New York Production Guide

What New York Production Guide does

New York Production Guide (NYPG), legally New York Production Guide, Inc., is a privately held B2B directory and advertising platform serving film, television, and commercial production professionals in the New York metropolitan area. Founded in 1982 and headquartered in Wilton, CT, the company operates a web-based searchable directory containing over 10,000 industry listings spanning pre-production, production, and post-production categories including crew, equipment rental, locations, props, wardrobe, stages, post-production, and miscellaneous services. The directory taxonomy is structured around the AICP (Association of Independent Commercial Producers) standardized bid form numbering system, providing production professionals with a familiar industry-standard categorization. The company also maintains a companion print edition sold via subscription order form.

NYPG generates revenue primarily through a tiered advertising product suite sold on an annual billing basis. Advertising products include Basic Listings (charged per category), Featured Listings with graphical highlighting and priority placement, Extended Descriptions (up to 50 words), Boom Box Photo placements (422x350 pixels), YouTube Video integration (up to 7 minutes), and various Banner and Side Button ad formats. Pricing is not publicly disclosed; advertisers contact Priscilla Crawford directly for rates. The company serves three primary customer segments: production companies and agencies researching vendors, freelance crew members seeking visibility, and production vendors/service providers advertising their services to decision-makers. Distribution relies on organic SEO, social media presence (Facebook, X, Instagram), and a monthly email newsletter, supplemented by free downloadable industry resources (AICP bid form, union work rules, weather charts, Manhattan address finder).

The platform has no mobile app, no public API, no disclosed AI/ML capabilities, and no disclosed funding or institutional investment. Headcount is reported at 1-10 employees with no formal management team bios beyond founder/CEO Richard Babchak and primary contact Priscilla Crawford. Strategic positioning rests on incumbent status as "New York's most established production guide," AICP bid form alignment, and a long-tail advertiser base rather than technology differentiation or scale advantages.

Name

New York Production Guide

Legal name

New York Production Guide, Inc.

Website

https://nypg.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

New York Production Guide (NYPG) operates a B2B web directory and advertising platform serving film, TV, and commercial production professionals in the New York metro area with over 10,000 vendor and crew listings organized by AICP industry standards.

Ownership category

akta.pro rank

Product category

Film & TV Production Directory Services

NAICS

Directory and Mailing List Publishers (513140), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

Keywords

• Production directory services
• Film production resources
• Commercial production directory
• Vendor listings platform
• AICP bid form directory

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Directory Listings and Advertising: Revenue generated through advertising placements including basic company listings (charged per category), featured listings with enhanced visibility, clickable web links, extended descriptions (up to 50 words), and Boom Box photo placements. Additional revenue from banner advertising (run of site, homepage, category pages), Boom Box ads, and side button ads in various website locations.
2. Print Edition: NYPG also publishes a print edition of the guide, with order forms available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New York Production Guide (NYPG) operates a searchable online directory of more than 10,000 film, TV, and commercial production resources in the New York area, organized using the AICP (Association of Independent Commercial Producers) standardized bid form numbering system across pre-production, production, and post-production categories. It monetizes the directory through paid listings, featured placements, banner ads, photo/video ads, and a companion print edition, and it also distributes free downloadable industry resources such as the AICP bid form, union work rules, and weather charts.

Product overview

New York Production Guide (NYPG) is a production resource directory and advertising platform for the film, TV, and commercial production industry in New York. The platform consists of an online searchable directory containing over 10,000 industry listings across categories including Pre-Production/Wrap Services, Props/Wardrobe/Sets/Animals, Crews, Location/Travel Expenses, Stages/TV Studios, Equipment, Film/Video/Labs/Editorial, Multimedia/Internet, Miscellaneous, and Ad Agency/Production Companies. NYPG offers a companion print edition and generates revenue through tiered advertising options including Basic Listings, Featured Listings, Extended Descriptions, Boom Box Photo Ads, YouTube Video integration, and various banner ad placements. The platform also provides supplementary resources such as the AICP Bid Form and industry work rules documents.

Differentiator

Problem solved

Functional benefit

Products and services

• NYPG Online Directory Searchable web-based directory containing over 10,000 categorized listings of vendors, crew, equipment rental houses, stages, locations, post-production facilities, and other production service providers in the New York area, organized using AICP-standard numbering. Used by production companies, agencies, and ad agencies to research and source production resources.
• NYPG Print Edition
• NYPG Advertising & Featured Listings

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AICP (Association of Independent Commercial Producers)coreStrategic or Co-development PartnerNYPG is modeled after the AICP standardized bid form, using AICP numbering systems for categories. This alignment with industry standards provides legitimacy and ease of use for production professionals familiar with AICP conventions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ProductionHUB: ProductionHUB is a national online directory connecting film, TV, and commercial production professionals with vendors, crew, and equipment. It is the closest direct competitor to NYPG in business model, though with broader geographic coverage and a more modern platform.
• Mandy.com: Mandy.com is an international directory of film and TV production crew, providing searchable profiles for cast and crew seeking work. It directly competes with NYPG's crew-listing vertical.
• Backstage: Backstage operates a directory and casting platform for performing arts and production professionals, including crew listings for film/TV/commercials. It overlaps with NYPG's crew and vendor marketplace functions while extending into talent representation.

Emerging players

• Staff Me Up: Staff Me Up is a job board and crew marketplace for entertainment industry production professionals, focused on film, TV, and digital content. It serves a similar buyer (production coordinators sourcing crew) but skews more toward entry-level and gig-based hiring.
• Wrapbook: Wrapbook provides payroll, production accounting, and workflow tools for film/TV production, with an integrated crew database. It represents a more modern, SaaS-driven evolution of the production resource directory space NYPG occupies.
• Production Beast: Production Beast is an online job board and crew database for film, TV, and commercial production hiring. It overlaps with NYPG's crew directory on a national scale.

Broad incumbents

• IMDbPro: IMDbPro is the professional subscription directory of entertainment industry credits and contact information for cast, crew, and companies. It is a much broader incumbent offering overlapping functionality for crew and company discovery.
• Studio System (by Backstage): Studio System is a research database providing information on production companies, projects, and industry contacts. It overlaps with NYPG's company-listing vertical from a market intelligence angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nypguide
• Facebookfacebook.com/NYPGuide
• Instagraminstagram.com/NYPGuide
• LinkedInlinkedin.com/company/nypg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Production Guide