Jones Aur Commercial Real Estate

What Jones Aur Commercial Real Estate does

Jones Aur Commercial Real Estate is a privately-owned commercial real estate brokerage founded circa 2021 by Dustin Jones and Jonathan Aur, headquartered in Memphis, Tennessee, with a second office opened in Little Rock, Arkansas in April 2023. The firm delivers full-service brokerage across tenant representation, landlord representation, investment sales, and buyer representation, alongside property management, market intelligence, development and construction advisory, and investment guidance for retail, office, and industrial property types in the Memphis MSA and Little Rock MSA. Its client base is weighted toward national enterprise brands — predominantly restaurant, retail, fitness, and hospitality chains — entering or expanding in the Mid-South market, supplemented by local landlords, investors, developers, and medical practices.

The underlying technology stack is non-proprietary: Jones Aur operates as a service-based brokerage with no in-house software platform, no API, no disclosed AI or data assets, and no proprietary product lines beyond its "Keeping Up with Jones Aur" podcast and educational blog content. Operational leverage comes from human broker relationships, off-market deal flow derived from local relationships, the X Team Retail Advisors network for national retail mandates, and an operational partnership with Abaya Services for property maintenance and landscaping support.

Revenue is generated through two streams: (1) transaction-based brokerage commissions on commercial leasing and sales assignments, with fee structures negotiated per engagement and disclosed to clients upfront; and (2) recurring managed-services fees from property and asset management mandates covering financial reporting, maintenance scheduling, tenant relations, and budget management. Go-to-market is relationship-led, combining direct broker outreach, referral-driven deals, a multi-channel content presence (podcast, blog, Instagram, LinkedIn), and inbound national-brand mandates routed through the X Team network. The firm operates from two physical offices and is independently owned with no disclosed institutional investors, parent company, or external funding.

Name

Jones Aur Commercial Real Estate

Legal name

Jones Aur Commercial Real Estate

Website

https://jonesaur.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones Aur is a privately-owned commercial real estate brokerage serving the Memphis and Little Rock MSAs, offering tenant and landlord representation, investment sales, property management, and development advisory to national retail, restaurant, and fitness brands plus local landlords, investors, and developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brokerage Commissions: Jones Aur earns commissions on commercial real estate transactions including leasing (representing landlords and tenants) and sales (investment properties, asset sales). The firm handles the full transaction lifecycle from market analysis through negotiation, due diligence, and closing.
2. Property Management: Jones Aur provides property management services including financial reporting, maintenance scheduling, tenant relations, and budget management. Fees are charged for ongoing asset management of commercial properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jones Aur is a privately-owned commercial real estate brokerage providing tenant representation, landlord representation, investment sales, and buyer representation for office, retail, and industrial properties across the Memphis and Little Rock metropolitan areas. The firm also delivers ongoing property management, market intelligence, development guidance, and investment advisory services under one integrated platform. Transactions and asset management are delivered through a relationship-based broker model supported by two physical offices in Memphis, TN and Little Rock, AR.

Product overview

Jones Aur is a privately-owned commercial real estate brokerage offering an integrated suite of services centered on property brokerage (tenant and landlord representation, investment sales), property management, market intelligence, development services, and investment guidance. The firm operates primarily in Memphis, TN and Little Rock, AR markets, serving landlords, tenants, investors, developers, and business owners across retail, office, and industrial property types. The portfolio includes core brokerage services, asset management, market analysis tools, and educational content via podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Services Full-service commercial real estate brokerage providing tenant representation, landlord representation, investment sales, and buyer representation for office, retail, and industrial properties across the Memphis and Little Rock markets.
• Property Management Asset management and property oversight services including financial reporting, maintenance scheduling, tenant relations, and budget management for commercial properties.
• Market Intelligence and Analysis Data-driven market research providing insights into trends, demographics, and economic conditions to help clients make informed commercial real estate decisions.
• Development and Construction Services Full-service development guidance from planning and design through construction management and final delivery, including regulatory navigation and contractor coordination.
• Investment Guidance Strategic advisory services analyzing market trends and potential returns to help clients acquire new properties or optimize existing assets for portfolio growth.
• Commercial Property Listings Searchable database of commercial properties for lease and sale including retail spaces, office buildings, industrial warehouses, and mixed-use developments in Memphis and Little Rock.
• Tenant Representation Representation services for businesses seeking space, including site sourcing, property comparison, and lease negotiation support.
• Landlord Representation Services for property owners to market vacant space, evaluate prospects, and develop lease strategies.

Quantifiable outcome

• $600M+ in closed commercial real estate transactions
• +3 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• X Team Retail AdvisorscoreChannel Partner/ Reseller/ DistributorJones Aur is a vital member of X Team Retail Advisors, a nationwide network of elite retail real estate firms. This partnership combines Jones Aur's deep local knowledge and personalized service with X Team's extensive national reach and resources. Services include market intelligence, site selection, development services, and coordinated brokerage benefiting clients across Memphis, Little Rock, and beyond.
• Abaya ServicesminorImplementation/ SI/ Consulting PartnerJones Aur networks with Abaya Services for property maintenance services including electrical, plumbing, exterior services, and landscaping. This partnership supports Jones Aur's property management and asset management service offerings for clients.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services firm with full-service brokerage, property management, and capital markets capabilities. Directly comparable to Jones Aur in offering tenant representation, landlord representation, and investment sales, but operates in 80+ countries and competes for the same national retail/restaurant clients.
• Avison Young: Privately-held global commercial real estate services firm with strong North American brokerage presence. Closely comparable to Jones Aur's privately-owned model while offering the full-service brokerage, property management, and capital markets that Jones Aur provides at regional scale.
• CBRE Group: Global commercial real estate services giant offering brokerage, property management, valuation, and capital markets across all major U.S. markets. Operates broadly in the same office, retail, and industrial brokerage space as Jones Aur but at vastly greater scale and with institutional resources Jones Aur lacks.
• Colliers International: Global commercial real estate services and investment management firm with strong U.S. brokerage presence. Provides tenant rep, landlord rep, investment sales, and property management comparable to Jones Aur's full-service model, with deeper capital markets bench.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, property management, valuation, and advisory. Competes with Jones Aur for retail, office, and industrial assignments and serves many of the same national brand clients (Aldi, Marriott, fitness chains).
• Newmark Group: Full-service commercial real estate advisory firm offering leasing, investment sales, and property management. Competes with Jones Aur for retail, office, and industrial assignments, including multi-market mandates for national retail tenants.

Direct peers

• NAI Global: Network of independently-owned commercial real estate brokerage firms with strong secondary-market presence. Provides brokerage and property management services comparable to Jones Aur, organized through a member network that allows local firms to compete for multi-market mandates.
• Marcus & Millichap: Investment sales-focused commercial real estate brokerage specializing in multifamily, retail, office, and industrial investment properties. Comparable to Jones Aur in representing private investors and serving retail/franchise clients, though operating nationally with an investment-sales-heavy model.

Regional players

• Crye-Leike Commercial: Memphis-based commercial real estate brokerage operating across the Mid-South. Most directly comparable regional competitor to Jones Aur given geographic overlap in Memphis MSA and similar full-service brokerage model serving retail, office, and industrial clients.

Others

• CCIM Institute (member firms): Professional designation body for commercial real estate practitioners; its member network represents the broader CRE advisory ecosystem that Jones Aur competes within and differentiates against. Adjacent rather than direct competitor, but signals the institutional context Jones Aur operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/keepingupwithjonesaur
• Facebookfacebook.com/jonesaurcommercialrealestate
• Instagraminstagram.com/jones.aur
• Xx.com/RetailReid
• LinkedInlinkedin.com/company/jones-aur-commercial-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Aur Commercial Real Estate