DICK’S Open

What DICK’S Open does

DICK'S Open is a nonprofit annual professional golf tournament on the PGA TOUR Champions circuit, operated by Broome County Community Charities, Inc., a 501(c)(3) organization incorporated in New York in 1973. The event has been held at En-Joie Golf Course in Endicott, NY since 1971, with DICK'S Sporting Goods serving as title sponsor since 2007; the 2027 edition marks the 20th year of that title partnership. The tournament's product portfolio centers on general-admission and Pro-Am golf tickets (Wed–Sun), a layered hospitality offering (18th Hole Skybox, Michelob Ultra Party Deck, Legends Club, Mulligan Club, Hogan's Patio, The Sandtrap reserved seating), a Friday-night concert (featuring Kelsea Ballerini in 2026), and ancillary experiences including a UHS Health Expo and Sunrise Yoga. Revenue is generated from ticket sales, corporate sponsorships, hospitality packages, Pro-Am fees, parking, and concessions; primary customer segments are golf spectators, corporate sponsors seeking client entertainment and brand exposure, and charitable beneficiaries. The organization has contributed over $21.1 million to local charities since inception, including more than $720,000 in 2023, and is a two-time recipient of the PGA TOUR Champions Presidents Award, the circuit's highest honor.

The business runs on an event-driven go-to-market: marketing through the dsgopen.com website, Constant Contact email, and active Facebook/Instagram/X accounts drives top-of-funnel awareness, while Ticketmaster and a tournament office direct-sales line (607-205-1500) handle bottom-of-funnel ticketing and group/hospitality sales. The operating model is lean — 1–10 paid staff supported by an extensive volunteer corps and an internship pipeline linked to DICK'S, MLB, NFL, NASCAR, and PGA Tour events — which is typical for a regional charitable tournament of this scale. The organization is independently governed, with no parent company, venture backing, or acquisition history disclosed in the available data.

Name

DICK’S Open

Legal name

Broome County Community Charities, Inc.

Website

https://dsgopen.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

DICK'S Open is a nonprofit PGA TOUR Champions golf tournament operated by Broome County Community Charities, Inc. in Endicott, NY. It serves golf spectators, corporate sponsors, and charitable beneficiaries, monetizing tickets, hospitality packages, sponsorships, and ancillary experiences while donating proceeds to local charities.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• PGA TOUR Champions tournament
• Charity golf event
• Corporate hospitality packages
• Sports event management
• Nonprofit fundraising events

Headquarters

HQ city

Endicott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from selling admission tickets for tournament days (Wednesday through Sunday), including general admission, hospitality upgrades, and reserved seating options like The Sandtrap and skyboxes.
2. Corporate Sponsorships: Revenue from title sponsorship (DICK'S Sporting Goods) and branding/marketing partnerships including on-course signage, jumbotron exposure, expo space, and spectator guide advertisements.
3. Concession Sales: Revenue from food, beverage, and merchandise sales throughout the tournament venue. Profits from concession stands directly benefit local charities.
4. Hospitality Packages: Premium experiences including 18th Hole Skybox rentals, Michelob Ultra Party Deck, Legends Club, Mulligan Club, and Hogan's Patio with catering and open bar services.
5. Pro-Am Packages: Revenue from amateur golfers playing alongside PGA TOUR Champions professionals, including breakfast, lunch, VIP tickets, and sponsor recognition.
6. Parking Fees: Revenue from parking lot passes at multiple lots including Lot G (Glendale Technology Park), Lot D (Dickson Street), and Lot V (Grippen Park).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

DICK'S Open is an annual PGA TOUR Champions professional golf tournament held at En-Joie Golf Club in Endicott, NY. Operated by the nonprofit Broome County Community Charities, Inc., it sells general admission tickets, premium hospitality packages (skyboxes, party decks, clubs), Pro-Am playing experiences, corporate sponsorships and branding rights, concerts, and on-course charity programs. Proceeds support local charities in Broome County.

Product overview

DICK'S Open is a PGA TOUR Champions golf tournament held annually at En-Joie Golf Course in Endicott, NY. The event is operated by Broome County Community Charities and represents a portfolio of event experiences including tournament golf tickets (Pro-Am viewing, General Admission), hospitality venues (18th Hole Skybox, Michelob Ultra Party Deck, Legends Club, Mulligan Club, Hogan's Patio, The Sandtrap), entertainment (Friday Night Concert featuring Kelsea Ballerini), and charitable programs (Birdies for Cancer, Folds of Honor). The tournament also offers branding/marketing opportunities, volunteer programs, and an internship program for sports management experience. The company has donated over $21.1 million to charities since its inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Tournament Tickets General admission and daily tickets for the DICK'S Open PGA TOUR Champions golf tournament, providing spectator access for Pro-Am viewing (Wednesday/Thursday) and tournament rounds (Friday-Sunday). For golf fans and general spectators.
• 18th Hole Skybox Air-conditioned premium venue for 18 people overlooking the 18th Green, featuring private seating, luxury bathrooms, on-site security, served lunch, hors d'oeuvres, and premium open bar. For corporate hospitality clients and high-spend spectators.
• Michelob Ultra Party Deck Premium hospitality area adjacent to the 18th Green and concert stage, offering lunch and dinner buffets with an open bar (beer, wine, hard seltzers, soda, water). For groups seeking entertainment and golf viewing.
• Legends Club Hospitality venue golfer's right of the 18th Fairway with carpeted flooring, padded chairs, private bathrooms, lunch and dinner buffets, and premium open bar. For premium spectators and corporate entertainment.
• Mulligan Club 1,200 square foot patio located along the 18th Fairway, open Friday through Sunday with dinner buffet Friday, lunch buffet Saturday and Sunday, and hors d'oeuvres daily. For premium spectators.
• Hogan's Patio Open-air 20x40 patio overlooking the 18th Green with assigned table for 8, padded chairs, private bathrooms, served lunch, and hors d'oeuvres. For small group premium entertainment.
• The Sandtrap Reserved Seats Reserved seats adjacent to front of house and less than 50 yards from the concert stage with carpeted flooring, padded chairs, and private cash bar. For spectators seeking premium concert viewing.
• Pro-Am Package VIP experience allowing amateur golfers to play alongside PGA TOUR Champions professionals at En-Joie Golf Club. Includes shotgun start, Tim Myers Draw Party invitation, steak & lobster dinner, VIP tickets, premium gift package, on-course refreshments, and sponsor listing. For golf enthusiasts and corporate participants.
• Friday Night Concert Concert event held during the DICK'S Open tournament week, featuring artists such as Kelsea Ballerini. Included with Friday concert tickets. For tournament spectators and general music fans.
• Corporate Sponsorship & Branding Opportunities Sponsorship packages providing on-course signage, Jumbotron exposure, expo space, and Spectator Guide advertising placements reaching 20,000+ unique viewers during tournament week. For corporate marketing partners and brands seeking visibility.
• Sunrise Yoga Experience Yoga session at the 18th hole led by Yoga Body Shop, with complimentary parking pass, yoga mat, water, and healthy snack included. For wellness-focused tournament spectators.
• UHS Health Expo Health and wellness exposition featuring health screenings, exercise demonstrations, and Q&A sessions with golf celebrities. Presented by United Health Services Foundation. For health-conscious spectators and community members.
• Tournament Parking Passes Daily parking passes at multiple lots including Lot G (Glendale Technology Park), Lot D (Dickson Street), and Lot V (Grippen Park). For tournament spectators.

Quantifiable outcome

• Over $21.1 Million donated to local charities since inception
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and minor.

• DICK'S Sporting GoodscoreGTM or Marketing PartnerTitle sponsor of the DICK'S Open. DICK'S Sporting Goods provides major funding and branding rights as the tournament's title sponsor, enabling the event to support local charities through Broome County Community Charities.
• PGA TOUR ChampionscoreStrategic or Co-development PartnerProfessional golf tour sanctioning body for the tournament. PGA TOUR Champions provides the professional athletes, official rules, broadcast coverage, and association with the premier senior golf circuit.
• Broome County Community Charities, Inc.coreStrategic or Co-development PartnerThe operating 501(c)(3) organization behind DICK'S Open. Has donated over $21.1 million to local charities since inception in 1971. Coordinates with DICK'S and PGA TOUR Champions to operate the tournament.
• United Health Services (UHS) FoundationcoreStrategic or Co-development PartnerPrimary recipient of annual donations from Broome County Community Charities. UHS presents the UHS Health Expo at the tournament featuring health screenings and wellness information.
• Lourdes Hospital FoundationcoreStrategic or Co-development PartnerPrimary recipient of annual donations from Broome County Community Charities alongside UHS Foundation.
• DICK'S Sports MattermajorGTM or Marketing PartnerInitiative providing funding for youth sports. Broome County Community Charities supports youth sports through the DICK'S Sports Matter initiative.
• Folds of HonormajorStrategic or Co-development PartnerCharitable organization providing educational scholarships to spouses and children of fallen or disabled military service members and first responders. Featured at DICK'S Open with on-site scholarship presentations.
• Birdies for Cancer / Sock Out CancermajorGTM or Marketing PartnerCharitable initiative supporting financially distressed cancer patients and their families. Helps cover non-medical necessities like food, transportation, and housing so patients can focus on fighting cancer.
• Homewood Suites by Hilton (Vestal, NY)minorGTM or Marketing PartnerOfficial host hotel for DICK'S Open. Located at 3603 Vestal Parkway East, Vestal, NY 13850. Provides accommodation for tournament attendees and participants.
• Hinman, Howard & Kattell, LLPminorGTM or Marketing PartnerSponsor of free admission for Saturday's second round of the 2026 DICK'S Open.
• Anheuser-BuschmajorGTM or Marketing PartnerFolds of Honor's longest and most impactful partner. For 16 years, Anheuser-Busch has contributed over $37 million funding over 7,400 scholarships through Folds of Honor. Provided additional $10,000 at DICK'S Open.
• Visions Federal Credit UnionminorGTM or Marketing PartnerSponsor logo displayed on DICK'S Open website. Visions Federal Credit Union supports the tournament as a community partner.
• IBMminorGTM or Marketing PartnerCorporate sponsor with logo displayed on DICK'S Open website.
• ToyotaminorGTM or Marketing PartnerCorporate sponsor with logo displayed on DICK'S Open website.
• Hinman, Howard & KattellminorGTM or Marketing PartnerCorporate sponsor with logo displayed on DICK'S Open website.
• MEE & AssociatesminorGTM or Marketing PartnerCorporate sponsor with logo displayed on DICK'S Open website.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KitchenAid Senior PGA Championship: Major senior championship organized by the PGA of America; same sport, tour, and charitable/community framing as DICK'S Open.
• U.S. Senior Open: USGA-administered senior major hosted at rotating venues; matches DICK'S Open as a flagship PGA TOUR Champions event with national sponsor packaging.
• Regions Tradition: One of the senior majors on PGA TOUR Champions with a long-tenured title sponsor and similar charitable/community positioning.
• Boeing Classic: PGA TOUR Champions annual event with a corporate title sponsor, premium hospitality, and single-venue weekend format comparable to DICK'S Open.
• Constellation Senior Players Championship: Senior major on PGA TOUR Champions with a corporate title sponsor (Constellation) and tournament-week hospitality model directly parallel to DICK'S Open.
• Cologuard Classic: PGA TOUR Champions event with a healthcare-aligned title sponsor and charitable beneficiary focus, structurally similar to DICK'S Open's hospital-foundation beneficiary model.
• Dominion Energy Charity Classic: PGA TOUR Champions event with a utility title sponsor and explicit charitable-giving mandate, directly comparable to DICK'S Open's nonprofit-tournament structure.
• Charles Schwab Cup Championship: PGA TOUR Champions season-ending event with a similar annual tournament format, sponsorship packaging, and charitable-community orientation; directly comparable as a senior-circuit championship event.
• Mitsubishi Electric Championship at Hualalai: Season-opening PGA TOUR Champions event with a corporate title sponsor, premium hospitality, and limited-field invitational structure comparable to DICK'S Open.

Broad incumbents

• PGA TOUR: The sanctioning body of PGA TOUR Champions; sets tour schedule, broadcast rights, and operational standards that frame DICK'S Open's product and competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dicksopengolf
• Instagraminstagram.com/dicksopen
• Facebookfacebook.com/dickssportinggoodsopen
• LinkedInlinkedin.com/company/dicksopen

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DICK’S Open