Barbot

Name

Barbot

Legal name

BARBOT

Website

https://barbot.pt

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Paints and Coatings

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)

akta.pro industry

PRIMARYCRAIADAF

Paint, Stain & Finishes Retail (Coatings, Sundries)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Paints and coatings
• Interior exterior paints
• Facade coatings
• Wood metal enamels
• Color visualization tools

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Paint and Coatings Sales: Barbot generates revenue primarily through direct sales of paints, varnishes, primers, and accessories for walls, ceilings, facades, roofs, terraces, carpentry, and metalwork. Products are sold through e-commerce and physical stores with pricing based on product type and quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barbot manufactures and sells paints, varnishes, primers, enamels, and protective coatings for interior walls and ceilings, facades, roofs and terraces, carpentry, and metalwork, organized under sub-brands such as Barbomat, Velvet, Barbolite, Silicor, Barbolux, and Barbotherm. The company complements physical paint sales with proprietary digital tools including an AI color simulator, spectrophotometer-based color identification, a product recommender, and thermal insulation and flooring calculators accessible via tecnologia.barbot.pt. Sales are fulfilled through Barbot's own e-commerce site (barbot.pt), its physical retail network in Portugal, and a professional painter referral channel via Fixando.

Product overview

Barbot is a Portuguese paint and coating manufacturer with over 100 years of history, offering a comprehensive portfolio of paint products organized across multiple categories: Walls and Ceilings (Barbomat, Velvet, Cozinhas e Casa de Banho), Facades (Tinta Barbolite, Silicor, Barbotex, Barbocril Plus D10, Barbot Art for historic buildings), Carpentry and Metalwork (Barbolux solvent-based enamel, Barbolux Acqua water-based enamel, Ferro effect paints, Akua Maritime varnish), Roofs and Terraces (Barbotelhas tile paint), and Accessories/Preparation products (Massa Impermeável, Massa Acabamento, Massa Múltiplo Uso, Isolante Isocril primer, Imper WP, Biotiles cleaner, Protection anti-graffiti). The company also provides technology tools including Barbot Decor (AI room visualization), the Product Recommender (questionnaire-based product selection), Que cor é esta? (spectrophotometer color identification), the AI Color Simulator, Barbotherm thermal calculator, and Barbofloor flooring calculator. Products are available through physical stores, online purchasing, and the Barbotester sample program for color testing. The portfolio also includes industrial coatings (Barbotherm thermal insulation system) and tintometry services (Barbotmix color mixing).

Differentiator

Problem solved

Functional benefit

Brands

• Barbomat: Water-based matte paint of high quality for painting interior walls
• Velvet
• Barbolite
• Barbolux
• Silicor
• Barbotart
• Infinity
• Barbotherm
• Barbotester
• Barbofloor

Products and services

• Barbomat Water-based matte paint of elevated quality for painting interior walls and ceilings, sold to DIY homeowners and professional painters.
• Velvet Washable interior paint marketed as the most resistant to daily challenges, suitable for high-traffic interior areas.
• Cozinhas e Casa de Banho Acrylic matte water-based paint specifically designed for interior walls in kitchens, bathrooms, and humid zones.
• Infinity High-quality water-based enamel (2-in-1 primer and finish) for painting different interior surfaces.
• Silicor Water-based textured paint (sandy finish) for painting facades, with resistance to atmospheric agents and good water impermeability.
• Tinta Barbolite Matte solvent-based acrylic facade paint with high resistance to aging and excellent adhesion on crumbling plaster surfaces.
• Barbot Art - Façades Historiques Water-based matte mineral-look paint for historic building facade protection with high water vapor permeability and lime-wash appearance.
• Barbotex Facades finishing paint with textured finish that smooths surface imperfections and provides exceptional resistance to atmospheric conditions.
• Barbocril Plus D10 Water-based acrylic paint for facades with excellent coverage and durability, suitable for professional application.
• Barbolux High-quality synthetic enamel for protection and decoration of wood and metals, interior and exterior, available in glossy, matte, and satin finishes.
• Barbolux Acqua High-quality water-based enamel for protection of wood and metals (interior and exterior) with excellent exterior resistance, color retention, and non-yellowing properties.
• Ferro (Efeito Forjado) High-quality synthetic satin gel enamel for direct application on exterior iron surfaces, providing a forged iron effect with high adhesion without primer.
• Akua Maritime High-durability water-based satin varnish for exterior wood application, containing UV-absorbing filters and fungus-resistant film.
• Barbotelhas Acrylic matte water-based paint for painting ceramic tiles, fiber cement, and concrete exteriors, waterproof and UV resistant.
• Biotiles Concentrated product for removing dirt from ceramic tiles, stone, and cement on exterior surfaces, with high effectiveness in eliminating fungi and algae.
• Protection (Anti-Graffiti) Water-based preventive varnish against graffiti application that drastically reduces graffiti adhesion and prevents penetration into substrates while allowing walls to breathe.
• Isolante Isocril Solvent-based primer for bonding and consolidating walls and facades, with high agglutination power, surface absorption regularization, and anti-saltpeter properties.
• Imper WP Acrylic additive to mix with cement, used as a bonding bridge on difficult-to-adhere substrates, suitable for exterior use.
• Massa Impermeável (Em Pó) Waterproof powder putty for application on exterior facades, tile joints, and wet areas, offering excellent adhesion, hardness, and water resistance.
• Massa Acabamento (Pronto Aplicar) Ready-to-apply finishing and smoothing putty for walls, plaster frames, and wood.
• Massa Múltiplo Uso (Pronto Aplicar) Multi-purpose ready-to-apply putty for walls, concrete, ceramics, wood, stone, and cork with excellent adhesion and ultra-fine finish.
• Barbotester Small 0.375L paint cans that allow customers to try and test colors on their desired surface before committing to a full purchase.
• Barbot Decor AI-powered room decoration visualization service (Decoradoria) that helps customers personalize space transformations and preview different colors and finishes.
• Recomendador de Produtos Interactive product recommendation tool that guides customers to select the right Barbot paint product based on their project type and requirements.
• Que cor é esta? Color identification service using spectrophotometer technology to read and decode the color of a paint sample and identify its exact code from the Barbot catalog.
• Simulador de cor AI AI-powered color simulation service that virtually applies Barbot paint colors to room images so customers can visualize the result before purchasing paint.
• Calculadora Barbotherm Thermal insulation calculator service helping professional painters determine appropriate thermal coating solutions for building facades.
• Calculadora Barbofloor Flooring calculation service to estimate product quantities needed for floor painting projects.
• Extension of Warranty Service (Pedido de Extensão de Garantia) Warranty extension service available to professional painters for qualifying Barbot product applications.
• Color Consulting Service (Consultoria de Cor) Professional color consulting service that provides expert guidance to customers selecting colors for interior and exterior painting projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• FixandominorChannel Partner/ Reseller/ DistributorFixando is a Portuguese service marketplace that connects customers with professional painters and home service providers. Barbot partners with Fixando to offer professional painting services to customers who need help with larger projects, driving traffic to Barbot products while providing installation services through the Fixando network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sherwin-Williams: Sherwin-Williams is the largest North American paint manufacturer and is expanding in Europe (e.g., Suvinil in Brazil, recent European acquisitions). It is comparable to Barbot as a global decorative coatings competitor with growing European ambitions, though with vastly greater scale.
• PPG Industries: PPG is a global coatings leader with a growing architectural coatings presence in Europe (including the former Tikkurila portfolio). Comparable as a broad incumbent competing for the same end markets as Barbot, but with global scale and a much wider product range.
• AkzoNobel (Dulux): AkzoNobel is the world's largest paint manufacturer, selling Dulux, Sikkens, and other decorative brands across Europe. Comparable to Barbot as a direct competitor in Portuguese retail and professional paint channels, but with vastly greater R&D, marketing, and distribution scale.
• Hempel: Hempel is a global coatings company selling decorative, protective, and marine paints through retail and trade channels in Europe. Comparable to Barbot in product categories and end markets, but operates at a substantially larger scale and is portfolio-diversified into industrial segments.
• Jotun: Jotun is a global coatings manufacturer with a sizable decorative paints division in Iberia and a broad product portfolio. It is comparable as an incumbent competing for the same professional and DIY paint customers as Barbot, but at a much larger scale and broader geographic footprint.

Regional players

• Suvinil: Suvinil is a leading Brazilian decorative paint brand (now part of Sherwin-Williams) with a Portuguese-speaking market heritage. Comparable to Barbot as a regionally dominant Lusophone paint brand with strong DIY recognition, though it serves a different geography.
• Colorín: Colorín is an established Iberian and Latin American decorative and industrial coatings manufacturer with a comparable sub-brand and SKU architecture to Barbot. Comparable as a regional peer serving similar customer segments, but with a different primary geographic footprint (Argentina/LatAm versus Iberia).

Direct peers

• CIN: CIN is a leading Portuguese paint and coatings manufacturer with a similar Iberian heritage, broad architectural and industrial coatings portfolio, and a comparable mix of decorative and protective products. It is Barbot's most direct domestic competitor for both DIY and professional segments.
• Tintas Robbialac: Robbialac is a long-standing Portuguese paint brand selling decorative and industrial coatings through retail and trade channels, with a comparable product mix (interior, exterior, enamel, facade) and overlapping customer base in Portugal.
• Valpaint: Valpaint is a European decorative coatings manufacturer offering interior paints, enamels, and specialty finishes with a similar premium, design-led positioning. It is comparable to Barbot in product breadth, family/private ownership profile, and reliance on a regional European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbot