nurses, and a Treatment Coordinator. Distribution is geographically concentrated in a single UK catchment with no disclosed expansion beyond Oxfordshire.
Smile With Us firmographics
Firmographics- Name
- Smile With Us
- Legal name
- Smile with Us
- Website
- https://smilewithus.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smile With Us is an independent private dental practice in Kidlington, Oxfordshire, UK, offering general, cosmetic, implant, and Invisalign dentistry plus specialist anxiety-friendly care to families and individual patients across Oxfordshire.
- Ownership category
- akta.pro rank
Smile With Us industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE)
Keywords
Where Smile With Us is headquartered
LocationHeadquarters
- HQ city
- Kidlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Smile With Us business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Dental Treatment Services: General dentistry, cosmetic dentistry, dental implants, teeth straightening (Invisalign), and hygiene services provided to patients on a fee-per-service basis
- Membership Plans: Practice membership plans offering ongoing dental care and benefits for enrolled patients
- Specialist Referrals: Specialist treatments including endodontics, periodontics, and dental implants referred to in-house specialists
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Video Consultation |
| Other | Pay-as-you-go | Invisalign Full Treatment |
| Unit Pricing | Pay-as-you-go | Dental Records Access |
| Subscription | Monthly | Membership Plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Smile With Us product offering
Product offeringCore offering
Smile With Us is a multi-specialty dental practice in Kidlington, Oxford, UK providing comprehensive dental care including general dentistry, cosmetic dentistry, Invisalign orthodontics, dental implants, teeth whitening, pain-free dentistry, endodontic and periodontal specialty services, and a recurring dental membership plan. The practice serves individual patients and families with a 16-member clinical and administrative team, supported by digital dental technology such as CBCT imaging, iTero scanning, and QuickSleeper electronic anaesthesia.
Product overview
Smile With Us is a family dental practice in Kidlington, Oxford, offering a comprehensive range of dental services organized into core treatment categories: General Dentistry (routine care), Cosmetic Dentistry (aesthetic treatments), Teeth Straightening (Invisalign as Platinum Provider), Dental Implants, and Teeth Whitening (including Enlighten System). The practice differentiates through specialized Pain Free Dentistry services using QuickSleeper technology and Anxiety-Friendly Dental Care for nervous patients. Additional offerings include CBCT scanning for advanced diagnostics, emergency dental services, and Membership Plans for ongoing patient care. SmileFast composite veneers complement cosmetic treatments. All services are accessible via online booking through CareStack and include options for video consultations and online referrals.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Routine dental care for individuals and families including check-ups, hygiene, fillings, and preventive treatments.
- Cosmetic Dentistry Cosmetic dental treatments including smile makeovers, veneers, and SmileFast for adults seeking aesthetic improvements.
- Invisalign (Clear Aligners) Clear-aligner orthodontic treatment for adults and teens to straighten teeth, delivered by a Platinum Invisalign Provider using iTero digital scanning and digital treatment planning.
- Dental Implants Single and multiple dental implant placement and restoration for adults with missing teeth, planned using CBCT 3D imaging.
- Teeth Whitening (including Enlighten) Professional teeth whitening treatments including the Enlighten Whitening System for adult patients seeking a brighter smile.
- Pain-Free Dentistry Dental treatment delivered using QuickSleeper electronic anaesthesia to minimise injection pain, targeted at patients with dental anxiety or needle phobia.
- Anxiety-Friendly Dental Care Patient pathway designed for nervous or anxious patients, combining pain-free techniques, a dedicated specialist, and supportive care.
- Emergency Dentistry Urgent dental care for patients requiring same-day treatment for pain, broken teeth, or other dental emergencies.
- Endodontic Treatment In-house specialist root canal and other endodontic treatment delivered by the practice's specialist endodontist.
- Periodontal Treatment In-house specialist treatment of gum disease and periodontal conditions delivered by the practice's specialist periodontist.
- Professional Hygiene Services Professional dental hygiene treatments including scale and polish and preventive cleaning delivered by the practice's hygienists.
- Dental Membership Plan Recurring subscription-based dental plan providing members with covered preventive care and benefits on other treatments for a monthly fee.
Quantifiable outcome
- Platinum level Invisalign provider status
- +2 more outcomes
Companies that use Smile With Us
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Smile With Us technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Smile With Us partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- CBCT OxfordcoreExternal referral partnership for CBCT (Cone Beam Computed Tomography) imaging services. Accepts both online referrals and direct iTero/OPG/CBCT referrals through dedicated referral form.
- Align Technology (Invisalign)corePlatinum level Invisalign provider. Uses Invisalign clear aligner system for teeth straightening treatments. Partnership includes digital scanning with iTero and access to Align's treatment planning technology.
- Enlighten Dental (Enlighten Whitening)coreProvider of Enlighten Whitening System - advanced teeth whitening combining home tray use with in-practice treatment for lasting results.
- SmileFastcoreUses SmileFast system for composite bonding and smile makeovers, providing rapid treatment for cosmetic dental improvements.
- Swallow Dental (QuickSleeper)coreProvides QuickSleeper electronic anaesthesia delivery system for pain-free dental injections and treatments.
- CareStackcoreOnline appointment booking platform provider enabling 24/7 patient booking through integrated dental practice management system.
- Other Dental Practices (Referral Network)coreNetwork of dental practices referring patients to Smile With Us for specialist treatments including implants, endodontics, periodontics, and CBCT imaging.
- Dental Phobia CertifiedcoreCertification program for dentists specializing in treating patients with dental anxiety and phobia. Dr Amit Birdi and Dr Amit Kumar are certified members.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smile With Us competitors and assessment
Company assessmentBroad incumbents
- Together Dental: UK dental group with practices across the country providing general, cosmetic, and specialist treatments. Comparable because it operates in the same categories (general dentistry, Invisalign, cosmetic services) with regional groupings that include practices near Oxfordshire.
- Mydentist: Largest dental chain in the UK operating hundreds of practices under a national brand. Comparable because it offers general dentistry, cosmetic treatments, and Invisalign across both NHS and private segments at multi-location scale that Smile With Us cannot match from a single site.
- Portman Dental Care: UK-focused dental group with a predominantly private patient mix and strong cosmetic/orthodontic positioning. Comparable because its private practice model and emphasis on Invisalign and cosmetic offerings directly mirror Smile With Us's positioning but at a multi-site scale.
- Rodericks Dental Partners: UK dental group operating practices across multiple regions with mixed NHS and private offerings. Comparable because it competes in the same general and cosmetic dentistry categories as Smile With Us while benefiting from group-level operational leverage.
- Dentex Healthcare: UK dental partnership group that acquires and supports independent dental practices with shared services. Comparable because its portfolio model overlaps with Smile With Us's independent, multi-disciplinary single-site profile while adding back-office scale.
- Bupa Dental Care: UK arm of Bupa's dental business running a national network of practices offering general, cosmetic, and specialist treatments. Comparable because it competes directly with Smile With Us in the Oxfordshire private dentistry market with substantially greater marketing and capital backing.
Direct peers
- Genix Healthcare: UK dental group operating a network of practices with general, cosmetic, and orthodontic services. Comparable because it offers the same private treatment categories as Smile With Us at smaller group scale with similar patient-base dynamics.
- Synergy Dental: UK dental group operating multiple private practices with a focus on cosmetic dentistry, implants, and Invisalign. Comparable because its service mix, private-pay model, and cosmetic-and-orthodontic positioning closely align with Smile With Us.
- SpaDental: Smaller UK dental group operating several community-based private and mixed practices. Comparable because its independent-practice-at-scale structure and general-plus-cosmetic service mix resemble Smile With Us's model.
- Dental Beauty: UK private dental group focused on cosmetic dentistry, smile makeovers, and clear-aligner orthodontics. Comparable because its strong cosmetic and Invisalign-centric positioning mirrors Smile With Us's elective-procedure emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Smile With Us social profiles
Digital presenceSmile With Us compliance and trust
Trust signalCompliance4 records
Smile With Us financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smile With Us leadership team
Management profileNumber of profiles
Profiles8 records
Smile With Us funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smile With Us M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smile With Us
What does Smile With Us do?
Smile With Us is a multi-specialty dental practice in Kidlington, Oxford, UK providing comprehensive dental care including general dentistry, cosmetic dentistry, Invisalign orthodontics, dental implants, teeth whitening, pain-free dentistry, endodontic and periodontal specialty services, and a recurring dental membership plan. The practice serves individual patients and families with a 16-member clinical and administrative team, supported by digital dental technology such as CBCT imaging, iTero scanning, and QuickSleeper electronic anaesthesia.
Is Smile With Us a public or private company?
Smile With Us is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smile With Us founded?
Smile With Us was founded in -1. It employs 11 to 50 people.
Where is Smile With Us based?
Smile With Us is headquartered in Kidlington, United Kingdom, in the Europe region.
How does Smile With Us make money?
Three revenue lines are on record. Dental Treatment Services are the primary driver. The others are membership Plans and specialist Referrals.
Who are Smile With Us's main competitors?
Broad incumbents on record are Together Dental, Mydentist, Portman Dental Care, Rodericks Dental Partners, Dentex Healthcare and Bupa Dental Care. Direct peers are Genix Healthcare, Synergy Dental, SpaDental and Dental Beauty.
Does Smile With Us have an API?
No public API is recorded for Smile With Us.
What industry is Smile With Us in?
Smile With Us's product category is Dental Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 621210.