What Barton 1792 Distillery does

Barton 1792 Distillery, established in 1879 in Bardstown, Kentucky, is the oldest fully-operating distillery in the region and a wholly-owned subsidiary of the Sazerac Company. The company produces the 1792 Bourbon portfolio of Kentucky Straight Bourbon Whiskey on a 196-acre campus comprising 29 barrel aging warehouses, 22 production buildings, and the Tom Moore Spring water source. The core product is 1792 Small Batch Bourbon, built on a signature high-rye mash bill; the portfolio extends to seven limited edition expressions — Sweet Wheat, Aged Twelve Years, High Rye, Single Barrel, Full Proof (non-chill-filtered, bottled at 125 barrel entry proof), Bottled in Bond (100 proof per the 1897 Act), and Port Finish — plus two new 2026 launches: 1792 Kentucky Straight Rye Whiskey ($40 SRP) and 1792 XV, a 15-year cask-strength bourbon ($250 SRP). Production relies on traditional bourbon methods, including charred American white oak barrel aging and selective barrel finishing techniques such as a two-year port wine barrel finish.

The business generates revenue through unit-priced bourbon sales across three distinct channels: online DTC ordering via DoorDash, distribution through select U.S. retail markets, and exclusive global travel retail placement of premium expressions at LAX, SFO, and Incheon International Airport. The target customer is the bourbon enthusiast / lifestyle-oriented consumer, with brand marketing centered on the 1792 Style content platform spanning fashion, dining, cocktails, cigars, and travel. The 1792 Full Proof expression was named World Whisky of the Year in Jim Murray's Whisky Bible 2020, and the portfolio has accumulated additional Gold and Double Gold medals at the San Francisco World Spirits Competition and the Asia World Spirits Competition.

Operationally, the company runs with 51–100 employees, leveraging Sazerac's corporate distribution, regulatory, and marketing infrastructure rather than maintaining a large standalone workforce. Legal entity is Barton 1792 Distillery; primary commercial brand is 1792 Bourbon, with no independent funding rounds, mergers, acquisitions, or leadership changes disclosed in the source material.

Name

Barton 1792 Distillery

Legal name

Barton 1792 Distillery

Website

https://1792bourbon.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

51–100 employees

Short description

Barton 1792 Distillery, founded 1879 in Bardstown, Kentucky and owned by Sazerac, produces the 1792 Bourbon portfolio of small-batch Kentucky straight bourbon whiskeys and distributes them through U.S. retail, DoorDash DTC, and exclusive global travel retail channels targeting bourbon enthusiasts and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Kentucky Straight Bourbon Whiskey

NAICS

Distilleries (312140)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Kentucky bourbon whiskey
• Small batch bourbon
• Whiskey distillation
• Barrel aging
• Straight bourbon whiskey

Headquarters

HQ city

Bardstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bourbon Product Sales: Direct sales of bourbon whiskey products through multiple expressions including Small Batch, Sweet Wheat, Aged 12 Years, High Rye, Single Barrel, Full Proof, Bottled in Bond, Port Finish, and limited edition releases. Products sold at various price points from standard expressions to premium limited editions.
2. Travel Retail: Exclusive sales of premium expressions (such as 1792 XV at $250) through global travel retail locations including LAX, SFO, and Incheon International Airport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Barton 1792 Distillery manufactures Kentucky straight bourbon whiskey under the 1792 Bourbon brand, including small batch, limited edition, cask-strength, and rye expressions. The distillery operates on 196 acres in Bardstown, Kentucky with 29 barrel aging warehouses and produces bourbon products sold through retail, online, and global travel retail channels.

Product overview

1792 Bourbon is a portfolio of Kentucky straight bourbon whiskeys produced by Barton 1792 Distillery, a Sazerac-owned distillery established in 1879 in Bardstown, Kentucky. The core offering is the 1792 Small Batch Bourbon, a high-rye recipe whiskey. The portfolio includes seven limited edition expressions: Sweet Wheat (wheat-based), Aged Twelve Years, High Rye, Single Barrel, Full Proof (125 proof, World Whisky of the Year 2020), Bottled in Bond (100 proof), and Port Finish (port wine barrel aged). New additions include 1792 Kentucky Straight Rye Whiskey (first rye in lineup) and 1792 XV (15-year cask-strength bourbon). The products are sold through various retail channels including DoorDash, with travel retail exclusivity for certain expressions.

Differentiator

Problem solved

Functional benefit

Brands

• 1792 Small Batch Bourbon: The signature small batch bourbon, sophisticated and complex with precise craftsmanship using a high rye recipe.
• 1792 Sweet Wheat
• 1792 Aged Twelve Years
• 1792 High Rye
• 1792 Single Barrel
• 1792 Full Proof
• 1792 Bottled in Bond
• 1792 Port Finish

Products and services

• 1792 Small Batch Bourbon

Quantifiable outcome

• World Whisky of the Year 2020 - Jim Murray's Whisky Bible (for 1792 Full Proof)
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sazerac CompanycoreOthersBarton 1792 Distillery is a subsidiary owned by Sazerac Company, one of the largest American Spirits producers. Sazerac is headquartered in New Orleans, Louisiana, and owns multiple bourbon and spirits brands.
• DoorDashminorChannel Partner/ Reseller/ DistributorDoorDash serves as the online retail platform for 1792 Bourbon, allowing consumers to purchase various expressions for home delivery across supported markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Four Roses Distillery: Kirin-owned Kentucky straight bourbon producer known for distinctive high-rye recipes and a deep limited-edition lineup. Highly comparable on bourbon craftsmanship, expression breadth, and high-rye flavor identity.
• Heaven Hill Distilleries: Family-owned Kentucky producer of Evan Williams, Elijah Craig, Henry McKenna, and other bourbon brands. Direct comparable as an independent family-controlled Kentucky distiller with a broad expression portfolio across price tiers.
• Buffalo Trace Distillery: Fellow Kentucky bourbon producer also owned by Sazerac, producing Buffalo Trace, Eagle Rare, Blanton's, and other premium bourbons. Most direct peer given shared parent, shared Kentucky distilling heritage, and overlapping premium-and-collectible consumer base.
• Maker's Mark: Beam Suntory-owned Kentucky straight bourbon (with wheated mash bill) selling through national distribution. Direct competitor in the premium small-batch bourbon segment with similarly broad expression portfolio.
• Wild Turkey Distillery: Iconic Kentucky straight bourbon producer (Russell's Reserve, Rare Breed) owned by Campari Group. Directly comparable on Kentucky heritage, premium-tier expression strategy, and high-rye flavor positioning.
• Bulleit Bourbon: Diageo-owned front-runner in the high-rye Kentucky bourbon segment, sharing 1792's high-rye flavor positioning. Direct peer on consumer target, on-premise focus, and modern brand-building in the bourbon category.
• Old Forester: Brown-Forman-owned Kentucky straight bourbon with a heritage dating to 1870 and a strong small-batch and single-barrel expression lineup. Comparable on heritage story, premium positioning, and limited-release strategy.
• Woodford Reserve: Brown-Forman-owned premium Kentucky bourbon with a strong limited-release and travel-retail strategy. Closely comparable on premium positioning, premiumization play, and emphasis on craftsmanship and heritage.
• Michter's Distillery: Premium American whiskey producer with a strong limited-release and ultra-premium expression strategy (including 25-year bourbon). Comparable on premium pricing, allocation-driven demand, and travel-retail presence.

Broad incumbents

• Jim Beam: Beam Suntory's flagship bourbon portfolio (including Knob Creek, Booker's, Baker's) covering a much wider price ladder and distribution footprint. Broader incumbent with overlapping premium and super-premium tier competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1792Bourbon
• YouTubeyoutube.com/channel/UCUEoviZ8xn-XJC7DcbNq_KQ?sub_confirmation=1
• Facebookfacebook.com/1792Bourbon
• Instagraminstagram.com/1792bourbon
• LinkedInlinkedin.com/company/barton-1792-distillery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barton 1792 Distillery