What PebblePost does

PebblePost is a private performance marketing company headquartered in New York that operates a unified platform combining Programmatic Direct Mail (PDM) and Performance Connected TV (CTV) advertising. The company's technology is built around a proprietary data asset called the PebblePost Commerce Graph, which aggregates $100B+ in first-party online and offline transaction data, 10B+ intent signals refreshed daily, and identity resolution across 99% of U.S. households. Its Performance Marketing Engine uses this data asset to enable AI-driven audience targeting, scalable identity resolution at an 80% match rate (4x competitor benchmark), and closed-loop measurement that ties ad exposure to verified purchases both online and in-store.

PebblePost serves primarily enterprise and mid-market DTC, e-commerce, and omnichannel brands through a consultative direct sales motion supplemented by self-serve tools such as a Performance Dashboard and ROI Calculator. Customer logos span more than 20 named brands across verticals including jewelry (Mejuri, Blue Nile, JTV), furniture (Saatva, Lulu and Georgia), fitness (Tonal, Ergatta, Hydrow), insurance (Haven Life), apparel (FIGS, Rothy's), automotive/membership (AAA Northeast), and entertainment (Gov Ball). Pricing is outcome-based with multi-year enterprise contracts, and the company reports that 84% of brands using PebblePost beat their KPIs by 4x on average, with $1.1B in incremental revenue driven for clients in 2025.

In July 2025, PebblePost launched Performance CTV as a major platform extension, applying its transaction-data advantage to Connected TV advertising. The company has approximately $68.5M in total disclosed funding since 2013 across six rounds, with no disclosed raise since May 2021. It holds SOC 2 Type II, GDPR, and CCPA compliance certifications and operates sustainability partnerships with veritree and One Tree Planted. Leadership includes CEO Brittany Wolf, CTO Samphel Norden, CRO Will Harrington (joined 2025), CMO Melanie Samson, and an SVP of Data Science, supported by board representation from RRE Ventures and Advance Venture Partners.

Name

PebblePost

Legal name

PebblePost, Inc.

Website

https://pebblepost.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PebblePost is a private New York-based performance marketing company that combines Programmatic Direct Mail and Performance CTV, using its proprietary Commerce Graph of $100B+ in first-party transaction data to deliver measurable incremental revenue for hundreds of enterprise and mid-market DTC and e-commerce brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Performance CTV Advertising: Connected TV advertising solution delivering measurable incremental outcomes. Powered by transaction data, enables brands to reach streaming households with precision targeting and closed-loop measurement proving incremental revenue.
2. Programmatic Direct Mail (PDM): Performance-driven direct mail marketing that uses online intent and transaction data to identify high-conversion prospects and engage them with personalized mail pieces. Postcards delivered within 12-24 hours of qualification. Sustainability benefits through reduced send volume (up to 75% less than traditional direct mail).
3. CRM Data Services: Services connecting first-party CRM data to the Commerce Graph for enrichment, validation, and optimization. Includes identity resolution, address validation, and audience scoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

PebblePost is a performance marketing company that sells data-driven Connected TV (CTV) advertising and Programmatic Direct Mail (PDM) campaigns to enterprise and mid-market brands. Its offerings are powered by the proprietary PebblePost Commerce Graph, which connects billions of first-party identity, intent, and transaction signals across U.S. households to enable precision targeting and closed-loop measurement. The company delivers personalized mail pieces within 12–24 hours of qualification and CTV ads with measurable incremental revenue, charging on an outcome/performance basis rather than per-impression.

Product overview

PebblePost is a performance marketing company offering two core products: Performance CTV and Programmatic Direct Mail (PDM). These are powered by the Performance Marketing Engine technology platform, which leverages the PebblePost Graph's first-party transaction data asset. The PebblePost Platform provides the unified interface for campaign management. Additional features include Lookalikes prospecting and the ROI Calculator tool. The architecture combines online data signals with offline household targeting to deliver measurable incremental outcomes across both streaming TV and physical mail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance CTV Connected TV advertising solution that drives incremental revenue using $100B+ in verified transaction data. Features scalable identity resolution, AI-driven targeting, and verified incrementality measurement connecting CTV ad exposure to in-store and online purchases. Designed for enterprise and mid-market brands seeking measurable performance outcomes from streaming TV advertising.
• Programmatic Direct Mail (PDM) Data-driven direct mail advertising platform that transforms first-party online intent and transaction data into personalized marketing mail delivered to households. Includes prospecting, retargeting, and retention capabilities with closed-loop measurement across online and offline purchase channels. Designed for DTC and e-commerce brands seeking measurable response from physical mail at home.
• PebblePost Platform Unified self-serve platform for campaign management, data onboarding, creative upload, budget pacing, A/B testing, and real-time performance reporting. Enables CRM and SFTP data integration with always-on optimization algorithms and automated workflows for rapid deployment from implementation to in-home delivery within days.
• Lookalikes Prospecting AI-powered prospecting product that identifies and engages prospects most similar to high-value existing customers. Connects first-party data to billions of online/offline behaviors to build modeled lookalike audiences with active purchase intent. Industry's first always-on prospecting solution delivering average 8x incremental ROAS.
• Performance Marketing Engine Core technology platform powering both Performance CTV and Programmatic Direct Mail. Transforms first-party data into measurable outcomes through identity resolution (80% match rate), AI-driven audience targeting, and closed-loop incrementality measurement. Powers $1.1B in incremental revenue driven in 2025 with average 10.5x iROAS.
• PebblePost Graph (Commerce Graph) Proprietary first-party data asset connecting billions of household-level identity, online intent, and transaction signals. Provides 99% U.S. household coverage with 10B+ intent signals refreshed daily and 799 transactions processed per minute. Privacy-by-design framework enables targeting without third-party cookies.

Quantifiable outcome

• 84% of brands using PebblePost beat their KPIs by 4x on average
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• veritreecoreStrategic or Co-development PartnerEnvironmental partnership for sustainability. PebblePost plants a tree for every tree used in their services through veritree's platform. Real-time impact tracking available showing planting sites across Kenya, Tanzania, and Senegal. Demonstrates commitment to carbon neutrality and environmental responsibility.
• One Tree PlantedminorStrategic or Co-development PartnerEnvironmental charity partnership for tree planting initiatives. Offers FSC Certified recycled paper options for customers as part of sustainability commitment.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• MNTN: MNTN is a self-serve performance CTV platform that targets SMB and mid-market advertisers with outcome-based measurement. Most directly comparable to PebblePost's Performance CTV product in positioning and target customer.
• Tatari: Tatari is a data-driven CTV advertising platform focused on performance and measurable outcomes for DTC and e-commerce brands. Closely aligned with PebblePost's Performance CTV positioning.
• Postie: Postie is a programmatic direct mail platform that uses first-party customer data to send personalized mail at scale. Direct competitor to PebblePost's Programmatic Direct Mail business.
• Ampd: Ampd operates in the connected TV and programmatic advertising space with a focus on performance outcomes. Comparable as a performance CTV and adtech peer.
• Adtaxi: Adtaxi is a digital performance marketing agency focused on programmatic media, CTV, and audience targeting. Comparable as a performance-focused adtech peer serving mid-market and enterprise brands.
• MiQ: MiQ is a programmatic media partner that combines data, technology, and expertise for connected TV and digital campaigns. Comparable as a programmatic partner competing in CTV and data-driven media buying.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent demand-side platform with significant CTV capabilities. Competes with PebblePost in CTV but operates at vastly greater scale across all digital channels.
• Roku: Roku is a CTV operating system and ad platform that controls premium streaming inventory. Not a direct competitor but a major supply-side force in the CTV space where PebblePost operates as a buyer.
• Vericast: Vericast (formed from Valassis and Harland Clarke) is a large direct mail and promotional marketing company. Operates in the same direct mail advertising category as PebblePost but at a much larger legacy scale.

Others

• LiveRamp: LiveRamp provides identity resolution and data collaboration infrastructure used across digital advertising. Comparable as an enabling technology layer for the kind of data-driven targeting PebblePost performs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pebblepostPDM
• Facebookfacebook.com/PebblePost
• LinkedInlinkedin.com/company/pebblepost

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PebblePost