Rica Lewis

What Rica Lewis does

Rica Lewis is a French denim apparel brand founded in 1928 and operated through its parent entity Rica Levy International (a Société Anonyme with €1,746,281 share capital, headquartered in Carros Le Broc, France). The company designs, manufactures, and sells jeanswear — including men's RL60 relax, RL70 regular, and RL80 straight fits and women's slim, regular, and bootcut fits — alongside Bermuda shorts, T-shirts, polo shirts, sweatshirts, denim shirts, jackets, trousers, plus-size selections, and accessories. Its flagship technical differentiator is Fibreflex®, a proprietary stretch fiber technology introduced in 2009 that is registered as a trademark and applied across multiple fit lines; the ARKON premium sub-line, launched in 2025, is offered with a 5-year warranty. Sub-brands include Rica Lewis Workwear (relaunched 2018) and Ober Jeans, the latter distributed exclusively through the B2B channel.

The company sells through two channels. The B2C channel is a direct-to-consumer e-commerce storefront at ricalewis.com, available in French, English, and Italian, with delivery restricted to France (including Corsica and Monaco), Italy, Belgium, and Luxembourg. Unit pricing ranges from roughly €10-50, with free delivery from €49.99 and Klarna pay-in-3 installment support alongside Visa, Mastercard, Amex, Apple Pay, and Google Pay. The B2B channel operates via a dedicated portal at b2b.ricalewis.com, requiring account approval, offering volume-based discounts of 1-2%, free shipping from €350 HT, and access to over 100,000 pieces in stock with 48-hour delivery for professional buyers.

Rica Lewis holds ISO 9001 quality management certification, maintains BSCI-certified factories, complies with GDPR, AGEC anti-waste circular economy law (IDU: FR219086_11OYOB), and EU chemical substance regulations, and has sourced FairTrade Max Havelaar-certified cotton since 2006. The company is private, with 11-50 employees, no disclosed funding rounds, no management team information in the data set, and no public revenue figures.

Name

Rica Lewis

Legal name

Rica Levy International

Website

https://ricalewis.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Rica Lewis is a French denim brand founded in 1928 that designs, manufactures, and sells jeanswear and casual apparel directly to consumers and wholesale buyers across France, Italy, Belgium, and Luxembourg via its e-commerce and B2B platforms, featuring its proprietary Fibreflex® stretch technology.

Ownership category

akta.pro rank

Product category

Denim Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industries

Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Denim jeans
• Men's apparel
• Women's apparel
• Stretch fiber technology
• Workwear clothing

Headquarters

HQ city

Carros

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce: Direct-to-consumer online sales through ricalewis.com, offering full-price and sale items across men's and women's denim and apparel categories. Customers can purchase individual items with various payment methods including credit cards and Klarna installment plans.
2. B2B Wholesale: Business-to-business sales through dedicated B2B portal (b2b.ricalewis.com) targeting professional buyers. Offers bulk purchasing with volume discounts (1-2% based on order value), free shipping from €350 HT, and access to over 100,000 pieces in stock with 48-hour delivery. Also includes workwear and destockage (clearance) sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rica Lewis designs, manufactures, and sells jeans (with proprietary Fibreflex® stretch technology), Bermuda shorts, sweatshirts, denim jackets, T-shirts, polo shirts, shirts, trousers, and accessories for men and women. The brand sells directly to consumers through its ricalewis.com e-commerce site (delivery to France, Italy, Belgium, and Luxembourg) and to professional buyers through a dedicated B2B wholesale portal offering bulk denim and workwear with 48-hour delivery.

Product overview

Rica Lewis is a French denim brand (established 1928) offering a comprehensive jeanswear portfolio centered on three core men's jeans fits: RL60 (relax fit), RL70 (regular straight cut), and RL80 (fitted straight). The brand's key technology differentiator is Fibreflex®, a proprietary stretch fiber enabling flexible movement. Product lines span men's and women's jeans in multiple cuts (slim, regular, straight, bootcut), organic cotton variants, and extended plus-size selections. Beyond core denim, offerings include T-shirts, polo shirts, sweatshirts, shirts, jackets, trousers, bermuda shorts, and accessories. Premium offerings include the ARKON sub-brand featuring 5-year warranties, while the Rica Lewis Workwear line (launched 2018) returns to the brand's workwear heritage. The brand is part of Rica Levy International which also owns Ober Jeans. The company emphasizes sustainable practices including FairTrade cotton sourcing (since 2006) and ISO 9001/BSCI-certified operations.

Differentiator

Problem solved

Functional benefit

Brands

• Fibreflex®: Stretch fiber technology used in Rica Lewis jeans that provides flexibility and comfort. Launched in 2009.
• Rica Lewis Workwear
• Ober Jeans

Products and services

• Men's Jeans Collection (RL60 / RL70 / RL80)
• Women's Jeans Collection (Regular / Slim)
• ARKON Premium Jeans
• Organic Cotton Jeans
• Rica Lewis Workwear
• Bermuda Shorts

Quantifiable outcome

• 5-year warranty on ARKON jeans
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tommy Hilfiger: Global fashion brand with significant denim and casualwear business. Competes with Rica Lewis in men's and women's jeans categories across European markets at similar accessible price points.
• Calvin Klein Jeans: Major global apparel brand with denim-focused sub-line. Overlaps with Rica Lewis in jeans and casualwear categories, targeting similar demographic at comparable mid-market positioning.
• Wrangler: Established denim and workwear brand owned by Kontoor Brands. Directly comparable to Rica Lewis in workwear and men's denim categories, with broader international reach.
• Levi's: Global denim leader with iconic501 jeans and broad apparel portfolio. Competes directly with Rica Lewis in mid-market denim across multiple European markets, but at vastly greater scale and brand recognition.
• Lee: American heritage denim brand with similar century-old positioning to Rica Lewis. Competes in the mid-market jeans segment across European markets with comparable fit variety.

Direct peers

• MUD Jeans: European sustainable denim brand with circular economy positioning. Comparable in FairTrade/organic cotton focus and ethical manufacturing credentials, though smaller and more sustainability-focused.
• Replay: Italian denim specialist with strong European retail presence and hyperfocus on jeans category. Comparable mid-premium positioning with similar emphasis on fit technology and craftsmanship.
• Pepe Jeans: European-origin denim brand with similar mid-market positioning and heritage. Overlaps significantly in product category (jeans, casualwear), customer demographic, and price tier.
• Diesel: Italian premium denim and casualwear brand with strong European heritage. Closely comparable in product mix (denim-focused with stretch technologies) and target customer (style-conscious European consumers).
• Kaporal: French denim and casualwear brand founded in Marseille. Most direct comparable peer given shared French heritage, similar product focus on jeans and casualwear, and overlapping French/European customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ricalewisofficiel
• Instagraminstagram.com/ricalewis
• LinkedInlinkedin.com/company/rica-levy-international-officiel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rica Lewis