Intervare
Intervare A/S is a Danish privately-held company founded in 2000 that delivers groceries to elderly and disabled "visited citizens" on contract with 40+ Danish municipalities, serving ~8,000 households weekly with an 8,500-SKU catalog.
- Company typePrivate
- Founded2000
- HeadquartersBrøndbyøster, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Intervare does
Intervare A/S is a Danish private limited company founded in 2000 and headquartered in Brøndby, operating a managed grocery delivery service exclusively for "visited citizens" (visiterede borgere) — elderly and disabled residents of Danish municipalities who have been formally assessed as needing assistance with weekly shopping. The company is contracted by Danish municipalities to handle the full service chain from ordering through kitchen-table delivery, and currently works with 40+ of Denmark's 98 municipalities, serving approximately 8,000 citizens weekly with a catalog of over 8,500 SKUs.
The operational platform combines an e-commerce ordering portal (intervare.dk), a Danish-language call center for assisted phone ordering, integration with home-care services (hjemmeplejen) as an order-placement intermediary, and a mixed last-mile delivery fleet of internal drivers and independent owner-operator transport companies running fixed routes. The catalog spans fresh, chilled and frozen goods, household and personal-care items, specialty deli products from premium Danish vendors (Lagkagehuset, Aalbæk Specialiteter, Sv. Michelsen, A.C. Perch's Thehandel, Slagter Lund), and OTC medicine under a Danish Medicines Agency license. Over 1,000 items are price-matched to REMA 1000, with automated payment processing via PBS (Betalingsservice) or Giro card.
Intervare operates a B2G2C (Business-to-Government-to-Consumer) revenue model. Danish municipalities fund the handling, storage, packing and delivery service; citizens pay only for goods at REMA 1000-equivalent prices plus minor payment-processing fees. The company is privately held by founder/CEO Stefan Plenge, who also founded sister company nemlig.com A/S in 2010, and is governed by a five-person board chaired by former Royal Unibrew CEO Henrik Brandt. With approximately 130 employees, Intervare is a mature, bootstrapped services business with no disclosed funding rounds or M&A activity.
Intervare firmographics
Firmographics- Name
- Intervare
- Legal name
- Intervare A/S
- Website
- https://intervare.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Intervare A/S is a Danish privately-held company founded in 2000 that delivers groceries to elderly and disabled "visited citizens" on contract with 40+ Danish municipalities, serving ~8,000 households weekly with an 8,500-SKU catalog.
- Ownership category
- akta.pro rank
Intervare industry classification
Industry- Product category
- Grocery Delivery Services
- NAICS
- Local Messengers and Local Delivery (49221), Community Food Services (62421)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Errands, Shopping & Prescription Pickup (Non-Clinical) (HSABAAAE)
- akta.pro secondary industries
- Grocery Shopping & Meal Prep Errands (HSACAIAE), Senior/Accessibility Concierge & Companion Errands (HSACAIAO)
Keywords
Where Intervare is headquartered
LocationHeadquarters
- HQ city
- Brøndbyøster
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Intervare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Municipal Government Contracts: Intervare generates revenue through contracts with Danish municipalities. The municipality pays for the delivery service (handling, storage, packing, and delivery costs). Citizens only pay for the goods they purchase. This is a B2G2C (Business-to-Government-to-Consumer) model where the government funds the service delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing (REMA 1000 price match) |
| Other | Multi-year contract | Delivery service (municipality-funded) |
| Transaction based/ take rate | Monthly | Payment processing fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Intervare product offering
Product offeringCore offering
Intervare A/S operates Supermarkedet Intervare, a contracted grocery home-delivery service for Danish "visited" (municipality-assessed) elderly and disabled citizens. The service includes a catalog of more than 8,500 grocery items (with 1,000+ items price-matched to REMA 1000), specialty Danish products from premium partners, and approved over-the-counter medicine. Municipalities fund the procurement, packing, and delivery operation; citizens pay only for goods and order via a contact-center call, home-care personnel, or the company's website, with weekly kitchen-table delivery by a fixed driver.
Product overview
Intervare operates as a single unified grocery delivery service called Supermarkedet Intervare, specialized in assisted shopping for elderly and disabled citizens. The service includes a comprehensive catalog of over 8,500 grocery items with 1,000+ discount items matching REMA 1000 prices, specialty deli products from partner retailers (Lagkagehuset, Aalbæk, Sv. Michelsen, A.C. Perch's, Slagter Lund), OTC medicine approved by the Danish Medicines Agency, and automated payment solutions via Betalingsservice or payment card. Customers place orders via telephone support (assisted by contact person), through home care assistance, or directly online, and receive weekly home deliveries from a fixed driver.
Differentiator
Problem solved
Functional benefit
Products and services
- Supermarkedet Intervare — Contracted Grocery Home-Delivery Service Full-service weekly grocery shopping and home delivery for Danish elderly and disabled citizens who have been municipally assessed ("visiteret") as needing shopping assistance. The service bundles an 8,500+ item assortment (including 1,000+ discount items price-matched to REMA 1000), specialty Danish goods (Lagkagehuset, Aalbæk Specialiteter, Sv. Michelsen, A.C. Perch's Thehandel, Slagter Lund), Danish Medicines Agency-approved OTC medicine, and household/personal-care items. Ordering is available via scheduled phone calls from a fixed contact person, home-care personnel, or the online portal; delivery is to the citizen's kitchen table by a fixed driver on a fixed weekday, with optional help putting chilled and frozen goods in the refrigerator and free return of bottle deposits. The service is funded by the contracting municipality; citizens pay only for the goods they purchase.
Quantifiable outcome
- Intervare services approximately 8,000 citizens weekly across 40+ Danish municipalities, demonstrating significant market penetration in the government-contracted grocery delivery sector.
Companies that use Intervare
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Intervare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intervare partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- nemlig.com A/Scorenemlig.com A/S is an affiliated company under the same founder and CEO Stefan Plenge. Intervare job postings are managed through nemlig.com, and the two companies share organizational resources. Both companies focus on grocery delivery but serve different market segments (Intervare serves government-visited citizens, while nemlig.com serves general consumers).
- LagkagehusetminorLagkagehuset supplies freshly baked bread and cakes for inclusion in Intervare's specialty product catalog, offering customers premium baked goods alongside regular grocery items.
- Aalbæk SpecialiteterminorAalbæk Specialiteter supplies delicacies and high-quality ready-made meals for Intervare's specialty assortment, providing customers with premium food options.
- Sv. MichelsenminorSv. Michelsen supplies handmade chocolate products for Intervare's specialty catalog, offering customers artisan confectionery options.
- A.C. Perch's ThehandelminorA.C. Perch's Thehandel, Europe's oldest tea shop, supplies tea products for Intervare's specialty catalog, providing customers with premium tea selections.
- Slagter LundminorSlagter Lund supplies homemade ready-made meals prepared according to classic recipes for Intervare's specialty assortment, offering customers traditional Danish prepared foods.
- External transport companies (vognmænd)coreIndependent transport companies (typically self-employed owner-operators) handle delivery routes in municipalities where Intervare does not use its own drivers. These drivers follow fixed routes, building familiarity with customers and ensuring consistent service quality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Intervare competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Intervare social profiles
Digital presenceIntervare compliance and trust
Trust signalCompliance2 records
Intervare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intervare leadership team
Management profileNumber of profiles
Profiles6 records
Intervare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Intervare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intervare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intervare
What does Intervare do?
Intervare A/S operates Supermarkedet Intervare, a contracted grocery home-delivery service for Danish "visited" (municipality-assessed) elderly and disabled citizens. The service includes a catalog of more than 8,500 grocery items (with 1,000+ items price-matched to REMA 1000), specialty Danish products from premium partners, and approved over-the-counter medicine. Municipalities fund the procurement, packing, and delivery operation; citizens pay only for goods and order via a contact-center call, home-care personnel, or the company's website, with weekly kitchen-table delivery by a fixed driver.
Is Intervare a public or private company?
Intervare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intervare founded?
Intervare was founded in 2000. It employs 1,001 to 5,000 people.
Where is Intervare based?
Intervare is headquartered in Brøndbyøster, Denmark, in the Europe region.
How does Intervare make money?
One revenue line is on record: municipal Government Contracts.
Does Intervare have an API?
No public API is recorded for Intervare.
What industry is Intervare in?
Intervare's product category is Grocery Delivery Services. Its primary akta.pro industry code is HSABAAAE, Errands, Shopping & Prescription Pickup (Non-Clinical), with a secondary code of HSACAIAE, Grocery Shopping & Meal Prep Errands. Its NAICS code is 49221 and its SIC code is 5400.