Market Direct

What Market Direct does

Market Direct, Inc. is a privately held direct marketing communications company headquartered at 690 Northland Boulevard in Cincinnati, Ohio, founded in 2004 and led by Founder, CEO, and President John Harmon. The company serves local and regional businesses and organizations seeking integrated marketing communications, operating under the dba "mdi" and running three sub-brands: mdiPROMOS for promotional products, mdiAPPAREL (via Company Casuals) for branded apparel, and mdi Digital+ for omni-channel marketing services. Its product portfolio spans core services (direct marketing campaigns including targeted direct mail, Every Door Direct Mail, email marketing, social media posts, and creative/design services) and core products (print materials such as booklets, brochures, signage and displays; promotional merchandise; and custom logo apparel with screen printing and embroidery).

The company's underlying technology is its mdi Digital+ omni-channel platform, which integrates Social Match (pre-matching mailing list names to Facebook and Instagram accounts for targeted social ads), Mail Tracking, USPS Informed Delivery (digital previews with clickable advertiser links), Call Tracking with dedicated phone numbers, Google Display Network remarketing, and LEADMatch (capture of mailing addresses and behavioral data from website visitors). These are integrations with third-party platforms rather than proprietary AI/ML systems, and the company's public website is built on Wix. Distribution occurs through direct sales via website and phone, plus two e-commerce storefronts (mdipromos.com and companycasuals.com/marketdirectinc).

Market Direct's business model combines project-based and retainer-style services (direct marketing, EDDM, email marketing, creative design) with one-time product sales (print jobs, promotional merchandise, apparel). Pricing is quote-based across all offerings, billed on a pay-as-you-go cadence with no publicly disclosed rates; customers contact the firm by phone (513.563.4900) or email ([email protected]) for proposals. Revenue is generated through service fees, printing costs, and postage handling, and the company is exclusively focused on the U.S. Ohio market with no disclosed external funding, investors, or parent entity.

Name

Market Direct

Legal name

Market Direct, Inc.

Website

https://marketdirectinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Market Direct is a privately held Cincinnati-based direct marketing communications company serving local and regional businesses with integrated direct mail, print, promotional products, branded apparel, and an omni-channel digital add-on platform called mdi Digital+.

Ownership category

akta.pro rank

Product category

Direct Marketing Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860), Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187), Media Buying Agencies (54183)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

SMS & Mobile Direct Marketing Services (BPAFAKAI), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (BPAFABAD), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Direct marketing services
• Direct mail campaigns
• Promotional products
• Custom printing services
• Branded apparel

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Marketing Services: Project-based and retainer-style services including targeted direct mail campaigns, Every Door Direct Mail (EDDM), email marketing, social media advertising, and digital marketing integration. Revenue generated through service fees, printing costs, and postage handling.
2. Print Products: Offset and digital printing of marketing materials including booklets, business stationery, marketing collateral, program booklets, postcard flyers, brochures, signage, and displays. Sold as individual products or bundled with services.
3. Promotional Products: Branded merchandise including premium incentives, employee/customer gifts, company branded items, product launch materials, and tradeshow giveaways. Sold through mdiPROMOS online store.
4. Apparel Products: Logo wear, team apparel, uniforms, workwear with screen printing and embroidery services. Sold through Company Casuals online storefront.
5. Website Design Services: Custom website design services including Wix-based websites for clients. Gallery shows completed projects for various organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Market Direct is a direct marketing communications company that provides targeted direct mail campaigns, Every Door Direct Mail (EDDM), email marketing, and social media advertising integration. It also produces offset and digital printing of marketing collateral, branded promotional merchandise (via mdiPROMOS), and custom apparel with screen printing and embroidery (via mdiAPPAREL). The company's mdi Digital+ platform combines direct mail with seven digital tracking and remarketing technologies including Social Match, Mail Tracking, Informed Delivery, Call Tracking, Google Remarketing, Facebook/Instagram follow-up, and LeadMatch.

Product overview

Market Direct is a direct marketing communications company offering an integrated portfolio of print, promotional, and apparel products alongside marketing services. The core product portfolio consists of Print Products (booklet printing, business stationary, marketing collateral, signage & displays), Promotional Products accessed via mdiPROMOS (premium incentives, branded merchandise, tradeshow giveaways), and Apparel accessed via mdiAPPAREL (logo wear, uniforms with screen printing and embroidery). Service offerings include Direct Marketing Services (targeted direct mail, EDDM, email marketing) and Creative Services (corporate identity, graphic design, digital media). The Digital Plus (mdi Digital+) add-on module integrates seven digital marketing technologies including social media advertising, USPS Informed Delivery tracking, call tracking, and LEADMatch lead capture to enhance traditional print marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• mdiPROMOS: Promotional products sub-brand operated by Market Direct, Inc.
• mdiAPPAREL
• mdi Digital+

Products and services

• Print Products Offset and digital printing services including booklet printing, business stationery, marketing collateral, program booklets, postcard flyers, brochures, and signage and displays for businesses and organizations.
• Promotional Products Branded merchandise sold via the mdiPROMOS online shop, including premium incentives, employee and customer gifts, company branding items, product launch materials, tradeshow giveaways, and novelty items for businesses and organizations.
• Apparel Custom branded apparel including logo wear, team apparel, uniforms, and workwear with screen printing and embroidery services, sold through the mdiAPPAREL online storefront for businesses, teams, and individuals.
• Direct Marketing Services Targeted direct mail campaign services including targeted list acquisition, new leads acquisition, direct mail service, email marketing, Every Door Direct Mail (EDDM), and social media posts for local and regional businesses.
• Creative Services Design services including corporate identity development, collateral design, graphic design services, and digital media production for businesses and organizations.
• Digital Plus (mdi Digital+) Omni-channel marketing platform that integrates Social Match (Facebook/Instagram ad targeting), Mail Tracking, USPS Informed Delivery, Call Tracking, Google Remarketing, Facebook and Instagram follow-up advertising, and LeadMatch for website visitor lead capture, designed to boost direct mail ROI for advertisers.
• Website Design Services Custom website design services including Wix-based websites for clients across organizations such as Eastside Animal, CTO, and AACC.

Quantifiable outcome

• 90% of people interested in a product or service will visit a website first before purchasing
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

One partnership is on record.

• USPS (United States Postal Service)coreTechnology or IntegrationMarket Direct leverages USPS Every Door Direct Mail (EDDM) service for local community marketing campaigns, and integrates with USPS Informed Delivery service which sends digital previews of mailpieces to recipients with clickable links. This partnership enables cost-effective postage rates and enhanced mail tracking capabilities.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Proforma: Distributor network combining promotional products, print, and marketing services for SMB and mid-market clients — directly comparable in product mix and distribution model.
• PostNet: Franchise provider of printing, mailing, and marketing services to SMBs and consumers, with comparable product breadth across print, signs, promo, and shipping.
• Valpak: Direct mail advertising franchise specializing in coupon mailers and EDDM-style local reach; a direct comparator in the direct mail advertising services category.
• AlphaGraphics: Franchise network of print, marketing, and direct mail service centers serving SMBs with an integrated offering similar to Market Direct's services + products + digital mix.

Emerging players

• Lob: Programmatic direct mail API platform with digital-direct mail integration; overlapping with Market Direct's Digital Plus approach but operating at a different (tech-forward) end of the market.
• PebblePost: Programmatic direct mail platform combining website visitor retargeting with physical mail — analogous to Market Direct's LeadMatch + mail model but operating nationally at greater scale.

Broad incumbents

• Deluxe Corporation: Established provider of marketing services, printing, and promotional products to small businesses and financial institutions — broad incumbent in SMB marketing services.
• Cimpress (Vistaprint): Public parent of Vistaprint and other mass-customization printing/marketing brands; competes with Market Direct's print and promo product lines at vastly larger scale.
• Taylor Corporation: Large private commercial printing and marketing services conglomerate offering print, direct mail, and integrated marketing at national scale — the broad incumbent in this category.
• Quad/Graphics: Public commercial printing and marketing services company offering direct mail, in-store marketing, and integrated media — relevant incumbent comparison for direct mail + print capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mdirect3
• Facebookfacebook.com/marketdirectinc
• LinkedInlinkedin.com/company/market-direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Direct