Highlands Regional Medical Center

What Highlands Regional Medical Center does

HCA Florida Highlands Hospital, formerly known as Highlands Regional Medical Center and originally Highlands Hospital, is a 126-bed acute care facility located at 3600 S Highlands Ave, Sebring, Florida, serving the Sebring community and Highlands County since 1965. The hospital is accredited by The Joint Commission and operates as a wholly-owned facility of HCA Healthcare, Inc. (NYSE: HCA), embedded within the HCA Florida Healthcare network, which the company describes as Florida's largest network of care. It offers a broad range of medical specialties including emergency care (with a dedicated Senior Emergency Room), cardiology and cardiac catheterization, orthopedic and spine surgery, women's care, general and minimally invasive surgery, imaging, neurological care, wound care, and outpatient physical rehabilitation.

The hospital's technology footprint is centered on standard hospital information management and patient care systems, with the MyHealthONE patient portal as the primary digital consumer-facing product. The portal is available via web and mobile applications (iOS and Android) and enables patients to view health records, lab results, physician notes, and imaging reports, schedule follow-up appointments, pre-register for services, pay bills, and share records with physicians or caregivers. Distribution occurs through hospital-based direct care, online registration, an online physician directory, and the patient portal, supported by marketing through HCA Florida Healthcare's social media channels and email newsletters.

The business model is a traditional fee-for-service acute care hospital operating on a per-procedure and per-stay billing basis, with pricing published in a CMS-required price transparency file and varying by insurance coverage, procedure type, and patient circumstances. Revenue is generated from a horizontally segmented customer base of general public and patient residents in Highlands County, Florida, with no enterprise customer concentration. The hospital is currently negotiating a new contract with Cigna Healthcare ahead of an October 1, 2026 deadline, a commercial positioning action that affects in-network status with one of its major commercial payers.

Name

Highlands Regional Medical Center

Legal name

HCA Healthcare, Inc.

Website

https://highlandsregional.com

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

HCA Florida Highlands Hospital is a 126-bed acute care facility in Sebring, Florida, serving Highlands County residents with emergency, cardiac, orthopedic, surgical, women's health, and rehabilitation services as part of HCA Healthcare's Florida network.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Acute care hospital
• Emergency medical services
• Cardiac catheterization
• Orthopedic surgery
• Patient portal access

Headquarters

HQ city

Sebring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical services including emergency care, surgical procedures, diagnostic imaging, cardiac care, orthopedic services, and other medical treatments to patients with insurance or self-pay

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

HCA Florida Highlands Hospital is a 126-bed acute care facility providing a full range of inpatient and outpatient medical services to residents of Sebring and Highlands County, Florida. Services include 24/7 emergency care (with a dedicated Senior Emergency Room), cardiology and cardiac catheterization, orthopedic and spine surgery, women's care, general and minimally invasive surgery, imaging, neurological care, wound care, and outpatient physical rehabilitation. The hospital complements in-person care with the MyHealthONE patient portal for online health record access, appointment scheduling, bill payment, and pre-registration.

Product overview

HCA Florida Highlands Hospital is a 126-bed acute care facility that serves as the primary healthcare provider in Highlands County, Florida. The hospital offers a comprehensive range of medical services organized around key specialties including emergency care (with dedicated Senior ER), cardiology and cardiac catheterization, orthopedic and spine surgery, women's care, surgical services, imaging, neurological care, wound care, and outpatient rehabilitation. The hospital integrates its clinical services with MyHealthONE, a digital patient portal enabling patients to access health records, schedule appointments, pay bills, and manage their healthcare online. As part of HCA Florida Healthcare network, the facility provides access to Florida's largest network of healthcare services with multidisciplinary teams focused on personalized patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• HCA Florida Highlands Hospital A 126-bed acute care facility accredited by The Joint Commission, providing comprehensive medical services including emergency care, surgery, cardiology, orthopedics, and women's health to the Sebring, Florida community.
• MyHealthONE Patient Portal A secure patient portal enabling users to view health records including lab results, physician notes, and imaging reports, schedule follow-up appointments, pay bills, pre-register for services, and share health records with physicians or caregivers.
• Emergency Care Services 24/7 emergency department with rapid assessments and treatments from a multidisciplinary team of physicians and nurses experienced in emergency care, including a dedicated Senior Emergency Room.
• Cardiology Services Comprehensive, technologically advanced heart care delivered by knowledgeable, experienced cardiac professionals, including cardiac catheterization for diagnosis and treatment of heart conditions.
• Orthopedic and Spine Surgery Orthopedic and spine services ranging from torn muscles and broken bones to total joint replacements and minimally invasive surgeries.
• Women's Care Comprehensive women's health services including maternity care and gynecological services.
• Surgical Services General surgery, minimally invasive surgery, and specialized surgical procedures.
• Imaging Services Advanced diagnostic imaging services for various medical conditions.
• Neurological Care Specialized care for neurological conditions and disorders.
• Wound Care Specialized wound care treatment services.
• Outpatient Physical Rehabilitation Rehabilitation services for patients recovering from injuries, surgeries, or medical conditions.
• Consult-A-Nurse Nurse consultation service available by phone at (844) 706-8773 for health guidance and information.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AdventHealth Sebring: AdventHealth Sebring is the other main acute care hospital serving Highlands County, Florida, directly competing with HCA Florida Highlands for inpatient, ED, and specialty volumes in the same Sebring market. Comparable bed scale and overlapping service lines (cardiology, orthopedics, surgery, women's care) make it the closest head-to-head competitor.
• HCA Florida Fawcett Hospital: A sibling HCA Florida facility located in Port Charlotte, Florida, providing similar acute care, cardiology, and emergency services. As a network peer, it shares HCA operating systems, branding, and patient portal infrastructure, and competes for tertiary referrals across the broader Southwest Florida region.

Regional players

• Sarasota Memorial Health Care System: Sarasota Memorial is a regional public health system serving Sarasota County and surrounding areas, including parts of Highlands County. Comparable as a community-based acute care provider with comprehensive specialty services and a flagship hospital.
• Lee Health: Lee Health is a regional Southwest Florida health system operating multiple acute care hospitals in Fort Myers and surrounding areas. It competes with HCA Florida hospitals for patients in adjacent counties and represents a comparable community-hospital operating model.
• Lakeland Regional Health Medical Center: Lakeland Regional Health is a community-based acute care hospital in Polk County, Florida, comparable to HCA Florida Highlands in service mix (emergency, cardiology, orthopedics, women's care). It competes for patients in the central Florida corridor and serves as a regional referral alternative.

Broad incumbents

• Tampa General Hospital: Tampa General is a large academic tertiary hospital in Tampa, Florida, that competes for higher-acuity referrals from smaller community hospitals like HCA Florida Highlands. It represents the regional tertiary referral alternative for complex cardiac, neurological, and surgical cases.
• Orlando Health: Orlando Health is a large regional health system in central Florida with multiple hospitals and a comprehensive specialty mix. Comparable to HCA Florida Healthcare as a broad incumbent, competing for patient referrals across central and north-central Florida.
• BayCare Health System: BayCare is a large not-for-profit health system operating across the Tampa Bay and central Florida region. Comparable to HCA Florida Healthcare in scale, with overlapping acute care, cardiology, and emergency services, and competing for tertiary referrals.
• AdventHealth Tampa (formerly Florida Hospital Tampa): Part of AdventHealth, a large multi-state health system with broad Florida acute care footprint. Offers similar specialty services and competes for patient referrals across central Florida, serving as a regional incumbent alternative.
• Cleveland Clinic Florida (Weston Hospital): Cleveland Clinic Florida operates acute care hospitals in Southeast Florida with a strong cardiology and specialty focus. Comparable as a large incumbent hospital system providing advanced specialty services that compete for higher-acuity patient referrals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HCAFLHealthcare
• YouTubeyoutube.com/playlist?list=PLEBrhQveT7nFNQkd4Dr7e7AlKFcaT_o9B
• Facebookfacebook.com/HCAFLHealthcare
• LinkedInlinkedin.com/company/highland-regional-medical-ctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Regional Medical Center