HeyHuman Agency
HeyHuman is an independent London-based creative agency of 51-100 employees serving enterprise FMCG and alcohol brands with brand strategy, digital, experiential, and retail marketing, differentiated by a behavioral-science methodology, proprietary research platform, and neuroscience capabilities delivered through sister company HeyLab.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HeyHuman Agency does
HeyHuman Agency is an independent, London-headquartered creative agency operating in the United Kingdom with execution reach into Africa. Founded in 1990 and operating with a team of 51-100 employees, the agency positions itself around a "people-first" behavioral science methodology delivered through four integrated service lines: Brand Strategy, Digital & Social, Experience (experiential and sampling), and Retail & Ecommerce. Its primary customer base consists of enterprise FMCG, food & beverage, and alcohol brands — most prominently the Diageo portfolio (Guinness, Smirnoff, Cîroc, Johnnie Walker), Mondelez (Oreo, Belvita), SlimFast, Green & Blacks, Natures Menu, and Heath & Heather — with select work in adjacent categories such as pet food, organic food, and media.
The agency's core technology stack is built on three proprietary layers: (1) the "Unusual Everyday™" trademarked creative methodology that blends familiar and unexpected elements to drive consumer action, (2) "Pulse of the People," an always-on qualitative research and content platform using one-to-one interviews and mission-based tasks to monitor behavioral change, and (3) EEG-based neuroscience and implicit testing research delivered through sister company HeyLab, which provides cognitive load analysis and consumer-insight depth that goes beyond traditional qualitative methods. The firm maintains ongoing thought-leadership channels including "The HeyHuman Podcast," a corporate LinkedIn presence, and participation in industry conferences such as SXSW and Social Media Week.
HeyHuman operates a direct-to-client, senior-led go-to-market model in which Partner-level executives engage directly with client marketing leadership. Revenue is generated through project-based creative fees and multi-year enterprise retainers, with quote-based pricing not publicly disclosed. The company is privately held and founder/partner-owned, with no disclosed institutional investment, parent company, or acquisition history. Its operating model and client roster suggest a mid-sized, stable creative agency whose competitive identity rests on behavioral science IP, neuroscience-adjacent research capability, and senior practitioner involvement rather than scale or capital intensity.
HeyHuman Agency firmographics
Firmographics- Name
- HeyHuman Agency
- Legal name
- HeyHuman
- Website
- https://heyhuman.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HeyHuman is an independent London-based creative agency of 51-100 employees serving enterprise FMCG and alcohol brands with brand strategy, digital, experiential, and retail marketing, differentiated by a behavioral-science methodology, proprietary research platform, and neuroscience capabilities delivered through sister company HeyLab.
- Ownership category
- akta.pro rank
HeyHuman Agency industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)
Keywords
Where HeyHuman Agency is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HeyHuman Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Project-based creative services including brand strategy, digital/social campaigns, experiential activations, retail and sampling programs. Revenue generated through client retainers and campaign/project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
HeyHuman Agency product offering
Product offeringCore offering
HeyHuman is an integrated, independent creative agency that delivers brand strategy, digital/social, experiential, sampling, and retail/ecommerce campaigns for enterprise consumer brands. The agency's work is grounded in proprietary behavioral science research (Unusual Everyday™ methodology and Pulse of the People platform), turning real human behavior into creative ideas designed to spark consumer action and brand growth.
Product overview
HeyHuman Agency is an integrated creative agency offering a portfolio of service offerings rather than a unified software platform. Their core services include Brand Strategy, Digital & Social, Experience, and Retail & Ecommerce marketing capabilities. Supporting these is their proprietary research platform 'Pulse of the People' for continuous consumer behaviour monitoring, and 'The HeyHuman Podcast' as a content and thought leadership vehicle. The agency positions itself as a 'people-first' creative partner that combines behavioural science insights with creative execution across brand, social, experiential, sampling and shopper marketing disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic brand development services for enterprise consumer brands, helping them stay relevant and create meaningful, effective work that connects with target audiences through content and cultural acts.
- Digital & Social Digital strategy and social media marketing services that leverage neuroscience insights to create memorable, genuine connections between brands and audiences across digital platforms.
- Experience (Experiential Marketing) Brand experience and experiential marketing services including product sampling, immersive brand moments, and live activations designed to create memorable, meaningful real-life impressions on consumers.
- Retail & Ecommerce Retail and ecommerce marketing services using behavioural science to monitor and identify changing shopping habits, powering effective strategies for brands to grow their business with retailers.
- Pulse of the People An always-on research and content platform that continually monitors how people's behaviours are changing and why, using regular one-to-one qualitative interviews and mission-based tasks to uncover not just what people say, but what they actually do. It generates actionable consumer insights that feed into client campaign work.
Quantifiable outcome
- 22% year-on-year sales increase and 26% brand awareness increase for SlimFast
- +4 more outcomes
Companies that use HeyHuman Agency
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
HeyHuman Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HeyHuman Agency partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HeyLabcoreSister business specializing in EEG-based neuroscience research. Provides implicit testing and cognitive load analysis capabilities that complement HeyHuman's behavioral science approach. The partnership enables deeper consumer insights through neuroscience methods.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
HeyHuman Agency competitors and assessment
Company assessmentDirect peers
- 72andSunny: Independent global creative agency with comparable brand strategy, social and experiential capabilities targeting youth and FMCG clients.
- Mother London: Independent London creative agency of comparable size and ethos; both compete head-to-head on integrated, behaviour-led briefs for FMCG and consumer brands in the UK.
- Bartle Bogle Hegarty (BBH): Iconic UK independent creative agency with a long-standing integrated brand and experiential practice, comparable in seniority model and client type.
- Uncommon Creative Studio: London-based independent creative studio of similar scale and senior-led partnership model, competing for the same FMCG/consumer brief space.
- Anomaly: Independent creative shop operating in London and New York with similar integrated brand, digital and experiential offerings for major consumer advertisers.
- Lucky Generals: London-based independent creative agency of similar boutique scale, competing for integrated FMCG and alcohol brand briefs with a senior-led model.
- Wieden+Kennedy: Independent global creative agency with a behaviour- and culture-led creative platform, directly comparable on brand strategy and campaign execution for global consumer brands.
Broad incumbents
- Ogilvy UK: WPP-owned global network with London creative, experiential and shopper capabilities, often pitching against HeyHuman on integrated consumer brand business.
- AMV BBDO: Major London creative agency within the Omnicom network; broader portfolio and scale, but overlapping integrated creative and experiential capabilities for FMCG clients.
- Saatchi & Saatchi London: Publicis-owned London creative network with broader resources, frequently competing against independents for global FMCG accounts including Diageo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HeyHuman Agency social profiles
Digital presenceHeyHuman Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeyHuman Agency leadership team
Management profileNumber of profiles
Profiles8 records
HeyHuman Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeyHuman Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeyHuman Agency
What does HeyHuman Agency do?
HeyHuman is an integrated, independent creative agency that delivers brand strategy, digital/social, experiential, sampling, and retail/ecommerce campaigns for enterprise consumer brands. The agency's work is grounded in proprietary behavioral science research (Unusual Everyday™ methodology and Pulse of the People platform), turning real human behavior into creative ideas designed to spark consumer action and brand growth.
Is HeyHuman Agency a public or private company?
HeyHuman Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeyHuman Agency founded?
HeyHuman Agency was founded in 1990. It employs 51 to 100 people.
Where is HeyHuman Agency based?
HeyHuman Agency is headquartered in London, United Kingdom, in the Europe region.
How does HeyHuman Agency make money?
One revenue line is on record: creative Agency Services.
Who are HeyHuman Agency's main competitors?
Direct peers on record are 72andSunny, Mother London, Bartle Bogle Hegarty (BBH), Uncommon Creative Studio, Anomaly, Lucky Generals and Wieden+Kennedy. Broad incumbents are Ogilvy UK, AMV BBDO and Saatchi & Saatchi London.
Does HeyHuman Agency have an API?
No public API is recorded for HeyHuman Agency.
What industry is HeyHuman Agency in?
HeyHuman Agency's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541810 and its SIC code is 7311.