What Cruising Yachts does

Cruising Yachts, Inc. is a privately held, full-service yacht dealership headquartered in San Diego, California, operating three waterfront offices in San Diego, Marina del Rey, and Alameda. The company is the exclusive authorized West Coast dealer for three sailing and power yacht brands — Bavaria Yachts (German-engineered sailing yachts and powerboats), Nautitech Catamarans (performance-oriented bluewater multihulls), and Bali Catamarans (open-space liveaboard catamarans) — and supplements new-yacht sales with a brokerage division handling pre-owned sailboats, catamarans, and motor yachts. A team of 12 yacht brokers covers all three locations, with co-brokering relationships spanning more than 500 firms nationally and internationally to source hard-to-find used vessels and extend buyer reach across the US, Canada, Mexico, and Europe.

The business model is transaction-based and multi-streamed. New yacht sales generate commission and margin on in-stock inventory and custom-ordered vessels across price points ranging from roughly $400,000 for entry Bavaria sailing and power models to over $2 million for flagship catamarans. Used-yacht brokerage contributes transaction-fee revenue on listed and sourced pre-owned vessels (prices ranging from approximately $10,000 for older vessels to over $1 million for late-model catamarans). Ancillary professional services — yacht financing and insurance guidance, custom commissioning and outfitting, charter program consulting under Section 179 tax structuring, and trade-in and resale support — extend the relationship beyond the initial sale and create recurring touchpoints.

Customer acquisition is driven by a multi-channel marketing mix anchored by cruisingyachts.net (averaging 6,000+ unique monthly visitors), an extensive video walkthrough library, listings on major platforms (Yachtworld, Boats.com, Boatquest, Sailboatlistings), paid search via Bing, Constant Contact email marketing, and print advertising in Yachts for Sale and Latitude 38. The company has no proprietary technology, no disclosed funding, no public ownership, and no subsidiaries; it is owner-operated under President David Moore with a specialized broker workforce.

Name

Cruising Yachts

Legal name

Cruising Yachts, Inc.

Website

https://cruisingyachts.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cruising Yachts is a privately held California yacht dealership operating three waterfront offices that sells new Bavaria, Nautitech, and Bali sailing yachts and catamarans, and brokers pre-owned vessels, to individual buyers and charter investors.

Ownership category

akta.pro rank

Product category

Recreational Yacht Sales

NAICS

Boat Dealers (441222)

akta.pro primary industry

Luxury Sailing Yacht Manufacturing (IMAJAMAC)

akta.pro secondary industries

Explorer Yacht Manufacturing (IMAJAMAE), Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI)

Keywords

• Yacht sales
• Yacht brokerage
• Sailing yachts
• Catamaran dealers
• Boat dealer

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Yacht Sales: Commission-based sales of new Bavaria, Nautitech, and Bali yachts as the exclusive authorized West Coast dealer. Revenue earned through sales of in-stock inventory and custom-ordered vessels.
2. Brokerage Services: Brokerage fees for listing and selling pre-owned sailboats, catamarans, and motor yachts. The company lists and sells brokerage yachts and takes commission upon successful transaction.
3. Ancillary Services: Additional revenue streams include yacht financing and insurance guidance, custom commissioning and outfitting, charter program consulting, and trade-in and resale support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cruising Yachts is an authorized West Coast yacht dealer selling new Bavaria sailboats and powerboats, Nautitech catamarans, and Bali catamarans through three California waterfront offices. The company also operates a yacht brokerage for pre-owned vessels and offers related services including financing guidance, insurance support, custom commissioning, outfitting, and charter program consulting.

Product overview

Cruising Yachts is a leading yacht dealer in California operating as an authorized dealer for three distinct catamaran and sailing brands: Bavaria Yachts (German-engineered sailboats and powerboats), Nautitech Catamarans (performance-driven multihulls), and Bali Catamarans (spacious liveaboard-focused multihulls). The company also operates a brokerage division for used yachts from various manufacturers. Bavaria's portfolio includes sailing yachts (C-Line and Cruiser Line models ranging from 32 to 57 feet) and powerboats (R-Line flybridge models, S-Line sport cruisers, SR-Line, and Vida line). Nautitech specializes in bluewater-capable catamarans with twin aft helm stations. Bali catamarans feature the Open Space concept with rigid foredecks. Additional services include financing guidance, insurance, custom commissioning, charter program consulting, and trade-in support, with offices in San Diego, Marina del Rey, and Alameda.

Differentiator

Problem solved

Functional benefit

Products and services

• Bavaria Yachts German-engineered sailing yachts and powerboats available in California through exclusive authorized West Coast dealer arrangement. Models include C38, C42, C45, C46, C50, C57, CR34, CR37, CR46 sailboats and R40 Fly, S45, SR35, SR38, SR41, Vida 33, Virtess 420 powerboats, designed for coastal cruising and extended bluewater voyages.
• Nautitech Catamarans Performance-driven catamarans with twin aft helm stations designed for bluewater cruising and long-range passages. Models include Nautitech 40 Open, 41 Type S, 44 Open, and flagship 48 Open, built with lightweight efficient hulls for fuel economy and faster passages.
• Bali Catamarans Catamarans featuring the signature Open Space concept with rigid foredeck and tilting garage door for seamless indoor-outdoor living. Models include Bali 4.2, 4.4, 4.6, 4.8, 5.2, 5.4, 5.8, CATSMART, and CATSPACE, offering stability and generous living spaces for families and long-term cruisers.
• Yacht Brokerage Services Brokerage services for pre-owned yachts, sailboats, catamarans, and motor yachts from various manufacturers. Lists and sells pre-cruised brokerage yachts across California offices and maintains relationships with over 500 brokerage firms nationally and internationally.
• Yacht Financing and Insurance Guidance Guidance services for yacht financing and insurance to assist buyers in structuring vessel purchases. Helps buyers explore ownership structures for potential tax benefits through charter management programs under Section 179 of the Tax Code.
• Custom Commissioning and Outfitting Custom commissioning and outfitting services to personalize yachts according to buyer specifications, including build-your-own-yacht services for customers seeking customized vessels from Bavaria, Nautitech, or Bali model lines.
• Charter Program Consulting Consulting services to help yacht owners place vessels in charter management programs, enabling potential Section 179 tax deductions and generating charter income that can offset ownership expenses by 50% or more.

Quantifiable outcome

• Over 6,000 unique website visitors monthly
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Bavaria YachtscoreChannel Partner/ Reseller/ DistributorExclusive Authorized Dealer for Bavaria Yachts on the West Coast. Bavaria sailboats exemplify German engineering with precision-built sailing yachts that blend elegant design, exceptional craftsmanship, and effortless performance.
• Nautitech CatamaranscoreChannel Partner/ Reseller/ DistributorExclusive Authorized Dealer for Nautitech Catamarans on the West Coast. Nautitech offers performance-driven multihulls with twin aft helms, efficient hulls, and their signature Open concept for long-range cruising.
• Bali CatamaranscoreChannel Partner/ Reseller/ DistributorExclusive Authorized Dealer for Bali Catamarans on the West Coast. Bali Catamarans feature groundbreaking open-space architecture and innovative rigid foredeck design, redefining comfort and livability at sea.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Galati Yacht Sales: Multi-office authorized yacht dealer and brokerage on the U.S. West Coast and Gulf Coast; competes head-to-head with Cruising Yachts as a premium authorized dealer for multiple new-yacht brands plus a large brokerage division.
• Denison Yachting: One of the largest U.S. yacht brokerage and dealer groups with multiple coastal offices and a comparable new-and-used yacht sales model; directly competes with Cruising Yachts in the sailboat and motor yacht brokerage market on the West Coast and nationally.
• Sail California: California-based sailing yacht dealer with new-yacht representation and brokerage; shares the same authorized-dealer business model targeting the coastal California sailing buyer.
• Rick Obey & Associates: West Coast yacht broker with strong catamaran and trawler franchise representation; directly comparable boutique California-focused authorized-dealer competitor.
• Jeff Merrill Yacht Sales (JMYS): West Coast catamaran specialist broker and authorized dealer for several catamaran brands; competes most directly with Cruising Yachts' Bali and Nautitech franchises.
• United Yacht Sales: Large yacht brokerage network with offices across the U.S. East and West Coasts; competes directly in the brokerage and new-yacht representation space, particularly for cruising sailboats and catamarans.
• Alexander Marine USA: West Coast dealer for several premium European motoryacht and catamaran brands with offices in California; comparable authorized-dealer-plus-brokerage model in the same regional market.
• The Multihull Company: U.S.-based catamaran-focused brokerage and dealer; directly comparable to Cruising Yachts' Nautitech and Bali catamaran business and competes for the same liveaboard and bluewater catamaran buyer segment.

Regional players

• Northwest Yachts Group (West Coast Catamaran / Seattle): Pacific Northwest-based sailing and catamaran dealer and broker; serves the same overall U.S. West Coast market as Cruising Yachts but primarily operates out of Washington State rather than California.

Emerging players

• Catamaran Guru / Catamaran Central: Online-first catamaran brokerage and information platform serving the same Bali/Lagoon/Nautitech buyer pool; an emerging distribution channel that could compete with traditional authorized dealers like Cruising Yachts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cruising Yachts